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Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

What does Vox Media's sale of its podcast network, New York Magazine and Vox say about the state of digital media valuations?

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.

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Trusted reporting. Confident decisions. Sharp analysis. Stay ahead with Digiday+. Get access to top editors, proprietary research and industry networking opportunities designed for media and marketing leaders. Explore some of our top stories and, for a limited time, save 35% on a full year of Digiday+. Offer ends May 29, visit the link in bio to subscribe 🔗

Trusted reporting. Confident decisions. Sharp analysis. Stay ahead with Digiday+. Get access to top editors, proprietary research and industry networking opportunities designed for media and marketing leaders. Explore some of our top stories and, for a limited time, save 35% on a full year of Digiday+. Offer ends May 29, visit the link in bio to subscribe 🔗

Trusted reporting. Confident decisions. Sharp analysis. Stay ahead with Digiday+. Get access to top editors, proprietary research and industry networking opportunities designed for media and marketing leaders. Explore some of our top stories and, for a limited time, save 35% on a full year of Digiday+. Offer ends May 29, visit the link in bio to subscribe 🔗

Trusted reporting. Confident decisions. Sharp analysis. Stay ahead with Digiday+. Get access to top editors, proprietary research and industry networking opportunities designed for media and marketing leaders. Explore some of our top stories and, for a limited time, save 35% on a full year of Digiday+. Offer ends May 29, visit the link in bio to subscribe 🔗

Trusted reporting. Confident decisions. Sharp analysis. Stay ahead with Digiday+. Get access to top editors, proprietary research and industry networking opportunities designed for media and marketing leaders. Explore some of our top stories and, for a limited time, save 35% on a full year of Digiday+. Offer ends May 29, visit the link in bio to subscribe 🔗

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

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How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.

How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.

How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.

How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.

How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.

Back in 2022, Ally Bank announced its five-year goal to reach parity in ad spend across men and women’s sports media. This year, the brand claims it met that pledge.

Back in 2022, Ally Bank announced its five-year goal to reach parity in ad spend across men and women’s sports media. This year, the brand claims it met that pledge.

Back in 2022, Ally Bank announced its five-year goal to reach parity in ad spend across men and women’s sports media. This year, the brand claims it met that pledge.

Back in 2022, Ally Bank announced its five-year goal to reach parity in ad spend across men and women’s sports media. This year, the brand claims it met that pledge.

Back in 2022, Ally Bank announced its five-year goal to reach parity in ad spend across men and women’s sports media. This year, the brand claims it met that pledge.

Brands and agencies are adopting agentic AI, but they’re not allowing the technology to overtake their programmatic practices.

Hershey's has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.

Hershey's has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.

Hershey's has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.

Hershey's has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.

Hershey's has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there.

MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.

MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.

MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.

MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.

MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.