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🌍 Travel moves fast, stay ahead with #PhocusWire.

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Along with #Phocuswright Europe’s signature Center Stage sessions and standout #networking, attendee favorites include intimate topic-focused Industry Roundtables and educational Breakout sessions.

We can’t wait to dive into another round of 🗨️ lively roundtables and can’t-miss breakouts this June! Secure your seat to join us in Barcelona, Spain. Link in bio!

Along with #Phocuswright Europe’s signature Center Stage sessions and standout #networking, attendee favorites include intimate topic-focused Industry Roundtables and educational Breakout sessions.

We can’t wait to dive into another round of 🗨️ lively roundtables and can’t-miss breakouts this June! Secure your seat to join us in Barcelona, Spain. Link in bio!

Along with #Phocuswright Europe’s signature Center Stage sessions and standout #networking, attendee favorites include intimate topic-focused Industry Roundtables and educational Breakout sessions.

We can’t wait to dive into another round of 🗨️ lively roundtables and can’t-miss breakouts this June! Secure your seat to join us in Barcelona, Spain. Link in bio!

Along with #Phocuswright Europe’s signature Center Stage sessions and standout #networking, attendee favorites include intimate topic-focused Industry Roundtables and educational Breakout sessions.

We can’t wait to dive into another round of 🗨️ lively roundtables and can’t-miss breakouts this June! Secure your seat to join us in Barcelona, Spain. Link in bio!

Along with #Phocuswright Europe’s signature Center Stage sessions and standout #networking, attendee favorites include intimate topic-focused Industry Roundtables and educational Breakout sessions.

We can’t wait to dive into another round of 🗨️ lively roundtables and can’t-miss breakouts this June! Secure your seat to join us in Barcelona, Spain. Link in bio!

🎙️ Expedia Group CEO Ariane Gorin sits down with Mitra Sorrells, SVP of content at #Phocuswright/#PhocusWire, to unpack how a long-standing test-and-learn mindset is shaping the company’s #AI strategy and accelerating decision-making across the business.

This conversation goes beyond buzzwords and product launches. It’s a candid look at how a global #travel platform prepares for rapid change while staying focused on what actually improves the traveler experience.

Listen to the new In Phocus #podcast episode now at the link in bio.

In Phocus #podcast: season six, episode 9 🎙️

#Luxurytravel is no longer a one-size-fits-all concept. Definitions vary widely by traveler demographics, maturity of wealth and #travel style, as Kristie Goshow, chief commercial officer at #Loews Hotels & Co, explains, with expectations increasingly shaped by how seamlessly experiences are delivered.

Both Goshow and Mike Greene, CEO of #Skylark, point to #technology as a critical enabler of modern #luxury, particularly in removing friction and supporting highly personalized, proactive service.

Listen to the full discussion at the link in bio.

🎙️ In Phocus #Podcast: Season 6 Episode 7 out now!

TravelAI is actively pursuing its goal of creating the “web of one,” working towards improved personalization in #travel.

In a recent interview in the #PhocusWire studio at The #Phocuswright Conference, co-founder and CEO John Lyotier discussed the company’s progress and his thoughts on next steps.

🗨️ “The web of one goes back to the whole concept of can you create a web experience where you have a personalization layer that is only delivering one website to one person. So, this is your website, your experience,” he said.

Listen now at the link in bio!

New In Phocus episode 🎙️ During its its third quarter earnings call in early November, Airbnb shared some early results of its experiences and services launches.

At the time, the company said almost half of those booked were not related to an accommodation booking. Meanwhile, 10% of those who booked a service—think massages and private chefs—were totally new to the platform.

#Airbnb is “super encouraged” by those results, chief business officer Dave Stephenson said during an interview in the #PhocusWire studio at The Phocuswright Conference 2025.

“It’s not just about the #home. It’s really about the trip. It’s about all the experiences that you can have in the #community that that you're traveling to...So that's where you're seeing our #advertising kind of expanding the definition of what it means to be in an Airbnb,” Stephenson said.

Listen to the #podcast at the link in bio.

The “connected trip” has become a bit of a tired buzzword, but the ability to bundle different trip elements is not less coveted in the #travel space.

During an 🎙️ interview in the #PhocusWire studio at The #Phocuswright Conference last month, Manuel Hilty, CEO and co-founder of Nezasa, and Andrew Boch, CEO of Mobi.AI, discussed the end-to-end traveler journey and the gaps that remain.

The pair also commented on generational differences in #data sharing, #AI’s impact, agentic opportunity and more. 🎧 Tune in now at the link in bio.

In October, #ExpediaGroup released #research that examined which content is driving traveler choice. The company showed participants a mix of non-AI-enhanced, AI-enhanced and fully AI content.

“A good percentage of the travelers really didn't mind, and actually, I don't want to say they preferred [it], but they did not mind the AI-enhanced content as long as it did have some human touch in it as well,” Rob Torres, SVP of media solutions and retail partnerships for Expedia Group said during an interview in the #PhocusWire studio at The #Phocuswright Conference.

👀 Watch the full discussion with PhocusWire executive editor Linda Fox at the link in bio.

Booking Holdings' chief strategy officer Rob Ransom said the group is excited about the opportunity #AI brings but stressed OTAs provide significantly more value than just aggregation.

🎤 "You need to figure out where you want to go, what your trip looks like, where you’ll stay, how you’ll get there. You also need to know if you’re getting a fair and competitive price, what happens if your plans change, how you get support before and during the trip, and how you pay in a secure and trusted way," he said during an executive interview at The #Phocuswright Conference.

Watch full discussion with Mitra Sorrells, SVP of content for #PhocusWire and #Phocusright at the link in bio.

AI-supported digital travel marketing can work—as long as it still has a human touch, according to Rob Torres, SVP of media solutions and retail partnerships for #ExpediaGroup.

“A good percentage of the travelers really didn't mind, and actually, I don't want to say they preferred [it], but they did not mind the AI-enhanced content as long as it did have some human touch in it as well,” Torres said.

🎧 listen to the full #PhocusWire Studio conversation at the link in bio.

The #corporatetravel landscape is being shaped by trends such as a focus on partnerships, #artificialintelligence (#AI) and changing traveler expectations.

During an executive panel at The #Phocuswright Conference in San Diego last month, executives from American Express Global Business Travel, Festive Road and Spotnana discussed these current and future trends in the sector.

Learn more & watch the full discussion on #PhocusWire 🔗 link in bio.