GRAY MATTERS
🤍Quirky sophistication for women with character🥚Designed in New York🗽Made in Venice 🇮🇹, since 2016 💛
We love you Sienna, with your chipped nails and favorite battered Gray Matters shoes 💛
Dear Gray Matters friends,
2025 : our 10 years anniversary and the year of change!
It is time to leave our beautiful space in Soho. The landlord decided to dedicate it to a food-related project and we were sadly given no choice.
We looked for alternative spaces matching the amazing vibe that we enjoyed at 409 Broome: a corner with natural light all day, high ceilings and an art gallery feeling.No luck!
Like everything we do, the brand environment must represent Gray Matters exclusive spirit and one-of-a-kind essence; we decided to take no compromises.
Come say hello in store until July 8.
Bubbles and treats all weekend. 🥂✨
Find us online until we will discover another
amazing home.
A special sign of gratitude to my partner Roger and to my team who supported me all the way during our first retail experience.
Wishing all of you a wonderful
summer ♥️
Warmly,
Silvia

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure

Thank you @sophiespiegelberger and @ft_weekend for this wonderful article, what an honor!
If you didn’t know… now you do 😎
Link in bio for your reading pleasure
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1. Carol Bove, styrofoam sculpture, Guggenheim Nyc
2. Mildred Piccola in rose gold

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1. Carol Bove, styrofoam sculpture, Guggenheim Nyc
2. Mildred Piccola in rose gold

INCROCI, Italian for crossroads, stands for the functional “criss-cross” features of the actual sandal; it is also a metaphor for the object of shoes taking us places, making us cross path with people, situations and adventures every day.
Simply put, a fundamental role in our life!
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