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I wear my heart on my sleeve. I love magic & fantasy! Literally! 🧚✨ Some magic for the grownups! Fantasy doesn’t have to leave the moment you close your novel or turn off the TV. You can take it with you anywhere! Featured in Vogue, Elle & Bazaar, @gemjoy_com is augmented reality jewellery, made by a person (not AI) and with a beautiful mama-business backstory!

(Not AI). Designed, coded and programmed by an incredible mum in small business (on her maternity break), Katie, an engineer sought to embed some magic into wearable art! It began when she was just 6 weeks pregnant and now 5 years on, Gem Joy is still bringing magic to its wearers from its home in San Francisco, CA.

No wires, no batteries, no chips. Just smart, seamless magic ready to come to life!

Now you can be anywhere and see the natural beauty of a giant Blue Morpho butterfly or hummingbird land on your hand! Or for the Fantasy lovers, like me - fire-breathing dragons, fairies or Pegasus unicorns! Mindfulness and moments of reflection are here, reminding you magic is everywhere!

There’s 50+ magical experiences from storyline-based games, meditations, sensory experiences and more, all from the free app! Free updates yearly too!

You can customise your bracelet gem colour, metal colour and bracelet style too! (I’m wearing the 14 carat rose gold bracelet with pink sand gem. (7 gem colours to choose from)!

If you love fantasy like I do, and like the idea of a little reminder of how magical you are (or for a gift for someone else!) This could be the most magical gift you will ever wear!

#gemjoy #fairybelindaevents #fairy #fairycore #fairycoreaesthetic wearabletech augmentedreality ugc usergeneratedcontent arjewellery ar augmentedrealityjewellery wearableart gemjoyjewelry

Reach out and touch your imagination, Where wonder waits beyond explanation. Reach past the edge of what you know, Into the maybe, the might, the glow. ⸻ A dragon sleeps beneath the skin of stone, Ancient power, patient, grown. Not fire alone, but wisdom deep, Awakened when the curious leap. ⸻ Fairies hum in folded light, Invisible until held just right. They gather where belief still dares, In quiet hopes and whispered prayers. ⸻ A hummingbird pauses mid-air breath, Defying speed, defying depth. A miracle small, precise, and true— Proof the impossible lives near you. ⸻ Butterfly wings rewrite the past, Teaching change is meant to last. What breaks apart can still become Something brighter than what was done. ⸻ So reach again—don’t hesitate, Imagination opens gates. Not far away, not out of sight, But waiting in your hands, right now, tonight. #imagination #mixedreality #augmentedreality #dragons #faries

At GemJoy, we believe the world still holds magic — and we love helping you find it.

Every pendant and bracelet we make isn’t just jewelry… it’s a doorway to wonder.

With a twist of the wrist, a fairy might dance, a hummingbird might hover, or a dragon might appear.

We’re a family-run company, creating pieces meant to spark smiles, laughter, and connection across generations.

GemJoy is more than something you wear — it’s joy you can share, wonder you can hold, and a little reminder that magic is real.

4:07pm. The kind of afternoon that asks for nothing in particular.

I scanned the gem on my desk and a tiny dragon stretched its wings next to my keyboard. It yawned. I'm not kidding.

Small, soft magic. The kind that doesn't ask you to be anywhere else.

GemJoy — every AR experience included free, forever. 🐉

He didn't believe me when I said there was a dragon in the gem. Then he held up his phone.

Now he calls every Sunday to ask which one woke up this week.

✨ Every GemJoy comes with all 50+ AR experiences — dragons, unicorns, fairies, games, stories — included free. Tap the link in bio to see what's hiding in yours.

Happy Mother’s Day 🌷

There is something deeply magical about mothers.

The way they comfort.
The way they notice.
The way they make the world feel softer, safer, and more alive.

Inside the GemJoy app, we created a special AR meditation experience for today — a small moment of calm, wonder, and reflection made with mothers in mind. ✨

You can find it here:
GemJoy App → Request → Surprise Holiday

Because the people who give the most magic…
deserve to feel some too.

With Love & Wonder,
GemJoy

Some gifts are opened.
Others are experienced.
This Mother’s Day, give her something she’ll feel.
The Golden Threshold
Available until May 10 ✨

The Golden Threshold, softly aglow,
A place where love and wonder flow.
For Mother’s Day, a gift to show
But gone by May 10… so don’t go slow.

#augmentedreality #gemjoy #jewelry #uniquegift #jewelrytrends

Not all thresholds are meant to be crossed…Some are meant to be worn.

Introducing The Golden Threshold

A luminous hinged bangle that opens into magic, memory, and everything she’s given you.

#happymothersday❤️
#augmentedreality #gemjoy #jewelrylovers #mothersdayspecial❤️

The portal opens soon. ❤️‍🔥🗝️

New Rose Gold Bracelet!
#GemJoy #MothersDay #WearableMagic #TechStyle

A moment. A secret.
A world waiting to be seen.

Some things aren’t meant to sit still…
they’re meant to come alive.

#GemJoy #WearTheMagic #LuxuryJewelry #StatementStyle #FutureOfFashion

Meet Nikki, My Beautiful Mommy

Running a family business sounds romantic…
and sometimes it is.

Sometimes it’s laughter over designs,
shared instincts you didn’t know you had,
and the quiet magic of building something together.

And sometimes it’s messy, honest,
two strong women figuring it out in real time.

But underneath all of it…
there’s trust you don’t have to earn,
and a kind of love that shows up
even on the hard days.

We’re not just building a company.
We’re building something that will outlast us.