Merrell
It Starts Outside™

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial

Music, movement, and community filled the square as New Yorkers came together to celebrate Outside in NYC.
This was all about stepping out, slowing down, and enjoying the city side by side.
Photography @colossalmedia
Event Production @focusgrp.global
DJs @angelanddren
Juice @madjuicyofficial
NYC, we’re outside today. Join us at Union Square from 12-4pm for Outside in NYC. Open invite—see you out there.
Outside came to life in New York. 🧡
Thank you to @shantell_martin for bringing Get Outside to Union Square and to everyone who joined us to kick off Outside in NYC.
Join us tomorrow back in Union Square from 12-4pm to continue the celebration.
#ItStartsOutside

You're invited to Outside in NYC. Join us at Union Square to experience a new perspective through art, music, and more. 🧡
One day only. Thursday, May 7, from 12-4pm. Open to the public.
Where: Union Square South Plaza
Learn more at the link in bio.
I didn’t realize how much I needed to step outside until I did!!!
If you’re in the city, come by Union Square on May 7th for a community event with @merrell and @shantell_martin keep an eye out for Merrell popping up around the city all summer 💛

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

Outside in NYC, brought to life in Union Square by @shantell_martin.
"This work is rooted in the belief that we don't need permission to step outside and engage with the world around us. Simple acts like walking, breathing, noticing help us reconnect with ourselves and our communities. This mural, mostly white on black with an orange thread and bursts of color, becomes a path. In Union Square, it lives underfoot, asking each person to slow down, notice, and meet their own journey again."
A shared effort to reimagine outside. Special thanks to our partners who made this possible.
@unionsquareny
@colossalmedia
@nyc_dot
@talonooh
Now on view for the year ahead. #ItStartsOutside

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

It Starts Outside in New York City. Yesterday in Union Square, we unveiled Get Outside by Shantell Martin.
A living artwork underfoot that invites passersby to slow down, look closer, and reconnect with the city and themselves.
This is Merrell Outside in the City: New York.

Outside in NYC is coming. Any guesses where we'll be popping up? 👀 Comment where you think we're heading and tag a friend for a chance to win Merrell footwear.
Join us in person—details coming soon at the link in bio.
*U.S. residents 18+. Ends 4/30/26 at 11:59am ET. Not sponsored by or associated with Instagram.

Outside in NYC is coming. Any guesses where we'll be popping up? 👀 Comment where you think we're heading and tag a friend for a chance to win Merrell footwear.
Join us in person—details coming soon at the link in bio.
*U.S. residents 18+. Ends 4/30/26 at 11:59am ET. Not sponsored by or associated with Instagram.

Outside in NYC is coming. Any guesses where we'll be popping up? 👀 Comment where you think we're heading and tag a friend for a chance to win Merrell footwear.
Join us in person—details coming soon at the link in bio.
*U.S. residents 18+. Ends 4/30/26 at 11:59am ET. Not sponsored by or associated with Instagram.

The Snow Peak x Merrell SpeedArc Matis GORE-TEX balances performance and design, rooted in a shared passion for nature and built for momentum. Made to move with ease from trail to everyday.
Available online and at Snow Peak retail locations.

Meet Shantell Martin.
Artist. Philosopher. Explorer of the spaces in between.
Bringing a New York perspective to Outside in the City, Shantell helps shape how the city is experienced. Guided by curiosity and movement, she encourages us to see NYC differently. Not as a backdrop, but as a place to step outside, be present, and discover something new.
This is Merrell Outside in NYC. Get Outside.

Meet Shantell Martin.
Artist. Philosopher. Explorer of the spaces in between.
Bringing a New York perspective to Outside in the City, Shantell helps shape how the city is experienced. Guided by curiosity and movement, she encourages us to see NYC differently. Not as a backdrop, but as a place to step outside, be present, and discover something new.
This is Merrell Outside in NYC. Get Outside.

Meet Shantell Martin.
Artist. Philosopher. Explorer of the spaces in between.
Bringing a New York perspective to Outside in the City, Shantell helps shape how the city is experienced. Guided by curiosity and movement, she encourages us to see NYC differently. Not as a backdrop, but as a place to step outside, be present, and discover something new.
This is Merrell Outside in NYC. Get Outside.
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