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role.std

ROLE Studio

Design Direction, Zurich

65
posts
671
followers
2.9K
following

Another U&S is out! Thank you @helen.pombo for your trust and for letting me rock alongside you all these years ♥️

For this editorial @alaeber and I brought some ✨ to the postproduction—Pairing AI and Creative Coding to the beautiful shoot by @studiovegete and @studio_siebrecht

Creative direction @helen.pombo


280
16
1 years ago


Another U&S is out! Thank you @helen.pombo for your trust and for letting me rock alongside you all these years ♥️

For this editorial @alaeber and I brought some ✨ to the postproduction—Pairing AI and Creative Coding to the beautiful shoot by @studiovegete and @studio_siebrecht

Creative direction @helen.pombo


280
16
1 years ago

Another U&S is out! Thank you @helen.pombo for your trust and for letting me rock alongside you all these years ♥️

For this editorial @alaeber and I brought some ✨ to the postproduction—Pairing AI and Creative Coding to the beautiful shoot by @studiovegete and @studio_siebrecht

Creative direction @helen.pombo


280
16
1 years ago

Another U&S is out! Thank you @helen.pombo for your trust and for letting me rock alongside you all these years ♥️

For this editorial @alaeber and I brought some ✨ to the postproduction—Pairing AI and Creative Coding to the beautiful shoot by @studiovegete and @studio_siebrecht

Creative direction @helen.pombo


280
16
1 years ago

Another U&S is out! Thank you @helen.pombo for your trust and for letting me rock alongside you all these years ♥️

For this editorial @alaeber and I brought some ✨ to the postproduction—Pairing AI and Creative Coding to the beautiful shoot by @studiovegete and @studio_siebrecht

Creative direction @helen.pombo


280
16
1 years ago

🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙
80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption.

🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media.

🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch

Founders @franzfischlin Norbert Bernhard

Creative Direction and implementation @role.std
Concept and Design @role.std @silvanpossa

Cast @silvanpossa
Code @alaeber
Camera @serafingerber
Postproduction @matthias_kappeler

Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom, y4mina

Team YouMedia Bettina Bertschinger @evagaudenz
@franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne


420
7
1 years ago

🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙
80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption.

🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media.

🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch

Founders @franzfischlin Norbert Bernhard

Creative Direction and implementation @role.std
Concept and Design @role.std @silvanpossa

Cast @silvanpossa
Code @alaeber
Camera @serafingerber
Postproduction @matthias_kappeler

Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom, y4mina

Team YouMedia Bettina Bertschinger @evagaudenz
@franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne


420
7
1 years ago

🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙
80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption.

🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media.

🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch

Founders @franzfischlin Norbert Bernhard

Creative Direction and implementation @role.std
Concept and Design @role.std @silvanpossa

Cast @silvanpossa
Code @alaeber
Camera @serafingerber
Postproduction @matthias_kappeler

Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom, y4mina

Team YouMedia Bettina Bertschinger @evagaudenz
@franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne


420
7
1 years ago


🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙
80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption.

🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media.

🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch

Founders @franzfischlin Norbert Bernhard

Creative Direction and implementation @role.std
Concept and Design @role.std @silvanpossa

Cast @silvanpossa
Code @alaeber
Camera @serafingerber
Postproduction @matthias_kappeler

Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom, y4mina

Team YouMedia Bettina Bertschinger @evagaudenz
@franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne


420
7
1 years ago

🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙
80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption.

🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media.

🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch

Founders @franzfischlin Norbert Bernhard

Creative Direction and implementation @role.std
Concept and Design @role.std @silvanpossa

Cast @silvanpossa
Code @alaeber
Camera @serafingerber
Postproduction @matthias_kappeler

Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom, y4mina

Team YouMedia Bettina Bertschinger @evagaudenz
@franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne


420
7
1 years ago

🐠 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐆𝐞𝐧 𝐙
80% of children and young people engage with global news through social media. YouMedia seeks to foster media literacy, shares peer-to-peer knowledge and critically evaluates media consumption.

🎀 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧
The typographic visual language is built on generative fonts, while the cinematic world immerses hosts and peers in a decontextualized space—a stark contrast to the ever-contextualized nature of social media.

🍧𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 youmedia.ch @youmedia_ch

Founders @franzfischlin Norbert Bernhard

Creative Direction and implementation @role.std
Concept and Design @role.std @silvanpossa

Cast @silvanpossa
Code @alaeber
Camera @serafingerber
Postproduction @matthias_kappeler

Faces Ana-Luisa Morganti, Emil Amstutz, Jada Angst, @jennykitzka @manuhdl Matia Bär @s_shianne @the_kaboom, y4mina

Team YouMedia Bettina Bertschinger @evagaudenz
@franzfischlin @jennykitzka @manuhdl @myidestany Norbert Bernhard @priskaamstutz @s_shianne


420
7
1 years ago

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago


Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago

Losing pitches is tough—especially this one. In October 2024 and on invitation by @kunsthauszuerich we presented three design approaches for its soft redesign, aiming to create a cohesive visual identity, enhance recognition, and reflect the institution’s self-image.

In close collaboration with @silvanpossa we proposed three concepts:

📌 ARCHITECTURE AS KEY – Celebrating the New Building
Inspired by the link between the Chipperfield extension and the historic Pfister building, we developed a structured, line-based design that organizes content and creates playful visual spaces.

📌 TRANSITION AS KEY – Embracing the Interim Phase
A restrained, more neutral design ensures a seamless transition toward the 2027/28 redesign, maintaining clarity while reflecting the museum’s evolving identity.

📌 LOGO AS KEY – Strengthening Visual Heritage
By reintegrating its original typeface, the Kunsthaus Zürich logo reinforces its visual heritage, while a refined identity as “Kunsthaus”highlights its status as Switzerland’s most comprehensive museum.

Thank you @kunsthauszuerich for the opportunity!

Please note: All images are mock-ups. The displayed content refers to past or future exhibitions and is based on the information available to us at the time.


771
22
1 years ago

🌀🌀🌀 for @rehmannmuseum_laufenburg

Designed and printed with the best @ycoco___ @fiona_sgntr (graphic design) and @mati_ravano @maanopress (silkscreen)


181
3
3 weeks ago

🌀🌀🌀 for @rehmannmuseum_laufenburg

Designed and printed with the best @ycoco___ @fiona_sgntr (graphic design) and @mati_ravano @maanopress (silkscreen)


181
3
3 weeks ago

🌀🌀🌀 for @rehmannmuseum_laufenburg

Designed and printed with the best @ycoco___ @fiona_sgntr (graphic design) and @mati_ravano @maanopress (silkscreen)


181
3
3 weeks ago


🌀🌀🌀 for @rehmannmuseum_laufenburg

Designed and printed with the best @ycoco___ @fiona_sgntr (graphic design) and @mati_ravano @maanopress (silkscreen)


181
3
3 weeks ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

From structural questions and technical feasibility to coordination, design and project management — website for Reseda.

The site gives an overview of the furniture range, explains each piece, links to preconfigured examples and at its core: a configurator that allows every variation to be visualized and calculated.

This project was only possible through close collaboration with @aceed_wizarrd @alaeber Andreas Niederer, @eneatoldo Nicola Haggenmacher, Olivia Niederer and Tobias Gemperli.

Thank you for joining forces. Website still in the making.

Client: @reseda_furniture 
Creative Direction: @role.std @eneatoldo 
Web Design: @role.std (@lea.romana @ycoco___ )
Development: @alaeber 
Configurator: @milkinteractive

All set in Reseda Gothic.


170
11
1 months ago

Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg


210
7
3 months ago

Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg


210
7
3 months ago

Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg


210
7
3 months ago

Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg


210
7
3 months ago

Lettering explorations for the upcoming exhibition “Énergies fossiles” @rehmannmuseum_laufenburg


210
7
3 months ago

Books developed and designed over recent years.

“Technologie der Zukunft. Vanessa Billy, Brodie Ellis, Paul Schatz” @rehmannmuseum_laufenburg @vanessabbbilly
“Zeitreise auf dem Kopf” @ruedibechtler @kunsthauslangenthal
“Sandra Vàsquez de la Horra. Twin Souls” @sandravasquezdelahorra @galeriehaaszurich
“Quido Sen. Regelmässigkeit des Zufalls” @kunsthalle_luzern
“Joan Snyder. Silk & Song” @joan_snyder_art @galeriehaaszurich

Thank you @anja_wille_schori for the nice 📸


3
4
3 months ago

Books developed and designed over recent years.

“Technologie der Zukunft. Vanessa Billy, Brodie Ellis, Paul Schatz” @rehmannmuseum_laufenburg @vanessabbbilly
“Zeitreise auf dem Kopf” @ruedibechtler @kunsthauslangenthal
“Sandra Vàsquez de la Horra. Twin Souls” @sandravasquezdelahorra @galeriehaaszurich
“Quido Sen. Regelmässigkeit des Zufalls” @kunsthalle_luzern
“Joan Snyder. Silk & Song” @joan_snyder_art @galeriehaaszurich

Thank you @anja_wille_schori for the nice 📸


3
4
3 months ago

Graphic Design Intern (60%)
March–August 2026 (with possibility of extension)

ROLE is looking for a Graphic Design Intern to join our small, independent studio working at the intersection of concept and visual form. The practice navigates between print and digital contexts, with a strong focus on clarity, authorship, and typographic precision.

You are:
— in your 2nd or 3rd year of a BA in Visual Communication or a comparable programme
— interested in research-led design and the development of strong, coherent visual concepts
— curious, reflective, and attentive to detail
— based in Zurich or willing to work from Zurich
— confident in German
— familiar with print design processes, prototyping, and basic motion design

The internship offers close involvement in ongoing projects and insight into the daily practice of a concept-driven graphic design studio.

Please send your portfolio and CV to:
🫟 lea@role-studio.com


153
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

Customized Reseda Gothic — a glimpse into the making of the type specimen, developed by @role.std @ycoco___ @lea.romana and @free_bernie

Rooted in Bell Gothic — a typeface originally designed for telephone directories and small point sizes — Reseda Gothic serves as the typographic foundation of Reseda’s soft redesign.

The specimen not only celebrates the typeface itself, but also reflects on ten years of Reseda: its campaigns and visual language, while placing the type in dialogue with the formal qualities of the furniture.

More to come soon!

Creative Direction Reseda: @role.std @eneatoldo 
Reseda Gothic: @free_bernie @lea.romana @outofthedark.xyz 
Graphic Design Specimen: @ycoco___ @lea.romana @free_bernie


582
15
4 months ago

These beauties on display in Zurich. Campaign for @reseda_furniture

Creative direction: @role.std @eneatoldo
Graphic Design: @lea.romana @ycoco___
Photography: @shot_by_peter
Client: @reseda_furniture
Typeface: @free_bernie @outofthedark.xyz @role.std


3
8
4 months ago

These beauties on display in Zurich. Campaign for @reseda_furniture

Creative direction: @role.std @eneatoldo
Graphic Design: @lea.romana @ycoco___
Photography: @shot_by_peter
Client: @reseda_furniture
Typeface: @free_bernie @outofthedark.xyz @role.std


3
8
4 months ago

These beauties on display in Zurich. Campaign for @reseda_furniture

Creative direction: @role.std @eneatoldo
Graphic Design: @lea.romana @ycoco___
Photography: @shot_by_peter
Client: @reseda_furniture
Typeface: @free_bernie @outofthedark.xyz @role.std


3
8
4 months ago

These beauties on display in Zurich. Campaign for @reseda_furniture

Creative direction: @role.std @eneatoldo
Graphic Design: @lea.romana @ycoco___
Photography: @shot_by_peter
Client: @reseda_furniture
Typeface: @free_bernie @outofthedark.xyz @role.std


3
8
4 months ago

These beauties on display in Zurich. Campaign for @reseda_furniture

Creative direction: @role.std @eneatoldo
Graphic Design: @lea.romana @ycoco___
Photography: @shot_by_peter
Client: @reseda_furniture
Typeface: @free_bernie @outofthedark.xyz @role.std


3
8
4 months ago

These beauties on display in Zurich. Campaign for @reseda_furniture

Creative direction: @role.std @eneatoldo
Graphic Design: @lea.romana @ycoco___
Photography: @shot_by_peter
Client: @reseda_furniture
Typeface: @free_bernie @outofthedark.xyz @role.std


3
8
4 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Santa Claus approved, briefing ignored. Based on ‘Disobedient Santa Claus‘ @martin_groch develeoped a drawing for @rehmannmuseum_laufenburg

What emerged was not a Christmas card but a large-format poster intended for reuse as unbranded gift wrap.

Idea, concept & art direction @role.std


220
4
5 months ago

Girl boss vibes.

Founded seven years ago by @lea.romana, @role.std set out to foster the visibility of women in graphic design. Looking back at this past year, we feel one step closer.

Two powerhouse women, @ycoco___ and @mati_ravano, significantly shaped @role.std’s projects during this time. @mati_ravano was part of the team until spring 2025 and continues to collaborate with ROLE on a project basis, while @ycoco___ will complete her internship in February 2026.

Many thanks to @simonhabegger for this fire photo of us.


596
48
5 months ago

Girl boss vibes.

Founded seven years ago by @lea.romana, @role.std set out to foster the visibility of women in graphic design. Looking back at this past year, we feel one step closer.

Two powerhouse women, @ycoco___ and @mati_ravano, significantly shaped @role.std’s projects during this time. @mati_ravano was part of the team until spring 2025 and continues to collaborate with ROLE on a project basis, while @ycoco___ will complete her internship in February 2026.

Many thanks to @simonhabegger for this fire photo of us.


596
48
5 months ago


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