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Three Generations, in D.

The matriarch of the Diesel denim dynasty poses with the lord of the manor and two young scions in a portrait emblematic of denim’s multigenerational transcendence.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover The Royal D 2026 Denim campaign and shop at the link in bio.

#ForSuccessfulLiving

The Ladies of the House, Posed on Chairs.

Perched on a crimson and gold fauteuil with perfect posture, the ladies of the manor are the picture of contemporary poise. One presents in what appears to be a faded denim henley and low-waisted A-line denim skirt, but is, in fact, a dress. Her D-Line denim hobo is held just so. The other wears a neat ensemble of Biker Belt denim with a bejeweled 1DR bag.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover Diesel’s 2026 Denim collection and The Royal D campaign at the link in bio.

#ForSuccessfulLiving

The Ladies of the House, Posed on Chairs.

Perched on a crimson and gold fauteuil with perfect posture, the ladies of the manor are the picture of contemporary poise. One presents in what appears to be a faded denim henley and low-waisted A-line denim skirt, but is, in fact, a dress. Her D-Line denim hobo is held just so. The other wears a neat ensemble of Biker Belt denim with a bejeweled 1DR bag.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover Diesel’s 2026 Denim collection and The Royal D campaign at the link in bio.

#ForSuccessfulLiving

The Ladies of the House, Posed on Chairs.

Perched on a crimson and gold fauteuil with perfect posture, the ladies of the manor are the picture of contemporary poise. One presents in what appears to be a faded denim henley and low-waisted A-line denim skirt, but is, in fact, a dress. Her D-Line denim hobo is held just so. The other wears a neat ensemble of Biker Belt denim with a bejeweled 1DR bag.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover Diesel’s 2026 Denim collection and The Royal D campaign at the link in bio.

#ForSuccessfulLiving

The Couple, Long Weekend in the Country.

The weekend is ahead of them. The grand salon is behind them. Their denim pedigree is on full display in looks from Made in Italy, a new capsule that fuses Diesel’s heritage denim with innovation. Selvedge and vintage denim washes lend a sense of timelessness to the portraits while transmitting an affection for Italian denim craftsmanship.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover The Royal D, the new 2026 Denim campaign at the link in bio.

#ForSuccessfulLiving

The Heiress, Indifferent.

A young member of Royal D family is captured in a moment of youthful ennui wearing a cropped #DieselFW26 denim jacket and the new D-One bag, its slouchy leather silhouette a compliment to her attitude.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover more from The Royal D campaign and the 2026 denim collection at the link in bio.

#ForSuccessfulLiving

The Young Duke and Duchess, with Hounds.

Two members of the next generation of the Diesel denim dynasty sit for a portrait. He wears Made in Italy denim. She wears a cropped denim jacket from the #DieselFW26 collection, and a new D-Line denim hobo bag. Photographer @JohnnyDufort took care to include the family’s beloved dogs, a pug and a bull terrier.

Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @Bellhouseltd

Discover more from The Royal D denim campaign at the link in bio.

#ForSuccessfulLiving

Portrait of the Family in Blue.

On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family — multi-generational, bonded by denim and diverse across age, gender and ethnicity.

Photographer / Director: @JohnnyDufort
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover all the images and new styles at the link in bio.

#ForSuccessfulLiving

Introducing The Royal D.

The Diesel 2026 denim campaign immortalizes the power, authority and enduring relevance of Diesel’s denim dynasty through a twist on traditional royal portraiture. 

The latest chapter in the ongoing visual collaboration between Creative Director @GlennMartens and Art Director Christopher Simmonds was photographed by @JohnnyDufort.

Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover the campaign and new denim and accessories at the link in bio.

#ForSuccessfulLiving

Introducing The Royal D.

The Diesel 2026 denim campaign immortalizes the power, authority and enduring relevance of Diesel’s denim dynasty through a twist on traditional royal portraiture. 

The latest chapter in the ongoing visual collaboration between Creative Director @GlennMartens and Art Director Christopher Simmonds was photographed by @JohnnyDufort.

Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD

Discover the campaign and new denim and accessories at the link in bio.

#ForSuccessfulLiving

Little treat.

New 1DR Dome bags pack bold design in small packages. Exotic treatments include croc-embossed hot pink leather and 3-D snake effect leather finished with the Oval D logo.

Tap to shop and discover more at the link in bio.

#ForSuccessfulLiving

Little treat.

New 1DR Dome bags pack bold design in small packages. Exotic treatments include croc-embossed hot pink leather and 3-D snake effect leather finished with the Oval D logo.

Tap to shop and discover more at the link in bio.

#ForSuccessfulLiving

Little treat.

New 1DR Dome bags pack bold design in small packages. Exotic treatments include croc-embossed hot pink leather and 3-D snake effect leather finished with the Oval D logo.

Tap to shop and discover more at the link in bio.

#ForSuccessfulLiving

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Diesel reopens in Osaka. 
 
Diesel celebrated the reopening of its Osaka store, newly relocated to the Quartz Shinsaibashi complex within one of the city’s most dynamic shopping districts.
 
#ForSuccessfulLiving.

Fit for life.
 
Go wide with the 1978 D-Akemi. Play it straight with the 1980 D-Eeper. Diesel has timeless denim fits for every mood, every body.
 
Tap to shop and see more at the link in bio.
 
#ForSuccessfulLiving

Fit for life.
 
Go wide with the 1978 D-Akemi. Play it straight with the 1980 D-Eeper. Diesel has timeless denim fits for every mood, every body.
 
Tap to shop and see more at the link in bio.
 
#ForSuccessfulLiving

Fit for life.
 
Go wide with the 1978 D-Akemi. Play it straight with the 1980 D-Eeper. Diesel has timeless denim fits for every mood, every body.
 
Tap to shop and see more at the link in bio.
 
#ForSuccessfulLiving

Fit for life.
 
Go wide with the 1978 D-Akemi. Play it straight with the 1980 D-Eeper. Diesel has timeless denim fits for every mood, every body.
 
Tap to shop and see more at the link in bio.
 
#ForSuccessfulLiving

Emotional support bag.
 
The Grab-D bag, with its scrunched half-moon shape and claw clip, is designed to hold everything you need, some things you don’t, and fit comfortably under your arm.
 
Tap to shop and discover more at the link in bio.
 
#ForSuccessfulLiving

Diesel Osaka.
 
Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement. 
 
#ForSuccessfulLiving

Diesel Osaka.
 
Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement. 
 
#ForSuccessfulLiving

Diesel Osaka.
 
Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement. 
 
#ForSuccessfulLiving

Diesel Osaka.
 
Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement. 
 
#ForSuccessfulLiving

Diesel Osaka.
 
Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement. 
 
#ForSuccessfulLiving

Diesel Osaka.
 
Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement. 
 
#ForSuccessfulLiving