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From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

From Long Beach to St Kilda: Tequila Don Julio 1942 and the Espy Presents @djsnoopadelic_.

@donjuliotequila a brought a legend to an iconic Melbourne venue, @hotelesplanadestkilda. Snoop Dogg lit up the decks and the mic with a set of his classics, packing the Espy wall to wall.

Congratulations to the Tequila Don Julio team for hijacking Grand Final week with the Doggfather himself, all before he takes over halftime.

#SnoopDogg #DonJulio1942 #ThrivePR #EnjoyResponsibly
#excessearnedattention #culturecurrency

The @lego Group’s Inspiring the Space Generation campaign has just taken out the Best Brand Launch or Relaunch category in the 2025 @mumbrella_aus CommsCon Awards! 🎉

Working with the @australianspaceagency and the amazing @aussieastrokatherine, Thrive took kids to space, and showed that there are no limits to creative play.

Big thank you to @initiativeww, @brightworks.production & @soldout_events for making this an out of this world project 🚀🧑‍🚀✨

#ExcessEarnedAttention #CultureCurrency

The @lego Group’s Inspiring the Space Generation campaign has just taken out the Best Brand Launch or Relaunch category in the 2025 @mumbrella_aus CommsCon Awards! 🎉

Working with the @australianspaceagency and the amazing @aussieastrokatherine, Thrive took kids to space, and showed that there are no limits to creative play.

Big thank you to @initiativeww, @brightworks.production & @soldout_events for making this an out of this world project 🚀🧑‍🚀✨

#ExcessEarnedAttention #CultureCurrency

The @lego Group’s Inspiring the Space Generation campaign has just taken out the Best Brand Launch or Relaunch category in the 2025 @mumbrella_aus CommsCon Awards! 🎉

Working with the @australianspaceagency and the amazing @aussieastrokatherine, Thrive took kids to space, and showed that there are no limits to creative play.

Big thank you to @initiativeww, @brightworks.production & @soldout_events for making this an out of this world project 🚀🧑‍🚀✨

#ExcessEarnedAttention #CultureCurrency

The @lego Group’s Inspiring the Space Generation campaign has just taken out the Best Brand Launch or Relaunch category in the 2025 @mumbrella_aus CommsCon Awards! 🎉

Working with the @australianspaceagency and the amazing @aussieastrokatherine, Thrive took kids to space, and showed that there are no limits to creative play.

Big thank you to @initiativeww, @brightworks.production & @soldout_events for making this an out of this world project 🚀🧑‍🚀✨

#ExcessEarnedAttention #CultureCurrency

Introducing Acuity.

Our new sister agency.

Corporate communications, made human.

Acuity is a modern corporate communications agency :

. Bringing human-centred thinking into corporate and public policy communications.
. Helping organisations and leaders to communicate clearly, gain authority, build trust and influence with impact.
. Making complex messages simple, crafting stories people understand, and allowing leaders and brands to show up with purpose and confidence.

Trusted voices and brand reputation go hand-in-hand at Acuity.

Authority. Influence. Impact.

@acuitycomms
#Acuitycomms #CorporateComms

Meet Acuity.
Our new sister agency to @thrivepr

Authority. Influence. Impact.

#AcuityComms #CorporateComms

Meet Acuity.
Our new sister agency to @thrivepr

Authority. Influence. Impact.

#AcuityComms #CorporateComms

Meet Acuity.
Our new sister agency to @thrivepr

Authority. Influence. Impact.

#AcuityComms #CorporateComms

@harleyaustralia made its debut at the iconic @melbourne_motorshow 2026 this weekend, signalling a bold new chapter for the brand in Australia.

Marking the moment, Bill Davidson who is the great-grandson of Harley-Davidson’s original founder and VP of the Harley-Davidson Museum, travelled from Milwaukee to Melbourne to connect with customers, H.O.G. members and dealers across the packed show floor.

The weekend also saw the introduction of its new global brand platform, RIDE, launching this May, a new era that celebrates community while honouring 123 years of heritage.

A powerful milestone moment, grounded in legacy and driven by the road ahead. Thrive was there on the ground securing multiple broadcast moments to spread the word!

#HarleyDavidson #MelbourneMotorShow#RideHarley#MotorcycleCulture #launch

@harleyaustralia made its debut at the iconic @melbourne_motorshow 2026 this weekend, signalling a bold new chapter for the brand in Australia.

Marking the moment, Bill Davidson who is the great-grandson of Harley-Davidson’s original founder and VP of the Harley-Davidson Museum, travelled from Milwaukee to Melbourne to connect with customers, H.O.G. members and dealers across the packed show floor.

The weekend also saw the introduction of its new global brand platform, RIDE, launching this May, a new era that celebrates community while honouring 123 years of heritage.

A powerful milestone moment, grounded in legacy and driven by the road ahead. Thrive was there on the ground securing multiple broadcast moments to spread the word!

#HarleyDavidson #MelbourneMotorShow#RideHarley#MotorcycleCulture #launch

Global Outdoor Power Equipment (OPE) leader STIHL turns 100 this year and Thrive made sure this was a axe-cellent centurian celebration.
In the company of Dr Nikolas Stihl, Chairman of the Supervisory Board and Advisory Board of STIHL, at Royal Botanic Gardens Victoria, the milestone marked a moment to share the family-owned company’s vision for their next century in Australia.
To mark the occasion, STIHL unveiled the fiercely limited edition MS 500i Centennial chainsaw, a striking tribute to engineering excellence – highlighting the company’s engineering skills, development expertise and passion for innovation.
For 100 years, STIHL has been Built for Nature.

@stihl_au

Global Outdoor Power Equipment (OPE) leader STIHL turns 100 this year and Thrive made sure this was a axe-cellent centurian celebration.
In the company of Dr Nikolas Stihl, Chairman of the Supervisory Board and Advisory Board of STIHL, at Royal Botanic Gardens Victoria, the milestone marked a moment to share the family-owned company’s vision for their next century in Australia.
To mark the occasion, STIHL unveiled the fiercely limited edition MS 500i Centennial chainsaw, a striking tribute to engineering excellence – highlighting the company’s engineering skills, development expertise and passion for innovation.
For 100 years, STIHL has been Built for Nature.

@stihl_au

Global Outdoor Power Equipment (OPE) leader STIHL turns 100 this year and Thrive made sure this was a axe-cellent centurian celebration.
In the company of Dr Nikolas Stihl, Chairman of the Supervisory Board and Advisory Board of STIHL, at Royal Botanic Gardens Victoria, the milestone marked a moment to share the family-owned company’s vision for their next century in Australia.
To mark the occasion, STIHL unveiled the fiercely limited edition MS 500i Centennial chainsaw, a striking tribute to engineering excellence – highlighting the company’s engineering skills, development expertise and passion for innovation.
For 100 years, STIHL has been Built for Nature.

@stihl_au

Global Outdoor Power Equipment (OPE) leader STIHL turns 100 this year and Thrive made sure this was a axe-cellent centurian celebration.
In the company of Dr Nikolas Stihl, Chairman of the Supervisory Board and Advisory Board of STIHL, at Royal Botanic Gardens Victoria, the milestone marked a moment to share the family-owned company’s vision for their next century in Australia.
To mark the occasion, STIHL unveiled the fiercely limited edition MS 500i Centennial chainsaw, a striking tribute to engineering excellence – highlighting the company’s engineering skills, development expertise and passion for innovation.
For 100 years, STIHL has been Built for Nature.

@stihl_au

Big news for Thrive!
Marty O’Halloran, former Global Chairman of DDB Worldwide and one of the most awarded creative leaders globally, has joined Thrive as strategic advisor marking a significant step in our next phase of growth.

With nearly four decades leading one of the world’s most influential creative networks, Marty brings extraordinary experience in scaling agencies, championing creativity and building cultures where people can do the best work of their careers.

For our CEO @leilaniabels, the connection goes back several years — and Marty’s belief that “the future belongs to the brave.”
His guidance will help Thrive continue to innovate, elevate creativity and deliver even greater value for our clients and team.

Exciting times ahead for Thrive.

#ThrivePR #AgencyGrowth #Leadership #Communications #ExcessEarnedAttention

To celebrate International Women’s Day, we partnered with the Formula 1® Australian Grand Prix to bring a truly special experience for 250 VIP guests together spotlighting the women shaping the future of motorsport, STEM and the business of @f1

Hosted by Formula 1® Strategy Engineer @ruthbuscombe, the afternoon featured an incredible lineup of trailblazers including Laura Mueller (@haasf1team), @1jessicahawkins (Head of @f1academy & Aston Martin Ambassador), F1® Academy drivers @aivaanagnostiadis and @joanneciconte, and rally driver and world champion Molly Taylor @molly_rally

A standout moment came from Formula 1® President and CEO @stefanodomenicaliofficial, who spoke about the sport’s commitment to change through initiatives like F1 ACADEMY:

“The beauty of our sport is that the stopwatch is the same for everyone. The stopwatch doesn’t lie.”

Our CEO, @leilaniabels, reflected on the moment saying that while progress is being made, there is still work to do to ensure women are better represented across every part of business, sport, technology and more broadly our community.

A huge thank you to the @ausgp team, the speakers on stage and our passionate Thrive crew behind the scenes who helped bring this milestone event to life.

Because one day, and hopefully sooner rather than later, when we tune into Formula 1®, we’ll see women on the grid and more female faces across our screens, feeds and teams.

#IWD2026 #ThrivePR #WomenInSport #F1 #AusGP

A milestone for our client, @asklawconnect as they acquired Australian lawyer marketplace @finchlyhq.

The move brings Finchly under the LawConnect brand and marks the next step in building a unified, global legal services marketplace.

By combining LawConnect’s legal technology platform and national reach with Finchly’s client-matching marketplace, the acquisition will strengthen how individuals and businesses connect with trusted legal support.

Over the past 12 months, LawConnect has supported more than 167,000 Australians, while Finchly contributes a growing network of 350+ law firms across Australia.

Newly appointed CEO David Vitek said the acquisition helps close the gap between legal need and specialist expertise, creating a clearer pathway for people navigating legal issues while helping law firms receive better-aligned enquiries.
Finchly co-founder Dino Talic will join LawConnect as Chief Operating Officer, supporting the platform’s next phase of growth.

Together, the combined business is focused on building a more accessible, transparent and efficient legal marketplace.

#LegalTech #LawConnect #LegalInnovation #LegalIndustry #CorporateCommunications

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

Johnnie Walker Black Ruby teed off at LIV Golf Adelaide.

As the Official Whisky of LIV Golf Adelaide, Johnnie Walker Black Ruby brought vibrant flavour, immersive experiences and unmistakable energy to one of Australia’s most anticipated sporting and cultural weekends.

With world-class golf alongside headline music from @pekingduk, @johnsummit and @followthefishtv, Johnnie Walker Black Ruby was a true hole-in-one.

The official serve of the tournament was the Johnnie Walker Black Ruby Birdie cocktail. Inside the Fan Village, the Johnnie Walker Clubhouse was a go-to destination, with festival goers trying their luck at the Black Ruby claw machine, picking up limited-edition Johnnie Walker golf merch.

An iconic partnership showing how brands can add an extra layer of play to an unforgettable event.

Congratulations to the Johnnie Walker/Diageo team and a big shout out to our team delivering an end-to-end customer, creator and media experience driving national Excess Earned Attention™ for the brand.

#JohnnieWalker #LIVGolfAdelaide #BlackRuby #BrandPartnerships #ExcessEarnedAttention

@johnniewalker @livgolfadelaide

To mark Lunar New Year, @donjuliotequila unveiled its limited-edition Tequila Don Julio 1942 Year of the Horse Edition in collaboration with Siegelman Stable. To launch in Australia, Thrive PR led an intimate two-night celebration in partnership with @merivale, hosting key media and influencers across Sydney.

Bringing the moment to life at ‌Good Luck restaurant and @queenchow.merivale, invited tastemakers experienced bespoke Don Julio 1942 cocktail rituals and the craftsmanship behind the limited-edition design.

A premium Lunar New Year menu integration by Merivale head chefs ensured every touchpoint heroed the bottle as a culturally considered centrepiece for the celebration.

Cheers to @donjuliotequila, @diageo and @merivale on galloping into the Year of the Horse 🐎🧧

#DonJulio #LunarNewYear #EnjoyResponsibly

We’re proud to be a supporting partner of the In Her Corner inaugural launch event at the Formula 1® Australian Grand Prix 2026 on Thursday 5 March.

With International Women’s Day as its backdrop, In Her Corner is celebrating the women shaping the future of motorsport bringing together global leaders, emerging talent and decision-makers at Carousel, Albert Park for keynote conversations and panel discussions.

Hosted by Formula 1® identity and Strategy Engineer, @ruthbuscombe, speakers include @hannahschmitzf1, Head of Racing Strategy at @redbullracing; Laura Müller, Race Engineer at @haasf1team; Head of F1 ACADEMY and @astonmartinf1 Team® Ambassador @1jessicahawkins; @f1academy drivers @aivaanagnostiadis, and @joanneciconte and rally driver and World Champion @molly_rally alongside an interview with @f1 President and CEO @stefanodomenicaliofficial

The announcement coincides with the naming of Turn 6 at Albert Park Circuit in honour of Hannah Schmitz and Laura Müller.

Because progress happens when women are not just in the race, but leading it.

@ausgp

#InHerCorner #AusGP #F1 #WomenInMotorsport #IWD2026 #ThrivePR