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Most Nordic campaigns don’t fail. They just don’t land.

In Issue 006 of The Nordic Signal, we break down how to actually make PR work here, from language and local angles to what almost always goes wrong in regional rollouts.

Also in this issue:
• Nordic leaders aligning on global messaging
• Swedish Gen Z moving to TikTok, podcasts and AI
• Why even sports decisions turn into value debates

If you work across markets, this one is worth your time. https://www.linkedin.com/feed/update/urn:li:activity:7452618184513368064

Kforum bad Think PRs direktør skrive om sine 20 år som bureauejer.
Det blev en klumme om faxmaskiner, AI, klienter der skriver kl. 23 og journalister, der er sværere og sværere at få fat i.
Og om hvorfor AI ikke erstatter PR. Men gerne må erstatte de PowerPoints, ingen bad om.
👇 https://lnkd.in/edkqDR7f

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

20 YEARS OF THINK PR!
We have seen every communication trend come and go.
Some mattered, most did not.
And yes - we are still chasing journalists 😊.
Here is our take on the last 20 years

DTU Sustainable Energy Council SEC are organizing a youth-led event at the UN.

It’s not a typical conference...the idea is that young people are actually part of the conversation, not just sitting and listening. You’ll be able to ask questions, share your perspective, and engage directly with speakers and other participants.

We’ll have some really strong speakers like Jorge Moreira da Silva (Executive Director of UNOPS) and Katherine Richardson (Professor at KU & part of the planetary boundaries work), and Simon Floe Nielsen (Deputy Director at the Danish Energy Agency) plus others from industry, policy, and international organizations.

If you’re interested in energy, climate or just want to be in the room where these discussions are happening, you should definitely join.

📍 UN City Copenhagen
 🗓 17 April

Spots are limited, so make sure to sign up 👇

https://lnkd.in/eVbMGkJh

THIS IS THE WORST TIME TO GO QUIET. HERE’S WHAT WE ARE DOING ABOUT IT.
After 20 years in this business, we know this: the companies that communicate well during uncertain times are the ones that come out ahead.
Not the ones that go quiet.

We’ve just built a new offer specifically for this moment. For AI, tech, and energy companies in the Nordics who have a real story to tell but can’t justify a full agency retainer right now, we’ve created a fixed-price offer.

Fixed price. Fixed timeline. Real results.

→ A communications foundation built in 4-6 weeks
→ Media narrative, messaging, press materials, journalist relationships
→ Senior thinking without the overhead

If you’re building something in the Nordic market and need the world to know about it - or if you know someone who is - we’d love 20 minutes.

Drop us a line at info@thinkpr.dk or tag someone who needs this.

#NordicPR #TechPR #AIcommunications #Copenhagen

Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge gender equality. Get ready for #IWD2026.

GLOBAL PR PLAYBOOKS OFTEN BREAK IN THE NORDICS
Every now and then we see the same pattern. An international company enters the Nordics with a global PR network in place, a solid budget, and a carefully prepared playbook. On paper everything looks right. And yet the results often feel… underwhelming.

In the Nordics, journalists remember who brings substance and who sends noise.

Relationships outweigh agency logos and a story that works in Stockholm might fall flat in Copenhagen.

In Issue 003 of The Nordic Signal, we explore why local PR partners consistently outperform global PR networks in Scandinavia and what international companies often misunderstand about Nordic media dynamics.

This edition also looks at three developments shaping communication right now:
• Denmark’s snap election and the sudden acceleration of public debate
• A $4 billion Nordic data center deal putting the region at the center of the AI infrastructure race
• Why Nordic media still enjoys extraordinary public trust while newsrooms face growing economic pressure

If you work with communications, reputation or market entry in the Nordics, these signals matter.

Read Issue 003 of The Nordic Signal - A Scandinavian PR Playbook. Find the link in our bio.

#NordicSignal #PRStrategy #NordicMarkets #MediaRelations #StrategicCommunications Scandinavia

IF LEADERSHIP WERE AN OLYMPIC SPORT, WHAT WOULD IT LOOK LIKE?
With the world turning its attention to Italy for the 25th Winter Olympics, our CEO Karin Nørgaard was invited by Debbie Laskey, MBA to be part of her Winter Olympics Leadership Series 2026 alongside a group of leadership and marketing peers.

The premise is simple (and clever): five questions that use the Olympics as a lens on leadership, personal branding, and the stories we choose to tell about ourselves and our work.
Karin Nørgaard shares, among other things:
– Which Winter Olympic sport she thinks most visually demonstrates teamwork
– And who she’d invite to the Games to attract an entirely new audience (yes, the cast of Succession makes an appearance 😄)

If you’re curious about leadership seen through a slightly different prism, you can read the piece here:
https://lnkd.in/e6nedm_d
#OlympicsLeadershipSeries2026 #DebbieLaskeysBlog #Leadership #PersonalBranding

Join us at the European Climate Pact’s annual event, Together in Action 2026!

Join Europe’s climate action community, experts and policymakers for a key moment in the EU’s climate calendar. From exploring the future of climate policy with seasoned experts to being inspired by community-led sustainability initiatives, the packed Together in Action 2026 event programme has something for everyone.

🗓️ Date: 24–25 March 2026 (Community day exclusively for Pact community on 23 March)
📍Location: European Commission (Charlemagne building), Brussels and online
💡What to expect:
✔ A conversation with Wopke Hoekstra, European Commissioner for Climate, Net Zero and Clean Growth, as well as other leading EU policymakers, on the future of climate policy.
✔ Inspiring sessions from members of the European Climate Pact community on how they’re leading the charge against climate change in their country.
✔ Exhibitions, artistic showcases and creative breakout sessions on climate action, as well as opportunities to meet like-minded people from across Europe.

Register now to celebrate progress in tackling climate change and building a cleaner, more resilient Union for the future. In-person places are limited, so be quick to secure your spot.

🔗Link to register for Together in Action 2026: https://lnkd.in/eK969sEf

Want to bring climate action to your community? Organise an activity as part of our new Climate Action Days, taking place throughout March 2026 in the build-up to the Together in Action event. Wherever you are in Europe and whatever activity you have in mind, we want to hear about it!

🔗Link to get involved: https://lnkd.in/e6xz9ZVK

Let’s turn ambition into action – together! 🌍

#TogetherInAction2026 #ClimateActionDays

Join us at the European Climate Pact’s annual event, Together in Action 2026!

Join Europe’s climate action community, experts and policymakers for a key moment in the EU’s climate calendar. From exploring the future of climate policy with seasoned experts to being inspired by community-led sustainability initiatives, the packed Together in Action 2026 event programme has something for everyone.

🗓️ Date: 24–25 March 2026 (Community day exclusively for Pact community on 23 March)
📍Location: European Commission (Charlemagne building), Brussels and online
💡What to expect:
✔ A conversation with Wopke Hoekstra, European Commissioner for Climate, Net Zero and Clean Growth, as well as other leading EU policymakers, on the future of climate policy.
✔ Inspiring sessions from members of the European Climate Pact community on how they’re leading the charge against climate change in their country.
✔ Exhibitions, artistic showcases and creative breakout sessions on climate action, as well as opportunities to meet like-minded people from across Europe.

Register now to celebrate progress in tackling climate change and building a cleaner, more resilient Union for the future. In-person places are limited, so be quick to secure your spot.

🔗Link to register for Together in Action 2026: https://lnkd.in/eK969sEf

Want to bring climate action to your community? Organise an activity as part of our new Climate Action Days, taking place throughout March 2026 in the build-up to the Together in Action event. Wherever you are in Europe and whatever activity you have in mind, we want to hear about it!

🔗Link to get involved: https://lnkd.in/e6xz9ZVK

Let’s turn ambition into action – together! 🌍

#TogetherInAction2026 #ClimateActionDays

Join us at the European Climate Pact’s annual event, Together in Action 2026!

Join Europe’s climate action community, experts and policymakers for a key moment in the EU’s climate calendar. From exploring the future of climate policy with seasoned experts to being inspired by community-led sustainability initiatives, the packed Together in Action 2026 event programme has something for everyone.

🗓️ Date: 24–25 March 2026 (Community day exclusively for Pact community on 23 March)
📍Location: European Commission (Charlemagne building), Brussels and online
💡What to expect:
✔ A conversation with Wopke Hoekstra, European Commissioner for Climate, Net Zero and Clean Growth, as well as other leading EU policymakers, on the future of climate policy.
✔ Inspiring sessions from members of the European Climate Pact community on how they’re leading the charge against climate change in their country.
✔ Exhibitions, artistic showcases and creative breakout sessions on climate action, as well as opportunities to meet like-minded people from across Europe.

Register now to celebrate progress in tackling climate change and building a cleaner, more resilient Union for the future. In-person places are limited, so be quick to secure your spot.

🔗Link to register for Together in Action 2026: https://lnkd.in/eK969sEf

Want to bring climate action to your community? Organise an activity as part of our new Climate Action Days, taking place throughout March 2026 in the build-up to the Together in Action event. Wherever you are in Europe and whatever activity you have in mind, we want to hear about it!

🔗Link to get involved: https://lnkd.in/e6xz9ZVK

Let’s turn ambition into action – together! 🌍

#TogetherInAction2026 #ClimateActionDays

Join us at the European Climate Pact’s annual event, Together in Action 2026!

Join Europe’s climate action community, experts and policymakers for a key moment in the EU’s climate calendar. From exploring the future of climate policy with seasoned experts to being inspired by community-led sustainability initiatives, the packed Together in Action 2026 event programme has something for everyone.

🗓️ Date: 24–25 March 2026 (Community day exclusively for Pact community on 23 March)
📍Location: European Commission (Charlemagne building), Brussels and online
💡What to expect:
✔ A conversation with Wopke Hoekstra, European Commissioner for Climate, Net Zero and Clean Growth, as well as other leading EU policymakers, on the future of climate policy.
✔ Inspiring sessions from members of the European Climate Pact community on how they’re leading the charge against climate change in their country.
✔ Exhibitions, artistic showcases and creative breakout sessions on climate action, as well as opportunities to meet like-minded people from across Europe.

Register now to celebrate progress in tackling climate change and building a cleaner, more resilient Union for the future. In-person places are limited, so be quick to secure your spot.

🔗Link to register for Together in Action 2026: https://lnkd.in/eK969sEf

Want to bring climate action to your community? Organise an activity as part of our new Climate Action Days, taking place throughout March 2026 in the build-up to the Together in Action event. Wherever you are in Europe and whatever activity you have in mind, we want to hear about it!

🔗Link to get involved: https://lnkd.in/e6xz9ZVK

Let’s turn ambition into action – together! 🌍

#TogetherInAction2026 #ClimateActionDays

2026 CREATIVE TREND: CREATING WORK PEOPLE WANT TO BE PART OF
By @andersmunchlarsen, Creative Director

2026 feels like the year advertising and events stop trying to win by being louder.

People are tired of brands explaining how great they are. What they respond to now is how something feels, and whether it adds anything meaningful to their lives.

That’s why the shift we’re seeing is less about campaigns and more about culture. Brands that step into spaces people already care about contribute something real and create experiences that feel worth showing up for again.

Loyalty doesn’t come from reach or discounts anymore. It grows from emotional connection, from feeling understood, and from being part of something that makes sense beyond a single moment.

When it works, advertising doesn’t feel like advertising, and events don’t feel like events. They feel like culture unfolding in real time.

That’s where the real competition sits in 2026. Not for attention, but for relationships.

KOMMUNIKATIONSPRAKTIKANTER SØGES TIL BUREAU!

Vil du prøve kræfter med PR- og kommunikationsbranchen og være med dér, hvor det sker?
Kan du skrive skarpt, tænke analytisk og navigere naturligt på sociale medier?

Så er det dig, vi leder efter! Læs mere: https://thinkpr.dk/kommunikationspraktikanter-soges/

2026 VISUAL TREND: HOLDING BACK
By@personneq, Graphic Designer

In 2026, many art directions are about not doing things, not adding another effect, not pushing the color, and not animating everything just because you can. When everything around you is loud and unstable, you start craving the opposite.

There’s a shift towards calmer palettes, simpler layouts, typography that’s easy to read and doesn’t beg for attention.
Big visual gestures can still work. But they must be earned. Otherwise, it just feels stressful.

Good design starts to feel a bit like a person you trust in a difficult moment. Someone who doesn’t overreact. Who knows when to speak and when to stay quiet.

The strongest visual identities in 2026 won’t try to impress; they’ll make people feel calm.