Hello Monday / DEPT®
We are Hello Monday - we create joyful digital ideas, products, experiences, and campaigns that connect the hearts of brands to the hearts of humans.
Partnering with Google, we unleashed Gemma: a family of lightweight AI models. Built on the same cutting-edge technology as Gemini, Gemma shines with its own distinct brilliance. We crafted a website that showcases Gemma's benefits, seamlessly integrating it into the Gemini universe while preserving its unique identity. Now, developers can explore the possibilities of AI with two brilliant options at their fingertips.
Partnering with Google, we unleashed Gemma: a family of lightweight AI models. Built on the same cutting-edge technology as Gemini, Gemma shines with its own distinct brilliance. We crafted a website that showcases Gemma's benefits, seamlessly integrating it into the Gemini universe while preserving its unique identity. Now, developers can explore the possibilities of AI with two brilliant options at their fingertips.
Partnering with Google, we unleashed Gemma: a family of lightweight AI models. Built on the same cutting-edge technology as Gemini, Gemma shines with its own distinct brilliance. We crafted a website that showcases Gemma's benefits, seamlessly integrating it into the Gemini universe while preserving its unique identity. Now, developers can explore the possibilities of AI with two brilliant options at their fingertips.
Partnering with Google, we unleashed Gemma: a family of lightweight AI models. Built on the same cutting-edge technology as Gemini, Gemma shines with its own distinct brilliance. We crafted a website that showcases Gemma's benefits, seamlessly integrating it into the Gemini universe while preserving its unique identity. Now, developers can explore the possibilities of AI with two brilliant options at their fingertips.
Partnering with Google, we unleashed Gemma: a family of lightweight AI models. Built on the same cutting-edge technology as Gemini, Gemma shines with its own distinct brilliance. We crafted a website that showcases Gemma's benefits, seamlessly integrating it into the Gemini universe while preserving its unique identity. Now, developers can explore the possibilities of AI with two brilliant options at their fingertips.
Partnering with Google, we unleashed Gemma: a family of lightweight AI models. Built on the same cutting-edge technology as Gemini, Gemma shines with its own distinct brilliance. We crafted a website that showcases Gemma's benefits, seamlessly integrating it into the Gemini universe while preserving its unique identity. Now, developers can explore the possibilities of AI with two brilliant options at their fingertips.
Created by the American Society for Deaf Children (ASDC), NVIDIA, and HELLO MONDAY/DEPT®, Signs uses AI to teach the American Sign Language in real-time, powered by the first crowd-sourced sign language dataset.
The more people use it, the smarter it gets—and the more inclusive the world becomes for 466 million people who are Deaf or hard-of-hearing.
Help AI bring us one step closer to a world where no one is left out of the conversation. Link in bio.

You know the scent. The one that softens the edges of a day, slows our step, and reminds us to simply breathe. Lilac is our new limited edition, crafted for our collaboration with @hellomondaycom.
For days, we moved through blooming fields, hand-picking thousands of lilac blossoms one by one. In the brewery, the pace stayed just as gentle. Petals were washed and sorted by hand. Slowly, under just the right pressure, we long-infused them in the kombucha, drawing out an elusive note that only lilac carries and a powdery pink hue from the flowers. Weeks of patient work have led to something unexpectedly gentle. Soft and mild on the palate, with a faint bitterness and the unmistakable presence of lilac on the nose.
We poured our hearts into crafting the design and conceptualization as well. From studying the build of lilacs to drawing each petal one by one, creating a beautiful digital land of lilacs.
Ready to step into the bloom? Explore the digital world of Lilac Land at wanderinlilacland.com - link in bio!
You know the scent. The one that softens the edges of a day, slows our step, and reminds us to simply breathe. Lilac is our new limited edition, crafted for our collaboration with @hellomondaycom.
For days, we moved through blooming fields, hand-picking thousands of lilac blossoms one by one. In the brewery, the pace stayed just as gentle. Petals were washed and sorted by hand. Slowly, under just the right pressure, we long-infused them in the kombucha, drawing out an elusive note that only lilac carries and a powdery pink hue from the flowers. Weeks of patient work have led to something unexpectedly gentle. Soft and mild on the palate, with a faint bitterness and the unmistakable presence of lilac on the nose.
We poured our hearts into crafting the design and conceptualization as well. From studying the build of lilacs to drawing each petal one by one, creating a beautiful digital land of lilacs.
Ready to step into the bloom? Explore the digital world of Lilac Land at wanderinlilacland.com - link in bio!

You know the scent. The one that softens the edges of a day, slows our step, and reminds us to simply breathe. Lilac is our new limited edition, crafted for our collaboration with @hellomondaycom.
For days, we moved through blooming fields, hand-picking thousands of lilac blossoms one by one. In the brewery, the pace stayed just as gentle. Petals were washed and sorted by hand. Slowly, under just the right pressure, we long-infused them in the kombucha, drawing out an elusive note that only lilac carries and a powdery pink hue from the flowers. Weeks of patient work have led to something unexpectedly gentle. Soft and mild on the palate, with a faint bitterness and the unmistakable presence of lilac on the nose.
We poured our hearts into crafting the design and conceptualization as well. From studying the build of lilacs to drawing each petal one by one, creating a beautiful digital land of lilacs.
Ready to step into the bloom? Explore the digital world of Lilac Land at wanderinlilacland.com - link in bio!
You know the scent. The one that softens the edges of a day, slows our step, and reminds us to simply breathe. Lilac is our new limited edition, crafted for our collaboration with @hellomondaycom.
For days, we moved through blooming fields, hand-picking thousands of lilac blossoms one by one. In the brewery, the pace stayed just as gentle. Petals were washed and sorted by hand. Slowly, under just the right pressure, we long-infused them in the kombucha, drawing out an elusive note that only lilac carries and a powdery pink hue from the flowers. Weeks of patient work have led to something unexpectedly gentle. Soft and mild on the palate, with a faint bitterness and the unmistakable presence of lilac on the nose.
We poured our hearts into crafting the design and conceptualization as well. From studying the build of lilacs to drawing each petal one by one, creating a beautiful digital land of lilacs.
Ready to step into the bloom? Explore the digital world of Lilac Land at wanderinlilacland.com - link in bio!

You know the scent. The one that softens the edges of a day, slows our step, and reminds us to simply breathe. Lilac is our new limited edition, crafted for our collaboration with @hellomondaycom.
For days, we moved through blooming fields, hand-picking thousands of lilac blossoms one by one. In the brewery, the pace stayed just as gentle. Petals were washed and sorted by hand. Slowly, under just the right pressure, we long-infused them in the kombucha, drawing out an elusive note that only lilac carries and a powdery pink hue from the flowers. Weeks of patient work have led to something unexpectedly gentle. Soft and mild on the palate, with a faint bitterness and the unmistakable presence of lilac on the nose.
We poured our hearts into crafting the design and conceptualization as well. From studying the build of lilacs to drawing each petal one by one, creating a beautiful digital land of lilacs.
Ready to step into the bloom? Explore the digital world of Lilac Land at wanderinlilacland.com - link in bio!

You know the scent. The one that softens the edges of a day, slows our step, and reminds us to simply breathe. Lilac is our new limited edition, crafted for our collaboration with @hellomondaycom.
For days, we moved through blooming fields, hand-picking thousands of lilac blossoms one by one. In the brewery, the pace stayed just as gentle. Petals were washed and sorted by hand. Slowly, under just the right pressure, we long-infused them in the kombucha, drawing out an elusive note that only lilac carries and a powdery pink hue from the flowers. Weeks of patient work have led to something unexpectedly gentle. Soft and mild on the palate, with a faint bitterness and the unmistakable presence of lilac on the nose.
We poured our hearts into crafting the design and conceptualization as well. From studying the build of lilacs to drawing each petal one by one, creating a beautiful digital land of lilacs.
Ready to step into the bloom? Explore the digital world of Lilac Land at wanderinlilacland.com - link in bio!
Introducing: Netflix Playground the new mobile experience for kids.
Our team had the pleasure of developing the app icon, full brand toolkit, refining the wordmark, and creating a brand new face for the platform. Meet Noodles!🐶 This adorable ambassador was designed from scratch to engage and reassure young viewers. From his ears to his patterns, Noodles was inspired by the iconic N and the Netflix Kids brand DNA. From identity to character in motion, we loved bringing this playful world to life.
Check out the app!

Speaking of Bad Bunny... he and his longtime friend and collaborator, Residente, came to us with a dream: they wanted to brew the beer that would represent an entire culture.
Mexico has Modelo. Argentina has Quilmes. Brazil has Brahma. But Latin America was missing that one singular icon. So, they decided to create it from scratch. The vision: a well-crafted tripel for the masses - bold, drinkable, and designed to travel from Latin America to the world.
After months of recipe development with a Belgian brewer, and a visual identity crafted to match the energy and pride behind the project, Baby Tripel was born.
To bottle the spirit of a continent, we skipped the safe route and went loud. The identity is a collision of heavy, unapologetic typography, bold colors, and cartoon misfits. It’s a study of contrast, wrapped in pitch black and punchy pink. We matched the complexity of a Tripel with a design craft that refuses to blend in. Because if you’re going to bottle Latin culture, you better give it a whole lot of character.

Speaking of Bad Bunny... he and his longtime friend and collaborator, Residente, came to us with a dream: they wanted to brew the beer that would represent an entire culture.
Mexico has Modelo. Argentina has Quilmes. Brazil has Brahma. But Latin America was missing that one singular icon. So, they decided to create it from scratch. The vision: a well-crafted tripel for the masses - bold, drinkable, and designed to travel from Latin America to the world.
After months of recipe development with a Belgian brewer, and a visual identity crafted to match the energy and pride behind the project, Baby Tripel was born.
To bottle the spirit of a continent, we skipped the safe route and went loud. The identity is a collision of heavy, unapologetic typography, bold colors, and cartoon misfits. It’s a study of contrast, wrapped in pitch black and punchy pink. We matched the complexity of a Tripel with a design craft that refuses to blend in. Because if you’re going to bottle Latin culture, you better give it a whole lot of character.

Speaking of Bad Bunny... he and his longtime friend and collaborator, Residente, came to us with a dream: they wanted to brew the beer that would represent an entire culture.
Mexico has Modelo. Argentina has Quilmes. Brazil has Brahma. But Latin America was missing that one singular icon. So, they decided to create it from scratch. The vision: a well-crafted tripel for the masses - bold, drinkable, and designed to travel from Latin America to the world.
After months of recipe development with a Belgian brewer, and a visual identity crafted to match the energy and pride behind the project, Baby Tripel was born.
To bottle the spirit of a continent, we skipped the safe route and went loud. The identity is a collision of heavy, unapologetic typography, bold colors, and cartoon misfits. It’s a study of contrast, wrapped in pitch black and punchy pink. We matched the complexity of a Tripel with a design craft that refuses to blend in. Because if you’re going to bottle Latin culture, you better give it a whole lot of character.

Speaking of Bad Bunny... he and his longtime friend and collaborator, Residente, came to us with a dream: they wanted to brew the beer that would represent an entire culture.
Mexico has Modelo. Argentina has Quilmes. Brazil has Brahma. But Latin America was missing that one singular icon. So, they decided to create it from scratch. The vision: a well-crafted tripel for the masses - bold, drinkable, and designed to travel from Latin America to the world.
After months of recipe development with a Belgian brewer, and a visual identity crafted to match the energy and pride behind the project, Baby Tripel was born.
To bottle the spirit of a continent, we skipped the safe route and went loud. The identity is a collision of heavy, unapologetic typography, bold colors, and cartoon misfits. It’s a study of contrast, wrapped in pitch black and punchy pink. We matched the complexity of a Tripel with a design craft that refuses to blend in. Because if you’re going to bottle Latin culture, you better give it a whole lot of character.

Speaking of Bad Bunny... he and his longtime friend and collaborator, Residente, came to us with a dream: they wanted to brew the beer that would represent an entire culture.
Mexico has Modelo. Argentina has Quilmes. Brazil has Brahma. But Latin America was missing that one singular icon. So, they decided to create it from scratch. The vision: a well-crafted tripel for the masses - bold, drinkable, and designed to travel from Latin America to the world.
After months of recipe development with a Belgian brewer, and a visual identity crafted to match the energy and pride behind the project, Baby Tripel was born.
To bottle the spirit of a continent, we skipped the safe route and went loud. The identity is a collision of heavy, unapologetic typography, bold colors, and cartoon misfits. It’s a study of contrast, wrapped in pitch black and punchy pink. We matched the complexity of a Tripel with a design craft that refuses to blend in. Because if you’re going to bottle Latin culture, you better give it a whole lot of character.
It’s our final Advent Monday, and we’re concluding our global holiday countdown with a vibrant design from Shai.
“Christmas in India has its own charm.” Shai explains that it’s shaped by a spirit of communal, cross-religious celebration, featuring special regional dishes, local sweets, and festive decorations that beautifully reflect the country’s diversity.
Shai leaned into rich colours, playful patterns, familiar motifs, and the natural energy of India while creating this final piece for the series.
Thank you all for joining us on our Advent Monday journey! Wishing everyone a happy, colourful, and peaceful holiday season!

It’s our final Advent Monday, and we’re concluding our global holiday countdown with a vibrant design from Shai.
“Christmas in India has its own charm.” Shai explains that it’s shaped by a spirit of communal, cross-religious celebration, featuring special regional dishes, local sweets, and festive decorations that beautifully reflect the country’s diversity.
Shai leaned into rich colours, playful patterns, familiar motifs, and the natural energy of India while creating this final piece for the series.
Thank you all for joining us on our Advent Monday journey! Wishing everyone a happy, colourful, and peaceful holiday season!

It’s our final Advent Monday, and we’re concluding our global holiday countdown with a vibrant design from Shai.
“Christmas in India has its own charm.” Shai explains that it’s shaped by a spirit of communal, cross-religious celebration, featuring special regional dishes, local sweets, and festive decorations that beautifully reflect the country’s diversity.
Shai leaned into rich colours, playful patterns, familiar motifs, and the natural energy of India while creating this final piece for the series.
Thank you all for joining us on our Advent Monday journey! Wishing everyone a happy, colourful, and peaceful holiday season!

Even our Advent Mondays can have a bit of a travel delay! Welcome to the third edition of our holiday illustration series, featuring an exciting concept from our designer, Sindy!
This December, Sindy will experience the season through three countries, each revealing a different rhythm of celebration: the cinematic glow of New York in winter, the candlelit wishes of Día de las Velitas in Colombia, and the joyful gatherings of Las Posadas in Mexico. So different in tradition, yet all connected by one beautiful thing – the warmth of the people she loves.
Tune in next week for our final Advent Monday celebration!

Even our Advent Mondays can have a bit of a travel delay! Welcome to the third edition of our holiday illustration series, featuring an exciting concept from our designer, Sindy!
This December, Sindy will experience the season through three countries, each revealing a different rhythm of celebration: the cinematic glow of New York in winter, the candlelit wishes of Día de las Velitas in Colombia, and the joyful gatherings of Las Posadas in Mexico. So different in tradition, yet all connected by one beautiful thing – the warmth of the people she loves.
Tune in next week for our final Advent Monday celebration!

Even our Advent Mondays can have a bit of a travel delay! Welcome to the third edition of our holiday illustration series, featuring an exciting concept from our designer, Sindy!
This December, Sindy will experience the season through three countries, each revealing a different rhythm of celebration: the cinematic glow of New York in winter, the candlelit wishes of Día de las Velitas in Colombia, and the joyful gatherings of Las Posadas in Mexico. So different in tradition, yet all connected by one beautiful thing – the warmth of the people she loves.
Tune in next week for our final Advent Monday celebration!
Happy Advent Monday! This week, we travel to Korea with our designer Sangmin and his illustration inspired by the unique vibe of K-ristmas.
While Christmas is widely celebrated in Korea, it often contrasts with Western traditions; it’s typically seen as a day for couples to celebrate outside the home and enjoy the city atmosphere. Sangmin, however, channeled a personal celebration, illustrating the everyday ingredients he uses – Korean cabbage, spring onion, and zucchini – with a festive twist. A cosy winter soup that reminds him of home.
(P.S. Sangmin created this whole masterpiece using only @figma Draw – “The best tool ever!”)
Join us next week for another unique holiday perspective from one of our designers.

Happy Advent Monday! This week, we travel to Korea with our designer Sangmin and his illustration inspired by the unique vibe of K-ristmas.
While Christmas is widely celebrated in Korea, it often contrasts with Western traditions; it’s typically seen as a day for couples to celebrate outside the home and enjoy the city atmosphere. Sangmin, however, channeled a personal celebration, illustrating the everyday ingredients he uses – Korean cabbage, spring onion, and zucchini – with a festive twist. A cosy winter soup that reminds him of home.
(P.S. Sangmin created this whole masterpiece using only @figma Draw – “The best tool ever!”)
Join us next week for another unique holiday perspective from one of our designers.

Happy Advent Monday! This week, we travel to Korea with our designer Sangmin and his illustration inspired by the unique vibe of K-ristmas.
While Christmas is widely celebrated in Korea, it often contrasts with Western traditions; it’s typically seen as a day for couples to celebrate outside the home and enjoy the city atmosphere. Sangmin, however, channeled a personal celebration, illustrating the everyday ingredients he uses – Korean cabbage, spring onion, and zucchini – with a festive twist. A cosy winter soup that reminds him of home.
(P.S. Sangmin created this whole masterpiece using only @figma Draw – “The best tool ever!”)
Join us next week for another unique holiday perspective from one of our designers.
It’s officially Advent Monday, and we’re launching our holiday illustration series, celebrating all the different ways we observe this festive season around the world.
Starting with Daisy from Belgium, and her charming creation: Pigmas! Daisy joined us as an intern just months ago and is now a full-time member of the team. She loves illustrating cute characters, often drawing cats and dogs, but this time she’s brought us three festive little pigs scrambling happily across a giant candy cane with sparklers.
Stay tuned every week to meet more of our design team and see their unique take on Christmas.

It’s officially Advent Monday, and we’re launching our holiday illustration series, celebrating all the different ways we observe this festive season around the world.
Starting with Daisy from Belgium, and her charming creation: Pigmas! Daisy joined us as an intern just months ago and is now a full-time member of the team. She loves illustrating cute characters, often drawing cats and dogs, but this time she’s brought us three festive little pigs scrambling happily across a giant candy cane with sparklers.
Stay tuned every week to meet more of our design team and see their unique take on Christmas.

It’s officially Advent Monday, and we’re launching our holiday illustration series, celebrating all the different ways we observe this festive season around the world.
Starting with Daisy from Belgium, and her charming creation: Pigmas! Daisy joined us as an intern just months ago and is now a full-time member of the team. She loves illustrating cute characters, often drawing cats and dogs, but this time she’s brought us three festive little pigs scrambling happily across a giant candy cane with sparklers.
Stay tuned every week to meet more of our design team and see their unique take on Christmas.
Big ideas born from humble napkin sketches. How does a beloved Danish brand scale beyond Denmark? Start with a name anyone can say and build to a logo that reads the same from all angles.
The visual centerpiece perfectly packages @kaffek.dk’s core mission: coffee your way – no matter how you read it. The wider identity borrows from coffee and retail codes, rejects snobbery and gets straight to what makes coffee the best: having it exactly the way you like it.
Stay tuned for more updates on the packaging and the complete brandworld!

Big ideas born from humble napkin sketches. How does a beloved Danish brand scale beyond Denmark? Start with a name anyone can say and build to a logo that reads the same from all angles.
The visual centerpiece perfectly packages @kaffek.dk’s core mission: coffee your way – no matter how you read it. The wider identity borrows from coffee and retail codes, rejects snobbery and gets straight to what makes coffee the best: having it exactly the way you like it.
Stay tuned for more updates on the packaging and the complete brandworld!
Big ideas born from humble napkin sketches. How does a beloved Danish brand scale beyond Denmark? Start with a name anyone can say and build to a logo that reads the same from all angles.
The visual centerpiece perfectly packages @kaffek.dk’s core mission: coffee your way – no matter how you read it. The wider identity borrows from coffee and retail codes, rejects snobbery and gets straight to what makes coffee the best: having it exactly the way you like it.
Stay tuned for more updates on the packaging and the complete brandworld!
Big ideas born from humble napkin sketches. How does a beloved Danish brand scale beyond Denmark? Start with a name anyone can say and build to a logo that reads the same from all angles.
The visual centerpiece perfectly packages @kaffek.dk’s core mission: coffee your way – no matter how you read it. The wider identity borrows from coffee and retail codes, rejects snobbery and gets straight to what makes coffee the best: having it exactly the way you like it.
Stay tuned for more updates on the packaging and the complete brandworld!
Big ideas born from humble napkin sketches. How does a beloved Danish brand scale beyond Denmark? Start with a name anyone can say and build to a logo that reads the same from all angles.
The visual centerpiece perfectly packages @kaffek.dk’s core mission: coffee your way – no matter how you read it. The wider identity borrows from coffee and retail codes, rejects snobbery and gets straight to what makes coffee the best: having it exactly the way you like it.
Stay tuned for more updates on the packaging and the complete brandworld!

Big ideas born from humble napkin sketches. How does a beloved Danish brand scale beyond Denmark? Start with a name anyone can say and build to a logo that reads the same from all angles.
The visual centerpiece perfectly packages @kaffek.dk’s core mission: coffee your way – no matter how you read it. The wider identity borrows from coffee and retail codes, rejects snobbery and gets straight to what makes coffee the best: having it exactly the way you like it.
Stay tuned for more updates on the packaging and the complete brandworld!
Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪

Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪

Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪
Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪

Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪
Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪
Rebranding an iconic brand like @cirkussummarum was no small challenge! Our goal was to create a flexible identity that honoured the brand’s legacy while also being adaptable for the digital age and merchandise. Two years later, the results speak for themselves – the brand is still beloved by kids and feels more Cirkus Summarum than ever.🎪
We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !

We came, we saw, we felt the rain on our skin. @sydforsolen was unwritten until now. Thanks for having us and huge shoutout to @natashabedingfield !
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