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Toyota RAV4’s Serious Fun campaign included a range of spots — and this one came with a unique challenge: only sound design, no music 😱😅🎧

A quick look at the sound design we created with @sebasanus and the @ronroco.audio team.

The sound carried the rhythm, energy and personality of the story.
Every movement was shaped to keep the piece playful, clear and dynamic.

#SoundDesign #Advertising #CreativeProduction #toyota

When Toyota calls, we go “toda la carne al asador”.
Here’s a look into the extra-detailed sound design for the RAV4 “Serious Fun” campaign (Toyota USA).
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#SoundDesign #SoundDesignBreakdown #AudioPostProduction #toyota
#adfilm

Toyota’s “Serious Fun”

Felices de compartirles uno de los proyectos más divertidos y desafiantes del 2026 que fuimos parte en @ronroco.audio

-Supervisión y curaduría musical.
-Diseño de sonido inmmersivo.

Gracias @conilladvertising por confiar en nosotros!

Toyota’s “Serious Fun” is here.

Agency: @conilladvertising
Director: @ariel_danziger
Creative Director: @lucianogriessi_
Music: “Yo voy ganao” — @systemasolar

What happens when a word cannot be translated? And what is lost when the language that holds it disappears? These questions sit at the heart of The Untranslatable Forest.

Sound design by Ronroco Audio.
Featuring music by @kronos_quartet

This is a short excerpt — the full film is now available on YouTube 📺

Congratulations on the film’s incredible run across festivals, and on all its awards and nominations 👏🏽
Grateful to @ivaninovuelven & @andy_the_timid for trusting us to be part of it❣️

A quick look inside the session behind this piece.
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Music & sound design by @ronroco.audio
For @stormandshelter

We had the pleasure of creating the music and sound design for this campaign, released this week across Wales.
🔊Music & Sound Design: Ronroco Audio
✍️Animation Studio: @stormandshelter
‼️Swipe → to see the sound breakdown.

We had the pleasure of creating the music and sound design for this campaign, released this week across Wales.
🔊Music & Sound Design: Ronroco Audio
✍️Animation Studio: @stormandshelter
‼️Swipe → to see the sound breakdown.

La gente de @ronroco.audio crea en #argentina, entre tantas cosas, el diseño de sonido de los autos modernos, desde el sonido del sensor de estacionamiento hasta la secuencia de apertura y cierre de la pantalla pasando por los destelladores y todo lo que se te ocurra, incluyendo el trabajo en el #jetour g700 que manejamos en Dubai
#ronroco @juan.regidor @sebasanus

Nueva apertura de #soñequeveraneaba de @traficantedearte8 🎉
Nuevo cortometraje 🏖️ Este pibe no tiene techo!
Re-diseñamos el sonido al más puro estilo Pixar ✨🎬
Esperamos que les guste! 🙂💛

@miguegrana @olgaenvivo @outofcontext_olga
@lucasfridman @gimeaccardi @sonequevolaba
@lulasalomone @martibenza @evitta_luna_
@benjamadeo @homeropettinato

Desde que vimos por @olgaenvivo la apertura de Soñé que volaba, hecha por el tremendo @traficantedearte8 , quisimos re-diseñar el sonido y la música 🔈🎵.

Nuestra idea fue impulsar desde el sonido la historia que narraba esta hermosa apertura, teniendo siempre a Toy Story en el ♥️

Gracias Mauricio por coparte! 🙏🥰

Esperamos que les guste!

@miguegrana @lucasfridman @benjamadeo
@martibenza @evitta_luna_ @lulasalomone

#olga #soñequevolaba #shortfim #pixar #disney #toystory #animation #3D #blender #flowthemovie #sounddesign #musicsupervisor

🇺🇸Our first US National television commercial!!
Finding the right song for a commercial is similar to finding the seasoning that gives that special touch to your favorite food.
That’s why when @conilladvertising told us about the project, we spent several weeks listening and trying hundreds of songs, we edited MANY...until we lost count, looking for that particular sound, with mystery and just the right vibe that gave pulse to the All new Camry. When we thought we had tried everything without luck, the chosen one finally arrived one Sunday in Villa Crespo, Buenos Aires (the cradle of Argentine trap).
Feli, Sebas’s son, couldn’t stop listening to @wos.ds3 , and like an epiphany, FRESCO appeared...
As soon as we put it together with the image we knew that the search was over.

🇦🇷¡¡Nuestro primer comercial de televisión nacional estadounidense!!
Encontrar la canción adecuada para un comercial es similar a encontrar el condimento que le da ese toque especial a tu comida favorita.
Por eso cuando Conill nos contó del proyecto, estuvimos varias semanas escuchando y probando cientos de canciones, editamos MUCHAS...hasta perder la cuenta, buscando ese sonido “particulier”, con misterio y vibra justa que le diera pulso al All new Camry.
Cuando creíamos que habíamos probado todo sin suerte, la elegida finalmente llegó un domingo en Villa Crespo, Buenos Aires (la cuna del trap Argentino).
Feli, el hijo de Sebas, no paraba de escuchar WOS, y como una epifania apareció FRESCO...
En cuanto lo montamos con la imagen supimos que la busqueda habia terminado.

@doguito.records @evlay_
#toyota #camry #wos #tvcommercial #tvc #music #commercial #advertising #tv #tvcommercials #branding #sound #commercials #audio #production #digitalmarketing #television #sounddesign #sfx

🚨 🚨 🚨 New Audio Breakdown 🚨 🚨 🚨

Headphones recommended 🎧

We made a Sound Design and Music Breakdown explaining a bit of the elements we used in our recent collab.
Illustrated by @gaspart_illustration and animated by @motion.bogdan 💕

Swipe ➡️

Feel free to reach out if you have any doubts, suggestions, or comments.
Always happy to nerd out about sound!

#RonrocoAudio #sound #soundesign #explainervideos #AnimationStudio #3DAnimation #MotionGraphics #motiondesign#AnimatedVideos #MotionDesign#VisualEffects #CreativeStudio #AnimatedContent #VideoAds

🚨 🚨 🚨 New Audio Breakdown 🚨 🚨 🚨

Headphones recommended 🎧

We made a Sound Design and Music Breakdown explaining a bit of the elements we used in our recent collab.
Illustrated by @gaspart_illustration and animated by @motion.bogdan 💕

Swipe ➡️

Feel free to reach out if you have any doubts, suggestions, or comments.
Always happy to nerd out about sound!

#RonrocoAudio #sound #soundesign #explainervideos #AnimationStudio #3DAnimation #MotionGraphics #motiondesign#AnimatedVideos #MotionDesign#VisualEffects #CreativeStudio #AnimatedContent #VideoAds

🚨 🚨 🚨 New Audio Breakdown 🚨 🚨 🚨

Headphones recommended 🎧

We made a Sound Design and Music Breakdown explaining a bit of the elements we used in our recent collab.
Illustrated by @gaspart_illustration and animated by @motion.bogdan 💕

Swipe ➡️

Feel free to reach out if you have any doubts, suggestions, or comments.
Always happy to nerd out about sound!

#RonrocoAudio #sound #soundesign #explainervideos #AnimationStudio #3DAnimation #MotionGraphics #motiondesign#AnimatedVideos #MotionDesign#VisualEffects #CreativeStudio #AnimatedContent #VideoAds

(SOUND ON 🔊 ) - WOOO! New animation just dropped, I'm so excited about this one because it's a collab with the fantastic @sebasanus from @ronroco.audio who made the sound.

This was made using Illustrator and After Effects

Feel free to ask any questions!

#motiondesign #motionmate #motionhatchling #motionmob #graphics #typography #motionaep #motionaid #visualdesigner #aftereffects #adobeae #buckuback #graphicdesign #motiongraphics #animation #design #designer #motionmass