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We teamed up with Creative Agency Quality Meats and Director Ulf Johansson to help support the comedy storytelling for Canva’s new brand platform, “The Thing That Makes Anything A Thing.” The work features a fruitful encounter with a squirrel and the rise of “The Squirrelites.”

Credits

Client: Canva

Agency: Quality Meats Creative

Production Company: Smith&Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
DP: Andrejz Sekula
Production Designer: Steve Smithwick

VFX: Framestore
Creative Director: Kamen Markov
VFX Supervisors: Andrew Salter & Ben Gallagher
Flame Artists: George Roper, Aadel Matoorianpour, Vinny David, Paul O’Brien
Roto and Paint Supervisor: Melvin Mathew Pillai
Executive Producer: Alexia Paterson
Production Assistant: Hannah Marsden
Head of Editorial: Humberto Reynaga

Design: Framestore
Head of Design: David Lochhead
Senior Design Producer: Mariano Carrara
Designers: Julien Van Wallendael, Daniella Tomlinson

Chicago Versioning Team:
Head of Production: Cat Pavitt
Executive Producer: Jamie Hoskins
Producer: Erik Sateren
Flame Artist: Matt Dobrez

Colour: Royal Muster

Edit: Work Editorial

Music, Sound Design & Mix: Barking Owl

#Canva #VFX #design #creativeadvertising

Happy Birthday Monkey D. Luffy, Captain of the Straw Hat Crew! 🏴‍☠️

It’s been quite the adventure for our artists who have played a part in bringing the beloved world of ONE PIECE to life for Netflix’s live-action adaptation, including stretching VFX limits to create Luffy’s signature abilities across Seasons 1 & 2.

At our link in bio, watch the full Season 1 breakdown, and stay tuned for our Season 2 breakdown.

#ONEPIECE #VFXBreakdown #StrawHats

Welcome to The Boroughs, an idyllic retirement community in the sun-drenched expanse of the New Mexico desert, brought to life by our Montreal and Mumbai teams led by VFX Supervisor Romain Rico and VFX Producer Wassila Lmouaci.

Visit The Boroughs when it premieres May 21 on Netflix.

#TheBoroughs #Netflix #VFX

Congratulations to everyone involved in the development and creation of Universal Epic Universe, and to the teams behind two projects from the park honored at this year’s Thea Awards, presented this past Saturday:

🏆 Monsters Unchained: The Frankenstein Experiment – Award for Outstanding Achievement (Attraction)

🏆 Harry Potter and the Battle at the Ministry – Award for Outstanding Achievement (Ride Experiences)

🏆 Universal Epic Universe – Award for Outstanding Achievement (Theme Park)

A fantastic moment, both at the awards ceremony and throughout TEA Inspire Week, to celebrate the creativity, innovation, and collaboration behind these experiences. Great to have our team there in person, with Heather Kinal (Senior VP, Immersive), Maximilian McNair MacEwan (Head of Strategic Partnerships), and David Michaels (Business Development Executive) in attendance.

#TheaAwards #TEAInspireWeek #UniversalStudios #HarryPotter #MonstersUnchained

Congratulations to everyone involved in the development and creation of Universal Epic Universe, and to the teams behind two projects from the park honored at this year’s Thea Awards, presented this past Saturday:

🏆 Monsters Unchained: The Frankenstein Experiment – Award for Outstanding Achievement (Attraction)

🏆 Harry Potter and the Battle at the Ministry – Award for Outstanding Achievement (Ride Experiences)

🏆 Universal Epic Universe – Award for Outstanding Achievement (Theme Park)

A fantastic moment, both at the awards ceremony and throughout TEA Inspire Week, to celebrate the creativity, innovation, and collaboration behind these experiences. Great to have our team there in person, with Heather Kinal (Senior VP, Immersive), Maximilian McNair MacEwan (Head of Strategic Partnerships), and David Michaels (Business Development Executive) in attendance.

#TheaAwards #TEAInspireWeek #UniversalStudios #HarryPotter #MonstersUnchained

To navigate aircraft delivery delays across the world, Emirates has embarked on a massive project to refurbish over 200 of their existing planes.

Directed by William Bartlett and Simon Willows at Framestore Pictures. This project highlights the incredible craftsmanship at the Emirates engineering facility, capturing the seamless transition from the legacy interiors to the stunning new upgrades.

On the technical front, we pushed the boundaries of visual fidelity by utilising Gaussian Splatting to reconstruct these spaces with precision and scale.

Credits

Client: Emirates
SVP Global Brand and Marketing: Richard Billington
Global Brand & Content Manager: Yasmine Saade
Corporate Communications, Marketing and Brand Visual Communications: Samuel Bhite

Production Company: Framestore Pictures
Directors: William Bartlett, Simon Willows
Director of Photography: Ben Magahy
Executive Producer: Anna Kennedy
Producer: George Saunders

VFX: Framestore
Creative Director/VFX Supervisor: William Bartlett
CG Supervisor: Caspian Graca Da Silva
Compositing Supervisor: Mirko Morciano
Asset Supervisor: Adam Smith
Roto Supervisor: Melvin Pillai
Animation Lead: Daniel Bielawski
CG Assets: Andrew Maccabe, Jake Roberts, Khaled Sabry, Lenny Laubu, Leo Schreiber
CG Rigging: Brad Noble, Leo Schreiber
CG Layout: Gary Seto, Zoe Woods
CG Animation: Ludmila Alkhazova, Nathan Thompson
CG Lighting: Adrian Williams, Kubra Telli, Matias Lullini, Lenny Laubu, Pedrom Dadgostar
AI VFX Artist: Maxwell Lane
Compositors: Chris Tang, Erkin Ozturk, Joan Marquest Carbonell, Jon Uriarte Sastre, Kamen Markov, Levent Kavcioglu, Marcellino D’Avino, Maxime Pillonel, Namjin Heo, Nick Tanner, Simon Stoney, Vince Meola
Senior Producer: Michael Brown
Line Producer: Ellie Tinker

Colour: Company 3
Colourist: Matthieu Toullet

Edit Company: Tenthree
Editor: Eve Ashwell

#Emirates #CreativeAdvertising #VFX #Production #Director

“Extraordinary visual effects.” — The Wall Street Journal

It’s always a thrill to see our teams' hard work recognised, and the critics agree: Apex is a masterclass in seamlessly blending high-stakes action with VFX.

Led by VFX Supervisor Gavin McKenzie, our London and Mumbai teams partnered once again with director Baltasar Kormákur to help bring this high-stakes survival thriller to life.

Catch Charlize Theron and Taron Egerton in Apex — streaming now, only on Netflix.

#Apex #VFX #CharlizeTheron #TaronEgerton #Netflix

“Extraordinary visual effects.” — The Wall Street Journal

It’s always a thrill to see our teams' hard work recognised, and the critics agree: Apex is a masterclass in seamlessly blending high-stakes action with VFX.

Led by VFX Supervisor Gavin McKenzie, our London and Mumbai teams partnered once again with director Baltasar Kormákur to help bring this high-stakes survival thriller to life.

Catch Charlize Theron and Taron Egerton in Apex — streaming now, only on Netflix.

#Apex #VFX #CharlizeTheron #TaronEgerton #Netflix

“Extraordinary visual effects.” — The Wall Street Journal

It’s always a thrill to see our teams' hard work recognised, and the critics agree: Apex is a masterclass in seamlessly blending high-stakes action with VFX.

Led by VFX Supervisor Gavin McKenzie, our London and Mumbai teams partnered once again with director Baltasar Kormákur to help bring this high-stakes survival thriller to life.

Catch Charlize Theron and Taron Egerton in Apex — streaming now, only on Netflix.

#Apex #VFX #CharlizeTheron #TaronEgerton #Netflix

“Extraordinary visual effects.” — The Wall Street Journal

It’s always a thrill to see our teams' hard work recognised, and the critics agree: Apex is a masterclass in seamlessly blending high-stakes action with VFX.

Led by VFX Supervisor Gavin McKenzie, our London and Mumbai teams partnered once again with director Baltasar Kormákur to help bring this high-stakes survival thriller to life.

Catch Charlize Theron and Taron Egerton in Apex — streaming now, only on Netflix.

#Apex #VFX #CharlizeTheron #TaronEgerton #Netflix

“Extraordinary visual effects.” — The Wall Street Journal

It’s always a thrill to see our teams' hard work recognised, and the critics agree: Apex is a masterclass in seamlessly blending high-stakes action with VFX.

Led by VFX Supervisor Gavin McKenzie, our London and Mumbai teams partnered once again with director Baltasar Kormákur to help bring this high-stakes survival thriller to life.

Catch Charlize Theron and Taron Egerton in Apex — streaming now, only on Netflix.

#Apex #VFX #CharlizeTheron #TaronEgerton #Netflix

“Extraordinary visual effects.” — The Wall Street Journal

It’s always a thrill to see our teams' hard work recognised, and the critics agree: Apex is a masterclass in seamlessly blending high-stakes action with VFX.

Led by VFX Supervisor Gavin McKenzie, our London and Mumbai teams partnered once again with director Baltasar Kormákur to help bring this high-stakes survival thriller to life.

Catch Charlize Theron and Taron Egerton in Apex — streaming now, only on Netflix.

#Apex #VFX #CharlizeTheron #TaronEgerton #Netflix

Our work on Pepsi ‘The Choice’ and Cartier ‘A Magical Night in 13 Paix’ has been nominated for Character Design at AICP Post, while Borderlands ‘Quit Earth’ earned a nod for Visual Effects at AICP Show.

From reimagining iconic polar bears and bringing to life an enchanting tribe of Panthère cubs, to building the high-octane world of Borderlands, these nominations reflect our commitment to pushing the boundaries in visual storytelling.

We're also proud to see our collaborative work across the industry recognized with a further 11 nominations. These include Columbia ‘Engineered for Whatever’, Lucid Motors ‘Driven’, and Netflix ‘Discover Your Future’, which features our VFX work on ONE PIECE, including Luffy’s signature stretch, as well as Avatar: The Last Airbender, featuring the beloved sky bison, Appa.

Congratulations to our collaborators and global teams who brought these characters to life with such imagination and craft.

#AICP #VFX #CharacterDesign #CreativeAdvertising

Our work on Pepsi ‘The Choice’ and Cartier ‘A Magical Night in 13 Paix’ has been nominated for Character Design at AICP Post, while Borderlands ‘Quit Earth’ earned a nod for Visual Effects at AICP Show.

From reimagining iconic polar bears and bringing to life an enchanting tribe of Panthère cubs, to building the high-octane world of Borderlands, these nominations reflect our commitment to pushing the boundaries in visual storytelling.

We're also proud to see our collaborative work across the industry recognized with a further 11 nominations. These include Columbia ‘Engineered for Whatever’, Lucid Motors ‘Driven’, and Netflix ‘Discover Your Future’, which features our VFX work on ONE PIECE, including Luffy’s signature stretch, as well as Avatar: The Last Airbender, featuring the beloved sky bison, Appa.

Congratulations to our collaborators and global teams who brought these characters to life with such imagination and craft.

#AICP #VFX #CharacterDesign #CreativeAdvertising

Our work on Pepsi ‘The Choice’ and Cartier ‘A Magical Night in 13 Paix’ has been nominated for Character Design at AICP Post, while Borderlands ‘Quit Earth’ earned a nod for Visual Effects at AICP Show.

From reimagining iconic polar bears and bringing to life an enchanting tribe of Panthère cubs, to building the high-octane world of Borderlands, these nominations reflect our commitment to pushing the boundaries in visual storytelling.

We're also proud to see our collaborative work across the industry recognized with a further 11 nominations. These include Columbia ‘Engineered for Whatever’, Lucid Motors ‘Driven’, and Netflix ‘Discover Your Future’, which features our VFX work on ONE PIECE, including Luffy’s signature stretch, as well as Avatar: The Last Airbender, featuring the beloved sky bison, Appa.

Congratulations to our collaborators and global teams who brought these characters to life with such imagination and craft.

#AICP #VFX #CharacterDesign #CreativeAdvertising

We’re heading to Stuttgart next week for FMX – Film & Media Exchange!

We have an incredible lineup of Framestore speakers planned, starting with a marathon day for Project Hail Mary on May 6th. Over three sessions, we’ll be sharing how we tackled everything from procedural lighting and high-end compositing to the collaborative craft of bringing the fan-favorite (and bossy) Rocky to life.

Then on May 8th (online), Creative Technology Director Kevin Young explores how craft and cutting-edge technology come together–focusing on UX and spatial experience–to create work that deepens storytelling and engages audiences in new and meaningful ways.

Check our full line up here. See you in Stuttgart…

#FMX2026 #animation #vfx #technology #ProjectHailMary

Big night in Hollywood! 🥂✨

Huge congratulations to Josh Bainbridge and Nathan Walster, who took to the stage at the Academy’s Scientific & Technical Awards last night to pick up an Academy Award for the design and engineering of our proprietary layered shading system.

Used in the production of over 100 feature films, the layered shading system is part of Framestore’s Freak rendering ecosystem and enables our artists to intuitively create surfaces that behave exactly as they would in the real world, from the tactile fur of Paddington to the Rocky’s protective ball in Project Hail Mary.

While Josh and Nathan spearheaded this incredible feat of technology, they dedicated the honour to the talented artists across Framestore who use and refine these tools every day.

Find out more about the layered shading system at our link in bio!

#SciTech #technology #AcademyAwards #VFX #ComputerGraphics

From rams to lambs, the whole flock comes together to try and catch the killer in The Sheep Detectives. Shepherded by Production VFX Supervisor Graham Page, with visual effects from our global teams, this herder mystery is arriving in theaters from 8 May.

#TheSheepDetectives #VFX #Animation

The VFX for Project Hail Mary were grounded in practical production. The collaboration with the filmmakers took us from pre-production to final delivery. Virtual production was a valuable tool for planning the shoot.

We will explore how Rocky was brought to life, seamlessly integrating with the practical puppet and the challenge of maintaining the presence of glass between Rocky and Grace. Zero G sequences required reconstructing sets and costumes to remove rigs, while maximising the retention of actor performance.

📸 Sony Pictures Entertainment

Find more info via the link in bio. ↗️

#FMX2026 #animation #vfx #ai #stuttgart

The VFX for Project Hail Mary were grounded in practical production. The collaboration with the filmmakers took us from pre-production to final delivery. Virtual production was a valuable tool for planning the shoot.

We will explore how Rocky was brought to life, seamlessly integrating with the practical puppet and the challenge of maintaining the presence of glass between Rocky and Grace. Zero G sequences required reconstructing sets and costumes to remove rigs, while maximising the retention of actor performance.

📸 Sony Pictures Entertainment

Find more info via the link in bio. ↗️

#FMX2026 #animation #vfx #ai #stuttgart

It’s hunt or be hunted, and every second counts.

Apex hits Netflix today, starring Charlize Theron and Taron Egerton.

We’re incredibly proud of our London and Mumbai teams who worked under VFX Supervisor Gavin McKenzie to bring this deadly game of cat and mouse to life.

Streaming now, only on Netflix.

#Apex #VFX #Framestore #CharlizeTheron #TaronEgerton #Netflix

It’s hunt or be hunted, and every second counts.

Apex hits Netflix today, starring Charlize Theron and Taron Egerton.

We’re incredibly proud of our London and Mumbai teams who worked under VFX Supervisor Gavin McKenzie to bring this deadly game of cat and mouse to life.

Streaming now, only on Netflix.

#Apex #VFX #Framestore #CharlizeTheron #TaronEgerton #Netflix