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creatingreadingrainbow

Creating Reading Rainbow

It's a book about a show about books!
Want to know how Reading Rainbow came to be? Check it out on Amazon (link below) - or anywhere books are sold.

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Congratulations to Dolores Robinson for this recognition! Dolores played an integral role in LeVar Burton becoming the host of Reading Rainbow. We had the honor of speaking with her and include this story in our book, “Creating Reading Rainbow: The Untold Story of a Beloved Children’s Series,” available online or at your favorite bookstore. (Link in bio)


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1 months ago


Congratulations to Dolores Robinson for this recognition! Dolores played an integral role in LeVar Burton becoming the host of Reading Rainbow. We had the honor of speaking with her and include this story in our book, “Creating Reading Rainbow: The Untold Story of a Beloved Children’s Series,” available online or at your favorite bookstore. (Link in bio)


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1 months ago

Riding the wave of Read Across America Week, we're celebrating the stories that continue to shape us and inspire generations of children to explore, imagine, and fall in love with reading. 👦🏿👦🏽👦🏻📚👧🏻👧🏽👧🏿

One show in particular captured hearts across the country, turning the pages of countless lives into adventures filled with curiosity and opening doors to worlds filled with wonder. 📺📖💫

@TelevisionAcad Award-Winning Co-Creator of @ReadingRainbow, Tony Buttino, and Professor Emeritus at @CanisiusUniv, Dr. @BJ_Irwin, join Rick Bentley on @KGET17News' @Studio17Live to talk about @ReadingRainbow's enduring legacy in children’s literature, the release of their new book, @CreatingReadingRainbow: The Untold Story of a Beloved Children’s Series (published by @GlobePequot), and the @ReadingRainbow renaissance with @mychal3ts. 🌈

If you're a children's author looking for dedicated PR support to share your inspiring story and new book with the media—and reach more parents, families, and educators this spring—contact us (via our bio link above) to learn how @PRFromTheHeart can support you. 💜

Thank you for helping us walk home the children of the world. 👦🏿👦🏽👦🏻🙏🏻👧🏻👧🏽👧🏿

#ReadingRainbow #CreatingReadingRainbow #BookTour

#ChildrensLiteracy #ChildrensAuthors #ChildrensBooks #KidLit #PR #Publicity


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2 months ago

In honor ofRead Across America Day, pick up a good book and read! 📚🌈
If you have a child in your life, encourage them to read, or read to them! 📚🌈
Want to know how “Reading Rainbow” came to be? This book is for you! 📚🌈


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2 months ago

If you grew up on Reading Rainbow, you know the original “Butterfly in the Sky!”

Iconic. 🌈🦋🎶


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3 months ago

2025 is in the books! Looking forward to a new year of fun adventures for our Creating Reading Rainbow author group in 2026!


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4 months ago

“If you grew up on Reading Rainbow or are simply curious about how this beloved staple of your childhood came into being, this book is for you -— but you don’t have to take my word for it!”

Who said that about our book? None other than LeVar himself!Check it out!


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5 months ago

✨NEW EPISODE!✨ Long before there was KidLit TV, there was Reading Rainbow! 🌈📚 One of the most iconic children’s television programs of all time, the show won 250 awards over 26 years including 26 Emmy Awards! Now, after 20 years, it’s back — but have you ever wondered how it originally came to be?

⭐️ On StoryMakers, join program creator Tony Buttino and Pam Johnson, co-authors of CREATING READING RAINBOW: The Untold Story of a Beloved Children’s Series for an inside look at the making of this landmark show for teaching children to love books and reading. 🖍️Don’t miss the fun Reading Rainbow coloring activity and make sure to share your favorite books with us in the comments below!

🍿 Watch here or through the 🔗 in our story: https://www.kidlit.tv/StoryMakersCreatingReadingRainbow
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@creatingreadingrainbow @readingrainbow @mychal3ts @btpmpbs @pbskids @pbs.teachers @btpmnpr @pnjohnson5


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5 months ago


Tony & Barb, along with two other BTPM Alums — Mary Haefner Pagnotta (part of the station’s education team back in the day/worked on Reading Rainbow!) and Geri Grossman — were on hand to celebrate as co-author Pam Johnson received a LIFETIME ACHIEVEMENT AWARD (!!) from EPIC - Every Person Influences Children. Pam’s work — spanning her tenures at Buffalo Toronto Public Media, EPIC, and the Corporation for Public Broadcasting — has impacted millions of children in our community and across the country in profoundly positive ways. Congratulations, Pam! 🏆🌈📚


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5 months ago

‘Nuff said!


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5 months ago

Tony, Pam, and Barb made a presentation about “Creating Reading Rainbow” at the New York State Reading Association Annual Conference held in Buffalo — the birthplace of “Reading Rainbow”! They spoke about how the series took shape over 5 summers of experimentation beginning in the late 1970s, and were joined by Beth Fronckowiak of Buffalo Toronto Public Media, who introduced the re-boot of the series!

Following the talk, the authors signed copies of their book for fans who shared their love of the iconic series. Thanks to NYSRA and Alice, Ever After Books for making this happen!


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5 months ago

Tony, Pam, and Barb made a presentation about “Creating Reading Rainbow” at the New York State Reading Association Annual Conference held in Buffalo — the birthplace of “Reading Rainbow”! They spoke about how the series took shape over 5 summers of experimentation beginning in the late 1970s, and were joined by Beth Fronckowiak of Buffalo Toronto Public Media, who introduced the re-boot of the series!

Following the talk, the authors signed copies of their book for fans who shared their love of the iconic series. Thanks to NYSRA and Alice, Ever After Books for making this happen!


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5 months ago

As co-authors of “Creating Reading Rainbow,” the book that tells the story of the early history and development of the series, we salute our fellow authors. National Author’s Day honors American authors and the books they write, and is observed by reading favorite books, purchasing books by favorite authors, writing to authors, and sharing favorite books online using #NationalAuthorsDay.


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6 months ago

Why is Tony in the make-up chair??

Stay tuned …

And in the meantime, check out “Creating Reading Rainbow,” the book Tony co-authored, to find out how Reading Rainbow came to be!

Be sure to watch the NEW Reading Rainbow hosted by @Mychal3ts - you’ll find it on Kidzuko on YouTube!

Take a look … it’s in a book!


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7 months ago


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