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The Rules are Different Here — Cameron Hammond x Aethos 2.0.

Not everything follows a plan.
Not everything needs to.

Because here, normal doesn’t really make it past check-in.
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location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

At @aethos, we don’t believe in rigid rules — not in hospitality, and not in how you choose to spend your time. Consider this a nudge to rethink, to loosen the routine.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

Because when you step into one of our hotels, you step out of everyday life.
Breakfast turns into drinks, time stops making sense, and what’s “normal” no longer applies.
Not because it has to — but because it can.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

Because when you step into one of our hotels, you step out of everyday life.
Breakfast turns into drinks, time stops making sense, and what’s “normal” no longer applies.
Not because it has to — but because it can.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

Because when you step into one of our hotels, you step out of everyday life.
Breakfast turns into drinks, time stops making sense, and what’s “normal” no longer applies.
Not because it has to — but because it can.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

Because when you step into one of our hotels, you step out of everyday life.
Breakfast turns into drinks, time stops making sense, and what’s “normal” no longer applies.
Not because it has to — but because it can.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

The Rules are Different Here.

Because when you step into one of our hotels, you step out of everyday life.
Breakfast turns into drinks, time stops making sense, and what’s “normal” no longer applies.
Not because it has to — but because it can.
.
.
.
location : @aethosmallorca
ph. @cameron_hammond @_rachelgill_
models @stellamaxwell @brunalirio @_aleksagavrilovic_

#aethos #therulesaredifferenthere

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

“The Rules Are Different Here”

This book celebrates the beauty of doing things differently. It’s an invitation to experience life fully and express ourselves freely.

In collaboration with @lisa_hmoura we designed this table book with complete creative freedom.

Our task was to explore and integrate a bold visual that would live in syntony with the beautiful photos from the one and only @cameron_hammond.

@aethos thank you for giving us no rules :)
Swipe through ➡️

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

A few days ago, we wrapped our Milan activation week — and what a week it was.

For five days, we took over @civic_edicola on Corso Garibaldi, connecting with both our community and new faces through special gifting, curated experiences, and Aethos campaign pieces.

Meanwhile, @aethosmilan became the hub for a packed programme of events rooted in our brand DNA — from yoga sessions with @ciaomondo_liciaflorio and the support of @mandukaeurope, to gua-sha sessions and facial treatments with @woodscopenhagen, creative talks and workshops with @fiumani_ and much more.

At night we kept the energy going with a curated four-hands dinner by @trattoriacontemporanea paired with cocktails by @handshake, cocktail mixing classes with @the.doping, two nights of music together with our friends at @resorelectronics , @jollymare and @slow.fire.disco.machine.

A huge thank you to everyone who stopped by.

In collaboration with @burrostudio
.
.
.
#aethos #therulesaredifferenthere

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

bottomless brunch

last sunday at @aethosmilan & @the.doping
with @orangedecibel.italia and @fabio_monesi

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

late checkout 🪞✨🥞🔑

use code CHLOE15 for discount on all @aethos properties valid until dec 26 🤍

@aethoslondon pr stay
#hotelstay #hotelaesthetic #londonhotels #pinterestaesthetic

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Sunday Running Session, differently.

A few frames from the running session hosted in collaboration with @eleganzarunning and @aethos — movement, connection and shared rhythm through the city.

Part of The Rules Are Different Here.
Activation curated by @burrostudio

Photo: @valeria_deugenio

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at @aethosmilan for the Aethos Party with @jollymare and @slow.fire.disco.machine.

In collaboration with @probeat_agency @burrostudio, @resorelectronics , @martini and @noam_official .
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#aethos #aethosmilan

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at @aethosmilan for the Aethos Party with @jollymare and @slow.fire.disco.machine.

In collaboration with @probeat_agency @burrostudio, @resorelectronics , @martini and @noam_official .
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#aethos #aethosmilan

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at @aethosmilan for the Aethos Party with @jollymare and @slow.fire.disco.machine.

In collaboration with @probeat_agency @burrostudio, @resorelectronics , @martini and @noam_official .
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#aethos #aethosmilan

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at @aethosmilan for the Aethos Party with @jollymare and @slow.fire.disco.machine.

In collaboration with @probeat_agency @burrostudio, @resorelectronics , @martini and @noam_official .
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#aethos #aethosmilan

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at @aethosmilan for the Aethos Party with @jollymare and @slow.fire.disco.machine.

In collaboration with @probeat_agency @burrostudio, @resorelectronics , @martini and @noam_official .
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#aethos #aethosmilan

Recap from Wednesday’s launch night for this week’s The Rules Are Different Here activation.

See you tonight at @aethosmilan for the Aethos Party with @jollymare and @slow.fire.disco.machine.

In collaboration with @probeat_agency @burrostudio, @resorelectronics , @martini and @noam_official .
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#aethos #aethosmilan

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

this week @aethos literally got our attention! impossible not to get spotted
stop by until may 10, corso garibaldi 83

ps. see you at @the.doping on may 9 for the party with @jollymare and @slow.fire.disco.machine

ad

Eleganza × @aethos
 
A new running session through Milan, as part of Aethos’ “The Rules Are Different Here” activation — a project celebrating movement, connection, and new ways of experiencing the city.
 
An 7KM route starting from the Aethos Pop-Up in Moscova and finishing at Aethos Milan. A session designed to bring together pace, energy, and community while moving through the city together.
 
The run is part of a wider week of events and gatherings curated by Aethos, blending wellness, culture, and social moments into a shared experience across Milan.
After the run, join us at Aethos Milan for drinks and post-run hangs.
And for anyone who wants to keep the Sunday going: bottomless brunch by @fame___club
 
📍 Start — Corso Garibaldi 83, Aethos Pop-Up
📍 Finish — P.za Ventiquattro Maggio 8, Aethos Milan @aethosmilan
🗓 Sunday, May 10 — 10AM
 
Registration link in bio.

Milan, we’re open!

From today until 10 May, we’re taking over the @civic_edicola at Corso Garibaldi 83.

Come by, say hi, experience @aethos and our latest brand campaign "The Rules Are Different Here", and get a chance to win one of our gifts.

We hope to see you there!

Big thanks to @burrostudio @martini @ciaomondo_liciaflorio @woodscopenhagen @vacavaliente@cafezal.milano @mandukaeurope @noam_official @resorelectronics for their contribution ❤️‍🔥
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#aethos #aethosmilan

Milan, we’re open!

From today until 10 May, we’re taking over the @civic_edicola at Corso Garibaldi 83.

Come by, say hi, experience @aethos and our latest brand campaign "The Rules Are Different Here", and get a chance to win one of our gifts.

We hope to see you there!

Big thanks to @burrostudio @martini @ciaomondo_liciaflorio @woodscopenhagen @vacavaliente@cafezal.milano @mandukaeurope @noam_official @resorelectronics for their contribution ❤️‍🔥
.
.
.
#aethos #aethosmilan

Milan, we’re open!

From today until 10 May, we’re taking over the @civic_edicola at Corso Garibaldi 83.

Come by, say hi, experience @aethos and our latest brand campaign "The Rules Are Different Here", and get a chance to win one of our gifts.

We hope to see you there!

Big thanks to @burrostudio @martini @ciaomondo_liciaflorio @woodscopenhagen @vacavaliente@cafezal.milano @mandukaeurope @noam_official @resorelectronics for their contribution ❤️‍🔥
.
.
.
#aethos #aethosmilan

Milan, we’re open!

From today until 10 May, we’re taking over the @civic_edicola at Corso Garibaldi 83.

Come by, say hi, experience @aethos and our latest brand campaign "The Rules Are Different Here", and get a chance to win one of our gifts.

We hope to see you there!

Big thanks to @burrostudio @martini @ciaomondo_liciaflorio @woodscopenhagen @vacavaliente@cafezal.milano @mandukaeurope @noam_official @resorelectronics for their contribution ❤️‍🔥
.
.
.
#aethos #aethosmilan

Milan, we’re open!

From today until 10 May, we’re taking over the @civic_edicola at Corso Garibaldi 83.

Come by, say hi, experience @aethos and our latest brand campaign "The Rules Are Different Here", and get a chance to win one of our gifts.

We hope to see you there!

Big thanks to @burrostudio @martini @ciaomondo_liciaflorio @woodscopenhagen @vacavaliente@cafezal.milano @mandukaeurope @noam_official @resorelectronics for their contribution ❤️‍🔥
.
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#aethos #aethosmilan