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StoryLab by @defineamerican is here 🎬✨

Say hello to our free learning platform for creators, media professionals, and advocates who want to tell immigrant stories that move the needle forward.

Learn from changemakers across industries
🎥 @justinspitzer – the writer behind The Office & Superstore on building complex immigrant characters for TV
📲 @just_aminat – the content creator on digital storytelling and navigating backlash
🎙️ @joseiswriting – the Pulitzer Prize-winning journalist on telling stories across media, film, theater, and culture

And many more… link in bio 👆

#StoryLab #immigrantstories #ImmigrantStories #Storytelling Creators

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Today we’re releasing Move Them or Lose Them Part 3, the final chapter of our research series with @harmonylabs, and the most action-packed one yet.

Through the #ImmigrantsBelong initiative with @tidescommunity, we partnered with 10 advocacy organizations and digital creators to put the research to the test: 
@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

The results: 

✅ 8M+ views across platforms 
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family, and community-centered content 
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

The full report is at the link in bio. Share it with everyone who needs to see it!

Share this with someone you love today. 🌸💜

#MothersDay#DefineAmerican

Sophie Baek was definitely the diamond of season 4 of @bridgertonnetflix but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For #AAPIHeritageMonth, we’re diving into the nuances of representation, by examining the ways in which her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

#SophieBaek #AAPIStories #ImmigrantStories ImmigrantsBelong

Sophie Baek was definitely the diamond of season 4 of @bridgertonnetflix but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For #AAPIHeritageMonth, we’re diving into the nuances of representation, by examining the ways in which her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

#SophieBaek #AAPIStories #ImmigrantStories ImmigrantsBelong

Sophie Baek was definitely the diamond of season 4 of @bridgertonnetflix but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For #AAPIHeritageMonth, we’re diving into the nuances of representation, by examining the ways in which her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

#SophieBaek #AAPIStories #ImmigrantStories ImmigrantsBelong

Sophie Baek was definitely the diamond of season 4 of @bridgertonnetflix but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For #AAPIHeritageMonth, we’re diving into the nuances of representation, by examining the ways in which her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

#SophieBaek #AAPIStories #ImmigrantStories ImmigrantsBelong

Sophie Baek was definitely the diamond of season 4 of @bridgertonnetflix but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For #AAPIHeritageMonth, we’re diving into the nuances of representation, by examining the ways in which her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

#SophieBaek #AAPIStories #ImmigrantStories ImmigrantsBelong

Sophie Baek was definitely the diamond of season 4 of @bridgertonnetflix but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For #AAPIHeritageMonth, we’re diving into the nuances of representation, by examining the ways in which her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

#SophieBaek #AAPIStories #ImmigrantStories ImmigrantsBelong

No system should force people to lose access to those they love.

Family separation is built into our immigration system at two key moments: when people are detained at the U.S. border while seeking entry, and when undocumented individuals are placed into removal proceedings and ultimately deported by Immigration and Customs Enforcement (ICE).

At a minimum, we should demand policies that keep families together and guarantee that every child and every family has access to fair, adequate legal representation.

#Undocumented #ImmigrantsBelong #DefineAmerican

🚨 Audience strategy is evolving and fast.

Join us for the next Narrative Research Lab webinar in two weeks:
📅 Friday, May 15
⏰ 2pm ET

We’re diving into what’s actually working—from values-based segmentation to reaching people through media and culture.

If you’re working to better understand and move your audiences, this webinar is for you.

🔗 RSVP at the link in bio

To wrap up this #LesbianVisibilityWeek, we’re celebrating how far representation in media has come over the years. 

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves. 

Swipe to learn more! 📺

@chante_adams
@thisisgiakim
@thejerriejohnson
@rheaseehorn

#DefineAmerican #RepresentationMatters #LGBTQStories

To wrap up this #LesbianVisibilityWeek, we’re celebrating how far representation in media has come over the years. 

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves. 

Swipe to learn more! 📺

@chante_adams
@thisisgiakim
@thejerriejohnson
@rheaseehorn

#DefineAmerican #RepresentationMatters #LGBTQStories

To wrap up this #LesbianVisibilityWeek, we’re celebrating how far representation in media has come over the years. 

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves. 

Swipe to learn more! 📺

@chante_adams
@thisisgiakim
@thejerriejohnson
@rheaseehorn

#DefineAmerican #RepresentationMatters #LGBTQStories

To wrap up this #LesbianVisibilityWeek, we’re celebrating how far representation in media has come over the years. 

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves. 

Swipe to learn more! 📺

@chante_adams
@thisisgiakim
@thejerriejohnson
@rheaseehorn

#DefineAmerican #RepresentationMatters #LGBTQStories

To wrap up this #LesbianVisibilityWeek, we’re celebrating how far representation in media has come over the years. 

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves. 

Swipe to learn more! 📺

@chante_adams
@thisisgiakim
@thejerriejohnson
@rheaseehorn

#DefineAmerican #RepresentationMatters #LGBTQStories

To wrap up this #LesbianVisibilityWeek, we’re celebrating how far representation in media has come over the years. 

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves. 

Swipe to learn more! 📺

@chante_adams
@thisisgiakim
@thejerriejohnson
@rheaseehorn

#DefineAmerican #RepresentationMatters #LGBTQStories

Last week, we were joined by the team at More in Common for a vital conversation about understanding what really shapes how people think about immigration and how we can communicate in ways that actually connect.

Using research from More in Common, we explored: 

✨ Why values matter in audience strategy
✨ The “Five Cs” framework
✨ How to understand audiences beyond basic demographics
✨ Practical ways to build messages that resonate

➡️ Swipe for a recap of the conversation and key strategies for converting reaching audiences

#NarrativeResearchLab #Webinar

Last week, we were joined by the team at More in Common for a vital conversation about understanding what really shapes how people think about immigration and how we can communicate in ways that actually connect.

Using research from More in Common, we explored: 

✨ Why values matter in audience strategy
✨ The “Five Cs” framework
✨ How to understand audiences beyond basic demographics
✨ Practical ways to build messages that resonate

➡️ Swipe for a recap of the conversation and key strategies for converting reaching audiences

#NarrativeResearchLab #Webinar

Last week, we were joined by the team at More in Common for a vital conversation about understanding what really shapes how people think about immigration and how we can communicate in ways that actually connect.

Using research from More in Common, we explored: 

✨ Why values matter in audience strategy
✨ The “Five Cs” framework
✨ How to understand audiences beyond basic demographics
✨ Practical ways to build messages that resonate

➡️ Swipe for a recap of the conversation and key strategies for converting reaching audiences

#NarrativeResearchLab #Webinar

Last week, we were joined by the team at More in Common for a vital conversation about understanding what really shapes how people think about immigration and how we can communicate in ways that actually connect.

Using research from More in Common, we explored: 

✨ Why values matter in audience strategy
✨ The “Five Cs” framework
✨ How to understand audiences beyond basic demographics
✨ Practical ways to build messages that resonate

➡️ Swipe for a recap of the conversation and key strategies for converting reaching audiences

#NarrativeResearchLab #Webinar

Exciting news! Our #immigrantsBelong campaign in partnership with @Tidescommunity and the Immigrants Belong Community of Narrative Practice, made up of 10 immigration advocacy organizations, won both the Webby Award and People’s Voice Award in Social & Games - Belonging & Inclusion Category!

Huge congrats to all involved!

@lupe_rgv
@AlientoAZ
@flimmigrant
@InstaBAJI
@TXcivilrights
@tnimmigrant
@American_bic
@mycielo_org
@asianaaf
@justiceactioncenter

@TheWebbyAwards #Webbys

Books teach kids they matter.

@DefineAmerican’s Vice President of Communications and Research, Sarah E. Lowe, Ph.D, is reading “Someone Just Like You” for every child being held in immigration detention across the country right now.

Join the #ReadThemHome campaign, which aims to shine a light on the harm and suffering that children and families have endured in detention centers.

Read aloud, share your video, and take action to bring every child home.

@domesticworkers
@staceyabrams
@helendochertyauthor
@dr.illustration
@simonkids

#ReadThemHome #EndFamilyDetention #Belonging

🚨 Happening tomorrow!

We hear it all the time: people are either “pro-immigration” or “anti-immigration.”

But people areway more complex than that.
💡 In our upcoming webinar, part of the NRL series Reaching New Audiences in New Ways, we’re digging into what really shapes how people think about immigration and how we can communicate in ways that actually connect.

Using new research from More in Common, we’ll explore:
✨ Why values matter more than labels
✨ The “Five Cs” (control, competence, compassion, contribution, community)
✨ How to understand audiences beyond basic demographics
✨ Practical ways to build messages that resonate

🤝 Come listen, share, and learn with others in the field.
📩 Everyone who registers will get a synthesis of key takeaways after the session!

🔗 Tap the link in bio to RSVP + stay updated on the full 2026 webinar series.

#AudienceStrategy #ImmigrationNarratives

Being an undocumented immigrant in America is not cheap, especially where taxes are involved.

Swipe to learn more about the tax challenges facing immigrants everyday 💰

#Undocumented #TaxSeason #ImmigrantsMatter #DefineAmerican

Being an undocumented immigrant in America is not cheap, especially where taxes are involved.

Swipe to learn more about the tax challenges facing immigrants everyday 💰

#Undocumented #TaxSeason #ImmigrantsMatter #DefineAmerican

Being an undocumented immigrant in America is not cheap, especially where taxes are involved.

Swipe to learn more about the tax challenges facing immigrants everyday 💰

#Undocumented #TaxSeason #ImmigrantsMatter #DefineAmerican

Being an undocumented immigrant in America is not cheap, especially where taxes are involved.

Swipe to learn more about the tax challenges facing immigrants everyday 💰

#Undocumented #TaxSeason #ImmigrantsMatter #DefineAmerican

Being an undocumented immigrant in America is not cheap, especially where taxes are involved.

Swipe to learn more about the tax challenges facing immigrants everyday 💰

#Undocumented #TaxSeason #ImmigrantsMatter #DefineAmerican