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In fashion, the word “legend” is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Molton Street in 1970, she didn’t just open a boutique; she established a portal for the radical avant-garde fashion designers that would fundamentally shift our industry’s tectonic plates.

Mrs. B also possessed a legendary eye for talent. She was the one who plucked John Galliano’s graduate collection out of obscurity, provided the first British home for Rei Kawakubo’s Comme Des Garçons and Giorgio Armani, while also giving American designers like Ralph Lauren and Donna Karan an entry portal to the European market.

Following the recent passing of Joan Burstein at the age of 100, we find ourselves at a moment of profound reflection for the industry and Mrs. B’s immense legacy.

Joining Imran Amed on The BoF Podcast this week to reflect on this special history is Mandi Lennard (@mandilennard), who worked closely with Mrs. B as a buyer during the 1980s and 90s, London fashion’s most fertile era. As the founder of her own creative consultancy — Mandi’s Basement — Mandi has spent decades at the heart of London’s fashion scene, applying the sharp, instinctive eye she honed under Mrs. B’s mentorship.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Michael Hemy

In fashion, the word “legend” is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Molton Street in 1970, she didn’t just open a boutique; she established a portal for the radical avant-garde fashion designers that would fundamentally shift our industry’s tectonic plates.

Mrs. B also possessed a legendary eye for talent. She was the one who plucked John Galliano’s graduate collection out of obscurity, provided the first British home for Rei Kawakubo’s Comme Des Garçons and Giorgio Armani, while also giving American designers like Ralph Lauren and Donna Karan an entry portal to the European market.

Following the recent passing of Joan Burstein at the age of 100, we find ourselves at a moment of profound reflection for the industry and Mrs. B’s immense legacy.

Joining Imran Amed on The BoF Podcast this week to reflect on this special history is Mandi Lennard (@mandilennard), who worked closely with Mrs. B as a buyer during the 1980s and 90s, London fashion’s most fertile era. As the founder of her own creative consultancy — Mandi’s Basement — Mandi has spent decades at the heart of London’s fashion scene, applying the sharp, instinctive eye she honed under Mrs. B’s mentorship.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Michael Hemy

In fashion, the word “legend” is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Molton Street in 1970, she didn’t just open a boutique; she established a portal for the radical avant-garde fashion designers that would fundamentally shift our industry’s tectonic plates.

Mrs. B also possessed a legendary eye for talent. She was the one who plucked John Galliano’s graduate collection out of obscurity, provided the first British home for Rei Kawakubo’s Comme Des Garçons and Giorgio Armani, while also giving American designers like Ralph Lauren and Donna Karan an entry portal to the European market.

Following the recent passing of Joan Burstein at the age of 100, we find ourselves at a moment of profound reflection for the industry and Mrs. B’s immense legacy.

Joining Imran Amed on The BoF Podcast this week to reflect on this special history is Mandi Lennard (@mandilennard), who worked closely with Mrs. B as a buyer during the 1980s and 90s, London fashion’s most fertile era. As the founder of her own creative consultancy — Mandi’s Basement — Mandi has spent decades at the heart of London’s fashion scene, applying the sharp, instinctive eye she honed under Mrs. B’s mentorship.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Michael Hemy

In fashion, the word “legend” is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Molton Street in 1970, she didn’t just open a boutique; she established a portal for the radical avant-garde fashion designers that would fundamentally shift our industry’s tectonic plates.

Mrs. B also possessed a legendary eye for talent. She was the one who plucked John Galliano’s graduate collection out of obscurity, provided the first British home for Rei Kawakubo’s Comme Des Garçons and Giorgio Armani, while also giving American designers like Ralph Lauren and Donna Karan an entry portal to the European market.

Following the recent passing of Joan Burstein at the age of 100, we find ourselves at a moment of profound reflection for the industry and Mrs. B’s immense legacy.

Joining Imran Amed on The BoF Podcast this week to reflect on this special history is Mandi Lennard (@mandilennard), who worked closely with Mrs. B as a buyer during the 1980s and 90s, London fashion’s most fertile era. As the founder of her own creative consultancy — Mandi’s Basement — Mandi has spent decades at the heart of London’s fashion scene, applying the sharp, instinctive eye she honed under Mrs. B’s mentorship.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Michael Hemy

In fashion, the word “legend” is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Molton Street in 1970, she didn’t just open a boutique; she established a portal for the radical avant-garde fashion designers that would fundamentally shift our industry’s tectonic plates.

Mrs. B also possessed a legendary eye for talent. She was the one who plucked John Galliano’s graduate collection out of obscurity, provided the first British home for Rei Kawakubo’s Comme Des Garçons and Giorgio Armani, while also giving American designers like Ralph Lauren and Donna Karan an entry portal to the European market.

Following the recent passing of Joan Burstein at the age of 100, we find ourselves at a moment of profound reflection for the industry and Mrs. B’s immense legacy.

Joining Imran Amed on The BoF Podcast this week to reflect on this special history is Mandi Lennard (@mandilennard), who worked closely with Mrs. B as a buyer during the 1980s and 90s, London fashion’s most fertile era. As the founder of her own creative consultancy — Mandi’s Basement — Mandi has spent decades at the heart of London’s fashion scene, applying the sharp, instinctive eye she honed under Mrs. B’s mentorship.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Michael Hemy

In fashion, the word “legend” is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Molton Street in 1970, she didn’t just open a boutique; she established a portal for the radical avant-garde fashion designers that would fundamentally shift our industry’s tectonic plates.

Mrs. B also possessed a legendary eye for talent. She was the one who plucked John Galliano’s graduate collection out of obscurity, provided the first British home for Rei Kawakubo’s Comme Des Garçons and Giorgio Armani, while also giving American designers like Ralph Lauren and Donna Karan an entry portal to the European market.

Following the recent passing of Joan Burstein at the age of 100, we find ourselves at a moment of profound reflection for the industry and Mrs. B’s immense legacy.

Joining Imran Amed on The BoF Podcast this week to reflect on this special history is Mandi Lennard (@mandilennard), who worked closely with Mrs. B as a buyer during the 1980s and 90s, London fashion’s most fertile era. As the founder of her own creative consultancy — Mandi’s Basement — Mandi has spent decades at the heart of London’s fashion scene, applying the sharp, instinctive eye she honed under Mrs. B’s mentorship.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Michael Hemy

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

This week in fashion: the verdict on the Met Gala and Kering vs. Tapestry — plus more industry moves that hit, and missed, the mark.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio

Resale has never been more mainstream. The global secondhand market is growing at twice the rate of firsthand retail, and is expected to reach $393 billion by 2030, according to Thredup’s 2026 resale report.

As the competition grows, resale platforms like Ebay, Poshmark, Thredup and Depop are upping their marketing game in order to tap into the momentum.

BoF's Haley Crawford explores how these platforms are leveraging everything from offline activations to live shopping experiences to stand out. Read more #linkinbio

📷 @depop, @ebay

Resale has never been more mainstream. The global secondhand market is growing at twice the rate of firsthand retail, and is expected to reach $393 billion by 2030, according to Thredup’s 2026 resale report.

As the competition grows, resale platforms like Ebay, Poshmark, Thredup and Depop are upping their marketing game in order to tap into the momentum.

BoF's Haley Crawford explores how these platforms are leveraging everything from offline activations to live shopping experiences to stand out. Read more #linkinbio

📷 @depop, @ebay

Resale has never been more mainstream. The global secondhand market is growing at twice the rate of firsthand retail, and is expected to reach $393 billion by 2030, according to Thredup’s 2026 resale report.

As the competition grows, resale platforms like Ebay, Poshmark, Thredup and Depop are upping their marketing game in order to tap into the momentum.

BoF's Haley Crawford explores how these platforms are leveraging everything from offline activations to live shopping experiences to stand out. Read more #linkinbio

📷 @depop, @ebay

Resale has never been more mainstream. The global secondhand market is growing at twice the rate of firsthand retail, and is expected to reach $393 billion by 2030, according to Thredup’s 2026 resale report.

As the competition grows, resale platforms like Ebay, Poshmark, Thredup and Depop are upping their marketing game in order to tap into the momentum.

BoF's Haley Crawford explores how these platforms are leveraging everything from offline activations to live shopping experiences to stand out. Read more #linkinbio

📷 @depop, @ebay

Resale has never been more mainstream. The global secondhand market is growing at twice the rate of firsthand retail, and is expected to reach $393 billion by 2030, according to Thredup’s 2026 resale report.

As the competition grows, resale platforms like Ebay, Poshmark, Thredup and Depop are upping their marketing game in order to tap into the momentum.

BoF's Haley Crawford explores how these platforms are leveraging everything from offline activations to live shopping experiences to stand out. Read more #linkinbio

📷 @depop, @ebay

Resale has never been more mainstream. The global secondhand market is growing at twice the rate of firsthand retail, and is expected to reach $393 billion by 2030, according to Thredup’s 2026 resale report.

As the competition grows, resale platforms like Ebay, Poshmark, Thredup and Depop are upping their marketing game in order to tap into the momentum.

BoF's Haley Crawford explores how these platforms are leveraging everything from offline activations to live shopping experiences to stand out. Read more #linkinbio

📷 @depop, @ebay

While sustainable practices are only increasing in importance with climate change, sustainability's shine as a selling point has fizzled out as shoppers are less moved by hearing about a brand’s carbon emissions or recycling efforts. What they are showing interest in, however, is how a product could affect their health.

Sustainable brands are rethinking how they communicate value. While continuing the work in the background, they're reframing their messaging around wellness, health and personal benefit, foregrounding attributes consumers can immediately understand, like breathability, softness or products free of chemicals.

BoF’s Shayeza Walid (@shayeza_) explores the new language brands are using to connect with consumers. Read more #linkinbio

📷 @reformation, @riseandfall, @iliabeauty

While sustainable practices are only increasing in importance with climate change, sustainability's shine as a selling point has fizzled out as shoppers are less moved by hearing about a brand’s carbon emissions or recycling efforts. What they are showing interest in, however, is how a product could affect their health.

Sustainable brands are rethinking how they communicate value. While continuing the work in the background, they're reframing their messaging around wellness, health and personal benefit, foregrounding attributes consumers can immediately understand, like breathability, softness or products free of chemicals.

BoF’s Shayeza Walid (@shayeza_) explores the new language brands are using to connect with consumers. Read more #linkinbio

📷 @reformation, @riseandfall, @iliabeauty

While sustainable practices are only increasing in importance with climate change, sustainability's shine as a selling point has fizzled out as shoppers are less moved by hearing about a brand’s carbon emissions or recycling efforts. What they are showing interest in, however, is how a product could affect their health.

Sustainable brands are rethinking how they communicate value. While continuing the work in the background, they're reframing their messaging around wellness, health and personal benefit, foregrounding attributes consumers can immediately understand, like breathability, softness or products free of chemicals.

BoF’s Shayeza Walid (@shayeza_) explores the new language brands are using to connect with consumers. Read more #linkinbio

📷 @reformation, @riseandfall, @iliabeauty

While sustainable practices are only increasing in importance with climate change, sustainability's shine as a selling point has fizzled out as shoppers are less moved by hearing about a brand’s carbon emissions or recycling efforts. What they are showing interest in, however, is how a product could affect their health.

Sustainable brands are rethinking how they communicate value. While continuing the work in the background, they're reframing their messaging around wellness, health and personal benefit, foregrounding attributes consumers can immediately understand, like breathability, softness or products free of chemicals.

BoF’s Shayeza Walid (@shayeza_) explores the new language brands are using to connect with consumers. Read more #linkinbio

📷 @reformation, @riseandfall, @iliabeauty

While sustainable practices are only increasing in importance with climate change, sustainability's shine as a selling point has fizzled out as shoppers are less moved by hearing about a brand’s carbon emissions or recycling efforts. What they are showing interest in, however, is how a product could affect their health.

Sustainable brands are rethinking how they communicate value. While continuing the work in the background, they're reframing their messaging around wellness, health and personal benefit, foregrounding attributes consumers can immediately understand, like breathability, softness or products free of chemicals.

BoF’s Shayeza Walid (@shayeza_) explores the new language brands are using to connect with consumers. Read more #linkinbio

📷 @reformation, @riseandfall, @iliabeauty

Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its environmental footprint. What once played out in theory is now unfolding in practice — as a broader rejection of what AI represents — particularly as more consumers view AI-generated content as a cost-cutting measure that erodes fashion’s human touch,

In this episode, The Debrief host Sheena Butler-Young (@sheena.butler.young) discusses with BoF correspondents Marc Bain (@marcbain_) and Haley Crawford (@haleycrawf) why the backlash is intensifying and how consumer sentiment against brands using AI-generated imagery is forcing a reckoning. They explore whether fashion can actually embrace these tools without losing the care and time that confers luxury status.

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Getty Images

Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its environmental footprint. What once played out in theory is now unfolding in practice — as a broader rejection of what AI represents — particularly as more consumers view AI-generated content as a cost-cutting measure that erodes fashion’s human touch,

In this episode, The Debrief host Sheena Butler-Young (@sheena.butler.young) discusses with BoF correspondents Marc Bain (@marcbain_) and Haley Crawford (@haleycrawf) why the backlash is intensifying and how consumer sentiment against brands using AI-generated imagery is forcing a reckoning. They explore whether fashion can actually embrace these tools without losing the care and time that confers luxury status.

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Getty Images

Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its environmental footprint. What once played out in theory is now unfolding in practice — as a broader rejection of what AI represents — particularly as more consumers view AI-generated content as a cost-cutting measure that erodes fashion’s human touch,

In this episode, The Debrief host Sheena Butler-Young (@sheena.butler.young) discusses with BoF correspondents Marc Bain (@marcbain_) and Haley Crawford (@haleycrawf) why the backlash is intensifying and how consumer sentiment against brands using AI-generated imagery is forcing a reckoning. They explore whether fashion can actually embrace these tools without losing the care and time that confers luxury status.

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Getty Images

Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its environmental footprint. What once played out in theory is now unfolding in practice — as a broader rejection of what AI represents — particularly as more consumers view AI-generated content as a cost-cutting measure that erodes fashion’s human touch,

In this episode, The Debrief host Sheena Butler-Young (@sheena.butler.young) discusses with BoF correspondents Marc Bain (@marcbain_) and Haley Crawford (@haleycrawf) why the backlash is intensifying and how consumer sentiment against brands using AI-generated imagery is forcing a reckoning. They explore whether fashion can actually embrace these tools without losing the care and time that confers luxury status.

🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 Getty Images

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

An interesting battle has brewed in New York City with Nike deciding to open up a temporary storefront on Broadway right across the street from Adidas on the border of SoHo.

On a recent trip to NYC, BoF's Mike Sykes (@mikedsykes) got a chance to visit both locations. He shares his thoughts and findings in the latest The Kicks You Wear newsletter. Read more and subscribe #linkinbio

📷 @nike, Shutterstock

Writer, academic and activist Sinéad Burke (@thesineadburke) has donated two pieces from her private wardrobe to the permanent collection of the Met Museum’s Costume Institute, including a custom-made Burberry trench coat, scissored and shot by Tim Walker (@timwalker) for the cover of BoF’s ‘The Age of Influence’ special print issue in 2018.

The trench appears in the department’s latest exhibition, ‘Costume Art,’ which was unveiled with last night’s Met Gala and is, in part, organised around a series of thematic body types, including ‘the disabled body.’ Burke’s own body was scanned to develop the mannequin on which the coat is displayed.

“This is an explicit and radical invitation for disabled people to see themselves in fashion, to see themselves in the Met, to see themselves at the Costume Institute,” said Burke, who consulted on the exhibition.

Watch how the first mannequin of Burke’s body was created on The BoF Show’s third episode “Everybody is Different. Why Does Fashion Always Look the Same?” #linkinbio

Writer, academic and activist Sinéad Burke (@thesineadburke) has donated two pieces from her private wardrobe to the permanent collection of the Met Museum’s Costume Institute, including a custom-made Burberry trench coat, scissored and shot by Tim Walker (@timwalker) for the cover of BoF’s ‘The Age of Influence’ special print issue in 2018.

The trench appears in the department’s latest exhibition, ‘Costume Art,’ which was unveiled with last night’s Met Gala and is, in part, organised around a series of thematic body types, including ‘the disabled body.’ Burke’s own body was scanned to develop the mannequin on which the coat is displayed.

“This is an explicit and radical invitation for disabled people to see themselves in fashion, to see themselves in the Met, to see themselves at the Costume Institute,” said Burke, who consulted on the exhibition.

Watch how the first mannequin of Burke’s body was created on The BoF Show’s third episode “Everybody is Different. Why Does Fashion Always Look the Same?” #linkinbio

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

Anna Wintour’s nearly 30 years leading the Met Gala — the annual fundraiser for the Metropolitan Museum of Art’s Costume Institute — has been an effort to prove fashion’s legitimacy as an art form.

This year, the Costume Institute declared that milestone accomplished, opening its new permanent home inside the museum, the Condé M. Nast Galleries, a 10,000 square-foot space located just off the Great Hall. Beyond the new galleries, this year’s Met Gala raised a record $42 million.

Just a few weeks ago, though, the Met Gala’s success didn’t seem certain.

BoF’s Joan Kennedy (@joooankennedyyy) explores how the event overcame the backlash against sponsors Jeff and Lauren Sánchez Bezos to pull off a record-breaking night. Read more #linkinbio

📷 Getty Images, @joooankennedyyy

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn’t a retreat into a quiet retirement. Instead, Van Noten has embarked on a profound transition — moving from the relentless, dictated rhythm of fashion to a new life as a custodian of culture in Venice.

Van Noten has established a new foundation (@fondazionedriesvannoten) at the Palazzo Pisani Moretta, a space dedicated to the beauty of craftsmanship and the belief that in a world marked by global uncertainty, the act of making something beautiful is the ultimate form of protest.

In this special episode of The BoF Podcast, our editor-at-large Tim Blanks (@timblanks) speaks to Dries Van Noten about this remarkable transition to becoming a custodian of beauty.

🎙️ Listen now #linkinbio #TheBoFPodcast
📷 Fe Pinheiro

As the initial results of the creative change sweeping the fashion industry have begun to trickle in, Matthieu Blazy’s Chanel revamp cemented its position at the front of the pack this week, topping the revamped Lyst Index, a measure of brand heat.

Since its October reveal, the style reboot at the French fashion giant has stood out amid the sector-wide reset, dominating discussions online and sparking shopping frenzies in boutiques.

BoF's Mimosa Spencer explores whether the popularity of Blazy’s revamp raises questions about brand heat — and the risk of a rapid cool-down if “Blazymania” goes unmanaged. Read more #linkinbio

📷 @chanelofficial

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

Last night, guests descended on House of Koko in London for an intimate community dinner co-hosted by BoF and luxury fragrance house @AmouageOfficial. Convening a curated group of leading voices across fashion, art and culture, the evening fostered a nuanced exploration of luxury’s evolving language — and the increasing role of sensorial experiences in shaping memory, identity and desire.

Set within the private members’ spaces, the dinner gathered founders, creative directors and cultural leaders — from @harris_reed and @adotthegreatt to @tishweinstock, @robertwun and @biancasaunders — for dynamic, cross-sector dialogue and open creative exchange.

Against a backdrop of shifting consumer expectations and a renewed focus on emotional storytelling, conversations examined how to cultivate deeper resonance beyond products, and what it means to create enduring value.

This week in fashion: Adidas’ London Marathon win; Blazymania cruises into Biarritz — plus more industry moves that hit, and missed, the mark.

• @Adidas scored a big PR win at the London Marathon when two runners in its new Pro Evo 3 supershoe made history by completing the race in under two hours, finishing first and second while the top runner in Nike came in third, one day before the shoe’s North American release.

• Matthieu Blazy's first cruise show for @ChanelOfficial fuelled growing 'Blazymania' as the French couture giant cemented the success of its creative revamp.

• @Vinted hit an €8 billion valuation in a secondary share sale, up 60 percent from the €5 billion valuation it achieved in a similar 2024 transaction, as resale continues to grow.

• @Prada Group reported modest growth, missing analyst estimates as momentum at once-explosive @MiuMiu fell back down to earth.

• @SwanBeauty_US’ skin-analysing mirror was all over social media, thanks to its shrewd sponsorship of influencer Brigette Pheloung's (@acquired.style) lavish bachelorette party.

• India’s Reliance Retail is aiming to scale Priyanka Chopra Jonas' (@PriyankaChopra) hair-care brand @AnomalyHaircare after acquiring it for an undisclosed sum.

• “The Devil Wears Prada 2” accurately chronicles the decline of traditional fashion media — but lacks the punch of the original.

This Week in Fashion is BoF’s weekly news briefing, available exclusively to BoF Professional members. Become a BoF Professional member to access the full analysis #linkinbio