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@nbcnightlynews with Lester Holt interviews EMARKETER Principal Analyst Sky Canaves on @elfcosmetics acquiring Hailey Bieber’s brand, @rhode, in a deal worth $1 billion.

#elfbeauty #rhode #HaileyBieber #cosmetics #beauty #retail #emarketer #analyst

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

@emarketer is the leading provider of forecasts, data, and insights for marketing, advertising, and ecommerce. By analyzing emerging trends, market shifts, and consumer behavior, the brand empowers companies to make informed decisions that drive revenue growth, optimize spending, and stay ahead of digital disruption—all backed by expert analysis and actionable forecasts. 
Recently, EMARKETER, which became part of Axel Springer in 2016, launched their AI Search—a tool designed to navigate their extensive content. EMARKETER’s AI Search goes beyond summarization—cutting research time from hours to minutes, thus helping PRO+ users to: 
🧠 Identify new channels and strategic opportunities tailored to their industry. 
🧠 Compare advertising channels and platforms to effectively reach their target audience. 
🧠 Extract key insights from specific coverage areas, and identify only the most relevant benchmarks and nuances. 
🧠 Connect critical data points and transform complex content into actionable results for presentations, pitches, and proposals. 
Explore the slideshow below to dive deeper into this technology and hear insights from Matthias Braun, CEO of EMARKETER, and Amgad Sami, VP of Product. 
___ 
#Marketing #ArtificialIntelligence #MarketResearch #Technology #TechTales #EMARKETER #AxelSpringer

🗣️ The wait is over...𝐀𝐈 𝐒𝐞𝐚𝐫𝐜𝐡 is here!

Designed to navigate EMARKETER’s extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow.

Use AI Search to:
✅ Explore market opportunities
✅ Determine where to spend ad dollars
✅ Master benchmarking insights
✅ Craft impactful pitches

See how AI Search can accelerate your research process at the link in bio 🔗

#EMARKETER #AI #AISearch #insights #data #benchmarking #trends

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

Last Thursday, EMARKETER hosted our Ad Buyer Strategies Summit at City Winery NYC!

From the release of EMARKETER’s spring advertising forecasts to conversations on AI-driven discovery, converged TV post-Upfronts, commerce media, streaming, and shifting ad spend priorities, the summit created space for the industry to align on what comes next.

The event featured 36 speakers across 18 sessions, including conversations with leaders from NBCUniversal, Digitas North America, Mondelēz International, Bayer, Chobani, The Hershey Company, Newell Brands, Horizon Commerce, Haleon, Ovative Group, M+C Saatchi Performance, Seer Interactive, and more.

Huge thank you to our speakers, attendees, EMARKETER team, and partners who helped make the day such a success — Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, Albertsons Media Collective, and PayPal Ads.

If you missed the event or want to revisit the conversations, the Ad Buyer Strategies Summit is now available on-demand at the link in bio.

Had a favorite moment from the event? Share it in the comments, below ⤵️

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStratgiesSummit

EMARKETER CMO Jonathan Tam is getting ready to kick off Ad Buyer Strategies Summit at the City Winery in NYC! We can’t wait to welcome you for a full day of advertising insights on AI, commerce media, streaming, and more.

Couldn’t join us in person? Tune in from anywhere via the livestream — link in stories!

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies #AdBuyerStrategiesSummit

US social media creator revenue will reach $21.10 billion this year, more than doubling since 2022, according to our forecast. But the size of the market only tells part of the story.

In our Creator Trends 2026 Summit roundup, EMARKETER analysts and industry leaders unpack what this shift means for brands, agencies, platforms and creators, and which moves will hold up in the next era of creator marketing.

#CreatorEconomy #Creator #CreatorMarketing #SocialMedia

US social media creator revenue will reach $21.10 billion this year, more than doubling since 2022, according to our forecast. But the size of the market only tells part of the story.

In our Creator Trends 2026 Summit roundup, EMARKETER analysts and industry leaders unpack what this shift means for brands, agencies, platforms and creators, and which moves will hold up in the next era of creator marketing.

#CreatorEconomy #Creator #CreatorMarketing #SocialMedia

US social media creator revenue will reach $21.10 billion this year, more than doubling since 2022, according to our forecast. But the size of the market only tells part of the story.

In our Creator Trends 2026 Summit roundup, EMARKETER analysts and industry leaders unpack what this shift means for brands, agencies, platforms and creators, and which moves will hold up in the next era of creator marketing.

#CreatorEconomy #Creator #CreatorMarketing #SocialMedia

US social media creator revenue will reach $21.10 billion this year, more than doubling since 2022, according to our forecast. But the size of the market only tells part of the story.

In our Creator Trends 2026 Summit roundup, EMARKETER analysts and industry leaders unpack what this shift means for brands, agencies, platforms and creators, and which moves will hold up in the next era of creator marketing.

#CreatorEconomy #Creator #CreatorMarketing #SocialMedia

US social media creator revenue will reach $21.10 billion this year, more than doubling since 2022, according to our forecast. But the size of the market only tells part of the story.

In our Creator Trends 2026 Summit roundup, EMARKETER analysts and industry leaders unpack what this shift means for brands, agencies, platforms and creators, and which moves will hold up in the next era of creator marketing.

#CreatorEconomy #Creator #CreatorMarketing #SocialMedia

More decisions are starting with AI.

People are asking for recommendations—and the answers are shaping which brands get considered.

We just launched the AI Visibility Index (AIVI) to help you understand where your brand stands in those recommendations.

It tracks how often you appear, how you rank, and how you compare to others in your category. If AI is influencing decisions, this is one way to see where you stand.

Link in bio to learn more.

#AI #AIVisibility #AIVisibilityIndex #Marketing

The three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg?

Join host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.

#BehindtheNumbers #podcast #MarkZuckerberg #Meta #AI

The three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room?

Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.

#Google #Waymo #YouTube #BehindtheNumbers #podcast

📆 We are officially one week away from Ad Buyer Strategies Summit in NYC! Tickets are going fast – grab yours today at the link in bio.

Be in the room when Sarah Marzano reveals our new spring ad buying forecast. Plus, you’ll hear directly from NBCUniversal, The Hershey Company, Chobani, Mondelēz International, Digitas North America, and more on:
– Where ad spend is shifting
– How AI is changing content discovery
– What converged TV looks like post-Upfronts
– Where commerce media is proving its value

If you’re deciding where media dollars go, you won’t want to miss it. Make sure to claim your spot before we sell out.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategies

For 63% of US families, youth sports shape daily routines and purchase decisions across categories. A new survey of 662 US adults by EMARKETER and DICK'S Media reveals how sports parents spend, what drives their decisions, and why connecting with this audience has a multiplying effect across entire team communities.

Available Now: https://tinyurl.com/ybdu7ehx

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit

5 reasons to attend our Ad Buyer Strategies Summit next week in NYC 👇

1️⃣ Fresh data you won’t get anywhere else
Get an exclusive first look at EMARKETER’s spring advertising forecasts, plus brand-new findings from 231 expert commerce media ad buyers in our Ad Buyer Insights survey.

2️⃣ Candid conversations with advertising leaders.
Hear directly from brands like NBCUniversal, Bayer, The Hershey Company, Chobani, Mondelēz International, and Newell Brands on what’s actually getting budget.

3️⃣ What’s happening behind the media buy
From AI-driven search and chatbots to agentic systems and post-Upfront TV shifts — understand the forces reshaping discovery and spend.

4️⃣ Direct access to EMARKETER analysts
Connect with Sarah Marzano, Nate Elliott, Ross Benes, Max Willens, Yory Wurmser, and more throughout the day.

5️⃣ Networking with a view
Meet your peers, swap ideas, and continue the conversation overlooking the Hudson River at City Winery NYC.

If you’re anywhere close to ad buying, this is a room you’ll want to be in.We’re nearly at capacity, so secure your ticket today at the link in bio!

Thank you to our sponsors Philo, Gist, Verve, Audience Path, Partnerize, Rokt, Viasat Ads, OpenX, Albertsons Media Collective, and PayPal Ads.

#EMARKETERSummit #Advertising #AdBuyer #AdBuyerStrategiesSummit