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Dans ce nouvel épisode de On se Connait, on rencontre Auriane, fondatrice de @ceucle un nom occitan en clin d’œil à ses racines, mais surtout un manifeste. Production locale en circuit court, pièces pensées pour durer, drops conçus comme les chapitres d’une même histoire : ici, rien n’est jetable, tout dialogue.
Entre minimalisme japonais et scandinave, références collège et iconographie R&B des années 1990-2000, Auriane construit une marque qui crée du lien autant que du style. 🪡

_ tutorial _
How to prononce CÈUCLE ?

Thanks to everyone who lend us their voices for that friendly reminder ✨
@abesikian @julieperrot @barbaraikkache @abou_sega @morgan__amy @_not.anagency @fanny__petit @lefavoriparis @flora_bienvu @lele.deaquino @lola_bouillet @mxelfa

_ STUDIO APPOINTMENT _
Book an appointment to come and try our pieces at our studio, 180 boulevard Voltaire, 75011, directly through our calendly page (link in bio)

_ RENDEZ-VOUS ATELIER _
Prenez rendez-vous pour venir découvrir et essayer nos pièces au sein de notre studio, 180 boulevard Voltaire, 75011, directement via notre calendly (lien en bio)

_ back in stock _
Our Chapter 4 curved pants is now back in stock on ceucle.com

Photographer : @agathebdn
Models : @tinanm__
Video & production : @mxelfa
Styling : @lola_bouillet
Bijoux : @atelier.rozier

_ back in stock _
Our Chapter 4 curved pants is now back in stock on ceucle.com

Photographer : @agathebdn
Models : @tinanm__
Video & production : @mxelfa
Styling : @lola_bouillet
Bijoux : @atelier.rozier

_ back in stock _
Our Chapter 4 curved pants is now back in stock on ceucle.com

Photographer : @agathebdn
Models : @tinanm__
Video & production : @mxelfa
Styling : @lola_bouillet
Bijoux : @atelier.rozier

_ back in stock _
Our Chapter 4 curved pants is now back in stock on ceucle.com

Photographer : @agathebdn
Models : @tinanm__
Video & production : @mxelfa
Styling : @lola_bouillet
Bijoux : @atelier.rozier

_ curved pants in olive ripstop _
Two pleats. A balloon hem. A waist tied with cotton taffeta.
The Curved Pants Chapter 4 in Olive were designed to be worn as a full silhouette — or as the piece that builds one.
Made in France from deadstock cotton ripstop. Limited pieces, available on ceucle.com

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ curved pants in olive ripstop _
Two pleats. A balloon hem. A waist tied with cotton taffeta.
The Curved Pants Chapter 4 in Olive were designed to be worn as a full silhouette — or as the piece that builds one.
Made in France from deadstock cotton ripstop. Limited pieces, available on ceucle.com

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ curved pants in olive ripstop _
Two pleats. A balloon hem. A waist tied with cotton taffeta.
The Curved Pants Chapter 4 in Olive were designed to be worn as a full silhouette — or as the piece that builds one.
Made in France from deadstock cotton ripstop. Limited pieces, available on ceucle.com

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ curved pants in olive ripstop _
Two pleats. A balloon hem. A waist tied with cotton taffeta.
The Curved Pants Chapter 4 in Olive were designed to be worn as a full silhouette — or as the piece that builds one.
Made in France from deadstock cotton ripstop. Limited pieces, available on ceucle.com

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ spring edition _
Our new Spring edition, shot by @agathebdn.
Now available on ceucle.com

Photographer : @agathebdn
Models : @kidquidam
Video & production : @mxelfa
Styling : @lola_bouillet

_ spring edition _
Our new Spring edition, shot by @agathebdn.
Now available on ceucle.com

Photographer : @agathebdn
Models : @kidquidam
Video & production : @mxelfa
Styling : @lola_bouillet

_ spring edition _
Our new Spring edition, shot by @agathebdn.
Now available on ceucle.com

Photographer : @agathebdn
Models : @kidquidam
Video & production : @mxelfa
Styling : @lola_bouillet

_ chapter 4 maxi _
Rediscover our Chapter 4 Maxi bag, cross-body bag, two wide side pockets, drawstring closing, adjustable padded shoulder strap.
Also available in a mini version. 

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard
Bijoux : @atelier.rozier

_ chapter 4 maxi _
Rediscover our Chapter 4 Maxi bag, cross-body bag, two wide side pockets, drawstring closing, adjustable padded shoulder strap.
Also available in a mini version. 

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard
Bijoux : @atelier.rozier

_ chapter 4 maxi _
Rediscover our Chapter 4 Maxi bag, cross-body bag, two wide side pockets, drawstring closing, adjustable padded shoulder strap.
Also available in a mini version. 

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard
Bijoux : @atelier.rozier

_ chapter 4 maxi _
Rediscover our Chapter 4 Maxi bag, cross-body bag, two wide side pockets, drawstring closing, adjustable padded shoulder strap.
Also available in a mini version. 

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard
Bijoux : @atelier.rozier

_ spring edition _
Our new Spring edition, shot by @agathebdn.
Now available on ceucle.com

Photographer : @agathebdn
Models : @azz0ra
Video & production : @mxelfa
Styling : @lola_bouillet

_ spring edition _
Our new Spring edition, shot by @agathebdn.
Now available on ceucle.com

Photographer : @agathebdn
Models : @azz0ra
Video & production : @mxelfa
Styling : @lola_bouillet

_ spring edition _
Our new Spring edition, shot by @agathebdn.
Now available on ceucle.com

Photographer : @agathebdn
Models : @azz0ra
Video & production : @mxelfa
Styling : @lola_bouillet

_ wide pants chapter 3 _
Unisex pants, wide legs, slightly flared, two generous pleats on each leg, framing the pockets, elasticated waistband adjustable with a toned-in cotton taffeta tie. Made in France, in our new Sage cotton twill, 100% Cotton, 333 g/m², from a fashion house’s dead stock.

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ wide pants chapter 3 _
Unisex pants, wide legs, slightly flared, two generous pleats on each leg, framing the pockets, elasticated waistband adjustable with a toned-in cotton taffeta tie. Made in France, in our new Sage cotton twill, 100% Cotton, 333 g/m², from a fashion house’s dead stock.

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ wide pants chapter 3 _
Unisex pants, wide legs, slightly flared, two generous pleats on each leg, framing the pockets, elasticated waistband adjustable with a toned-in cotton taffeta tie. Made in France, in our new Sage cotton twill, 100% Cotton, 333 g/m², from a fashion house’s dead stock.

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ wide pants chapter 3 _
Unisex pants, wide legs, slightly flared, two generous pleats on each leg, framing the pockets, elasticated waistband adjustable with a toned-in cotton taffeta tie. Made in France, in our new Sage cotton twill, 100% Cotton, 333 g/m², from a fashion house’s dead stock.

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ wide pants chapter 3 _
Unisex pants, wide legs, slightly flared, two generous pleats on each leg, framing the pockets, elasticated waistband adjustable with a toned-in cotton taffeta tie. Made in France, in our new Sage cotton twill, 100% Cotton, 333 g/m², from a fashion house’s dead stock.

Photographer : @juliperrot
Studio : @daniel_besikian_studio
Models : @mxelfa @titi_wap
Production : @mxelfa
Styling : @lola_bouillet
Team : @camillepavard

_ Aupinard _
Congrats to @aupinard for the launch of his first album « spleen.social club » today ✨
(we are already obsessed with « P&P »)
Huge thanks to @sabina_gz for choosing our Curved denim to be part of the styling 🩵

photo: @pierre.daschier

lights: @mateomarie_

stylisme: @sabina_gz

mua: @charleene.mua

studio photo / production:
@gros_paul
@hisae_productions

_ Aupinard _
Congrats to @aupinard for the launch of his first album « spleen.social club » today ✨
(we are already obsessed with « P&P »)
Huge thanks to @sabina_gz for choosing our Curved denim to be part of the styling 🩵

photo: @pierre.daschier

lights: @mateomarie_

stylisme: @sabina_gz

mua: @charleene.mua

studio photo / production:
@gros_paul
@hisae_productions

_ Aupinard _
Congrats to @aupinard for the launch of his first album « spleen.social club » today ✨
(we are already obsessed with « P&P »)
Huge thanks to @sabina_gz for choosing our Curved denim to be part of the styling 🩵

photo: @pierre.daschier

lights: @mateomarie_

stylisme: @sabina_gz

mua: @charleene.mua

studio photo / production:
@gros_paul
@hisae_productions

_ look _
Mixing our new Light Grey short sleeves kimono with our Curved pants in Olive cotton ripstop.

Photographer : @agathebdn
Models : @mathigotaurelietextualab
Video & production : @mxelfa
Styling : @lola_bouillet

_ Thank you _
Our Spring Edition ended tonight and I’m still high from the rush it gave me.
Thank you for all your visits, kind words and orders, we loved having you over for the past four days and witness your enthusiasm towards our new pieces.
Huge thanks to the @gaijinparis family @thomas_desu_ @chahine.desu and our fairy godfather @abou_sega for welcoming us into your home, we truly had a blast.
Thanks to the most hilarious and beloved team, I wouldn’t go through our daily chaos with anyone else @mxelfa @lola_bouillet @lele.deaquino @quitterie_lafontaine @audrey.gallier @morgan__amy @_not.anagency
And a special thanks to @akimbo_studio for lending us his great work, to @carolinericard__ and @abesikian for keeping us focused,loved, fed and hydrated, and to all the friends and family who stopped by.
Looking forward to what’s coming next
Auriane