Visualizzatore Storie Instagram

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

HERE AND NOW: An identity that holds its ground in Vietnam. For the first time in Southeast Asia, @agi_open landed in Ho Chi Minh City this past November — hosted by BaseSGN Partners and @agigraphic members @joshuabreidenbach and @ca_deleo, and our Saigon team.

“ĐÂY (Here)” set the tone. The system draws its energy from the streets. Bold, layered, alive rooted in place and time. A visual language that moves with the city and lives in the moment. Here and now.

Developed across every touchpoint, from city-wide presence to the smallest details, the identity unfolded as a complete experience. One that could only exist here, shaped by the pace, density, and energy of Ho Chi Minh City.

Case study at link in bio.

Credits
Joshua Breidenbach @joshuabreidenbach
Chí-An De Leo @ca_deleo
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Hau Huynh @hou.huynh
Duy Nguyen @not.about.us
Truc Huynh @thanhtrucc_1203
Kalok Kwok
Ange Linh ange_linh
Khanh Nguyen @npkhanh_
Y-Van Pham @ngyvan
Vy Vuong @vy.vuong__
Vic Vu @vicvicbaby
Joey Phan @joeyyyyy20
Anna Dinh @anna_dinh128
Thuong Nguyen @hiimthuong
Mắt Bét @mat.bet
Chi Thanh
Hoàng Phạm
Nodey @nodeynguyen

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

ONE SIZE DOESN’T FIT ALL: @profectumfoundation has spent decades championing a simple idea: every person grows differently. Profectum supports all children, adolescents, and adults with autism and other developmental and mental health challenges using the Developmental, Individual Differences, Relationship-based (DIR®) model.

BaseNYC partnered with the nonprofit on a pro bono basis to build an identity rooted in that belief. Shapes shift and adapt at their own rhythm, echoing the DIR® Model’s core principle: meet people where they are.

Flexible. Precise. Built around relationships.

Case study and donate at link in bio.

Credits:
Min Lew @mintylew
Geoff Cook @geoffreycook
Jeffrey Waldman @jffrywldmn
Darius Wang @_dariuswang
Haruka Cheung @pikukpeasant
Wu Tong @wutongwutong
Jisung Park @hooroot
David Yousif

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

THE OTHER SIDE OF NOW: At @zeitzmocaa, @tuan.andrew.nguyen’s solo exhibition traced the entanglements of colonization and war across Vietnam, Senegal, and Morocco through film and sculpture. The work brings forward voices once sidelined, reframing memory as collective, fragile, and still in motion.

BaseSGN created the exhibition identity and designed the accompanying publication, extending the conversation beyond the exhibition. The 144-page volume brings together essays in dialogue with the projected films.

Credits:
Joshua Breidenbach @joshuabreidenbach
Tien Nguyen @_tientientien
Hieu Vo @vo.quanghieu
Giang Ho @giang.crash_02
Y-Van Pham @ngyvan

Base_test_0063: ‘Draw the Space’

What if your input didn’t just affect the video, it became the geometry? We tested an interactive 3D video environment where drawing and writing directly displace the surface that video lives on, no effects applied on top. The mark itself carves the form, in real time. Upload your own videos, play with depth and mesh layers, add effects. Fluidity of interaction and visual variety are the benchmarks. Both held up.

Technology used: Typescript, Three.js(WebGPU), TSL.

We’ve only scratched the surface ourselves. Play around with it and share what you come up with!

Testing, testing at the link in bio.

Credits:
Artem Lyustik @alyustik
Mariana Solís @mrnsolis
Andrey Starkov @andreystarkov
Mirek Nisenbaum @mireknisenbaum

Base_test_0063: ‘Draw the Space’

What if your input didn’t just affect the video, it became the geometry? We tested an interactive 3D video environment where drawing and writing directly displace the surface that video lives on, no effects applied on top. The mark itself carves the form, in real time. Upload your own videos, play with depth and mesh layers, add effects. Fluidity of interaction and visual variety are the benchmarks. Both held up.

Technology used: Typescript, Three.js(WebGPU), TSL.

We’ve only scratched the surface ourselves. Play around with it and share what you come up with!

Testing, testing at the link in bio.

Credits:
Artem Lyustik @alyustik
Mariana Solís @mrnsolis
Andrey Starkov @andreystarkov
Mirek Nisenbaum @mireknisenbaum

Base_test_0063: ‘Draw the Space’

What if your input didn’t just affect the video, it became the geometry? We tested an interactive 3D video environment where drawing and writing directly displace the surface that video lives on, no effects applied on top. The mark itself carves the form, in real time. Upload your own videos, play with depth and mesh layers, add effects. Fluidity of interaction and visual variety are the benchmarks. Both held up.

Technology used: Typescript, Three.js(WebGPU), TSL.

We’ve only scratched the surface ourselves. Play around with it and share what you come up with!

Testing, testing at the link in bio.

Credits:
Artem Lyustik @alyustik
Mariana Solís @mrnsolis
Andrey Starkov @andreystarkov
Mirek Nisenbaum @mireknisenbaum

Base_test_0063: ‘Draw the Space’

What if your input didn’t just affect the video, it became the geometry? We tested an interactive 3D video environment where drawing and writing directly displace the surface that video lives on, no effects applied on top. The mark itself carves the form, in real time. Upload your own videos, play with depth and mesh layers, add effects. Fluidity of interaction and visual variety are the benchmarks. Both held up.

Technology used: Typescript, Three.js(WebGPU), TSL.

We’ve only scratched the surface ourselves. Play around with it and share what you come up with!

Testing, testing at the link in bio.

Credits:
Artem Lyustik @alyustik
Mariana Solís @mrnsolis
Andrey Starkov @andreystarkov
Mirek Nisenbaum @mireknisenbaum

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

YOUR PASS TO MORE: More to see. More to try. More of more. Expanding @doordash’s offer, DashPass had quietly become more than a delivery membership, so BaseNYC built an identity to match.

Color, choice, and proximity in abundance, DashPass opens the door to everything. Big, but never distant. A national platform, rooted in local rhythm. More places, more possibilities, more of what makes a neighborhood feel alive. Everything, closer than ever.

Case study at link in bio.

Credits:
Base team:
Min Lew @mintylew
Ross Gendels @rossgendels
Craig Parsons @_craigparsons
Carlos Bocai @carlosbocai
Harry Laverty @plavert1
Darius Wang @_dariuswang
Lorena Ortiz @lorengarciort
Mikey Kelly @mikikeli
Shannon Wilcox

DoorDash team:
Adriel Teles

Still Life Photography:
Bobby Doherty

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

Not a gallery. Not a showroom. Not an art center. A window into @encor_studio.

To open @mappingfestival 2026, Encor Studio brings WARPED 2026 to @base_window at BaseGVA.

Kinetic sculpture, visualized sound, coded matter, their work is where light and sound stop being effects and start being architecture. Deviant electronics, in the truest sense.

Wednesday, April 29, 18:00–21:00
BaseGVA Studio, Rue de Monthoux 12, 1201 Geneva
On view until June 12, 2026

RSVP via link in bio.

Design + motion by @dixheure06

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

FAB008: our latest Friend at Base, @nolan_paparelli hosted by BaseGVA.

Based in Munich, the Swiss graphic and type designer shared his pathinto type design and the development of his typeface Everett, among other typeface projects.

From building a type family over time to its application in identity work, the conversation focused on detail, iteration, and a practice that’s never really finished.

Base+1 = Base, plus one guest you should hear from.

This March, Gareth Morgan, Head of Global Brand at @Revolut, was our guest at BaseBRU.
He delved into what it takes to move fast, the importance of brand ethos and how a brand today is experienced in a world of constant movement.

Here some highlights from the night.

→ Pre-register for the next edition through link in bio.

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Magazines capture a moment. Catalogues are forever. BaseMEL’s publication for Yield Strength, 19th Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, takes the first path: a single-signature soft-cover, floppy, tactile, designed for browsing, not ceremony. No fixed sequence. No scholarly arc. Just the texture of the show, in print.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Paul Murphy, Australian Book Connection @the_australian_book_connection

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Everything strains. Nothing resolves. For Yield Strength, 2026 Adelaide Biennial at @agsa.adelaide, curated by @elliebuttrose, BaseMEL built an identity that exposes its own strain: design elements at tension with their frames, never resolving, never snapping back.

Case study at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio
Lev Berry @levberry
Vincent Owen @v0o0wen
Contain @containdesignstudio

YIELD STRENGTH: Meet Protocol, a programmatic typeface developed by @counter__forms and @base_design Melbourne for Yield Strength, the 19th Adelaide Biennial of Australian Art at @agsa.adelaide curated by @elliebuttrose and running until June 8, 2026.

Its forms emerge from generative software driven by live data in Adelaide: temperature, wind speed, surface pressure, and the S&P 500, a global barometer of financial markets. Unstable and layered, Protocol defies singularity.

Throughout the Biennial, it flexes, frays, and records its own passage through time, until its programmed demise: bent, fragmented, and exhausted.

Download Protocol at the link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio

YIELD STRENGTH: Meet Protocol, a programmatic typeface developed by @counter__forms and @base_design Melbourne for Yield Strength, the 19th Adelaide Biennial of Australian Art at @agsa.adelaide curated by @elliebuttrose and running until June 8, 2026.

Its forms emerge from generative software driven by live data in Adelaide: temperature, wind speed, surface pressure, and the S&P 500, a global barometer of financial markets. Unstable and layered, Protocol defies singularity.

Throughout the Biennial, it flexes, frays, and records its own passage through time, until its programmed demise: bent, fragmented, and exhausted.

Download Protocol at the link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio

YIELD STRENGTH: Meet Protocol, a programmatic typeface developed by @counter__forms and @base_design Melbourne for Yield Strength, the 19th Adelaide Biennial of Australian Art at @agsa.adelaide curated by @elliebuttrose and running until June 8, 2026.

Its forms emerge from generative software driven by live data in Adelaide: temperature, wind speed, surface pressure, and the S&P 500, a global barometer of financial markets. Unstable and layered, Protocol defies singularity.

Throughout the Biennial, it flexes, frays, and records its own passage through time, until its programmed demise: bent, fragmented, and exhausted.

Download Protocol at the link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio

YIELD STRENGTH: Meet Protocol, a programmatic typeface developed by @counter__forms and @base_design Melbourne for Yield Strength, the 19th Adelaide Biennial of Australian Art at @agsa.adelaide curated by @elliebuttrose and running until June 8, 2026.

Its forms emerge from generative software driven by live data in Adelaide: temperature, wind speed, surface pressure, and the S&P 500, a global barometer of financial markets. Unstable and layered, Protocol defies singularity.

Throughout the Biennial, it flexes, frays, and records its own passage through time, until its programmed demise: bent, fragmented, and exhausted.

Download Protocol at the link in bio.

Credits:
Daniel Peterson @danielgpeterson
Brigette Cantarella @brigcantarella
Tal Levin @tallevin.info
Samuel Bourke @samueljohnbourke
Counter Forms @counter__forms
Vincent Chan @matterofsorts
Robert Janes @robert.janes
Chiarra Paton-Dowling @tameferal.studio

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy

COSY UTILITY: Furniture with character, made to be lived with, not just looked at. BaseMEL partnered with @closecompanyliving to build a brand around a single idea: Cosy Utility.

From strategy and naming to identity, art direction and copywriting, the result is a new kind of furniture brand: rooted in Irish warmth, confident in its craft, and built for the realities of modern living.

Case at link in bio.

Credits:
Daniel Peterson @danielgpeterson
Caroline Cox@caroline_______cox
Tal Levin @tallevin.info
Madison Tierney @madisontierney
Ravi Vasavan @ravivasavan
Bobby Dazzler @bobbydazzler___
Jennifer Jones
Terrane Group @terrane.group
Official Business @officiallybusy