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We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

We’re a bunch of nerds over here at Proper Medium, so the opportunity to make this year’s broadcast commercial for Georgia Tech got us super geeked.

Through months of conversation with brilliant minds, dozens of trips to campus, and weeks of filming across disciplines we got to lift the hood on true genius and reverse-engineer the magic that radiates from Georgia Tech.

Thanks for having us GT, it was a literal blast. This project left us inspired, knowing that the great minds right down the road are working tirelessly, chipping away at everything “Impossible.”

In “Behind the Elephant” we got to document the delightful chaos behind an exquisite undertaking, an all-star cast of animators creating something special… without knowing what each other was doing along the way!

It was an absolute pleasure getting to work with so many incredibly talented people, this was a special one for us.

Thanks to all those who helped make this one happen!

@carlycindrich @artchoke @calvinaflorian ottersnaps @adultswim @cartoonnetworkofficial

In “Behind the Elephant” we got to document the delightful chaos behind an exquisite undertaking, an all-star cast of animators creating something special… without knowing what each other was doing along the way!

It was an absolute pleasure getting to work with so many incredibly talented people, this was a special one for us.

Thanks to all those who helped make this one happen!

@carlycindrich @artchoke @calvinaflorian ottersnaps @adultswim @cartoonnetworkofficial

In “Behind the Elephant” we got to document the delightful chaos behind an exquisite undertaking, an all-star cast of animators creating something special… without knowing what each other was doing along the way!

It was an absolute pleasure getting to work with so many incredibly talented people, this was a special one for us.

Thanks to all those who helped make this one happen!

@carlycindrich @artchoke @calvinaflorian ottersnaps @adultswim @cartoonnetworkofficial

In “Behind the Elephant” we got to document the delightful chaos behind an exquisite undertaking, an all-star cast of animators creating something special… without knowing what each other was doing along the way!

It was an absolute pleasure getting to work with so many incredibly talented people, this was a special one for us.

Thanks to all those who helped make this one happen!

@carlycindrich @artchoke @calvinaflorian ottersnaps @adultswim @cartoonnetworkofficial

In “Behind the Elephant” we got to document the delightful chaos behind an exquisite undertaking, an all-star cast of animators creating something special… without knowing what each other was doing along the way!

It was an absolute pleasure getting to work with so many incredibly talented people, this was a special one for us.

Thanks to all those who helped make this one happen!

@carlycindrich @artchoke @calvinaflorian ottersnaps @adultswim @cartoonnetworkofficial

In “Behind the Elephant” we got to document the delightful chaos behind an exquisite undertaking, an all-star cast of animators creating something special… without knowing what each other was doing along the way!

It was an absolute pleasure getting to work with so many incredibly talented people, this was a special one for us.

Thanks to all those who helped make this one happen!

@carlycindrich @artchoke @calvinaflorian ottersnaps @adultswim @cartoonnetworkofficial

The beauty of Gyun Hur’s installation “Our mothers, our water, our peace” and her reflections on the intersection of her personal and creative journeys are shared in our newest Flux Film by Proper Medium (@propermedium ).

“Our mothers, our water, our peace” was created in response to the rise in anti-Asian violence during the pandemic and the tragic 2021 Atlanta spa shootings. Hur’s response was a project that spoke to universal themes of loss, remembrance, and the ongoing search for belonging. After a year of community outreach and engagement, the project culminated in a two-week installation at the Goat Farm (@thegoatfarm )this past March. The result was breathtaking!

For fifteen years, Proper Medium has captured the magic of our ephemeral work. Blake Williams recognized—even before we did—film would be critical to documenting our projects. The vision for the Flux Film series was his, and we remain deeply grateful to him and his team for their artistry and ongoing collaboration.

🎥 Free Video Giveaway! 🎯

It’s 2025 and everything is crazy. So, we thought we’d join in the fun.

You read that right, folks. Proper Medium is producing one FREE video for a brand ready for fresh new content. Go to propermedium.com for deets!

Remember when. . .
In 2011, Gyun Hur created her first commission with Flux Projects, Spring Hiatus, a 30’ x 16’ installation on the floor at Lenox Square mall. The project continued Hur’s exploration of the ephemeral nature of beauty and life through installations of hand-shredded silk flowers carefully arranged into immaculate, streamlined patterns. The deconstructed flowers inspired recollections of her past and ties to Korea and her family. Carefully laid on the floor without any adhesive, the shredded flowers replicated Hur’s mother’s wedding blanket. The vulnerability and ephemerality of the brightly colored lines reflect ideas of loss, cultural identity and assimilation, and memory. @gyunhurstudio @lenoxsqmall

This is a clip from Flux Film 007: Spring Hiatus made by Proper Medium. Full film linked in bio. Since 2010, Proper Medium has documented and captured the ephemeral beauty of our projects through our Flux Film series. @propermedium



#fluxprojects

Olympic medalist Carson Foster with Mizuno #olympics #mizuno #usaswimming

I’ve always thought some of the best commercials are the ones that make you laugh… this one definitely did! Thx @propermedium !! You guys make everything fun!

#HarmonyRoseMUA #makeupartist #promua #commercial #actor #makeup #onlocation #Soil3 #ad #ilovemyjob #production #plant #podcast 🪴💋

I’ve always thought some of the best commercials are the ones that make you laugh… this one definitely did! Thx @propermedium !! You guys make everything fun!

#HarmonyRoseMUA #makeupartist #promua #commercial #actor #makeup #onlocation #Soil3 #ad #ilovemyjob #production #plant #podcast 🪴💋

I’ve always thought some of the best commercials are the ones that make you laugh… this one definitely did! Thx @propermedium !! You guys make everything fun!

#HarmonyRoseMUA #makeupartist #promua #commercial #actor #makeup #onlocation #Soil3 #ad #ilovemyjob #production #plant #podcast 🪴💋

Whitefish, Montana is a special place. The mountains are tall, the people are kind, and the rodeos are as real as it gets. We spent a week profiling some of the people that make this community one of a kind.

#visitmontana
#whitefishmontana #glaciernationalpark #explorewhitefish

Whitefish, Montana is a special place. The mountains are tall, the people are kind, and the rodeos are as real as it gets. We spent a week profiling some of the people that make this community one of a kind.

#visitmontana
#whitefishmontana #glaciernationalpark #explorewhitefish

Whitefish, Montana is a special place. The mountains are tall, the people are kind, and the rodeos are as real as it gets. We spent a week profiling some of the people that make this community one of a kind.

#visitmontana
#whitefishmontana #glaciernationalpark #explorewhitefish

Whitefish, Montana is a special place. The mountains are tall, the people are kind, and the rodeos are as real as it gets. We spent a week profiling some of the people that make this community one of a kind.

#visitmontana
#whitefishmontana #glaciernationalpark #explorewhitefish

Whitefish, Montana is a special place. The mountains are tall, the people are kind, and the rodeos are as real as it gets. We spent a week profiling some of the people that make this community one of a kind.

#visitmontana
#whitefishmontana #glaciernationalpark #explorewhitefish