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updraftdigital

Updraft

• Commercial Video Production
• Branding + Creative Mktg Agency
📍Austin, TX

71
posts
667
followers
1.8K
following

What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.

• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions

Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite@jjdvisuals@dialedstudios.co@ianmcgar@arellanostudio
@calebhaspowers
@calcris96
@alexledp@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih@tomkayyyyy
@rufus_pink@mitchobach
@jonbrandoncruz@andrew_sandler@veronikadash@pursuethedelicious
@armadaprojects
@e.l_a.n@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide@augustmedia_co@matthewdclarsen@brycecarter@cota_official@iamjonguerra

Here’s to 2026. 🚀


93
14
4 months ago


What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.

• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions

Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite@jjdvisuals@dialedstudios.co@ianmcgar@arellanostudio
@calebhaspowers
@calcris96
@alexledp@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih@tomkayyyyy
@rufus_pink@mitchobach
@jonbrandoncruz@andrew_sandler@veronikadash@pursuethedelicious
@armadaprojects
@e.l_a.n@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide@augustmedia_co@matthewdclarsen@brycecarter@cota_official@iamjonguerra

Here’s to 2026. 🚀


93
14
4 months ago

What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.

• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions

Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite@jjdvisuals@dialedstudios.co@ianmcgar@arellanostudio
@calebhaspowers
@calcris96
@alexledp@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih@tomkayyyyy
@rufus_pink@mitchobach
@jonbrandoncruz@andrew_sandler@veronikadash@pursuethedelicious
@armadaprojects
@e.l_a.n@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide@augustmedia_co@matthewdclarsen@brycecarter@cota_official@iamjonguerra

Here’s to 2026. 🚀


93
14
4 months ago

What a year. 🎬 Grateful for every client who trusted us to tell their stories, and for the collaborators who helped bring them to life.

• 50+ projects → hundreds of deliverables
• 40,000+ miles of on-location production
• 30+ clients, 65% repeat partners
• 4 agency partnerships internationally
• Consistently delivered on time and on budget
• 12 time zones, 20+ global cities
• Fortune 500 & global brands reaching audiences in the hundreds of millions

Just a few of the people behind the work 👇
@koltonrogers
@kendal_rogers
@visualsbymoy
@mahlonwhite@jjdvisuals@dialedstudios.co@ianmcgar@arellanostudio
@calebhaspowers
@calcris96
@alexledp@derandl3
@madewithziming
@erosalzamora
@karlaodette.film
@wesleyherbst_1247
@jared.dollins
@christian__chambers
@luisamgonzalez_
@nathanngyn
@austin_leih@tomkayyyyy
@rufus_pink@mitchobach
@jonbrandoncruz@andrew_sandler@veronikadash@pursuethedelicious
@armadaprojects
@e.l_a.n@nerolaura_
@motion.bazaar
@wearesocial
@weare8seconds
@hugopettit
@finnp
@roseceredigevans
@coreykam
@josepholide@augustmedia_co@matthewdclarsen@brycecarter@cota_official@iamjonguerra

Here’s to 2026. 🚀


93
14
4 months ago

Another unforgettable F1 weekend in Austin 🏁 Our team @updraftdigital had the privilege of producing the official recap for the fifth year in a row — capturing the speed, energy, and moments that make the USGP unlike anything else.

Director / EP: @koltonrogers
Editor / Creative Director: @visualsbymoy
Assistant Editor: @mahlonwhite
Camera: @kendal_rogers
Camera: @koltonrogers
Camera: @jjdvisuals
Camera: @arellanostudio
Camera: @erosalzamora
Camera: @visualsbymoy
Camera: @mahlonwhite
Agency: @updraftdigital
Client: @cota_official


#F1 #Formula1 #USGP


24.7K
171
6 months ago

From storyboard to screen with @reapfinancial ✏️ Always fun to see how the early scribbles come to life. My terrible drawing skills are no match for the talented crew on this project!

DP- @kendal_rogers
Director - @koltonrogers
1AC - @jacobdvoss
Gaffer - @ryanshuhz
2nd Unit Cam Op (Interviews) - @jwillpro
Grip - @athanble @prestondishman
BTS - @elijahcarter__

@sonyprofilmmaking @sonycine @kipon_sh @intellytech @nanlite_global @asteraofficial @aputure.lighting

#bts #commercialfilm #austinfilm #scripttoscreen #storyboard #updraftdigital


90
2
10 months ago

Frame grabs from the 305 🎞️☀️

Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉

🎥 : @kendal_rogers @koltonrogers


132
10
1 years ago

Frame grabs from the 305 🎞️☀️

Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉

🎥 : @kendal_rogers @koltonrogers


132
10
1 years ago


Frame grabs from the 305 🎞️☀️

Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉

🎥 : @kendal_rogers @koltonrogers


132
10
1 years ago

Frame grabs from the 305 🎞️☀️

Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉

🎥 : @kendal_rogers @koltonrogers


132
10
1 years ago

Frame grabs from the 305 🎞️☀️

Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉

🎥 : @kendal_rogers @koltonrogers


132
10
1 years ago

Frame grabs from the 305 🎞️☀️

Grateful for the opportunity to work with the @weare8seconds team, capturing the vibrant and unique culture of Miami for an exciting new project 🌴🎉

🎥 : @kendal_rogers @koltonrogers


132
10
1 years ago

A look behind the scenes at Austin’s biggest weekend ever 🏎️ #Formula1 US Grand Prix camera crews for @cota_official use camera-to-cloud connectivity to make sure their editors didn’t miss a second of the action.

Camera operators cover a 3.4 mile track to produce social media recaps within hours.

Powered by:
- @scleradigital bonded WiFi modems
Shogun Connect and Ninja Connect monitors by @atomos.global
- @frame.io C2C
- @sonycine FX6 cameras

Director / Editor: @koltonrogers
Editor / VFX: @visualsbymoy
Camera: @kendal_rogers
Camera: @jjdvisuals
Camera: @kevinarellanotx
Photo: @nathanngyn
Agency: @updraftdigital

#F1 #USGP #Formula1


17.2K
231
1 years ago

A fantastic @f1 weekend in Austin 🏎️

Powered by: @sonycine @atomos.global @scleradigital @cota_official

Director / Editor: @koltonrogers
Editor / VFX: @visualsbymoy
Camera: @kendal_rogers
Camera: @jjdvisuals
Camera: @kevinarellanotx
Photo: @nathanngyn
Agency: @updraftdigital

#F1 #USGP #Formula1


754
89
1 years ago

Behind the edit of a spot for this year’s Formula 1 United States Grand Prix at @cota_official 🏎️ Lots of love put into this one so it’s cool to see it out in the wild!

#F1 #FormulaOne #USGP


219
13
1 years ago


HOLY by @northplaceworship is out! 🔥 Such an honor to be a small piece of the incredible team that pulled off this live album recording. Love these people!

The team:
@koltonrogers
@kendal_rogers
@madewithziming
@prestondishman
@frsoto
@yess_itss_jess_
@northplaceworship
@updraftdigital

#worship #liverecording #liveproduction


129
3
1 years ago

From storyboard to screen for a fun little commercial ✏️ Can you spot the differences in the final product?

Fun fact: this was our first project using AI for storyboards. A little tricky to get the characters to match across shots, but a very useful tool!

Director: @koltonrogers
DP: @kendal_rogers
2AC / Audio: @jared.dollins
Gaffer: @ianmcgar
Grip: @ryanshuhz
BTS: @elijahcarter__
Colorist: @arthurgaribay
Written by @kendal_rogers @koltonrogers @jared.dollins
Production Support: @updraftdigital

#commercialfilm #superbowlcommercials #austinfilm #shotonred #updraftdigital #scripttoscreen #storyboard


194
9
1 years ago

Blink and you’ll miss it. 🏁 A blast to be behind the lens of this commercial featuring The Ultimate Driving Machine™ at @cota_official’s COTA Driving Experience.

Director / Producer: @koltonrogers
Production Co: @updraftdigital
DP: @jjdvisuals
Cam Op: @nolanstandifer @jjdvisuals
FPV: @briankimble 
Gaffer: @ianmcgar
BTS: @prestondishman


39
1
1 years ago

How we filmed a live album recording 🎥 Behind the scenes of one of our favorite shoots this month!

Special thanks to @kesslercrane for hooking us up with the parts needed to get our 20ft motorized track up and running!

The team:
@koltonrogers
@kendal_rogers
@madewithziming
@prestondishman
@frsoto
@yess_itss_jess_
@northplaceworship


10.1K
61
2 years ago

Overnight edits with a view 🌃


29
3
2 years ago


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