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From our start in 2002, we’ve been setting the standard in endurance nutrition.

We’ve crafted an integrated fueling system built on uncompromising quality and clinically proven ingredients, designed to help athletes push their limits and achieve greatness.

Click the link in our bio to learn more about us and our products.

From our start in 2002, we’ve been setting the standard in endurance nutrition.

We’ve crafted an integrated fueling system built on uncompromising quality and clinically proven ingredients, designed to help athletes push their limits and achieve greatness.

Click the link in our bio to learn more about us and our products.

From our start in 2002, we’ve been setting the standard in endurance nutrition.

We’ve crafted an integrated fueling system built on uncompromising quality and clinically proven ingredients, designed to help athletes push their limits and achieve greatness.

Click the link in our bio to learn more about us and our products.

From our start in 2002, we’ve been setting the standard in endurance nutrition.

We’ve crafted an integrated fueling system built on uncompromising quality and clinically proven ingredients, designed to help athletes push their limits and achieve greatness.

Click the link in our bio to learn more about us and our products.

From our start in 2002, we’ve been setting the standard in endurance nutrition.

We’ve crafted an integrated fueling system built on uncompromising quality and clinically proven ingredients, designed to help athletes push their limits and achieve greatness.

Click the link in our bio to learn more about us and our products.

From our start in 2002, we’ve been setting the standard in endurance nutrition.

We’ve crafted an integrated fueling system built on uncompromising quality and clinically proven ingredients, designed to help athletes push their limits and achieve greatness.

Click the link in our bio to learn more about us and our products.

We started First Endurance with a mission to give serious endurance athletes the nutrition they deserve.

Born from our passion for endurance sports, we used our expertise to close the gap between cutting-edge research and what athletes could actually access.

Today, we’re still driven by the same purpose: delivering innovation to help athletes achieve greatness.

We started First Endurance with a mission to give serious endurance athletes the nutrition they deserve.

Born from our passion for endurance sports, we used our expertise to close the gap between cutting-edge research and what athletes could actually access.

Today, we’re still driven by the same purpose: delivering innovation to help athletes achieve greatness.

We started First Endurance with a mission to give serious endurance athletes the nutrition they deserve.

Born from our passion for endurance sports, we used our expertise to close the gap between cutting-edge research and what athletes could actually access.

Today, we’re still driven by the same purpose: delivering innovation to help athletes achieve greatness.

We started First Endurance with a mission to give serious endurance athletes the nutrition they deserve.

Born from our passion for endurance sports, we used our expertise to close the gap between cutting-edge research and what athletes could actually access.

Today, we’re still driven by the same purpose: delivering innovation to help athletes achieve greatness.

We started First Endurance with a mission to give serious endurance athletes the nutrition they deserve.

Born from our passion for endurance sports, we used our expertise to close the gap between cutting-edge research and what athletes could actually access.

Today, we’re still driven by the same purpose: delivering innovation to help athletes achieve greatness.

At First Endurance, we’re committed to raising the bar in endurance nutrition.

From sourcing the purest, most effective ingredients to rigorous testing for guaranteed quality and transparency, we leave nothing to chance.

And with our 100% Performance Guarantee, you can trust every product to help you fuel greatness, or your money back.

At First Endurance, we’re committed to raising the bar in endurance nutrition.

From sourcing the purest, most effective ingredients to rigorous testing for guaranteed quality and transparency, we leave nothing to chance.

And with our 100% Performance Guarantee, you can trust every product to help you fuel greatness, or your money back.

At First Endurance, we’re committed to raising the bar in endurance nutrition.

From sourcing the purest, most effective ingredients to rigorous testing for guaranteed quality and transparency, we leave nothing to chance.

And with our 100% Performance Guarantee, you can trust every product to help you fuel greatness, or your money back.

At First Endurance, we’re committed to raising the bar in endurance nutrition.

From sourcing the purest, most effective ingredients to rigorous testing for guaranteed quality and transparency, we leave nothing to chance.

And with our 100% Performance Guarantee, you can trust every product to help you fuel greatness, or your money back.

@firstendurance keeps us rolling full gas all season 🚲 ⛽️ 🙌 Be sure to stock up on EFS for Wild Horse Gravel Race, it’s gonna get spicy out there 🌶️ 🐎 😅

📸 @kris_braun

@firstendurance keeps us rolling full gas all season 🚲 ⛽️ 🙌 Be sure to stock up on EFS for Wild Horse Gravel Race, it’s gonna get spicy out there 🌶️ 🐎 😅

📸 @kris_braun

@firstendurance keeps us rolling full gas all season 🚲 ⛽️ 🙌 Be sure to stock up on EFS for Wild Horse Gravel Race, it’s gonna get spicy out there 🌶️ 🐎 😅

📸 @kris_braun

Pleasure is in the pursuit

“It felt like the summit couldn’t come soon enough but as it finally came into view, I almost didn’t want it. I wanted to keep going. I wanted the pursuit to continue. I wanted to keep growing, to keep learning, to keep surprising myself. The joy is in the pursuit, the victory is in the effort, and the finishing time is just a part of the story” @thehannahotto

We talk to Hannah to get the full scoop about game time decisions, pacing, and fueling her storming effort up to the 14k+ ft summit of Mauna Kea.

Full conversation at link in bio

#cycling #enduranceathlete #maunakea #stravacycling #roadbiking

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

The Life Time Grand Prix is off to a roaring start.FE athletes had an incredible showing. Fighting for the win. Comeback from injury. Pushing past limits for it all.

📸 @roszko

An inside look at race strategy, fueling, and key moments ahead of the Sea Otter Classic with @alexeyvermeulen

#seaotterclassic #seaotter #gravelbike #gravelracing #firstendurance

An inside look at race strategy, fueling, and key moments ahead of the Sea Otter Classic with @alexeyvermeulen

#seaotterclassic #seaotter #gravelbike #gravelracing #firstendurance

An inside look at race strategy, fueling, and key moments ahead of the Sea Otter Classic with @alexeyvermeulen

#seaotterclassic #seaotter #gravelbike #gravelracing #firstendurance

An inside look at race strategy, fueling, and key moments ahead of the Sea Otter Classic with @alexeyvermeulen

#seaotterclassic #seaotter #gravelbike #gravelracing #firstendurance

An inside look at race strategy, fueling, and key moments ahead of the Sea Otter Classic with @alexeyvermeulen

#seaotterclassic #seaotter #gravelbike #gravelracing #firstendurance

Recon is complete. MOG Squad is ready to rock @seaotterclassic
#mogsquad
#irideenve

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

There is nothing in the world more unhinged and unstoppable than a runner in the depths of a 29-hour lactate bender through the desert. Teeth chattering. Powerlines buzzing. And the terrible thing is that the legs just keep going. You can’t stop them. You wouldn’t if you could. Eat Dust Racing knows this now. Some things you can only learn the hard way.

Stay Alive.

Hungry for the season ahead. Leave no stone unturned as you build towards your goals!

#endurance #enduranceathlete #cyclist #gravelbike #firstendurance

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

For Whit and Zack, Transcordilleras is more than a race.

It’s eight days of constant movement through the Colombian Andes, where the terrain is relentless, the weather shifts by the hour, and the experience is bigger than anything you can measure.

This year, Whit returned to take her third overall title.
But like always, the result is only a piece of it.

It’s the rhythm of each day.
Rolling out with 100+ riders from all different backgrounds.
Climbing into clouds, dropping into jungle heat,
Stopping in small towns to refuel with what you can find and doing it all over again.

This kind of effort that takes more than fitness, and gives back just as much.

Fueling stays simple in a place like this with MultiV Pro, HALO, and Optygen HP covering up the gaps so the focus can stay on the moments that define the experience.

@whit.allison @zacharylallison
📸 @pipecano_photo @stevetae

What is the MOG Squad?Find out on @alexeyvermeulen ‘s socials.
#mogsquad
#irideenve
🎥 @avery_stumm
📸 @simon_krenk