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The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

The top challenges in programmatic marketing today, according to the brand and agency execs at the Digiday Programmatic Marketing Summit

"Let's make an agentic deal!" Digiday Programmatic Marketing Summit attendees competed in a live game show to see which team could use AI agents to win an ad deal

The live CTV monetization opportunity is worth $4 billion. Are publishers capturing their share of this global audience? Read the full story at the link in our bio.

Partner insights from Google Ad Manager.

The live CTV monetization opportunity is worth $4 billion. Are publishers capturing their share of this global audience? Read the full story at the link in our bio.

Partner insights from Google Ad Manager.

The live CTV monetization opportunity is worth $4 billion. Are publishers capturing their share of this global audience? Read the full story at the link in our bio.

Partner insights from Google Ad Manager.

The live CTV monetization opportunity is worth $4 billion. Are publishers capturing their share of this global audience? Read the full story at the link in our bio.

Partner insights from Google Ad Manager.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

OpenAI is coming for performance budgets — it just isn’t ready yet.

OpenAI is coming for performance budgets — it just isn’t ready yet.

OpenAI is coming for performance budgets — it just isn’t ready yet.

OpenAI is coming for performance budgets — it just isn’t ready yet.

OpenAI is coming for performance budgets — it just isn’t ready yet.

Q: WTF are brand health metrics?

A: The focus of this week's Digiday Podcast episode

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

Brand partnerships are undergoing a structuring overhaul. Here's why some influencers are trading short-term cash for equity stakes.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.

X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history.

X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history.

X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history.

X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history.

Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.

Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.

Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.

Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.

Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the discussions.

Omnicom's move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

Omnicom's move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

Omnicom's move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

Omnicom's move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

Omnicom's move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.

Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.

Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.

Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.

Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.