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Better ROI starts here. With more ways to connect your data, Mailchimp activates full campaign power, delivering robust email and SMS automations powered by unified customer data and driving up to 30x ROI for ecommerce customers—without the added price or complexity

Plus, our product is backed by award-winning customer support that makes switching simpler.

Get started today in the link in bio.

Welcome to Hot Email Summer. When those churn rate temps start to spike, cool 'em down with an ice cold campaign. 😎

Ready to go from disconnected to most effective? Our new lead ads, popup form templates, and improved custom reports connect your marketing in one place. Check out what’s new in the link in bio.

Your data is trying to tell you something. Analytics AI actually listens.

Intuit Mailchimp's latest launch turns performance data into clear answers and next steps, no dashboards required.

- Analytics AI surfaces what changed, why, and what to do next
- Ask a question in plain language, get a strategic answer instantly
- Build campaigns inside Claude and ChatGPT without switching tabs
- One-click site tracking for Shopify, WooCommerce, and Wix, no technical lift needed

Your marketing data should work as hard as you do. Read the full announcement in the link in bio.

Alex Gardner captures the essence of humanity in the present moment in his piece, Friends With The Bouncer. Drawing inspiration from Renaissance and Rococo art, he creates deeply connective work that resonates.

Discover the stories of 15 artists as they share the inspirations, processes, and insights that transformed Intuit Mailchimp’s ATL HQ, fostering innovation, shaping culture, and sparking meaningful connections along the way.

Art of Work is now streaming on Mailchimp Presents. Link in the bio.

Is your brand actually profitable, or are you just outrunning a customer acquisition (CAC) cost monster?

Chapter 3 of The Ecommerce Playbook is live, and it’s a masterclass in unit economics taught by Mehtab Bhogal.

Mehtab’s Golden Rules of ecommerce finance:
• A high average order value (AOV) is your best friend. This gives you room to market your product and outlast macro shocks like supply chain issues.
• Margin is your cushion. Aim for 15-20% net profit to survive the unexpected, like tariffs or shipping hikes.
• Avoid cost-plus pricing. Your customers don't care what it costs you to make your product. They care about value.
• A big inventory means frozen cash. Don't let your profits sit on a warehouse shelf.

Mehtab can help you master the numbers that decide whether you scale or stall. Read all of Chapter 3 by downloading The Ecommerce Playbook. Link in the bio!

Is your brand actually profitable, or are you just outrunning a customer acquisition (CAC) cost monster?

Chapter 3 of The Ecommerce Playbook is live, and it’s a masterclass in unit economics taught by Mehtab Bhogal.

Mehtab’s Golden Rules of ecommerce finance:
• A high average order value (AOV) is your best friend. This gives you room to market your product and outlast macro shocks like supply chain issues.
• Margin is your cushion. Aim for 15-20% net profit to survive the unexpected, like tariffs or shipping hikes.
• Avoid cost-plus pricing. Your customers don't care what it costs you to make your product. They care about value.
• A big inventory means frozen cash. Don't let your profits sit on a warehouse shelf.

Mehtab can help you master the numbers that decide whether you scale or stall. Read all of Chapter 3 by downloading The Ecommerce Playbook. Link in the bio!

Is your brand actually profitable, or are you just outrunning a customer acquisition (CAC) cost monster?

Chapter 3 of The Ecommerce Playbook is live, and it’s a masterclass in unit economics taught by Mehtab Bhogal.

Mehtab’s Golden Rules of ecommerce finance:
• A high average order value (AOV) is your best friend. This gives you room to market your product and outlast macro shocks like supply chain issues.
• Margin is your cushion. Aim for 15-20% net profit to survive the unexpected, like tariffs or shipping hikes.
• Avoid cost-plus pricing. Your customers don't care what it costs you to make your product. They care about value.
• A big inventory means frozen cash. Don't let your profits sit on a warehouse shelf.

Mehtab can help you master the numbers that decide whether you scale or stall. Read all of Chapter 3 by downloading The Ecommerce Playbook. Link in the bio!

Is your brand actually profitable, or are you just outrunning a customer acquisition (CAC) cost monster?

Chapter 3 of The Ecommerce Playbook is live, and it’s a masterclass in unit economics taught by Mehtab Bhogal.

Mehtab’s Golden Rules of ecommerce finance:
• A high average order value (AOV) is your best friend. This gives you room to market your product and outlast macro shocks like supply chain issues.
• Margin is your cushion. Aim for 15-20% net profit to survive the unexpected, like tariffs or shipping hikes.
• Avoid cost-plus pricing. Your customers don't care what it costs you to make your product. They care about value.
• A big inventory means frozen cash. Don't let your profits sit on a warehouse shelf.

Mehtab can help you master the numbers that decide whether you scale or stall. Read all of Chapter 3 by downloading The Ecommerce Playbook. Link in the bio!

Is your brand actually profitable, or are you just outrunning a customer acquisition (CAC) cost monster?

Chapter 3 of The Ecommerce Playbook is live, and it’s a masterclass in unit economics taught by Mehtab Bhogal.

Mehtab’s Golden Rules of ecommerce finance:
• A high average order value (AOV) is your best friend. This gives you room to market your product and outlast macro shocks like supply chain issues.
• Margin is your cushion. Aim for 15-20% net profit to survive the unexpected, like tariffs or shipping hikes.
• Avoid cost-plus pricing. Your customers don't care what it costs you to make your product. They care about value.
• A big inventory means frozen cash. Don't let your profits sit on a warehouse shelf.

Mehtab can help you master the numbers that decide whether you scale or stall. Read all of Chapter 3 by downloading The Ecommerce Playbook. Link in the bio!

Design in Canva, send emails that drive action in Intuit Mailchimp. With Publish to Mailchimp, you can:�

- Move designs from Canva to Intuit Mailchimp as full emails with clickable links.

- Use Canva’s Share button to act on high-intent moments with ready-to-send emails for promotions, product drops, and announcements.�

- Save time with Intuit Mailchimp’s HTML import, ditching manual uploads and reducing rebuilds and handoffs.

- Share layouts directly into Intuit Mailchimp’s email checklist. No specialized skills needed.

Ready go from create to campaign in a few clicks? Get started in the link in bio.

Design in Canva, send emails that drive action in Intuit Mailchimp. With Publish to Mailchimp, you can:�

- Move designs from Canva to Intuit Mailchimp as full emails with clickable links.

- Use Canva’s Share button to act on high-intent moments with ready-to-send emails for promotions, product drops, and announcements.�

- Save time with Intuit Mailchimp’s HTML import, ditching manual uploads and reducing rebuilds and handoffs.

- Share layouts directly into Intuit Mailchimp’s email checklist. No specialized skills needed.

Ready go from create to campaign in a few clicks? Get started in the link in bio.

Design in Canva, send emails that drive action in Intuit Mailchimp. With Publish to Mailchimp, you can:�

- Move designs from Canva to Intuit Mailchimp as full emails with clickable links.

- Use Canva’s Share button to act on high-intent moments with ready-to-send emails for promotions, product drops, and announcements.�

- Save time with Intuit Mailchimp’s HTML import, ditching manual uploads and reducing rebuilds and handoffs.

- Share layouts directly into Intuit Mailchimp’s email checklist. No specialized skills needed.

Ready go from create to campaign in a few clicks? Get started in the link in bio.

Design in Canva, send emails that drive action in Intuit Mailchimp. With Publish to Mailchimp, you can:�

- Move designs from Canva to Intuit Mailchimp as full emails with clickable links.

- Use Canva’s Share button to act on high-intent moments with ready-to-send emails for promotions, product drops, and announcements.�

- Save time with Intuit Mailchimp’s HTML import, ditching manual uploads and reducing rebuilds and handoffs.

- Share layouts directly into Intuit Mailchimp’s email checklist. No specialized skills needed.

Ready go from create to campaign in a few clicks? Get started in the link in bio.

Design in Canva, send emails that drive action in Intuit Mailchimp. With Publish to Mailchimp, you can:�

- Move designs from Canva to Intuit Mailchimp as full emails with clickable links.

- Use Canva’s Share button to act on high-intent moments with ready-to-send emails for promotions, product drops, and announcements.�

- Save time with Intuit Mailchimp’s HTML import, ditching manual uploads and reducing rebuilds and handoffs.

- Share layouts directly into Intuit Mailchimp’s email checklist. No specialized skills needed.

Ready go from create to campaign in a few clicks? Get started in the link in bio.

After switching to Mailchimp, The Biker Company transformed disengaged subscribers into an engaged, loyal community, driving results that outperform industry benchmarks.

Following a major shift in their business model, the team set out to reconnect with lapsed customers and strengthen brand loyalty. They worked with Mailchimp to form a powerful and effective re-engagement strategy combining automation, personalization, and pop-up forms.

Swipe to see the tools that power this brand’s above-average engagement rates, and read more in the link in bio.

After switching to Mailchimp, The Biker Company transformed disengaged subscribers into an engaged, loyal community, driving results that outperform industry benchmarks.

Following a major shift in their business model, the team set out to reconnect with lapsed customers and strengthen brand loyalty. They worked with Mailchimp to form a powerful and effective re-engagement strategy combining automation, personalization, and pop-up forms.

Swipe to see the tools that power this brand’s above-average engagement rates, and read more in the link in bio.

After switching to Mailchimp, The Biker Company transformed disengaged subscribers into an engaged, loyal community, driving results that outperform industry benchmarks.

Following a major shift in their business model, the team set out to reconnect with lapsed customers and strengthen brand loyalty. They worked with Mailchimp to form a powerful and effective re-engagement strategy combining automation, personalization, and pop-up forms.

Swipe to see the tools that power this brand’s above-average engagement rates, and read more in the link in bio.

After switching to Mailchimp, The Biker Company transformed disengaged subscribers into an engaged, loyal community, driving results that outperform industry benchmarks.

Following a major shift in their business model, the team set out to reconnect with lapsed customers and strengthen brand loyalty. They worked with Mailchimp to form a powerful and effective re-engagement strategy combining automation, personalization, and pop-up forms.

Swipe to see the tools that power this brand’s above-average engagement rates, and read more in the link in bio.

After switching to Mailchimp, The Biker Company transformed disengaged subscribers into an engaged, loyal community, driving results that outperform industry benchmarks.

Following a major shift in their business model, the team set out to reconnect with lapsed customers and strengthen brand loyalty. They worked with Mailchimp to form a powerful and effective re-engagement strategy combining automation, personalization, and pop-up forms.

Swipe to see the tools that power this brand’s above-average engagement rates, and read more in the link in bio.

Toronto, you showed up. 🇨🇦

Last week’s Skills Builder Workshop was everything we hoped for. The conversations in the room were honest, practical, and full of energy, and we spent the day diving into real strategies to help you get ahead, from email and SMS optimization to advanced engagement tools that keep you compliant with privacy laws.

Huge thank you to our speakers and everyone who joined us.

A. Savage finds inspiration from everyday chaos, channeling it into a mural. The result is an inspiring and colorful homage to energy and creativity.

Discover the stories of 15 artists as they share the inspirations, processes, and insights that transformed Intuit Mailchimp’s ATL HQ, fostering innovation, shaping culture, and sparking meaningful connections along the way.

Art of Work is now streaming on Mailchimp Presents. Link in bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

4,000+ split tests can teach you something about conversion rate optimization (CRO).

In Chapter 5 of The Ecommerce Playbook, Dylan Ander breaks CRO down into tactics that are simple, practical, and proven.

Here’s what Dylan learned:
• Above the fold matters, start A/B testing here. 100% of visitors see the top of your page first.
• Images and words are (almost) the whole ballgame. Focus on resonant copywriting and quality visuals.
• Make your checkout as boring as possible. Distractions destroy conversions, so strip your cart of everything except the buy button.

Read the rest of Chapter 5 by tapping the link in our bio.

The top-performing brands know something about optimizing the opt-in experience that other marketers don't.

In fact, only 8% of brands achieve a 20% opt-in conversion rate.

We asked how they did it, and they shared their top strategies:

- Build trust from the first interaction.
- Give customers a compelling reason to say yes.
- Show up at the moments that matter most.
- Pair smart timing with automation to turn intent into action.

Download The Art of the Opt-In to learn more about best practices for list growth. Click the link in bio.