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Just 3 weeks until the World Cup kicks off! Who’s ready? 🙌⚽️

At #CampaignConvene, Jeff Gagne, SVP of Sports Marketing at @havas_play North America, reflected on how much the World Cup landscape has transformed since the U.S. last hosted the tournament in 1994 — from the evolution of media to the new “entryways” for brands and fans alike.

Here’s a sneak peek at this week’s episode of Campaign Chemistry with Laurie Lam, Chief Brand Officer at @elfcosmetics! 💄

She joined Campaign’s Leslie Blount for a deep dive into how E.l.f. is on track to become a $2B powerhouse by listening to its community like no one else. From the viral “Cosmetic Criminals” documentary to the “Melisa” Super Bowl hit with Melissa McCarthy, Lam shares more about the brand’s “bold disruptor, kind heart” DNA.

Stay tuned for the episode this week… 👀

A look into some of the many upfronts this week 👀

Visit www.campaignlive.com for our in-depth coverage on the presentations!

🚨 Today is the final day to enter the 2026 Campaign 40 Over 40 awards!

Campaign's 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in the ad industry, blazing trails for the next generation.

Know someone who fits the bill? Nominate them before 11:59 PM ET tonight. ⏰

Learn more & nominate at www.campaignlive.com!

🎧 Campaign Chemistry: Marie Stafford and Emma Chiu, @vml_global Intelligence

In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, Campaign's Emma Thumann sat down with Marie Stafford and Emma Chiu, global directors at VML Intelligence, to explore the findings of their annual Future 100 report.

Link in bio to listen to the full episode!

With the FIFA World Cup kicking off on June 11, @lays is encouraging U.S. sports fans to do something uncouth — jump on the soccer “bandwagon.”

“People love to pretend you have to pass some kind of test to enjoy the FIFA World Cup,” said Ferrell in a statement. “Lay’s is basically saying: Forget that. Just jump on the Bandwagon, grab some chips and have fun. No expertise required, just enthusiasm and snacks.”

Visit www.campaignlive.com for the full story 🔗

With the FIFA World Cup kicking off on June 11, @lays is encouraging U.S. sports fans to do something uncouth — jump on the soccer “bandwagon.”

“People love to pretend you have to pass some kind of test to enjoy the FIFA World Cup,” said Ferrell in a statement. “Lay’s is basically saying: Forget that. Just jump on the Bandwagon, grab some chips and have fun. No expertise required, just enthusiasm and snacks.”

Visit www.campaignlive.com for the full story 🔗

From AI-powered to AI-centered: Moving beyond one-off use cases

At a recent roundtable, Cecilia Garzella, data editor at Campaign US, sat down with brand, agency and media leaders to explore the pivot from using AI-powered tools for one-off tasks to building an AI-centered organization.

Click the link in our bio to read the full feature with @razorfish! #partnercontent

@disney's star-studded upfronts brought the magic, and crucially ... Super Bowl LXI 🏈

Disney+ played a starring role in the media and entertainment giant’s presentation on Tuesday, but sports — particularly Super Bowl LXI — and fandom were the real MVPs of the show.

Read more at www.campaignlive.com 🔗

@disney's star-studded upfronts brought the magic, and crucially ... Super Bowl LXI 🏈

Disney+ played a starring role in the media and entertainment giant’s presentation on Tuesday, but sports — particularly Super Bowl LXI — and fandom were the real MVPs of the show.

Read more at www.campaignlive.com 🔗

@disney's star-studded upfronts brought the magic, and crucially ... Super Bowl LXI 🏈

Disney+ played a starring role in the media and entertainment giant’s presentation on Tuesday, but sports — particularly Super Bowl LXI — and fandom were the real MVPs of the show.

Read more at www.campaignlive.com 🔗

@disney's star-studded upfronts brought the magic, and crucially ... Super Bowl LXI 🏈

Disney+ played a starring role in the media and entertainment giant’s presentation on Tuesday, but sports — particularly Super Bowl LXI — and fandom were the real MVPs of the show.

Read more at www.campaignlive.com 🔗

There’s no place like Cannes Lions, but it’s easy to get lost in the noise. 🌴✨

Welcome to Campaign House — your three-floor sanctuary at the Hilton Canopy Hotel. We’re bringing together 11 global regions to amplify the voices that matter.

Make your mark this year:
🎤 Stage Presence: Host a lively panel or join our editorial daily video series.
🎙️ Cannes of Worms: Be the exclusive partner for our snowballing podcast series.
📸 Instant Impact: Get slick "Video Shorts" produced by our expert crew and promoted across our global network.
🥂 The View: Host a dramatic, memorable evening on our panoramic rooftop.

From C-suite roundtables to the coolest cooldown spot on the Croisette, we’ve got you covered.

🔗 Interested in partnership? Click the link in our bio!

@televisaunivision made the case that Hispanic audiences belong at the center of media plans.

“The dialogue has really shifted,” said John Kozack, TelevisaUnivision’s president of U.S. advertising sales and marketing, in an interview before the event. “It’s no longer about if you invest, but it’s more about how.”

Swipe for a look into today's upfront presentation with special guests including John Harbaugh, @anitta and @marcanthony ➡️

Read more at www.campaignlive.com 🔗

@televisaunivision made the case that Hispanic audiences belong at the center of media plans.

“The dialogue has really shifted,” said John Kozack, TelevisaUnivision’s president of U.S. advertising sales and marketing, in an interview before the event. “It’s no longer about if you invest, but it’s more about how.”

Swipe for a look into today's upfront presentation with special guests including John Harbaugh, @anitta and @marcanthony ➡️

Read more at www.campaignlive.com 🔗

@televisaunivision made the case that Hispanic audiences belong at the center of media plans.

“The dialogue has really shifted,” said John Kozack, TelevisaUnivision’s president of U.S. advertising sales and marketing, in an interview before the event. “It’s no longer about if you invest, but it’s more about how.”

Swipe for a look into today's upfront presentation with special guests including John Harbaugh, @anitta and @marcanthony ➡️

Read more at www.campaignlive.com 🔗

The wait is over! 🚀

After a landmark 2025 event, AI Deciphered is back for Year 3.

On November 12, we’re taking over Convene in NYC for a day of pure inspiration and actionable education.

Whether you’re in Adland, PR, or Medical Marketing, we’ve built custom content tracks just for you.
✅ 350+ attendees last year
✅ Specialized industry tracks
✅ 1 goal: Moving from AI ""curiosity"" to AI ""mastery.""

Will we see you in the room? Tap the link in our bio to grab your tickets before they’re gone! 🎫✨

#AIDeciphered #AIImplementation #MarComms #Innovation

The @pepsico Foods-owned snack brand, @tostitos, hosted ‘Casa de Tostitos' to introduce its new look and refrigerated food offerings and reintroduce its ingredients-centered positioning.

“Every element of the experience ladders back to the brand — whether it’s the focus on quality ingredients, the expression of craft or creating spaces that foster real connection. Ultimately, this is how we think about modern brand building. It’s not enough to tell consumers what you stand for, you have to show them. Experiences like Casa de Tostitos allow us to do that in a way that’s tangible, memorable and deeply aligned with where the brand is headed,” said Jess Spaulding, PepsiCo Foods VP of marketing.

Read more at www.campaignlive.com 🔗

The @pepsico Foods-owned snack brand, @tostitos, hosted ‘Casa de Tostitos' to introduce its new look and refrigerated food offerings and reintroduce its ingredients-centered positioning.

“Every element of the experience ladders back to the brand — whether it’s the focus on quality ingredients, the expression of craft or creating spaces that foster real connection. Ultimately, this is how we think about modern brand building. It’s not enough to tell consumers what you stand for, you have to show them. Experiences like Casa de Tostitos allow us to do that in a way that’s tangible, memorable and deeply aligned with where the brand is headed,” said Jess Spaulding, PepsiCo Foods VP of marketing.

Read more at www.campaignlive.com 🔗

The @pepsico Foods-owned snack brand, @tostitos, hosted ‘Casa de Tostitos' to introduce its new look and refrigerated food offerings and reintroduce its ingredients-centered positioning.

“Every element of the experience ladders back to the brand — whether it’s the focus on quality ingredients, the expression of craft or creating spaces that foster real connection. Ultimately, this is how we think about modern brand building. It’s not enough to tell consumers what you stand for, you have to show them. Experiences like Casa de Tostitos allow us to do that in a way that’s tangible, memorable and deeply aligned with where the brand is headed,” said Jess Spaulding, PepsiCo Foods VP of marketing.

Read more at www.campaignlive.com 🔗

The @pepsico Foods-owned snack brand, @tostitos, hosted ‘Casa de Tostitos' to introduce its new look and refrigerated food offerings and reintroduce its ingredients-centered positioning.

“Every element of the experience ladders back to the brand — whether it’s the focus on quality ingredients, the expression of craft or creating spaces that foster real connection. Ultimately, this is how we think about modern brand building. It’s not enough to tell consumers what you stand for, you have to show them. Experiences like Casa de Tostitos allow us to do that in a way that’s tangible, memorable and deeply aligned with where the brand is headed,” said Jess Spaulding, PepsiCo Foods VP of marketing.

Read more at www.campaignlive.com 🔗