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How do you take one of the world’s most iconic footballers and reimagine him in the @ClashofClans world? That was the challenge set for us by New York creative agency @wearedavid.ny and their client @supercell. Find out from @erling.haaland himself and the Axis team how we seamlessly transitioned the star striker into the fantastical animated universe of Clash of Clans in this exclusive behind-the-scenes film.

Get insights into the film's creative journey from storyboarding to the final picture and how the team ensured the smooth integration of CG elements with live-action sequences cementing Haaland as the first ever real person to be depicted in the game.

Client: @supercell
Agency: @wearedavid.ny
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

@foundercreative #clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

Get ready for @borderlandsfilm! Axis Studios delivered a stunning VFX sequence for the film based on one of the best-selling videogame franchises! Join an infamous bounty hunter and her team of ragtag misfits as they battle alien monsters and dangerous bandits. Featuring a star-studded cast, including Cate Blanchett, @kevinhart4real, @jackblack, @ariana_greenblatt, Florian Munteanu and @jamieleecurtis, be sure to set your diaries for the 9th of August!

#BorderlandsMovie #ChaosLovesCompany #AxisStudios #VFX

It was an honour to collaborate with @bethesda, @marvelgames, Arkane Lyon and @akqa to create the dramatic Announcement Trailer for Marvel’s Blade, directed by Paul Mitchell.

Atmospheric, richly detailed, and highly stylised, the trailer packs a punch, with halftone patterns and posterisation of textures made to match Arkane Lyon’s unique visual style. Marvel’s Blade is a mature, single-player, third-person game set in the heart of Paris, now in development in collaboration with Marvel Games.

Huge shoutout to the whole team, including:

Client: @bethesda, Arkane Lyon, @marvelgames, @akqa
Director: Paul Mitchell
Executive Producer: Caleb Bouchard
Producer: @queen_of_jo
CG Supervisor: Cameron Mitchell
Art Director: @matthewmizak

Head to the barber’s shop through the link in our bio.

#arkanelyon #bethesda #marvelgames #trailer #gaming #gametrailer #axisstudios #animation

Our latest collaboration with @supercell launched a surprise announcement that football star @erling.haaland would be joining the @clashofclans universe, alongside a cast of well-known characters like the Wizard. Amassing over 122 million collective views, the cinematic brought together classic characters and brand new ones, alongside Clash and football fans alike.

Join the party through the link in our bio!

Client: @supercell
Agency: @wearedavid.ny
Production Company: @founder_creative
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

#clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

Bringing a fresh new twist to the zombie genre, Axis’ VFX division partnered with @channel4 and @theforge_drama for the upcoming six-part dramatic dark comedy series, Generation Z. Collaborating closely with Writer & Director @mr_wheatley throughout the process, our VFX team’s main focus was to bring Ben’s vision to full fruition, providing creative problem solving and developing a range of complex effects work.

Currently in production, we can’t wait for you to see the teams’ work in action when the series releases later this year🤩

@gribbenlewis @jaylycurgo @buketkomur @violamjprettejohn #C4GenerationZ #axisstudios #vfx

Feast your eyes on our trailer for Marvel’s Blade, unveiled the year of Blade’s 50th anniversary at the 2023 Game Awards. We developed our partnership with the studios that gave you Dishonored and “DEATHLOOP”, @bethesda and Arkane Lyon, and collaborated with @marvelgames to tease the upcoming mature game now in development.

Sink your teeth into the trailer, link in our bio.

Thank you to the team, including:

Client: @bethesda, Arkane Lyon, @marvelgames, @akqa
Director: Paul Mitchell
Executive Producer: Caleb Bouchard
Producer: @queen_of_jo
CG Supervisor: Cameron Mitchell
Art Director: @matthewmizak

#blade #marvel #marvelgames #bethesda #arkane #arkanelyon #gaming #ericbrookes #marvelcharacters #superheros #animation #axisstudios

Did you catch any other characters in our recent cinematic partnership with @supercell? We welcomed an adorable CG dragon into the motley crew too, an existing beloved character from the @clashofclans world, who our team then adapted and shaded in Houdini for this new spot.

Fly on over to the link in our bio to see the full character line up!

Agency: @wearedavid.ny
Colour Studio: @no8ldn
Production Company: @founder_creative
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

@erling.haaland #clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

On our latest epic @supercell project our Lighting and Compositing team played a pivotal role, creating the vibrant, fun and saturated lighting that we all recognise from the @ClashofClans world, whilst also keeping the star player @erling.haaland as the focal point, with the lighting directed towards him.

Shine a light on the project through the link in our bio!

Client: @supercell
Agency: @wearedavid.ny
Production Company: @founder_creative
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

#clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

Creating @ClashofClans x @erling.haaland called for a crossover and integration of expertise between Axis’ animation and VFX divisions.

Beyond being involved from the early campaign stages, our VFX division provided VFX Supervision alongside an on-set team who ensured the harmonious blend of vibrant CG elements into the live action sequence.

Witness Axis’ full capabilities in action through the link in our bio!

Client: @supercell
Agency: @wearedavid.ny
Production Company: @founder_creative
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

#clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

In amongst @ClashofClans x @erling.haaland, our latest smash-hit cinematic with @supercell, is a beloved cast of familiar characters, like the Hogrider. Our character team were trusted to bring the colourful cast to life, with a fine-tuned balance between enriched detail and high stylisation.

Header on over to our bio to watch the characters in action!

Client: @supercell
Agency: @wearedavid.ny
Production Company: @founder_creative
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

#clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

When shooting the opening cinematic for @ClashofClans x Erling Haaland, Director Olly Reid provided extensive on and off-set guidance to ensure the real life and CG versions of @erling.haaland melded together harmoniously. Together with the Axis animation teams off-set, they were able to grasp the nuances of his movements and facial expressions, so Haaland felt like a true Clash character whilst having his real-life personality shine through.

Full behind-the-scenes exploration through the link in our bio👆

Client: @supercell
Agency: @wearedavid.ny
Production Company: @founder_creative
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
BTS Editor: @rauricantelo
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

#clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland

With Haaland as the focal point of the @clashofclans x @erling.haaland campaign, it was key that our team seamlessly transferred his live-action likeness into the Clans universe. Our teams collaborated with @supercell, adjusting the in-game character for our pipeline, transferring our base mesh onto it, getting it ready for rigging, and detailing, texturing and shading to create a stylised, clash-ified Haaland.

Score the trailer through the link in our bio!

Enormous thank you to everyone who worked on the cinematic, including:

Client: @supercell
Agency: @wearedavid.ny
Production Company: @founder_creative
Colour Studio: @no8ldn
Colourist: @alexgregorycolour
Director: Olly Reid
Creative Supervisor: @scarr_vfxsupervisor
VFX Exec Producer: Nicolas Drew
Executive Producers: @nicoleduncan88 & @hetischris
Producers: @szabadaba & Magdalena Grzesz
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Live-Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: @matthewmizak

#clashofclans #supercell #animation #vfx #behindthescenes #erlinghaaland #cinematic #trailer #ClashwithHaaland