PRNCPLS
Redefining how music creates value.

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS

PRNCPLS Co-Founder & Head Of Creative Partnerships @itsseanc breaks down advice that every artist and creative should know.
#PRNCPLS
What a year.
In 2025, we broke down barriers and built new bridges between artists, brands, and fans.
Led by our principles, we helped move culture forward.
And we’re just getting started.
Big love to everyone who rocked with us last year. Here’s to 2026.
While working with @massappeal on Legend Has It… we saw an opportunity to create a new cultural artifact.
By bringing @massappeal together with @marvel, the Legend Has It… comic was born, reimagining hip-hop’s biggest legends as superheroes, brought to life by @sanfordgreene
One sold-out drop later, a Comic-Con debut, and widespread attention from collectors and major media alike, Legend Has It… has since become a seismic cultural moment.
We’re proud of our role in helping lead the charge and pushing the culture forward. It’s exactly what we’re here to do.
Meet @loadedhoney
The British duo - J Lloyd and Lydia Kitto from Jungle - channeling a late-night romance into their own warm lane through soulful R&B and funk.
They weave intimacy, tenderness, and desire into every track, blending velvet production with tender vocals and confessional lyricism about their actual relationship.
Hazy, tender, and true to life; welcome to their love story.
1970s: Empty pools. Punk blasting.
1980s: Streets take over. DIY everything.
1990s: NYC flips the sound—boom bap on VHS.
Cali to New York. Pools to pavement. Evolved energy, new era.
Drop the track that defines skateboarding for you.
#prncpls

you are what you listen to vol 38: Swerve Strickland
The AEW World Champion has become one of wrestling’s most magnetic stars, blending elite athleticism, culture, fashion, and music into everything he does. As hip-hop and wrestling continue to collide louder than ever, Swerve stands right at the center of it proving charisma, storytelling, and sound go hand in hand. This week’s You Are What You Listen To playlist taps into the music behind the movement.
Full playlist live now.
Link in @prncpls bio.

you are what you listen to vol 38: Swerve Strickland
The AEW World Champion has become one of wrestling’s most magnetic stars, blending elite athleticism, culture, fashion, and music into everything he does. As hip-hop and wrestling continue to collide louder than ever, Swerve stands right at the center of it proving charisma, storytelling, and sound go hand in hand. This week’s You Are What You Listen To playlist taps into the music behind the movement.
Full playlist live now.
Link in @prncpls bio.

Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Rock built wrestling’s volume. Hip hop’s building its identity.
Six receipts inside.
Meet @shaesuniverse
The London-born singer, songwriter, and storyteller crafting her own cosmic lane through alternative R&B.
She weaves vulnerability, spirituality, and quiet strength into every note, blending silky vocals with introspective, soul-searching lyricism that feels both intimate and expansive.
Ethereal, grounded, and full of intention; step into her universe.

you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.

you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.

you are what you listen to vol 37: Al Lindstrom
Al Lindstrom is a radio marketing lifer with a background in digital media and content, whose relationships, instinct, and quiet-storm influence have helped shape how hip-hop records move—from commercial radio to satellite airwaves to streaming-era rotations.
Connecticut-born, sharpened through more than a decade in New Jersey, and now based in Charlotte, he has spent over two decades operating at the intersection of radio promotion, digital strategy, and artist development—building the connective tissue between artists, DJs, programmers, and platforms. He currently oversees radio and digital media for Mass Appeal Records, coming off a standout 2025 run with the “Legend Has It” campaign featuring Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, De La Soul, Nas, and DJ Premier.
His work spans major campaigns across eras and tiers of hip-hop, including Nas, DJ Khaled, Future, Migos, Lil Baby, and Pusha T, along with over a decade handling radio duties for Quality Control Music (2013–2024).
In his words:
“This playlist is built around a soulful, boom bap foundation with a focus on texture, groove, and storytelling. I intentionally blended classic records with newer releases that share the same DNA, creating a seamless listening experience. It’s meant to feel curated, not random—something you can let play from start to finish.”
Full playlist live now.
Link in @prncpls bio.
Meet @gabrieljacoby
The South Carolina-born, Tampa-raised artist, producer, and poet building his own Southern universe from scratch.
He writes it, sings it, plays it, produces it, mixes it, and even directs the visuals himself, pouring a whole life of twists and turns into funk-soaked, emotional R&B.
Soulful, dirty-south, and doused in feeling; be sure to tap in.
인스타그램 스토리 뷰어는 인스타그램 스토리, 비디오, 사진 또는 IGTV를 비밀리에 보고 저장할 수 있는 간단한 도구입니다. 이 서비스를 통해 콘텐츠를 다운로드하고 언제든지 오프라인으로 즐길 수 있습니다. 인스타그램에서 나중에 확인하고 싶은 흥미로운 콘텐츠를 찾거나 익명으로 스토리를 보고 싶다면, 우리 뷰어가 적합합니다. Anonstories는 신원을 숨길 수 있는 훌륭한 솔루션을 제공합니다. 인스타그램은 2023년 8월에 스토리 기능을 출시했으며, 이 기능은 흥미롭고 시간에 민감한 형식으로 빠르게 다른 플랫폼에 채택되었습니다. 스토리는 사용자가 텍스트, 이모지 또는 필터로 보강된 사진, 비디오 또는 셀카를 공유할 수 있게 해주며, 24시간 동안만 표시됩니다. 이 제한된 시간 동안 높은 참여를 유도하며 일반 게시물보다 더 많은 반응을 얻을 수 있습니다. 오늘날 스토리는 소셜 미디어에서 연결하고 소통하는 가장 인기 있는 방법 중 하나입니다. 그러나 스토리를 볼 때, 제작자는 자신의 뷰어 목록에서 당신의 이름을 볼 수 있으며, 이는 개인 정보 보호에 대한 우려를 일으킬 수 있습니다. 만약 스토리를 아무도 모르게 탐색하고 싶다면? 그때 Anonstories가 유용해집니다. 이 도구는 신원을 드러내지 않고 공개된 인스타그램 콘텐츠를 볼 수 있게 해줍니다. 관심 있는 프로필의 사용자명을 입력하면 해당 프로필의 최신 스토리를 확인할 수 있습니다. Anonstories 뷰어의 특징: - 익명 브라우징: 뷰어 목록에 나타나지 않고 스토리를 볼 수 있습니다. - 계정 필요 없음: 인스타그램 계정에 가입하지 않고 공개 콘텐츠를 볼 수 있습니다. - 콘텐츠 다운로드: 스토리 콘텐츠를 직접 다운로드하여 오프라인에서 사용할 수 있습니다. - 하이라이트 보기: 24시간 제한을 넘어서 인스타그램 하이라이트를 볼 수 있습니다. - 리포스트 모니터링: 개인 프로필의 스토리 리포스트나 참여도를 추적할 수 있습니다. 제한 사항: - 이 도구는 공개 계정에서만 작동하며, 개인 계정은 접근할 수 없습니다. 장점: - 개인 정보 보호 친화적: 인스타그램 콘텐츠를 보면서도 눈에 띄지 않습니다. - 간단하고 쉬움: 앱 설치나 등록이 필요 없습니다. - 독점 도구: 인스타그램에서 제공하지 않는 방식으로 콘텐츠를 다운로드하고 관리할 수 있습니다.
인스타그램 업데이트를 비밀리에 추적하고 개인 정보를 보호하며 익명으로 남을 수 있습니다.
개인 프로필 뷰어를 사용하여 쉽게 프로필과 사진을 익명으로 볼 수 있습니다.
이 무료 도구는 인스타그램 스토리를 익명으로 볼 수 있게 해주며, 스토리 업로더에게 활동을 숨길 수 있습니다.
Anonstories는 사용자가 인스타그램 스토리를 볼 때 제작자에게 알림을 보내지 않도록 합니다.
iOS, Android, Windows, macOS, Chrome, Safari와 같은 최신 브라우저에서 원활하게 작동합니다.
로그인 정보 없이 안전하고 익명으로 브라우징할 수 있습니다.
사용자는 간단히 사용자명을 입력하여 공개된 스토리를 볼 수 있습니다. 계정이 필요하지 않습니다.
사진(JPEG)과 비디오(MP4)를 쉽게 다운로드합니다.
이 서비스는 무료로 제공됩니다.
비공개 계정의 콘텐츠는 팔로워만 접근할 수 있습니다.
파일은 개인적 또는 교육적 용도로만 사용 가능하며 저작권 규정을 준수해야 합니다.
공개된 사용자명을 입력하여 스토리를 보거나 다운로드할 수 있습니다. 서비스는 콘텐츠를 로컬에 저장할 수 있는 직접 링크를 생성합니다.