Efdot
Visual Artist & creative director, based in Brooklyn 👁✍️ Collabs: Nike, Coca-Cola, Barclays, Art Blocks
🏙️ @dot__grid @rioartresidency
Come to the Golden Goose NY store today in Meatpacking!
Today, my new collab with @_oditi and @goldengoose goes live!
This series is all about the story of leaving home, embracing the unknown, and returning with a fresh creative mindset.
You can view/collect all three prints at 2PM on oditi (dot) com
I’ll be at the Golden Goose NYC store (Meatpacking District) all day co-creating with YOU. Come by, view the works, and say hello.
(🎥 by Will Holden)

My first code-based art collection, 3 years in the making, is coming to @artblocks_io on June 16th, and to NYC on the 27th/28th. 🏙️🗽
Created in collab with @diiddotart, and built from my hand drawn visual language. ✍️
Inspired by the marks cities leave on us, and the ones we leave behind.
More details to follow, can’t wait to share this one with the world!!

My first code-based art collection, 3 years in the making, is coming to @artblocks_io on June 16th, and to NYC on the 27th/28th. 🏙️🗽
Created in collab with @diiddotart, and built from my hand drawn visual language. ✍️
Inspired by the marks cities leave on us, and the ones we leave behind.
More details to follow, can’t wait to share this one with the world!!

My first code-based art collection, 3 years in the making, is coming to @artblocks_io on June 16th, and to NYC on the 27th/28th. 🏙️🗽
Created in collab with @diiddotart, and built from my hand drawn visual language. ✍️
Inspired by the marks cities leave on us, and the ones we leave behind.
More details to follow, can’t wait to share this one with the world!!

My first code-based art collection, 3 years in the making, is coming to @artblocks_io on June 16th, and to NYC on the 27th/28th. 🏙️🗽
Created in collab with @diiddotart, and built from my hand drawn visual language. ✍️
Inspired by the marks cities leave on us, and the ones we leave behind.
More details to follow, can’t wait to share this one with the world!!
Abstract art has a way of speaking to us in ways we don’t always have language for. We can try to place the feeling, but words fall short.
It speaks to a part of the brain that was developed before language … and it’s about learning how to regain perspective, and look for the beauty where others ignore it.
Thoughts continued in my previous reel + info about this new collection coming to @artblocks_io 🔜
Last week @sonyelectronics brought me out for a collab mural experience at their private event. The shared creative energy in the room was electric and beyond inspiring!
The challenge: capture the vibrancy of their True RGB technology and bring the future of color to life on a custom, collaborative wall built from scratch, and designed for everyone to add their own mark.
After the event, the mural was carefully divided into sections, preserving pieces of the experience beyond the night itself.
Huge thanks to Sony and to everyone who came out and added their mark.
🎥 Clips by @dave.krugman and the Sony team
Day 23 ➰ Animated visual language
Are you feeling more 1 or 2? What do you see in these grids?
Day 23 ➰ Animated visual language
Are you feeling more 1 or 2? What do you see in these grids?

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer
Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer

Penny appreciation post 💘 - our new studiomate @penciltheiggy has been settling in nicely to the space.
It’s been both chaotic and healing having her presence as we work away on some big projects. She has yet to see the city, but we are so excited for summer
Day 15 of building a visual language ➰
Spring again 🌷 Same spirals, new flowers. 💐
what do you see in their movement?
Day 15 of building a visual language ➰
Spring again 🌷 Same spirals, new flowers. 💐
what do you see in their movement?
Day 15 of building a visual language ➰
Spring again 🌷 Same spirals, new flowers. 💐
what do you see in their movement?

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky

Write up in @residentnewyork about the Golden Goose x ODITI collab!
At the end of March we hosted the launch event at their NYC Meatpacking store. I went in the night before to start painting on the mirror walls.
The next day, the store exploded with creativity. Hundreds of people came through, adding their own marks into the living mural while live screen printing and embroidery ran alongside it.
Wet ink / paint flying through a luxury retail space felt slightly wrong, which made it exactly right. Loved customizing shoes for everyone and hearing why they showed up. The whole thing felt so alive!
Thanks to the team for making this happen and inviting me into the GG family. Look out for the next stops on their tour! @goldengoose @_oditi @harryckb @xandiehvistendahl @millinsky
Day 12 of building an animated visual language. What do you see?
We already understand each other much more than we think. I’m drawing these to extend that understanding forward, and tighten the spaces between us.
say helloooo and (re)introduce yourself if you’re here following this journey day by day 👋 ➰
Day 11 of building an animated visual language ➰
Visual learners, you are my people. Yeah, you.
You hold something infinite and interconnected.
👁️dentify yourselves in the comments and tell me what you see 👁️➰
Day 10, tracing creative origins.
An early core memory: covering my childhood bedroom door in stickers from the skate shop.
Spent hours arranging them in patterns for no reason. The back of that door had height marks, and written messages from whoever passed through.
I didn’t know it then, but I was already doing what I’m doing now, composing symbols to make sense of a life. Do you have a similar memory?
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