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@tomdiditt ft. @officialchip - “Madison Beer” 🎶

Official music video commissioned & executively produced by NOC.

Love to the whole crew on this!
Director - Leon Matthews @leonmatthews
Producer - Kelly Louise @producedbykelly
DOP - IJD @ijdfilms
Production Company - Noc Media @helloatnoc
Project Marketing Lead - Patricia Odje @PatriciaOdje
Gaffer - Twilight @twiilightuk
Stylist - Laurie London @LaurieStylesLondon
Grooming - Lydia Ariyo @Lahmua_uk
MGMT - @Akheimallen @zena.anez_
Chip MGMT - Dan daniel_serene
BTS - Abbey @24kbanjo
BTS - Carlos Illa @carlos1lla
Social Media - Shanice @shhanniie
Digital - Natika Edward
Extra - CeeCee Models @ceeceemodels
Commissioner - @nawtynige

#musicvideo #videoproduction #agency #musicindustry

We liaise with incredible creatives such as @24kbanjo 🎥 to create bespoke deliverables to capture impactful live moments.

This electrifying performance by @theycallmeshallipopi at Recessland was filmed and seeded online to fan pages and cultural blogs, with 1M combined views with incredible fan sentiment.

Produced by NOC.

#videoclip #liveperformance #digitalmarketing #liveproduction

To connect “Laho” to its viral dance trend, we leaned into the fan-led UGC community, commissioning dancers already driving momentum online. This helped spark over 2M videos across Reels and TikTok, with the official video now surpassing 43M views on YouTube.

Commissioned by NOC to ensure the visuals felt authentic, shareable, and rooted in culture.

Director: @perliksdefinition
Producer: @femi_dapson
Label producer/commissioner: @PatriciaOdje
Line Producer: @sandyworkaholic
Assistant Director: damola_khalifa
Production Manager: @edem_wow
Production Assistants: @Jideokekunle & @uzoca
Production Designer: otset_art
Playback: @otshots
DIT: @ykspawaz
DOP: @rapheal_tstick
Gaffer: @hazalight_gaffer
Grip: @franco_grip
VFX & Editing: @mty_studios
Colorist: @cleyder_duque
Steadicam: @steadi_ernest
BTS Photo: @waleadebisiphotograpy
BTS Video: @visuals.by.okarts
Equipment: @Nexthoughtmedia
Stylist: @styledbyreus
Make up: @thegerryglam
Welfare: @tammieskitchen
Dancers: @khalidgram__
@fatboythedancer
@gblinkdancetic
“Laho” by @theycallmeshallipopi 🎶

#musicvideo #viraltrend #laho #digitalmarketing #dancetraining

Dance content using for the viral hit “Laho” campaign by @theycallmeshallipopi.

It was great connecting with the dancers who created the UGC trend on TikTok. The sound currently has over 2M creations and counting!

Commissioned by NOC.

Dancers: @khalidgram__ @gblinkdancetic @fatboythedancer

#laho #lahochallenge #creators #digitalmarketing #dancetrend

Eugy - ‘He Called Me’ official music video

Authenticity is key. Marketing consulting on behalf of ONERPM by NOC

#marketingconsulting #digitalmarketing #musicindustry

@eugyofficial ‘He Called Me’ single campaign

Marketing consulting by NOC.

200K TT creations
33K reels + 200M views!

#musicmarketing #musicindustry #digitalmarketing

Throwback to this incredible campaign led by @eugyofficial for “He Called Me” single. The key driver for this was his authenticity to his faith, and the huge sense of community.

Digital highlights include 200K TT creations, 33K reels and 200M views. It was great to provide marketing consulting for such a purposeful campaign!

NETWORK OF CREATIVES.

#digitalmarketing #marketingconsulting #gospelmusic

We created key moments, driving 30% increase in UK streams and 500K overall reach:

🗣️Blog posts and curator playlists from the likes of Chop Daily, Fxshion Concept, Gracey Mae, Neon Music and more, helping establish Qing Madi as next up within the Nigerian community in the UK.

🌍 Key tastemaker Shopsy album review and commentary across YouTube and Instagram

Album seeding campaign for @qingmadi ‘I Am The Blueprint’

#marketing #digitalmarketing #nigeriansindiaspora #blogpost #creativeagency

Making tastemaker seeding impactful. The incredible @adesope_shopsydoo reviewing the ‘I Am The Blueprint’ body of work by @qingmadi as part of our cultural digital strategy.

NETWORK OF CREATIVES.

#albumreview #musicmarketing #musicindustry #diaspora #afrobeats

We tapped into key UK diaspora platforms to drive early visibility for Qing Madi’s debut album, ‘I Am The Blueprint’

Results from micro-seeding:
+30% UK stream increase
200K impressions | 6K likes | 900 saves
500K reach across IG & Twitter

Strategy by NOC.

#QingMadi #IAmTheBlueprint #MusicMarketing #BlogSeeding

Always good to re-purpose branded items throughout your artist campaigns for maximum value.

Custom step & repeat for @jaz_karis headline show in London.

NETWORK OF CREATIVES.

Produced by @helloatnoc

#headlineshow #photography #fanlove #stepandrepeat #eventmanagement #musicindustry #musicmarketing

@jaz_karis is a whole mood!
W/ @mannynorte @julsbaby_ @luceroglow

NETWORK OF CREATIVES.

Artist event: @jaz_karis
Photography: @tundeosunmedia
Step & repeat: @helloatnoc

#photography #stepandrepeat #backdrop #eventmanagement #musicindustry

@jaz_karis is a whole mood!
W/ @mannynorte @julsbaby_ @luceroglow

NETWORK OF CREATIVES.

Artist event: @jaz_karis
Photography: @tundeosunmedia
Step & repeat: @helloatnoc

#photography #stepandrepeat #backdrop #eventmanagement #musicindustry

@jaz_karis is a whole mood!
W/ @mannynorte @julsbaby_ @luceroglow

NETWORK OF CREATIVES.

Artist event: @jaz_karis
Photography: @tundeosunmedia
Step & repeat: @helloatnoc

#photography #stepandrepeat #backdrop #eventmanagement #musicindustry

@jaz_karis is a whole mood!
W/ @mannynorte @julsbaby_ @luceroglow

NETWORK OF CREATIVES.

Artist event: @jaz_karis
Photography: @tundeosunmedia
Step & repeat: @helloatnoc

#photography #stepandrepeat #backdrop #eventmanagement #musicindustry