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We’re thrilled to share that @spotify’s ‘Stranger Things’ Season 5 Campaign took home the award for Best in Brand Partnerships at tonight’s @shortyawards 🏆

Timed to the release of @strangerthingstv’s final season, the three-part campaign spanned social, press, out-of-home, and the Spotify app itself. At the center was WSQK’s “The Squawk” radio station—the show’s musical heartbeat—featuring hidden clues across social and on-platform that unlocked exclusive content for fans.

Game Seven led social creative for the campaign, which generated more than 5.5 billion press impressions and 60 million organic social views.

We’re thrilled to share that @spotify’s ‘Stranger Things’ Season 5 Campaign took home the award for Best in Brand Partnerships at tonight’s @shortyawards 🏆

Timed to the release of @strangerthingstv’s final season, the three-part campaign spanned social, press, out-of-home, and the Spotify app itself. At the center was WSQK’s “The Squawk” radio station—the show’s musical heartbeat—featuring hidden clues across social and on-platform that unlocked exclusive content for fans.

Game Seven led social creative for the campaign, which generated more than 5.5 billion press impressions and 60 million organic social views.

We’re thrilled to share that @spotify’s ‘Stranger Things’ Season 5 Campaign took home the award for Best in Brand Partnerships at tonight’s @shortyawards 🏆

Timed to the release of @strangerthingstv’s final season, the three-part campaign spanned social, press, out-of-home, and the Spotify app itself. At the center was WSQK’s “The Squawk” radio station—the show’s musical heartbeat—featuring hidden clues across social and on-platform that unlocked exclusive content for fans.

Game Seven led social creative for the campaign, which generated more than 5.5 billion press impressions and 60 million organic social views.

Precision in every detail. The road to @cadillacf1 Miami Headquarters continues ⏳

May 2–3, Miami Design District. RSVP at the link in bio.

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.

The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano, and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.

The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.

Shoutout to the team for bringing this to life:
Accounts: @timlarew, @tee.na.oh, @starpaia, @Aryback15, @cailynbiegalski, @Jlombardo5
Production: @lowercase.b, @mi1es.al, @searchingformaria
Strategy: @eishungry
Creative: @lomau, @jkaihanover, @s.g.carolina, @bslax, @wavayma, Nikki Tanaka
Spatial: @marina.h.g, Kieran Haruta
Logistics: @captain__dartagnan, @dev_bigbody1, @a_bubenik89

What you saw on Draft night started long before the lights came on. From an idea on paper to a full-scale reality, here’s a behind-the-scenes look at how our team built the @wnba Draft 2026 experience 🧡

The team behind the scenes:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Video Credits: @the.audstudios

Home race. Home base. We are building it. 🖤

@cadillacf1 Miami Headquarters | May 2-3, Miami Design District. RSVP at the link in bio.

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨

For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball.

From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center.

Shoutout to the G7 team that made it happen:
Account Lead: @dahlia.monteiro
Account Oversight: @lizmarys
Production Lead: @cindayyy
Production Support: @lin428
Creative Design Lead: @wavayma
Creative Design Oversight: @jkaihanover, @bslax
Spatial Design Lead: @marina.h.g
Spatial Design Oversight: @philshu
Logistics Lead: Craig Mathieson
Leadership: @na_boogs, @claudthecanuck, @joebeaf
Photo Credits: @the.audstudios

We are honored to have been named a finalist for two categories at this year’s @sportsbusinessjournal Sports Business Awards.

▪️Best in Talent Representation
▪️Agency of the Year: Brand Consulting

#exceling

For ‘26 NBA All-Star Weekend, @jumpman23 made it official in Inglewood, opening the doors to Jordan Brand House, a multi-year court & cultural hub built for the City of Champions.

Game Seven led programming that brought the vision to life, honoring community & the next generation of greatness. From a powerful screening with ColorCreative, to the Jordan House Party led by an all-women DJ lineup with @erykahbadu as the headliner, to the Battle of L.A. 3v3 game feat. local L.A. brands, the Jordan Brand House became the epicenter of All-Star.

We launched early release product, spotlighted the L.A. Council of Greatness, partnered with Inglewood High School, and welcomed L.A.’s own @tea__time12 to the Jordan family alongside @niecynash1 & @lukadoncic during the Jordan Brand House Car Meet, an exhibition of old-school classics and supercars that bridged Luka’s love of the game, car culture, and the city itself.

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

The 3-pointer isn’t just a shot — it’s a cultural icon.

For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.

Credits:
Account Lead: @tee.na.oh
Account Support: Christina Gaul
Account Oversight: @emeraldemee, @na_boogs, Susanna Swartley
Production Lead: @ErikaEllisabeth
Production Support: @asapgab, @timlarew, @searchingformaria
Technical Production: @moorefer
Production Oversight: @joebeaf, Claudine Atout
Creative Lead: @jkaihanover
Spatial Design: @philshu, Allison Lin
Creative Support: @__jinx, @victorromanstudios
Strategy: @maxdoblin, @ecurtis617
Logistics: @a_bubenik89, Craig Mathiasen, Juan Barton
Legal: @angieex3

Lights up. Crowd loud. Buckets falling.
To celebrate @statefarm’s first year as title sponsor of the NBA 3-Point Contest, Game Seven ideated and executed the Celebrity 3-Point Contest inside a custom space we designed, built, and programmed at NBA Crossover during All-Star Weekend.

@druski, @ayeeecaleb, @nigelsylvester, @plaqueboymax, @richardajefferson, and more drained 3s, with OKC’s @jmac taking home the trophy 🏆

Big salute to everyone who pulled up and made it a moment.

Video Credits:
DP / Editor: @RoseGoldCoze
Creative Director: @CoachHawkinsUmes

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

Ahead of the big game, we designed and built @abercrombie’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.

On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling.
The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.