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Matcha Dive just dropped something new.

Ritual meets balance.

Matcha meets its grounding partner, Hojicha,a roasted green tea with a warm, nutty flavour, low caffeine, and a smoother, more calming energy.

From early concept through packaging design and art direction, we helped shape it from idea into something real.
Now available on the Matcha Dive website.

Creative Agency + Production @cartel________
Client @matchadive
Photographer @anthonyorrico_
Set Stylist @daniirey
Photo Assist @nessdevos

Matcha Dive just dropped something new.

Ritual meets balance.

Matcha meets its grounding partner, Hojicha,a roasted green tea with a warm, nutty flavour, low caffeine, and a smoother, more calming energy.

From early concept through packaging design and art direction, we helped shape it from idea into something real.
Now available on the Matcha Dive website.

Creative Agency + Production @cartel________
Client @matchadive
Photographer @anthonyorrico_
Set Stylist @daniirey
Photo Assist @nessdevos

Matcha Dive just dropped something new.

Ritual meets balance.

Matcha meets its grounding partner, Hojicha,a roasted green tea with a warm, nutty flavour, low caffeine, and a smoother, more calming energy.

From early concept through packaging design and art direction, we helped shape it from idea into something real.
Now available on the Matcha Dive website.

Creative Agency + Production @cartel________
Client @matchadive
Photographer @anthonyorrico_
Set Stylist @daniirey
Photo Assist @nessdevos

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

Working with @guruenergydrink is always the cherry on top.

Creative Production by @cartel________

Brand:
Creative Director: @deesabado
Chief Marketing Officer: @shinglysylee
Art Director: @_florence.ouellet

Production:
Photographer: @michael.kazik
Producer: @a__m__b__s__
Production Coordinator: @louisehenning_
Stylist / Production Designer: @jssandrsn
Art Assist: @liamgotmail
1st AC: @happylongstime
Lighting Assist: @kyledavidphillips
Lighting Assist: @jonahkane
Digi / Lighting Assist: @jhotzfoto

@theicemantoronto 35+ years of keeping Toronto ice cold.

Social art direction + graphic universe by @cartel________

Rebrand + site by @papipong

Photography by @daniel_neuhaus_

@theicemantoronto 35+ years of keeping Toronto ice cold.

Social art direction + graphic universe by @cartel________

Rebrand + site by @papipong

Photography by @daniel_neuhaus_

@theicemantoronto 35+ years of keeping Toronto ice cold.

Social art direction + graphic universe by @cartel________

Rebrand + site by @papipong

Photography by @daniel_neuhaus_

@theicemantoronto 35+ years of keeping Toronto ice cold.

Social art direction + graphic universe by @cartel________

Rebrand + site by @papipong

Photography by @daniel_neuhaus_

@theicemantoronto 35+ years of keeping Toronto ice cold.

Social art direction + graphic universe by @cartel________

Rebrand + site by @papipong

Photography by @daniel_neuhaus_

@theicemantoronto 35+ years of keeping Toronto ice cold.

Social art direction + graphic universe by @cartel________

Rebrand + site by @papipong

Photography by @daniel_neuhaus_

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

Still buzzing from last Wednesday. Thank you to everyone who came to celebrate on our 10 year anniversary.

Special thanks to:
@nicedaypilates
@drinkwillibald
@paradisegrapevine
@dannyspizzatavern
@vodkabysaintwoods
@cartel________

1 special italian sandwich. one weekend only.

@artefoods and @primrosebagels team up to bring you the arte* Corso combo.

april 10–12, 317a oakwood ave

crisp, stacked and absolutely not made for sharing.

get here early… or think about it all weekend while someone else eats yours

Strategy, partnerships, creative direction, production and influencer strategy by Cartel.

Video Production: @jackperos
Photos by @jackperos
AC: @nathanlau_

Our friends at Matcha Dive × Sonndr teamed up to craft the perfect matcha ritual kit and we had the pleasure of shaping it from the ground up.

From early creative concepting and packaging design to worldbuilding and asset development we helped bring the collaboration to life.

Check out the kit now in person at @thesonndr 🍵

Creative Agency + Production by @cartel________
Client @matchadive
Photographer @anthonyorrico_
Set Stylist @daniirey
Photo Assist @nessdevos

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

For @organictraditions Fibre Flow launch, we built a culture-driven 360° strategy that redefined fibre for today’s wellness consumer, credible, convenient, and designed to fit modern rituals.

Launch strategy, creative direction, product positioning, and messaging by Cartel.

Photography: @house.of.rue

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

@harryroseninc First Canadian location reopening. A new era of work begins.

Launch strategy and event direction by @cartel________

Photos by @vanessa_cassar
Amplification & guest list by @smalltits.bigheart

For @cultnation, we built a digital universe that showcases distinct artist worlds, letting their narratives emerge through design and imagery.

Web design and development by Cartel.
@lab.a.me
@maysawad

For @cultnation, we built a digital universe that showcases distinct artist worlds, letting their narratives emerge through design and imagery.

Web design and development by Cartel.
@lab.a.me
@maysawad

For @cultnation, we built a digital universe that showcases distinct artist worlds, letting their narratives emerge through design and imagery.

Web design and development by Cartel.
@lab.a.me
@maysawad

For @cultnation, we built a digital universe that showcases distinct artist worlds, letting their narratives emerge through design and imagery.

Web design and development by Cartel.
@lab.a.me
@maysawad

For @cultnation, we built a digital universe that showcases distinct artist worlds, letting their narratives emerge through design and imagery.

Web design and development by Cartel.
@lab.a.me
@maysawad

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Harry Rosen by Paul Sam Johnston

Production: @producedbydenim
Director: @paulsamjohnston
Executive Producer: @christianandtyler
Producer: @a_m_b_s_
Production Manager: @con.j.brown
1st AD: Chris Simon
DOP: @diguial

Production Designers: @silvertooth.design
Key HMUA: @sierrajelliott
Photographer (Stills): @patryderr
Casting: @groundglasscasting

Creative strategy, direction and development by
@cartel
MD: @hillgonz
Associate Creative Director: @itsmichaelpetruzzelli
Brand: @harryroseninc

Audio-Post: @cultstudiooooo
Sound Engineer: Gino Visconti
Producer: Vanessa Gauthier
Post Production: @arketypeworld
Editor: @hufftun
Colorist: @simon_boisx
Online: Nicolas Laprise Pellicelli
Post Assistant: Jeremy Lewis
Coordinator: Rachel Lampron
Executive Producer: Chantelle Blagrove

Behind every salad kit is a story: of local sourcing, real ingredients, and people who care. Working with @artefoods to produce Close to Home was a chance for us to lean into authenticity.

Because food isn’t just fuel – it’s connection, trust and a little bit of joy in each bite.

Creative direction, production and campaign development by Cartel.

Managing Director: @hillgonz
Creative Director / Director: @itsmichaelpetruzzelli
Community Director: @jessicatumen
Marketing Manager: @bhagcheema
Producer: @chi____ara
DP / Editor: @jackperos
Art Direction & Design: @lab.a.me
Photography: @firoozonfilm
Sound Design: @josh.owa_
Colour: @tslv.co
PA: @kelz.nguyen

Behind every salad kit is a story: of local sourcing, real ingredients, and people who care. Working with @artefoods to produce Close to Home was a chance for us to lean into authenticity.

Because food isn’t just fuel – it’s connection, trust and a little bit of joy in each bite.

Creative direction, production and campaign development by Cartel.

Managing Director: @hillgonz
Creative Director / Director: @itsmichaelpetruzzelli
Community Director: @jessicatumen
Marketing Manager: @bhagcheema
Producer: @chi____ara
DP / Editor: @jackperos
Art Direction & Design: @lab.a.me
Photography: @firoozonfilm
Sound Design: @josh.owa_
Colour: @tslv.co
PA: @kelz.nguyen

Behind every salad kit is a story: of local sourcing, real ingredients, and people who care. Working with @artefoods to produce Close to Home was a chance for us to lean into authenticity.

Because food isn’t just fuel – it’s connection, trust and a little bit of joy in each bite.

Creative direction, production and campaign development by Cartel.

Managing Director: @hillgonz
Creative Director / Director: @itsmichaelpetruzzelli
Community Director: @jessicatumen
Marketing Manager: @bhagcheema
Producer: @chi____ara
DP / Editor: @jackperos
Art Direction & Design: @lab.a.me
Photography: @firoozonfilm
Sound Design: @josh.owa_
Colour: @tslv.co
PA: @kelz.nguyen

Behind every salad kit is a story: of local sourcing, real ingredients, and people who care. Working with @artefoods to produce Close to Home was a chance for us to lean into authenticity.

Because food isn’t just fuel – it’s connection, trust and a little bit of joy in each bite.

Creative direction, production and campaign development by Cartel.

Managing Director: @hillgonz
Creative Director / Director: @itsmichaelpetruzzelli
Community Director: @jessicatumen
Marketing Manager: @bhagcheema
Producer: @chi____ara
DP / Editor: @jackperos
Art Direction & Design: @lab.a.me
Photography: @firoozonfilm
Sound Design: @josh.owa_
Colour: @tslv.co
PA: @kelz.nguyen

Behind every salad kit is a story: of local sourcing, real ingredients, and people who care. Working with @artefoods to produce Close to Home was a chance for us to lean into authenticity.

Because food isn’t just fuel – it’s connection, trust and a little bit of joy in each bite.

Creative direction, production and campaign development by Cartel.

Managing Director: @hillgonz
Creative Director / Director: @itsmichaelpetruzzelli
Community Director: @jessicatumen
Marketing Manager: @bhagcheema
Producer: @chi____ara
DP / Editor: @jackperos
Art Direction & Design: @lab.a.me
Photography: @firoozonfilm
Sound Design: @josh.owa_
Colour: @tslv.co
PA: @kelz.nguyen

Behind every salad kit is a story: of local sourcing, real ingredients, and people who care. Working with @artefoods to produce Close to Home was a chance for us to lean into authenticity.

Because food isn’t just fuel – it’s connection, trust and a little bit of joy in each bite.

Creative direction, production and campaign development by Cartel.

Managing Director: @hillgonz
Creative Director / Director: @itsmichaelpetruzzelli
Community Director: @jessicatumen
Marketing Manager: @bhagcheema
Producer: @chi____ara
DP / Editor: @jackperos
Art Direction & Design: @lab.a.me
Photography: @firoozonfilm
Sound Design: @josh.owa_
Colour: @tslv.co
PA: @kelz.nguyen

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55

@cartel________ x @bondiproduce present: The Good Stuff. Two pantry staples, reimagined - limited edition, one-time-only drop.

Olio – smooth, grassy, peppery.
Miel – sweet, smoky, with a slow-building heat.

Crafted to elevate everything from salads to cocktails.

Labels designed in collaboration, drawing from European typography, bold graphic forms, and the natural ingredients inside each bottle. Colours are pulled directly from what’s inside. The monogram? A custom blend of Bondi’s B and Cartel’s C, made exclusively for this release.

Made to live on your table. Limited quantities — DM to order.

Miel $28 | Olio $32 | Duo $55