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Get to know Redken’s 🆕 Signature Technique: Halo Contouring™️

Bought to you by Redken Artistic Ambassadors @sarabotsfordhair and @danilo.bozic, watch to learn more about this technique featuring 🆕 Shades ALK. 🩶

Halo Contouring™️is all about mastering light and shadow to enhance your client’s unique face shape. With this technique, you can create stunning depth and glowing highlights for a customized look and a seamless grow-out.

Ready to elevate your color artistry? ✨ Head to link in bio to watch the how-to’s.

THE POWER OF A COLOR. 🎨 From the #1 demi brand in the world.*

🆕 Shades ALK liquid-cream alkaline demi hair color features high-performance dyes for up to 1 level of lift, and full-bodied, true-to-tone results that lasts up to 8 weeks.

With a wide 50 shade palette that delivers up to 75% coverage and is fully intermixable, your demi toolkit is now complete with #ShadesALK. 🩶

What questions do you have about the latest in Redken's game-changing innovations? ⬇️

*Kline 2024 Professional Hair Color Market

THE POWER OF A COLOR. 🎨 From the #1 demi brand in the world.*

🆕 Shades ALK liquid-cream alkaline demi hair color features high-performance dyes for up to 1 level of lift, and full-bodied, true-to-tone results that lasts up to 8 weeks.

With a wide 50 shade palette that delivers up to 75% coverage and is fully intermixable, your demi toolkit is now complete with #ShadesALK. 🩶

What questions do you have about the latest in Redken's game-changing innovations? ⬇️

*Kline 2024 Professional Hair Color Market

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

It’s mama’s turn for a makeover! 👑💕

#RedkenPartner @redkenpro @saloncentric

"The way you lift matters just as much as the end result." 🖤✨

#RedkenPartner @cassidywilsonhair 🇺🇸 pairs 🆕 Blonde IQ High-Lifts and Blonde IQ 9+ to create a soft blonde without sacrificing brightness - the smartest way to blonde. 🔥

Get Cassidy's full #RedkenRecipe:
💡 Lift: Blonde IQ High-Lifts shade N + 20 Vol Pro-oxide Cream Developer
💡 Lift: Blonde IQ 9+ & 20 Vol Pro-oxide Oil Developer
🩷 Tone: Shades EQ 010AA + 010GR0 + 010GI (equal parts)

Have you tried 🆕 High Lifts yet?

How would you describe Redken Symposium? 🖤

Symposium is more than an event - it's a career-defining experience for hair professionals around the world. Redken has been a backbar staple for decades, and at Symposium, we set a new standard for the next generation of pros. ✨

What to expect?
🖤 3 days of world-class education and endless professional connections
🖤 24 🆕 Education Premieres to continue defining the industry standard
🖤 Limitless technical inspiration in the Education Gallery

Ready to level up with the best professional community in the world? Head to the link in our bio to secure your ticket before they're gone. 🔥

#RedkenSymposium2026

The blueprint for your spring blondes. 🩷

See the Redken Recipes #RedkenAmbassador @sandra.coutohair 🇨🇦 is reaching for at the backbar this season. From soft dimension to high contrast looks, Shades EQ provides the tone and shine needed for every refresh. ✨

Save this for your next blonde service and tell us: which look is your favorite? ⤵️

Precision cream lift starts here. 🆕✨

Designed for precision cream glide, Blonde IQ 8 delivers up to 8 levels of lift with breakthrough advanced neutralization technology and no swelling.

Its conditioning cream texture* allows for smooth, controlled application behind the chair.

Blonde IQ 8 is ideal for:
💡 Neutral to warm blondes
💡 Balayage, on-scalp regrowth, and freehand painting services
💡 Pros who want advanced neutralization with total control.

Shop Blonde IQ 8 today @saloncentric and at L'Oreal Partner Shop in the EU.🖤

*For smooth application.

Precision cream lift starts here. 🆕✨

Designed for precision cream glide, Blonde IQ 8 delivers up to 8 levels of lift with breakthrough advanced neutralization technology and no swelling.

Its conditioning cream texture* allows for smooth, controlled application behind the chair.

Blonde IQ 8 is ideal for:
💡 Neutral to warm blondes
💡 Balayage, on-scalp regrowth, and freehand painting services
💡 Pros who want advanced neutralization with total control.

Shop Blonde IQ 8 today @saloncentric and at L'Oreal Partner Shop in the EU.🖤

*For smooth application.

Precision cream lift starts here. 🆕✨

Designed for precision cream glide, Blonde IQ 8 delivers up to 8 levels of lift with breakthrough advanced neutralization technology and no swelling.

Its conditioning cream texture* allows for smooth, controlled application behind the chair.

Blonde IQ 8 is ideal for:
💡 Neutral to warm blondes
💡 Balayage, on-scalp regrowth, and freehand painting services
💡 Pros who want advanced neutralization with total control.

Shop Blonde IQ 8 today @saloncentric and at L'Oreal Partner Shop in the EU.🖤

*For smooth application.

Designed for precision. Proven in the results. ✨💡

🆕Blonde IQ 8 delivers up to 8 levels of lift and is engineered for precision cream glide with a conditioning texture*.

The result? Soft, dimensional brightness with precision cream lift, ideal for:

💡 Balayage
💡 On-scalp regrowth
💡 Freehand painting

This look was created by #RedkenArtisticAmbassador @paintedhair 🇺🇸, who says, “Blonde IQ 8 is a dream to apply with total control.” ✨

Shop Blonde IQ 8 today @saloncentric and at L'Oreal Partner Shop in the EU.🖤

*For smooth application.

Designed for precision. Proven in the results. ✨💡

🆕Blonde IQ 8 delivers up to 8 levels of lift and is engineered for precision cream glide with a conditioning texture*.

The result? Soft, dimensional brightness with precision cream lift, ideal for:

💡 Balayage
💡 On-scalp regrowth
💡 Freehand painting

This look was created by #RedkenArtisticAmbassador @paintedhair 🇺🇸, who says, “Blonde IQ 8 is a dream to apply with total control.” ✨

Shop Blonde IQ 8 today @saloncentric and at L'Oreal Partner Shop in the EU.🖤

*For smooth application.

Blonde smarter, not harder with the new Blonde IQ toolkit. 🧠🖤

#RedkenArtisticAmbassador @maggiemh 🇺🇸 breaks down why each member of the Blonde IQ family is essential to your backbar and client needs. 🔥

💡 Blonde IQ 9+: Offers up to 9 levels of powerful, clean lift with no swelling.

💡 Blonde IQ 8: Our most neutralizing 8-level lightener, engineered for precision cream glide with a conditioning-cream texture*.

💡 Blonde IQ 7: Delivers controlled brightening with ultimate versatility for up to 7 levels of lift.

💡 Blonde IQ High-Lifts: Synchronized lift + toning for natural dimensional results in 9 intermixable shades.

Get your hands on the smart all-in-one toolkit today at @SalonCentric. ✨

*For Smooth Application

The April Shades EQ Lookbook Monthly Challenge results are officially in! 🏆✨

Let’s give a round of applause to our April champion, @jhaleyhair. Your interpretation of #RedkenArtisticAmbassador @sarabotsfordhair’s Clementine Glow was absolutely stunning. 👏

Stay tuned: our winners from February, March, and now April will be joining the digital wall of fame very soon. Want to see your work featured in the 2026 Lookbook? US-based stylists, it's your time to shine. 🩷

It’s time to reveal our May theme: Dimensional Painting with Redken Global Artistic Ambassador Patricia Nikole @paintedhair. ✨

We want to see how you create depth and movement using the power of Shades EQ + Blonde IQ. To qualify for a chance to win, your formula MUST feature both the iconic Shades EQ + Blonde IQ.

How to enter:
🖤 Post your Dimensional Painting look inspired by Patricia Nikole until May 31st
🖤 Make sure to use both Shades EQ + Blonde IQ in your formula
🖤 Use #Redken_Contest + #SEQLookbook_May2026 in your caption
🖤 Make sure you’re following @RedkenPro

Claim your spot on the Shades EQ wall of fame and show us your artistic edge. Full details and the digital Lookbook are available at the link in bio. 🖌️

US Only. No purchase necessary. You must be 18+ and a legal US resident. Starts 12:00 AM ET on 1/1/26 and ends 12/31/26 at 11:59 PM ET. Odds of winning depend on the total number of entries received. Void where prohibited. For Complete Rules, visit RedkenPro.com/LookbookChallenges. Sponsor: Redken, 10 Hudson Yards, New York, NY 10001. Privacy Policy (https://tinyurl.com/2nyfazzj) and Notice of Financial Incentives (https://tinyurl.com/5fawz5sv).

The April Shades EQ Lookbook Monthly Challenge results are officially in! 🏆✨

Let’s give a round of applause to our April champion, @jhaleyhair. Your interpretation of #RedkenArtisticAmbassador @sarabotsfordhair’s Clementine Glow was absolutely stunning. 👏

Stay tuned: our winners from February, March, and now April will be joining the digital wall of fame very soon. Want to see your work featured in the 2026 Lookbook? US-based stylists, it's your time to shine. 🩷

It’s time to reveal our May theme: Dimensional Painting with Redken Global Artistic Ambassador Patricia Nikole @paintedhair. ✨

We want to see how you create depth and movement using the power of Shades EQ + Blonde IQ. To qualify for a chance to win, your formula MUST feature both the iconic Shades EQ + Blonde IQ.

How to enter:
🖤 Post your Dimensional Painting look inspired by Patricia Nikole until May 31st
🖤 Make sure to use both Shades EQ + Blonde IQ in your formula
🖤 Use #Redken_Contest + #SEQLookbook_May2026 in your caption
🖤 Make sure you’re following @RedkenPro

Claim your spot on the Shades EQ wall of fame and show us your artistic edge. Full details and the digital Lookbook are available at the link in bio. 🖌️

US Only. No purchase necessary. You must be 18+ and a legal US resident. Starts 12:00 AM ET on 1/1/26 and ends 12/31/26 at 11:59 PM ET. Odds of winning depend on the total number of entries received. Void where prohibited. For Complete Rules, visit RedkenPro.com/LookbookChallenges. Sponsor: Redken, 10 Hudson Yards, New York, NY 10001. Privacy Policy (https://tinyurl.com/2nyfazzj) and Notice of Financial Incentives (https://tinyurl.com/5fawz5sv).

Fashion’s biggest night out is no match for @sabrinacarpenter ✨🖤

#redkenartisticambassador @evaniefrausto brought to life this amazing look, where vintage structure meets modern polish.

Starting with Acidic Bonding Concentrate Leave-In and Big Blowout, hair was blow-dried smooth and close to the head, then shaped into sleek side rolls and two soft nape rolls for dimension. Finished with Spray Wax, Control Hairspray. 🖤✨