Updraft
• Commercial Video Production
• Branding + Creative Mktg Agency
📍Austin, TX
What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.
• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions
Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite
@jjdvisuals
@dialedstudios.co
@ianmcgar
@arellanostudio
@calebhaspowers
@calcris96
@alexledp
@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih
@tomkayyyyy
@rufus_pink
@mitchobach
@jonbrandoncruz
@andrew_sandler
@veronikadash
@pursuethedelicious
@armadaprojects
@e.l_a.n
@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide
@augustmedia_co
@matthewdclarsen
@brycecarter
@cota_official
@iamjonguerra
Here’s to 2026. 🚀
What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.
• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions
Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite
@jjdvisuals
@dialedstudios.co
@ianmcgar
@arellanostudio
@calebhaspowers
@calcris96
@alexledp
@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih
@tomkayyyyy
@rufus_pink
@mitchobach
@jonbrandoncruz
@andrew_sandler
@veronikadash
@pursuethedelicious
@armadaprojects
@e.l_a.n
@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide
@augustmedia_co
@matthewdclarsen
@brycecarter
@cota_official
@iamjonguerra
Here’s to 2026. 🚀
What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.
• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions
Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite
@jjdvisuals
@dialedstudios.co
@ianmcgar
@arellanostudio
@calebhaspowers
@calcris96
@alexledp
@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih
@tomkayyyyy
@rufus_pink
@mitchobach
@jonbrandoncruz
@andrew_sandler
@veronikadash
@pursuethedelicious
@armadaprojects
@e.l_a.n
@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide
@augustmedia_co
@matthewdclarsen
@brycecarter
@cota_official
@iamjonguerra
Here’s to 2026. 🚀
What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.
• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions
Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite
@jjdvisuals
@dialedstudios.co
@ianmcgar
@arellanostudio
@calebhaspowers
@calcris96
@alexledp
@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih
@tomkayyyyy
@rufus_pink
@mitchobach
@jonbrandoncruz
@andrew_sandler
@veronikadash
@pursuethedelicious
@armadaprojects
@e.l_a.n
@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide
@augustmedia_co
@matthewdclarsen
@brycecarter
@cota_official
@iamjonguerra
Here’s to 2026. 🚀
Another unforgettable F1 weekend in Austin 🏁 Our team @updraftdigital had the privilege of producing the official recap for the fifth year in a row — capturing the speed, energy, and moments that make the USGP unlike anything else.
Director / EP: @koltonrogers
Editor / Creative Director: @visualsbymoy
Assistant Editor: @mahlonwhite
Camera: @kendal_rogers
Camera: @koltonrogers
Camera: @jjdvisuals
Camera: @arellanostudio
Camera: @erosalzamora
Camera: @visualsbymoy
Camera: @mahlonwhite
Agency: @updraftdigital
Client: @cota_official
#F1 #Formula1 #USGP
From storyboard to screen with @reapfinancial ✏️ Always fun to see how the early scribbles come to life. My terrible drawing skills are no match for the talented crew on this project!
DP- @kendal_rogers
Director - @koltonrogers
1AC - @jacobdvoss
Gaffer - @ryanshuhz
2nd Unit Cam Op (Interviews) - @jwillpro
Grip - @athanble @prestondishman
BTS - @elijahcarter__
@sonyprofilmmaking @sonycine @kipon_sh @intellytech @nanlite_global @asteraofficial @aputure.lighting
#bts #commercialfilm #austinfilm #scripttoscreen #storyboard #updraftdigital

Frame grabs from the 305 🎞️☀️
Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉
🎥 : @kendal_rogers @koltonrogers

Frame grabs from the 305 🎞️☀️
Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉
🎥 : @kendal_rogers @koltonrogers

Frame grabs from the 305 🎞️☀️
Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉
🎥 : @kendal_rogers @koltonrogers

Frame grabs from the 305 🎞️☀️
Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉
🎥 : @kendal_rogers @koltonrogers

Frame grabs from the 305 🎞️☀️
Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉
🎥 : @kendal_rogers @koltonrogers

Frame grabs from the 305 🎞️☀️
Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉
🎥 : @kendal_rogers @koltonrogers
A look behind the scenes at Austin’s biggest weekend ever 🏎️ #Formula1 US Grand Prix camera crews for @cota_official use camera-to-cloud connectivity to make sure their editors didn’t miss a second of the action.
Camera operators cover a 3.4 mile track to produce social media recaps within hours.
Powered by:
- @scleradigital bonded WiFi modems
Shogun Connect and Ninja Connect monitors by @atomos.global
- @frame.io C2C
- @sonycine FX6 cameras
Director / Editor: @koltonrogers
Editor / VFX: @visualsbymoy
Camera: @kendal_rogers
Camera: @jjdvisuals
Camera: @kevinarellanotx
Photo: @nathanngyn
Agency: @updraftdigital
#F1 #USGP #Formula1
A fantastic @f1 weekend in Austin 🏎️
Powered by: @sonycine @atomos.global @scleradigital @cota_official
Director / Editor: @koltonrogers
Editor / VFX: @visualsbymoy
Camera: @kendal_rogers
Camera: @jjdvisuals
Camera: @kevinarellanotx
Photo: @nathanngyn
Agency: @updraftdigital
#F1 #USGP #Formula1
Behind the edit of a spot for this year’s Formula 1 United States Grand Prix at @cota_official 🏎️ Lots of love put into this one so it’s cool to see it out in the wild!
#F1 #FormulaOne #USGP
HOLY by @northplaceworship is out! 🔥 Such an honor to be a small piece of the incredible team that pulled off this live album recording. Love these people!
The team:
@koltonrogers
@kendal_rogers
@madewithziming
@prestondishman
@frsoto
@yess_itss_jess_
@northplaceworship
@updraftdigital
#worship #liverecording #liveproduction
From storyboard to screen for a fun little commercial ✏️ Can you spot the differences in the final product?
Fun fact: this was our first project using AI for storyboards. A little tricky to get the characters to match across shots, but a very useful tool!
Director: @koltonrogers
DP: @kendal_rogers
2AC / Audio: @jared.dollins
Gaffer: @ianmcgar
Grip: @ryanshuhz
BTS: @elijahcarter__
Colorist: @arthurgaribay
Written by @kendal_rogers @koltonrogers @jared.dollins
Production Support: @updraftdigital
#commercialfilm #superbowlcommercials #austinfilm #shotonred #updraftdigital #scripttoscreen #storyboard
Blink and you’ll miss it. 🏁 A blast to be behind the lens of this commercial featuring The Ultimate Driving Machine™ at @cota_official’s COTA Driving Experience.
Director / Producer: @koltonrogers
Production Co: @updraftdigital
DP: @jjdvisuals
Cam Op: @nolanstandifer @jjdvisuals
FPV: @briankimble
Gaffer: @ianmcgar
BTS: @prestondishman
How we filmed a live album recording 🎥 Behind the scenes of one of our favorite shoots this month!
Special thanks to @kesslercrane for hooking us up with the parts needed to get our 20ft motorized track up and running!
The team:
@koltonrogers
@kendal_rogers
@madewithziming
@prestondishman
@frsoto
@yess_itss_jess_
@northplaceworship
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