OB studio. — International Brand Activation & Consulting
A multi——level activation specialist taking ideas and bringing them to life.
CONSULTING • BRANDING • PRODUCTION

There are a lot of new faces here, so as we go into the new year, we want to formally introduce ourselves.
Welcome to OB ——— our names are Yewon and Trisha.
OB came to life with the love of fresh concepts in a time where rinse and repeat was beginning to become a norm. We dreamed of new concepts and ideas to introduce to the world and inspire people with vision cultivated through experience, culture, upbringing and influence.
We still love this industry so much and what it brings, it is a privilege to be part of a blooming and ever changing environment, and we aspire to bring you all fresh ideas that stop you in your tracks!
We are so grateful what this year has brought in and the lessons we have learnt, grateful to have the opportunity to grow constantly. If we have learnt anything this year, it’s to keep sacred the love of the game, the love of the art and creating. We understand that it isn’t by chance we are here so we hold it precious as we go into the new year.
Signing out of 2025,
the best is yet to come.
Photographed by : @euhnoia

There are a lot of new faces here, so as we go into the new year, we want to formally introduce ourselves.
Welcome to OB ——— our names are Yewon and Trisha.
OB came to life with the love of fresh concepts in a time where rinse and repeat was beginning to become a norm. We dreamed of new concepts and ideas to introduce to the world and inspire people with vision cultivated through experience, culture, upbringing and influence.
We still love this industry so much and what it brings, it is a privilege to be part of a blooming and ever changing environment, and we aspire to bring you all fresh ideas that stop you in your tracks!
We are so grateful what this year has brought in and the lessons we have learnt, grateful to have the opportunity to grow constantly. If we have learnt anything this year, it’s to keep sacred the love of the game, the love of the art and creating. We understand that it isn’t by chance we are here so we hold it precious as we go into the new year.
Signing out of 2025,
the best is yet to come.
Photographed by : @euhnoia

There are a lot of new faces here, so as we go into the new year, we want to formally introduce ourselves.
Welcome to OB ——— our names are Yewon and Trisha.
OB came to life with the love of fresh concepts in a time where rinse and repeat was beginning to become a norm. We dreamed of new concepts and ideas to introduce to the world and inspire people with vision cultivated through experience, culture, upbringing and influence.
We still love this industry so much and what it brings, it is a privilege to be part of a blooming and ever changing environment, and we aspire to bring you all fresh ideas that stop you in your tracks!
We are so grateful what this year has brought in and the lessons we have learnt, grateful to have the opportunity to grow constantly. If we have learnt anything this year, it’s to keep sacred the love of the game, the love of the art and creating. We understand that it isn’t by chance we are here so we hold it precious as we go into the new year.
Signing out of 2025,
the best is yet to come.
Photographed by : @euhnoia

There are a lot of new faces here, so as we go into the new year, we want to formally introduce ourselves.
Welcome to OB ——— our names are Yewon and Trisha.
OB came to life with the love of fresh concepts in a time where rinse and repeat was beginning to become a norm. We dreamed of new concepts and ideas to introduce to the world and inspire people with vision cultivated through experience, culture, upbringing and influence.
We still love this industry so much and what it brings, it is a privilege to be part of a blooming and ever changing environment, and we aspire to bring you all fresh ideas that stop you in your tracks!
We are so grateful what this year has brought in and the lessons we have learnt, grateful to have the opportunity to grow constantly. If we have learnt anything this year, it’s to keep sacred the love of the game, the love of the art and creating. We understand that it isn’t by chance we are here so we hold it precious as we go into the new year.
Signing out of 2025,
the best is yet to come.
Photographed by : @euhnoia

There are a lot of new faces here, so as we go into the new year, we want to formally introduce ourselves.
Welcome to OB ——— our names are Yewon and Trisha.
OB came to life with the love of fresh concepts in a time where rinse and repeat was beginning to become a norm. We dreamed of new concepts and ideas to introduce to the world and inspire people with vision cultivated through experience, culture, upbringing and influence.
We still love this industry so much and what it brings, it is a privilege to be part of a blooming and ever changing environment, and we aspire to bring you all fresh ideas that stop you in your tracks!
We are so grateful what this year has brought in and the lessons we have learnt, grateful to have the opportunity to grow constantly. If we have learnt anything this year, it’s to keep sacred the love of the game, the love of the art and creating. We understand that it isn’t by chance we are here so we hold it precious as we go into the new year.
Signing out of 2025,
the best is yet to come.
Photographed by : @euhnoia
For —— @maisonmargiela @mm6maisonmargiela
THE TABI
Art Direction & styling: @openbook.studio
Photography & lighting: @studio__hb
#conceptphotography #studiophotography #artdirection #conceptstyling #creativedirection #artphotography #production #campaign
It takes a whole lot of hands and minds to come together to create special campaigns —— here’s the inside scoop and how much man power it takes. It’s more than meets the eye.
Love,
OB.
@anima.13_
@ian.yong
@liz.erable
@a_____dre____
@ryleysnaps
@lonzovisualz
@tanatsa_j
@lostcasanova
@kikisinterlude_
#creativestudio #campaign #creativedirection #production

Audacity and simplicity refined —— Chanel
Spec Ad. @chanelofficial
Produced & directed by @openbook.studio
Producer & CD: @trisha.estrada
Photographed by @ian.yong
Head of Fashion Stylist: @amnghrr
Assist Stylist: @allyamelly
Model: @beccybarbiex
HMU Artist: @studiochaii
AC Assist: @stev.mw
Studio: @thatcontentplace

Audacity and simplicity refined —— Chanel
Spec Ad. @chanelofficial
Produced & directed by @openbook.studio
Producer & CD: @trisha.estrada
Photographed by @ian.yong
Head of Fashion Stylist: @amnghrr
Assist Stylist: @allyamelly
Model: @beccybarbiex
HMU Artist: @studiochaii
AC Assist: @stev.mw
Studio: @thatcontentplace

Audacity and simplicity refined —— Chanel
Spec Ad. @chanelofficial
Produced & directed by @openbook.studio
Producer & CD: @trisha.estrada
Photographed by @ian.yong
Head of Fashion Stylist: @amnghrr
Assist Stylist: @allyamelly
Model: @beccybarbiex
HMU Artist: @studiochaii
AC Assist: @stev.mw
Studio: @thatcontentplace

Audacity and simplicity refined —— Chanel
Spec Ad. @chanelofficial
Produced & directed by @openbook.studio
Producer & CD: @trisha.estrada
Photographed by @ian.yong
Head of Fashion Stylist: @amnghrr
Assist Stylist: @allyamelly
Model: @beccybarbiex
HMU Artist: @studiochaii
AC Assist: @stev.mw
Studio: @thatcontentplace

Happy Mother’s Day to the women that sacrificed it all for us.
We get to build everything because you guys counted the cost. —— thank you for investing in us so that we get to do the things you guys only dreamed of doing.
You served the best portions for everyone else —— so we’ll work to save our best portions for you.
OPENBOOKSTUDIO. exists for you.
Love,
YEWON & TRISHA.

Happy Mother’s Day to the women that sacrificed it all for us.
We get to build everything because you guys counted the cost. —— thank you for investing in us so that we get to do the things you guys only dreamed of doing.
You served the best portions for everyone else —— so we’ll work to save our best portions for you.
OPENBOOKSTUDIO. exists for you.
Love,
YEWON & TRISHA.

Happy Mother’s Day to the women that sacrificed it all for us.
We get to build everything because you guys counted the cost. —— thank you for investing in us so that we get to do the things you guys only dreamed of doing.
You served the best portions for everyone else —— so we’ll work to save our best portions for you.
OPENBOOKSTUDIO. exists for you.
Love,
YEWON & TRISHA.

PART 2 : GROUNDED
So what really does it take to build something from ground up with your best friend?
It’s our most asked question, the biggest debate. Here’s our take. When going in as partners —— your investment is into each other and from there the work overflows and because of that our philosophy will always be friendship first then all else.
From grace to grace we build and ground ourselves in what takes priority, constantly refocusing and pivoting as we go.
We can’t wait to see where the next three years will take us.
Love,
OB.

PART I : ROOTS
We come from hospitality, grit, ambition and family. We are in the business of creating a legacy, not a business —— something our children and their children would be proud to belong to.
We are very aware that a lot of you all come from second / third generation immigrant families and we want to rewrite the narrative of this industry that your roots are the very thing that gives your work depth, substance and leaves an impression beyond a glance.
Don’t do the adult equivalent of hiding your lunchbox during recess. Eat your kimbap, your adobo absolutely unbothered, take what is yours, step up to the plate and own it.
Beautifully photographed by : @tajesingh
Produced & Creative Directed by: @openbook.studio
Location: @thatcontentplace
#production #creativedirector #filipino #korean #artdirection

PART I : ROOTS
We come from hospitality, grit, ambition and family. We are in the business of creating a legacy, not a business —— something our children and their children would be proud to belong to.
We are very aware that a lot of you all come from second / third generation immigrant families and we want to rewrite the narrative of this industry that your roots are the very thing that gives your work depth, substance and leaves an impression beyond a glance.
Don’t do the adult equivalent of hiding your lunchbox during recess. Eat your kimbap, your adobo absolutely unbothered, take what is yours, step up to the plate and own it.
Beautifully photographed by : @tajesingh
Produced & Creative Directed by: @openbook.studio
Location: @thatcontentplace
#production #creativedirector #filipino #korean #artdirection

PART I : ROOTS
We come from hospitality, grit, ambition and family. We are in the business of creating a legacy, not a business —— something our children and their children would be proud to belong to.
We are very aware that a lot of you all come from second / third generation immigrant families and we want to rewrite the narrative of this industry that your roots are the very thing that gives your work depth, substance and leaves an impression beyond a glance.
Don’t do the adult equivalent of hiding your lunchbox during recess. Eat your kimbap, your adobo absolutely unbothered, take what is yours, step up to the plate and own it.
Beautifully photographed by : @tajesingh
Produced & Creative Directed by: @openbook.studio
Location: @thatcontentplace
#production #creativedirector #filipino #korean #artdirection
“When was the last time you felt something real” —— this is a question we’ve been asking ourselves recently in the studio. Creating is innately replication of real memories, so why take something that was once real and change it so much ?
Are we creating feelings or just mere imagery ? The people miss authentic, real consumption, and we can’t wait to produce more 💌
“Measured in Moments” @mmry.archives
Production: @openbook.studio
Film Model: @aymanekomba
Stlls Model: @haftommm
Director + Editor: @domllonzo
Line Producer + AD: @joshuabarreno @barrenostudio
DP + Colour: @danienberends
1st AC: @bamitssam
Prod Design + Art: @angelalopez
Gaffer: @itsmarkgregory
Film Stills: @jmtubera
Composer + Sound Design: @jpanasewych
PA + BTS : @gowiththomas
BTS: @harelzfeliciano
Runner: @vannidakiim
Extras:
@thirtyyy1
@vannidakiim
@jassirspov
@fasika_somerville
#creativedirection #production #campaign #fashionbrand brand

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

CLIENT : REKTANGUL
The team behind REKTANGUL have combined experience, culture and sentiment into creating not just a brand but a world for a customer to enter. We loved brining your ideas to life.
#branding #creativestudio #furniturelogo #artdirection

With big anticipation for the next iconic movie, we had a little fun ourselves in the studio.
Produced, Art +Creative directed & Styled: @openbook.studio
Photography & lighting: @studio__hb
#conceptphotography #artdirection #creativestudio #conceptdirection

With big anticipation for the next iconic movie, we had a little fun ourselves in the studio.
Produced, Art +Creative directed & Styled: @openbook.studio
Photography & lighting: @studio__hb
#conceptphotography #artdirection #creativestudio #conceptdirection

With big anticipation for the next iconic movie, we had a little fun ourselves in the studio.
Produced, Art +Creative directed & Styled: @openbook.studio
Photography & lighting: @studio__hb
#conceptphotography #artdirection #creativestudio #conceptdirection

With big anticipation for the next iconic movie, we had a little fun ourselves in the studio.
Produced, Art +Creative directed & Styled: @openbook.studio
Photography & lighting: @studio__hb
#conceptphotography #artdirection #creativestudio #conceptdirection
Introducing —— our newest Branding Service
Custom Wedding Stationary Branding : for the brides that are invested in curating a space that shines in the details.
#weddingstationery #creativestudio #branding #artdirection
Furniture reimagined ——— if your home should be the extension of your personal style then why not have the brand itself be experienced like fashion ?
Service: KOR Branding Package
#creativestudio #branding #artdirection #creativedirection
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