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lorealpro

L'Oréal Professionnel Paris

Elevating hairstylists & their clients since 1909.
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e aí, gostaram?

@lorealpro
@lorealpro_education_brasil
#TransformationDay #Publicidade
#KeratinAlphaSleek
#INOA1doMundo


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5.8K
1 weeks ago


Cabelo foi a desculpa que eu achei para me conectar com pessoas!

Obrigada @lorealpro e @lorealpro_education_brasil por essa experiência transformadora quero foi o Transformation Day!

#explorar #transformationday #publicidade #antesedepois #gueoliveira


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1 weeks ago

This rich chocolate caramel shade reveals even more depth and dimension through the styling by @amitthakur_hair — enhancing shine, movement and the overall finish of @thatbohogirl hair.

To create this look, a selection of Techni.Art styling products was used to shape, define and elevate the final result.

Created during Transformation Day, where every detail matters – from color to the final touch.

What do you think of the result? ✨

#LorealPro #TransformationDay #ChocolateCaramel #HairTransformation


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160
1 weeks ago

Frizz-free hair, made part of the routine. 💜

Keratin Alpha Sleek is designed to help control frizz and transform hair into a smoother, sleeker and more polished version of itself.
A routine that works from within the fiber for long-lasting smoothness and controlled movement – making sleek hair easier to maintain, every day.

Now part of @dasha__shamarina lifestyle ritual. 💇‍♀️

Because smooth hair isn’t just a look. It’s a routine.

#LorealPro #KeratinAlphaSleek #SmoothHair #FrizzControl #HairRoutine


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6 hours ago

As part of Transformation Day, we unveil The Sound of Hair, a one-of-a-kind performance redefining the traditional hair show at the crossroads of craft, technology and emotion. 🖤

Presented in Paris with @kevinjacotot , this immersive experience brought the theme of Kinetic Hair to life – where movement, energy and fluidity define beauty in motion.

Through motion-sensing technology, every gesture became amplified:
movement became music, and the hairdresser became the instrument.
Developed in collaboration with creative studio NOWHERE, and based on ongoing research and composition led by @philippeesling .
This performance transformed real-time data into sound and visuals – turning hairdressing into a live, multi-sensory art form.

A new chapter in hair entertainment. ✨

#LorealPro #TransformationDay #HairTransformation #HairShow #EditorialHair


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90
1 days ago

At Black Hair Reimagined, each creation was shaped by the vision and precision of artists – turning hair into statement, texture into expression.

And behind that artistry, the right tools:
iNOA, Dia light, Tecni.Art, Curl Expression.

Not to define the look – but to bring it to life.

Because great hair starts with talent… and the means to express it. ✨

#LorealPro #BlackHairReimagined #EditorialHair #Hairstyle


556
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2 days ago

Black Hair Reimagined – through the lens of transformation. 🖤

Proud to support a hair show where artistry, culture and identity take center stage.

In New York, @jawaraw brought a powerful creative vision – shaping multiple looks and setting the tone for bold, expressive storytelling through hair.

From sculptural forms to textured, statement looks – hair as art, in motion. ✨

#LorealPro #BlackHairReimagined #EditorialHair #HairInspo


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70
2 days ago

Finally got my dream hair color and I am obsessed with this Chocolate Caramel Bronde🤎✨

The perfect mix of rich brunette tones with soft caramel dimension. Warm, seamless, and exactly what I wanted.

Big thank you to @bengregoryhair for understanding my vision so effortlessly and bringing it to life so beautifully 🤍

If you’ve been thinking of a Bronde transformation, this is your sign. Visit your nearest L’Oréal Professionnel partner salon soon!✨

#Collaboration #TransformationDay #lorealpro #lorealprofessionnelindia #brondeblend


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2 days ago


Spotted during Transformation Day – the color trends shaping the moment:

❤️‍🔥 Red Cinnamon – warm, intense, impossible to ignore
🤎 Chocolate Caramel Bronde – rich, glossy and effortlessly elevated
🍯 Caramel Bronde – soft dimension with a sunlit finish
💗 Pink Lychee – playful, fresh and unapologetically bold

Different tones, different attitudes – all redefining what modern hair color looks like.

Which one is your favorite? ✨

#LorealPro #TransformationDay #HairTransformation #HairColor #HairTrends


519
20
3 days ago

Transformations so powerful, they could be seen from space. 🌎

During Transformation Day, every transformation was designed to stand out, to shift perception, to create impact.

Because when transformation is this bold… it doesn’t go unnoticed. ✨

#LorealPro #TransformationDay #HairTransformation #HairStyling #HairInspo


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3 days ago

During Transformation Day, every look was designed to show the true power of hair – to redefine, to elevate, to transform. 🖤

From before to after – more than a transformation, a complete shift in attitude, identity and expression.

Because it’s never just about hair.
It’s about the person you become. ✂️

#LorealPro #TransformationDay #HairTransformation #BeforeAfter #HairColor


431
30
3 days ago

During Transformation Day, every look was designed to show the true power of hair – to redefine, to elevate, to transform. 🖤

From before to after – more than a transformation, a complete shift in attitude, identity and expression.

Because it’s never just about hair.
It’s about the person you become. ✂️

#LorealPro #TransformationDay #HairTransformation #BeforeAfter #HairColor


431
30
3 days ago

During Transformation Day, every look was designed to show the true power of hair – to redefine, to elevate, to transform. 🖤

From before to after – more than a transformation, a complete shift in attitude, identity and expression.

Because it’s never just about hair.
It’s about the person you become. ✂️

#LorealPro #TransformationDay #HairTransformation #BeforeAfter #HairColor


431
30
3 days ago

During Transformation Day, every look was designed to show the true power of hair – to redefine, to elevate, to transform. 🖤

From before to after – more than a transformation, a complete shift in attitude, identity and expression.

Because it’s never just about hair.
It’s about the person you become. ✂️

#LorealPro #TransformationDay #HairTransformation #BeforeAfter #HairColor


431
30
3 days ago

During Transformation Day, every look was designed to show the true power of hair – to redefine, to elevate, to transform. 🖤

From before to after – more than a transformation, a complete shift in attitude, identity and expression.

Because it’s never just about hair.
It’s about the person you become. ✂️

#LorealPro #TransformationDay #HairTransformation #BeforeAfter #HairColor


431
30
3 days ago


During Transformation Day, every look was designed to show the true power of hair – to redefine, to elevate, to transform. 🖤

From before to after – more than a transformation, a complete shift in attitude, identity and expression.

Because it’s never just about hair.
It’s about the person you become. ✂️

#LorealPro #TransformationDay #HairTransformation #BeforeAfter #HairColor


431
30
3 days ago

Red cinnamon – the shade taking over. ❤️‍🔥

Created by @gueoliveira on @adammitch, this rich, spicy tone brings warmth, depth and high-impact shine – a statement color that instantly transforms the look.

Rich, vibrant and undeniably modern, red cinnamon is the perfect balance between intensity and sophistication.

Formula:
INOA (except gloss)

Roots:
7.8 (30g) + 7 (30g) + 7.35 (60g) with 10 vol.

Lengths:
6.46 (120g) + 7.35 (60g) with 20 vol.

Gloss:
Dia light 7.3 + 9 vol to soften and balance the color

A trending tone, crafted with precision.

Would you go red? ✨

#LorealPro #TransformationDay #HairTransformation #HairColor #RedCinnamon


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