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purpose.studios
Purpose Studios
All things Creative.
Everything made here is hand-built
with Heart, Soul & Purpose.
Purpose Studios Initiative @goodadsmatter
Been a while since we jazzed up our showreel, hasn’t it?
Here's the updated one 👀
Each year just keeps getting more exciting and the list of things we are grateful for keeps getting longer and longer.
This showreel is not just a montage of the campaigns that we have made, it summarises every day in the office, all the laughter, the banters, those late nights and early mornings of unending work, our milestones and our lessons, and above all, the bond that we share with our irreplaceable team.
How lucky are we to do what we love every day! Although it has been a while, our belief remains unchanged– follow your heart and Pursue your Purpose.
Been a while since we jazzed up our showreel, hasn’t it?
Here’s the updated one 👀
Each year just keeps getting more exciting and the list of things we are grateful for keeps getting longer and longer.
This showreel is not just a montage of the campaigns that we have made, it summarises every day in the office, all the laughter, the banters, those late nights and early mornings of unending work, our milestones and our lessons, and above all, the bond that we share with our irreplaceable team.
How lucky are we to do what we love every day! Although it has been a while, our belief remains unchanged– follow your heart and Pursue your Purpose.
Here’s something super fun we did with HRX and Country Delight!
We’ve known HR for years to be honest in his brand collaborations, and we’ve known him just as well for being very particular about his fitness. So, when Country Delight came up with this idea to highlight their high protein milk, the next few steps came to us very naturally.
The brief was simple: to communicate something otherwise very scientific and long-drawn in a quick, witty and conversational tone.
The end result was a candid performance, a high quality visual narrative that didn’t take long to put the point across. Easy. Efficient. Impactful.
With 6M+ views in only a few days since its launch, we are stoked to see the work resonate with so many, as we hoped!
PS.: It goes without saying that HR’s comic timing was a star in itself.
Created by the Universe
Brands: HRX x Country Delight
HRX Team: Ajay Singh, Tina Rijhwani & Gaurav Patil
Country Delight Team: Srijita Biswas, Disha Ventakraman, Pardeep Gandhi, Naina Sharma, Balaji Ramesh, Gurinder Pal Singh, Abhilash Kumar Behra, Neha Dhar & Chakradhar Gade
HR’s Team: Vanita & Shezali Sharma
Concept: Country Delight
Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Chinmay Salaskar
DA: Abhishek Mani
ADs: Arya Kastwar, Abhishek Mani, Reeva Dhabalia, Debabrata Hazarika, Aakanksha Patil & Hrishikesh Pawar
Photographer: Aniruddh Kothari
Art Director: Rajukumar Sahani
Art Assistant: Sumedha Jamwal
Line Production: M6 Pictures
Line Producer: Shivam Mishra
Production Controller: Indra Sharma
Production Manager: Abhijeet & Sunil
First AC: Chetan Ovhal
Gaffer: Dallu Singh
Lights: Lightcraft & Sound
Post-production Studio: Purpose Studios
Offline Editor: Arnold Robert
Online Editor: Riju Jakhar & Arnold Robert
Colourist: Sarath Sivan
Sound Mixing & Mastering Studio: Voice Craft Studios
Sound Engineer: Pratik Makwana
HR’s Entourage:
Celebrity Manager: Prarthana Chadha Ajmani
Stylist: Lakshmi Lehr
Costume Stylist Assistant: Ami & Khushi Khatter
Makeup Artist: Vijay Palande
Hair Stylist: Sunny
Secondary Cast: Ritwik Tomar & Arun Sharma
VO Artist: Kailash Gowthaman
Cooperator: Himanshu Singh Gurjar
Here’s something super fun we did with HRX and Country Delight!
We’ve known HR for years to be honest in his brand collaborations, and we’ve known him just as well for being very particular about his fitness. So, when Country Delight came up with this idea to highlight their high protein milk, the next few steps came to us very naturally.
The brief was simple: to communicate something otherwise very scientific and long-drawn in a quick, witty and conversational tone.
The end result was a candid performance, a high quality visual narrative that didn’t take long to put the point across. Easy. Efficient. Impactful.
With 6M+ views in only a few days since its launch, we are stoked to see the work resonate with so many, as we hoped!
PS.: It goes without saying that HR’s comic timing was a star in itself.
Created by the Universe
Brands: HRX x Country Delight
HRX Team: Ajay Singh, Tina Rijhwani & Gaurav Patil
Country Delight Team: Srijita Biswas, Disha Ventakraman, Pardeep Gandhi, Naina Sharma, Balaji Ramesh, Gurinder Pal Singh, Abhilash Kumar Behra, Neha Dhar & Chakradhar Gade
HR’s Team: Vanita & Shezali Sharma
Concept: Country Delight
Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Chinmay Salaskar
DA: Abhishek Mani
ADs: Arya Kastwar, Abhishek Mani, Reeva Dhabalia, Debabrata Hazarika, Aakanksha Patil & Hrishikesh Pawar
Photographer: Aniruddh Kothari
Art Director: Rajukumar Sahani
Art Assistant: Sumedha Jamwal
Line Production: M6 Pictures
Line Producer: Shivam Mishra
Production Controller: Indra Sharma
Production Manager: Abhijeet & Sunil
First AC: Chetan Ovhal
Gaffer: Dallu Singh
Lights: Lightcraft & Sound
Post-production Studio: Purpose Studios
Offline Editor: Arnold Robert
Online Editor: Riju Jakhar & Arnold Robert
Colourist: Sarath Sivan
Sound Mixing & Mastering Studio: Voice Craft Studios
Sound Engineer: Pratik Makwana
HR’s Entourage:
Celebrity Manager: Prarthna Chadha Ajmani
Stylist: Lakshmi Lehr
Costume Stylist Assistant: Ami & Khushi Khatter
Makeup Artist: Vijay Palande
Hair Stylist: Sunny
Secondary Cast: Ritwik Tomar & Arun Sharma
VO Artist: Kailash Gowthaman
Cooperator: Himanshu Singh Gurjar
Here’s something super fun we did with HRX and Country Delight!
We’ve known HR for years to be honest in his brand collaborations, and we’ve known him just as well for being very particular about his fitness. So, when Country Delight came up with this idea to highlight their high protein milk, the next few steps came to us very naturally.
The brief was simple: to communicate something otherwise very scientific and long-drawn in a quick, witty and conversational tone.
The end result was a candid performance, a high quality visual narrative that didn’t take long to put the point across. Easy. Efficient. Impactful.
With 6M+ views in only a few days since its launch, we are stoked to see the work resonate with so many, as we hoped!
PS.: It goes without saying that HR’s comic timing was a star in itself.
Created by the Universe
Brands: HRX x Country Delight
HRX Team: Ajay Singh, Tina Rijhwani & Gaurav Patil
Country Delight Team: Srijita Biswas, Disha Ventakraman, Pardeep Gandhi, Naina Sharma, Balaji Ramesh, Gurinder Pal Singh, Abhilash Kumar Behra, Neha Dhar & Chakradhar Gade
HR’s Team: Vanita & Shezali Sharma
Concept: Country Delight
Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Chinmay Salaskar
DA: Abhishek Mani
ADs: Arya Kastwar, Abhishek Mani, Reeva Dhabalia, Debabrata Hazarika, Aakanksha Patil & Hrishikesh Pawar
Photographer: Aniruddh Kothari
Art Director: Rajukumar Sahani
Art Assistant: Sumedha Jamwal
Line Production: M6 Pictures
Line Producer: Shivam Mishra
Production Controller: Indra Sharma
Production Manager: Abhijeet & Sunil
First AC: Chetan Ovhal
Gaffer: Dallu Singh
Lights: Lightcraft & Sound
Post-production Studio: Purpose Studios
Offline Editor: Arnold Robert
Online Editor: Riju Jakhar & Arnold Robert
Colourist: Sarath Sivan
Sound Mixing & Mastering Studio: Voice Craft Studios
Sound Engineer: Pratik Makwana
HR’s Entourage:
Celebrity Manager: Prarthna Chadha Ajmani
Stylist: Lakshmi Lehr
Costume Stylist Assistant: Ami & Khushi Khatter
Makeup Artist: Vijay Palande
Hair Stylist: Sunny
Secondary Cast: Ritwik Tomar & Arun Sharma
VO Artist: Kailash Gowthaman
Cooperator: Himanshu Singh Gurjar
When Frido and HRX came together, it had to be real.
When Hrithik Roshan was genuinely impressed by Frido, the collaboration felt instinctive. What followed was the launch of Frido x HRX Barefoot, centred around a simple but powerful question-
When was the last time you walked barefoot?
Through this film, we see Hrithik open up about his own relationship with movement, discipline, and well-being. It is about revisiting fundamentals, reconnecting with the body, and understanding what it means to build strength from the ground up.
Created by the Universe
Brands: Frido | HRX
Brand Team (Frido): Dileep Pakkat, Samrat Ganguli, Gokul V, Jaydeep & Pratik Manjari
Brand Team (HRX): Krishna Gori & Gaurav Patil
Agency / Production Company: Purpose Studios
Director of Photography: Sarath Sivan
Direction Team: Abhishek Mani, Arya Kastwar & Reeva Dhabalia
First AC: Debabrata Hazarika
Focus Pullers: Omkar Bhokaskhede & Ashish Dubey
Gaffer: Wasim Ansari
Camera & Lenses: Siddhartha Productions
Lights: RL Rental Lights and Grips
Post Production Studio: Purpose Studios
Offline / Online Editor: Arnold Robert
Additional Edits: Riju Jakhar
Cooperator: Himanshu Singh Gurjar
@myfrido @hrxbrand @the.srth @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ @wasem_ansari_ac_and_gaffer
#advertising #marketing #digitalmarketing #storytelling #brandidentity
When Frido and HRX came together, it had to be real.
When Hrithik Roshan was genuinely impressed by Frido, the collaboration felt instinctive. What followed was the launch of Frido x HRX Barefoot, centred around a simple but powerful question-
When was the last time you walked barefoot?
Through this film, we see Hrithik open up about his own relationship with movement, discipline, and well-being. It is about revisiting fundamentals, reconnecting with the body, and understanding what it means to build strength from the ground up.
Created by the Universe
Brands: Frido | HRX
Brand Team (Frido): Dileep Pakkat, Samrat Ganguli, Gokul V, Jaydeep & Pratik Manjari
Brand Team (HRX): Krishna Gori & Gaurav Patil
Agency / Production Company: Purpose Studios
Director of Photography: Sarath Sivan
Direction Team: Abhishek Mani, Arya Kastwar & Reeva Dhabalia
First AC: Debabrata Hazarika
Focus Pullers: Omkar Bhokaskhede & Ashish Dubey
Gaffer: Wasim Ansari
Camera & Lenses: Siddhartha Productions
Lights: RL Rental Lights and Grips
Post Production Studio: Purpose Studios
Offline / Online Editor: Arnold Robert
Additional Edits: Riju Jakhar
Cooperator: Himanshu Singh Gurjar
@myfrido @hrxbrand @the.srth @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ @wasem_ansari_ac_and_gaffer
#advertising #marketing
When Frido and HRX came together, it had to be real.
When Hrithik Roshan was genuinely impressed by Frido, the collaboration felt instinctive. What followed was the launch of Frido x HRX Barefoot, centred around a simple but powerful question-
When was the last time you walked barefoot?
Through this film, we see Hrithik open up about his own relationship with movement, discipline, and well-being. It is about revisiting fundamentals, reconnecting with the body, and understanding what it means to build strength from the ground up.
Created by the Universe
Brands: Frido | HRX
Brand Team (Frido): Dileep Pakkat, Samrat Ganguli, Gokul V, Jaydeep & Pratik Manjari
Brand Team (HRX): Krishna Gori & Gaurav Patil
Agency/Production Company: Purpose Studios
Director of Photography: Sarath Sivan
Direction Team: Abhishek Mani, Arya Kastwar & Reeva Dhabalia
First AC: Debabrata Hazarika
Focus Pullers: Omkar Bhokaskhede & Ashish Dubey
Gaffer: Wasim Ansari
Camera & Lenses: Siddhartha Productions
Lights: RL Rental Lights and Grips
Post Production Studio: Purpose Studios
Offline / Online Editor: Arnold Robert
Additional Edits: Riju Jakhar
Cooperator: Himanshu Singh Gurjar
@myfrido @hrxbrand @the.srth @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ @wasem_ansari_ac_and_gaffer
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Sunscreen Film:
Offline/Online Editor: Riju Jakhar
Colourist: Bhushankumar Jain
Rollon Film:
Offline/Online Editor: Debabrata Hazarika
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Sunscreen Film:
Offline/Online Editor: Riju Jakhar
Colourist: Bhushankumar Jain
Rollon Film:
Offline/Online Editor: Debabrata Hazarika
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Sunscreen Film:
Offline/Online Editor: Riju Jakhar
Colourist: Bhushankumar Jain
Rollon Film:
Offline/Online Editor: Debabrata Hazarika
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment, coming together in a cohesive, high-energy Director’s Cut.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Offline Editor: Arnold Robert
Online Editor: Arnold Robert, Debabrata Hazarika & Riju Jakhar
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Lipbalm Film:
Offline/Online Editor: Arnold Robert
Colourist: Bhushankumar Jain
Bodywash Film:
Offline Editor: Arnold Robert
Online Editor: Debabrata Hazarika & Riju Jakhar
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Lipbalm Film:
Offline/Online Editor: Arnold Robert
Colourist: Bhushankumar Jain
Bodywash Film:
Offline Editor: Arnold Robert
Online Editor: Debabrata Hazarika & Riju Jakhar
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand.
The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine.
With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven.
Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment.
Created by the Universe
Brand: Prowl
Brand Team: Pallavi Barman & Sriyash Jichkar
Talent: Tiger Shroff
Agency / Production Company: Purpose Studios
Director: Sarath Sivan
Director of Photography: Bhushankumar Jain
Director’s Assistant: Abhishek Mani
Direction Team: Arya Kastwar & Reeva Dhabalia
First AC: Vedant Ambekar
Focus Puller: Rahul Tripathi
Gaffer: Hemant Pandey
Lipbalm Film:
Offline/Online Editor: Arnold Robert
Colourist: Bhushankumar Jain
Bodywash Film:
Offline Editor: Arnold Robert
Online Editor: Debabrata Hazarika & Riju Jakhar
Colourist: Bhushankumar Jain
Lighting Equipment : Imperial lights
Camera Equipment : Kanhaiya
Cooperator: Himanshu Singh Gurjar
@prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_
#advertising #marketing #digitalmarketing #storytelling #brandidentity
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