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✨ Good is the New Cool is a creative studio dedicated to telling stories that fill the Hope Gap — and that spark courageous action.

We’re focusing our energy on sharing positive stories of optimism, innovation, and solutions.

When the world feels full of despair, joy is a catalyst for change. 🌱💫

We’re working on something new — and can’t wait to share it with you soon.

#GoodIsTheNewCool #HopeGap #StoriesThatInspire #SocialImpact #Changemakers

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

New York showed up for hope. 🧡

Last week, more than 230 people came together for GOODCon NYC, our Festival of Hope and Storytelling — a room full of brand leaders, creators, philanthropists, storytellers, entrepreneurs, and changemakers asking how stories can build more hope, not more noise.

From Sesame Workshop and children’s media to mental health, inclusive growth, democracy, conservation, climate innovation, play, public art, and bold new models for backing change, the day reminded us how powerful storytelling becomes when it is paired with action.

But what people keep talking about isn’t just the ideas.

It’s the feeling.

The honesty in the conversations.
The energy in the room.
The reminder that hope is not naive when it is practical, creative, and shared.

Thank you to every speaker, performer, partner, and attendee who brought so much heart to the day.

And deep gratitude to the partners who helped bring GOODCon NYC to life: The @utafoundation, @elevateprize, @landolakesktchn, @pmi_org, Goodstack, @planet.haus, @goodloophq, @socialimpactfund, @davidprizenyc, and Intuitive Communications.

More highlights coming soon. ✨

#GOODCon #HopeGap #StoriesThatFillTheHopeGap #GoodIsTheNewCool #HopeGap #GOODcon #MakeNoSmallplans #NYC

Meet The Solutionaries — our first Good is the New Cool documentary series with @timestudios and @projectmanagementinstitute

We’re over the moon — our first series becomes reality today. What began as a wild idea is now something you can watch, share, and feel.

How do revolutionary ideas become real solutions?

Across three episodes, we follow innovators turning audacious ideas into tangible climate action in food, fashion, and AI.

Meet the Solutionaries
 • @cyrillgutsch · @parley.tv — beyond cleanup to creation, a materials revolution rooted in green chemistry and biology rethinking fashion from the molecule up
 
• Rebecca Hu-Thrams · @rebecca_who — AI-powered robots upgrading recycling on the line and pushing us toward a truly circular economy

 • Dr. Lisa Dyson · @airprotein — transforming the elements of air into sustainable, nutrient-rich protein for resilient food systems

Watch now

Dive into Episode 1 today — Parley for the Oceans — via link in bio.

Then mark your calendar for Glacier on Oct 28 and Air Protein on Nov 10 as the series accelerates.

If this sparks something, share it with one person who could use proof that progress is possible.

#TheSolutionaries #GoodIsTheNewCool #StoriesThatFillTheHopeGap #Sustainability #CircularEconomy #FashionInnovation #FutureOfFood #AI #climateaction

Prince William's Homewards initiative is changing the perception that Homelessness is inevitable. Not through ceremony, but by convening landowners, banks, employers and frontline charities into coalitions that frankly haven't existed before — and then building something real.

In a Cornish village called @Nansledan, sixteen homes just went to people who were sleeping rough. Designed with them. Indistinguishable from every other house on the street. A front door that doesn't announce your circumstances.

That detail — blind tenure — is everything. It's the difference between housing people and actually including them.

This is what convening power looks like when it's used well.

Discover more in @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans @homewardsuk @st.petrocs

Image courtesy: Kensington Palace

Prince William's Homewards initiative is changing the perception that Homelessness is inevitable. Not through ceremony, but by convening landowners, banks, employers and frontline charities into coalitions that frankly haven't existed before — and then building something real.

In a Cornish village called @Nansledan, sixteen homes just went to people who were sleeping rough. Designed with them. Indistinguishable from every other house on the street. A front door that doesn't announce your circumstances.

That detail — blind tenure — is everything. It's the difference between housing people and actually including them.

This is what convening power looks like when it's used well.

Discover more in @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans @homewardsuk @st.petrocs

Image courtesy: Kensington Palace

Prince William's Homewards initiative is changing the perception that Homelessness is inevitable. Not through ceremony, but by convening landowners, banks, employers and frontline charities into coalitions that frankly haven't existed before — and then building something real.

In a Cornish village called @Nansledan, sixteen homes just went to people who were sleeping rough. Designed with them. Indistinguishable from every other house on the street. A front door that doesn't announce your circumstances.

That detail — blind tenure — is everything. It's the difference between housing people and actually including them.

This is what convening power looks like when it's used well.

Discover more in @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans @homewardsuk @st.petrocs

Image courtesy: Kensington Palace

The entire American wine industry is down double digits.

Every major label. Every corporate brand. Red numbers across the board.
And then there's @stolpmanvineyards — one of the only wineries in the country that actually grew in 2025.

Their secret? They hired when everyone else mechanized. They shared profits when everyone else cut costs. They bet on 37 human beings when the industry bet on machines.

Together, they have built something the industry said wasn't possible.

Owner Peter Stolpman and vineyard manager Ruben Solorzano have shown that the people and the product are the same thing — and the wine critics, the loyalty numbers, and the Sacramento state-of-the-industry scoreboard all agree.

Sometimes the best business strategy is just doing the right thing and not flinching.

Read @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans

Image courtesy: Kari Crist

The entire American wine industry is down double digits.

Every major label. Every corporate brand. Red numbers across the board.
And then there's @stolpmanvineyards — one of the only wineries in the country that actually grew in 2025.

Their secret? They hired when everyone else mechanized. They shared profits when everyone else cut costs. They bet on 37 human beings when the industry bet on machines.

Together, they have built something the industry said wasn't possible.

Owner Peter Stolpman and vineyard manager Ruben Solorzano have shown that the people and the product are the same thing — and the wine critics, the loyalty numbers, and the Sacramento state-of-the-industry scoreboard all agree.

Sometimes the best business strategy is just doing the right thing and not flinching.

Read @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans

Image courtesy: Kari Crist

The entire American wine industry is down double digits.

Every major label. Every corporate brand. Red numbers across the board.
And then there's @stolpmanvineyards — one of the only wineries in the country that actually grew in 2025.

Their secret? They hired when everyone else mechanized. They shared profits when everyone else cut costs. They bet on 37 human beings when the industry bet on machines.

Together, they have built something the industry said wasn't possible.

Owner Peter Stolpman and vineyard manager Ruben Solorzano have shown that the people and the product are the same thing — and the wine critics, the loyalty numbers, and the Sacramento state-of-the-industry scoreboard all agree.

Sometimes the best business strategy is just doing the right thing and not flinching.

Read @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans

Image courtesy: Kari Crist

The entire American wine industry is down double digits.

Every major label. Every corporate brand. Red numbers across the board.
And then there's @stolpmanvineyards — one of the only wineries in the country that actually grew in 2025.

Their secret? They hired when everyone else mechanized. They shared profits when everyone else cut costs. They bet on 37 human beings when the industry bet on machines.

Together, they have built something the industry said wasn't possible.

Owner Peter Stolpman and vineyard manager Ruben Solorzano have shown that the people and the product are the same thing — and the wine critics, the loyalty numbers, and the Sacramento state-of-the-industry scoreboard all agree.

Sometimes the best business strategy is just doing the right thing and not flinching.

Read @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans

Image courtesy: Kari Crist

The entire American wine industry is down double digits.

Every major label. Every corporate brand. Red numbers across the board.
And then there's @stolpmanvineyards — one of the only wineries in the country that actually grew in 2025.

Their secret? They hired when everyone else mechanized. They shared profits when everyone else cut costs. They bet on 37 human beings when the industry bet on machines.

Together, they have built something the industry said wasn't possible.

Owner Peter Stolpman and vineyard manager Ruben Solorzano have shown that the people and the product are the same thing — and the wine critics, the loyalty numbers, and the Sacramento state-of-the-industry scoreboard all agree.

Sometimes the best business strategy is just doing the right thing and not flinching.

Read @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans

Image courtesy: Kari Crist

The entire American wine industry is down double digits.

Every major label. Every corporate brand. Red numbers across the board.
And then there's @stolpmanvineyards — one of the only wineries in the country that actually grew in 2025.

Their secret? They hired when everyone else mechanized. They shared profits when everyone else cut costs. They bet on 37 human beings when the industry bet on machines.

Together, they have built something the industry said wasn't possible.

Owner Peter Stolpman and vineyard manager Ruben Solorzano have shown that the people and the product are the same thing — and the wine critics, the loyalty numbers, and the Sacramento state-of-the-industry scoreboard all agree.

Sometimes the best business strategy is just doing the right thing and not flinching.

Read @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MakeNoSmallPlans

Image courtesy: Kari Crist

What if the most powerful conservation tool on Earth isn’t a satellite or a research grant - but centuries of knowledge held by the people who’ve lived on the land for generations?

That’s the idea behind Okavango Eternal, the partnership between National Geographic Society (@insitenatgeo) and De Beers Group (@debeersgroup), centered around two incredible National Geographic Explorers.

In Angola, Kerllen Costa helped bring global recognition to the source region of five major African river systems. In Botswana, Dr. Goabaone Jaqueline Ramatlapeng is studying the Delta’s water chemistry while bringing science into local communities.

As De Beers’ CEO Sandrine Conseiller puts it, protecting such a vital system requires “deep collaboration, mutual trust, and a willingness to listen as much as to lead.”

Two scientists. One river system. One partnership built on listening first.

Tap the link in bio to read @afdhel's latest story.

#EarthDay #StoriesThatFillTheHopeGap #MakeNoSmallPlans #NationalGeographic

What if the most powerful conservation tool on Earth isn’t a satellite or a research grant - but centuries of knowledge held by the people who’ve lived on the land for generations?

That’s the idea behind Okavango Eternal, the partnership between National Geographic Society (@insitenatgeo) and De Beers Group (@debeersgroup), centered around two incredible National Geographic Explorers.

In Angola, Kerllen Costa helped bring global recognition to the source region of five major African river systems. In Botswana, Dr. Goabaone Jaqueline Ramatlapeng is studying the Delta’s water chemistry while bringing science into local communities.

As De Beers’ CEO Sandrine Conseiller puts it, protecting such a vital system requires “deep collaboration, mutual trust, and a willingness to listen as much as to lead.”

Two scientists. One river system. One partnership built on listening first.

Tap the link in bio to read @afdhel's latest story.

#EarthDay #StoriesThatFillTheHopeGap #MakeNoSmallPlans #NationalGeographic

What if the most powerful conservation tool on Earth isn’t a satellite or a research grant - but centuries of knowledge held by the people who’ve lived on the land for generations?

That’s the idea behind Okavango Eternal, the partnership between National Geographic Society (@insitenatgeo) and De Beers Group (@debeersgroup), centered around two incredible National Geographic Explorers.

In Angola, Kerllen Costa helped bring global recognition to the source region of five major African river systems. In Botswana, Dr. Goabaone Jaqueline Ramatlapeng is studying the Delta’s water chemistry while bringing science into local communities.

As De Beers’ CEO Sandrine Conseiller puts it, protecting such a vital system requires “deep collaboration, mutual trust, and a willingness to listen as much as to lead.”

Two scientists. One river system. One partnership built on listening first.

Tap the link in bio to read @afdhel's latest story.

#EarthDay #StoriesThatFillTheHopeGap #MakeNoSmallPlans #NationalGeographic

What if the most powerful conservation tool on Earth isn’t a satellite or a research grant - but centuries of knowledge held by the people who’ve lived on the land for generations?

That’s the idea behind Okavango Eternal, the partnership between National Geographic Society (@insitenatgeo) and De Beers Group (@debeersgroup), centered around two incredible National Geographic Explorers.

In Angola, Kerllen Costa helped bring global recognition to the source region of five major African river systems. In Botswana, Dr. Goabaone Jaqueline Ramatlapeng is studying the Delta’s water chemistry while bringing science into local communities.

As De Beers’ CEO Sandrine Conseiller puts it, protecting such a vital system requires “deep collaboration, mutual trust, and a willingness to listen as much as to lead.”

Two scientists. One river system. One partnership built on listening first.

Tap the link in bio to read @afdhel's latest story.

#EarthDay #StoriesThatFillTheHopeGap #MakeNoSmallPlans #NationalGeographic

What if the most powerful conservation tool on Earth isn’t a satellite or a research grant - but centuries of knowledge held by the people who’ve lived on the land for generations?

That’s the idea behind Okavango Eternal, the partnership between National Geographic Society (@insitenatgeo) and De Beers Group (@debeersgroup), centered around two incredible National Geographic Explorers.

In Angola, Kerllen Costa helped bring global recognition to the source region of five major African river systems. In Botswana, Dr. Goabaone Jaqueline Ramatlapeng is studying the Delta’s water chemistry while bringing science into local communities.

As De Beers’ CEO Sandrine Conseiller puts it, protecting such a vital system requires “deep collaboration, mutual trust, and a willingness to listen as much as to lead.”

Two scientists. One river system. One partnership built on listening first.

Tap the link in bio to read @afdhel's latest story.

#EarthDay #StoriesThatFillTheHopeGap #MakeNoSmallPlans #NationalGeographic

What if the most powerful conservation tool on Earth isn’t a satellite or a research grant - but centuries of knowledge held by the people who’ve lived on the land for generations?

That’s the idea behind Okavango Eternal, the partnership between National Geographic Society (@insitenatgeo) and De Beers Group (@debeersgroup), centered around two incredible National Geographic Explorers.

In Angola, Kerllen Costa helped bring global recognition to the source region of five major African river systems. In Botswana, Dr. Goabaone Jaqueline Ramatlapeng is studying the Delta’s water chemistry while bringing science into local communities.

As De Beers’ CEO Sandrine Conseiller puts it, protecting such a vital system requires “deep collaboration, mutual trust, and a willingness to listen as much as to lead.”

Two scientists. One river system. One partnership built on listening first.

Tap the link in bio to read @afdhel's latest story.

#EarthDay #StoriesThatFillTheHopeGap #MakeNoSmallPlans #NationalGeographic

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

In 1992, Eddie Murphy played Marcus Graham — a sharp, ambitious Black ad executive who owned every room he walked into.

In real life, those rooms were almost impossible to get into.

Lincoln Stephens decided to change that. In 2007 he co-founded the @mgproject (Marcus Graham Project) — a bootcamp that took young Black and brown creatives and put them inside real client work, with real stakes, from day one. Over a thousand alumni later, they're at Nike, Spotify, Disney, Wieden+Kennedy.

Now, with new grad unemployment at its highest since 2020 and the industry shedding entry-level jobs, Stephens is asking a harder question — not just how do you train the talent, but where does it go? His answer is Locomotus: an on-demand platform that deploys MGP-trained creative teams directly to brands and businesses, including the 194,000 Black-owned businesses generating $212 billion in revenue that the industry has never properly served.

To read @afdhel's latest story tap the link in the bio.

#StoriesThaTFillTheHopeGap #GoodIsTheNewCool #MarcusGrajamProject
#MakeNoSmallPlans

Image courtesy: Marcus Graham Project, Dallas Mavericks

New consumer research from @publicinc found that 87% of consumers drop off from conscious choices because of claim confusion, not lack of interest.

Most brands are not losing people because consumers stopped caring, but because they still make impact too hard to understand.

And even in a tougher climate, conscious consumerism rose from 38% to 40% (*yes, even with Repulicans!)

For brands, the takeaway is clear. Stop leading with abstract promises about the future, and start showing people what the benefit means in their lives right now.
Cleaner air you breathe. More nutrition in every bite. Less packaging, less hassle.

Check out the thoughtful conversation with Phillip Haid, CEO of Public Inc., and a useful reminder that purpose messaging is not about saying more. It is about saying it in a way people can actually understand.

Tap the link in bio for @afdhel's latest conversation and story.

#StoriesThatFillTheHopeGap #BrandStrategy #Sustainability #MakeNoSmallPlans #GoodIsTheNewCool

New consumer research from @publicinc found that 87% of consumers drop off from conscious choices because of claim confusion, not lack of interest.

Most brands are not losing people because consumers stopped caring, but because they still make impact too hard to understand.

And even in a tougher climate, conscious consumerism rose from 38% to 40% (*yes, even with Repulicans!)

For brands, the takeaway is clear. Stop leading with abstract promises about the future, and start showing people what the benefit means in their lives right now.
Cleaner air you breathe. More nutrition in every bite. Less packaging, less hassle.

Check out the thoughtful conversation with Phillip Haid, CEO of Public Inc., and a useful reminder that purpose messaging is not about saying more. It is about saying it in a way people can actually understand.

Tap the link in bio for @afdhel's latest conversation and story.

#StoriesThatFillTheHopeGap #BrandStrategy #Sustainability #MakeNoSmallPlans #GoodIsTheNewCool

New consumer research from @publicinc found that 87% of consumers drop off from conscious choices because of claim confusion, not lack of interest.

Most brands are not losing people because consumers stopped caring, but because they still make impact too hard to understand.

And even in a tougher climate, conscious consumerism rose from 38% to 40% (*yes, even with Repulicans!)

For brands, the takeaway is clear. Stop leading with abstract promises about the future, and start showing people what the benefit means in their lives right now.
Cleaner air you breathe. More nutrition in every bite. Less packaging, less hassle.

Check out the thoughtful conversation with Phillip Haid, CEO of Public Inc., and a useful reminder that purpose messaging is not about saying more. It is about saying it in a way people can actually understand.

Tap the link in bio for @afdhel's latest conversation and story.

#StoriesThatFillTheHopeGap #BrandStrategy #Sustainability #MakeNoSmallPlans #GoodIsTheNewCool

What if we could reimaging corporate volunteering to recognize how it's one of the most overlooked tools for skill development at work today?

In benevity’s new report, Chief Impact Officer Sona Khosla makes a compelling case that volunteering should be seen not as a perk, but as an investment.
More employees are stepping up to volunteer.

But many are doing so in smaller, lighter ways — a sign not of less care, but of changing pressures at work.

That is where the opportunity is.

At the moment when the world is shaped by AI, the human skills volunteering helps build — empathy, listening, teamwork, problem-solving — only become more valuable.

Find out more in @afdhel's latest interview.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #CorporateVolunteering #MakeNoSmallPlans

What if we could reimaging corporate volunteering to recognize how it's one of the most overlooked tools for skill development at work today?

In benevity’s new report, Chief Impact Officer Sona Khosla makes a compelling case that volunteering should be seen not as a perk, but as an investment.
More employees are stepping up to volunteer.

But many are doing so in smaller, lighter ways — a sign not of less care, but of changing pressures at work.

That is where the opportunity is.

At the moment when the world is shaped by AI, the human skills volunteering helps build — empathy, listening, teamwork, problem-solving — only become more valuable.

Find out more in @afdhel's latest interview.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #CorporateVolunteering #MakeNoSmallPlans

What if we could reimaging corporate volunteering to recognize how it's one of the most overlooked tools for skill development at work today?

In benevity’s new report, Chief Impact Officer Sona Khosla makes a compelling case that volunteering should be seen not as a perk, but as an investment.
More employees are stepping up to volunteer.

But many are doing so in smaller, lighter ways — a sign not of less care, but of changing pressures at work.

That is where the opportunity is.

At the moment when the world is shaped by AI, the human skills volunteering helps build — empathy, listening, teamwork, problem-solving — only become more valuable.

Find out more in @afdhel's latest interview.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #CorporateVolunteering #MakeNoSmallPlans

For a long time, people didn't associate Hollywood with environmental progress.
Debbie Levin saw an opening there.

Over almost three decades at the Environmental Media Association (@green4ema) — the nonprofit behind the Environmental Media Awards — she helped take a small, overlooked organization and build it into a real platform inside the entertainment world.

She understood early that environmental issues were not going to break through by staying on the sidelines.

They had to feel visible, relevant and connected to culture....and by partnering with the leading artists of our time, she's created an engine of sustainability in Hollywood.

Find out more in @afdhel's latest story.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #EnvironmentalMediaAwards

Photo courtesy: Getty Images for the Environmental Media Association

For a long time, people didn't associate Hollywood with environmental progress.
Debbie Levin saw an opening there.

Over almost three decades at the Environmental Media Association (@green4ema) — the nonprofit behind the Environmental Media Awards — she helped take a small, overlooked organization and build it into a real platform inside the entertainment world.

She understood early that environmental issues were not going to break through by staying on the sidelines.

They had to feel visible, relevant and connected to culture....and by partnering with the leading artists of our time, she's created an engine of sustainability in Hollywood.

Find out more in @afdhel's latest story.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #EnvironmentalMediaAwards

Photo courtesy: Getty Images for the Environmental Media Association

For a long time, people didn't associate Hollywood with environmental progress.
Debbie Levin saw an opening there.

Over almost three decades at the Environmental Media Association (@green4ema) — the nonprofit behind the Environmental Media Awards — she helped take a small, overlooked organization and build it into a real platform inside the entertainment world.

She understood early that environmental issues were not going to break through by staying on the sidelines.

They had to feel visible, relevant and connected to culture....and by partnering with the leading artists of our time, she's created an engine of sustainability in Hollywood.

Find out more in @afdhel's latest story.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #EnvironmentalMediaAwards

Photo courtesy: Getty Images for the Environmental Media Association

For a long time, people didn't associate Hollywood with environmental progress.
Debbie Levin saw an opening there.

Over almost three decades at the Environmental Media Association (@green4ema) — the nonprofit behind the Environmental Media Awards — she helped take a small, overlooked organization and build it into a real platform inside the entertainment world.

She understood early that environmental issues were not going to break through by staying on the sidelines.

They had to feel visible, relevant and connected to culture....and by partnering with the leading artists of our time, she's created an engine of sustainability in Hollywood.

Find out more in @afdhel's latest story.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #EnvironmentalMediaAwards

Photo courtesy: Getty Images for the Environmental Media Association

For a long time, people didn't associate Hollywood with environmental progress.
Debbie Levin saw an opening there.

Over almost three decades at the Environmental Media Association (@green4ema) — the nonprofit behind the Environmental Media Awards — she helped take a small, overlooked organization and build it into a real platform inside the entertainment world.

She understood early that environmental issues were not going to break through by staying on the sidelines.

They had to feel visible, relevant and connected to culture....and by partnering with the leading artists of our time, she's created an engine of sustainability in Hollywood.

Find out more in @afdhel's latest story.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #EnvironmentalMediaAwards

Photo courtesy: Getty Images for the Environmental Media Association

Most people think of journaling as a private ritual — or just a place to vent.

Our friend Laura Rubin has spent years trying to change that.

As the founder of @allswellcreative, she has built a modern practice around mindful writing, creativity and clarity.

In her new book The Big Unlock, she makes the case that journaling is not just reflective. It can be a practical tool for clearer thinking, better decisions and unlocked creativity.

Her point is simple: pen to paper can still be one of the clearest ways to make sense of what matters.

Tab the link in bio to find out more in @afdhel ‘s latest interview with Laura.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MindfulJournaling #BigUnlock

Most people think of journaling as a private ritual — or just a place to vent.

Our friend Laura Rubin has spent years trying to change that.

As the founder of @allswellcreative, she has built a modern practice around mindful writing, creativity and clarity.

In her new book The Big Unlock, she makes the case that journaling is not just reflective. It can be a practical tool for clearer thinking, better decisions and unlocked creativity.

Her point is simple: pen to paper can still be one of the clearest ways to make sense of what matters.

Tab the link in bio to find out more in @afdhel ‘s latest interview with Laura.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MindfulJournaling #BigUnlock

Most people think of journaling as a private ritual — or just a place to vent.

Our friend Laura Rubin has spent years trying to change that.

As the founder of @allswellcreative, she has built a modern practice around mindful writing, creativity and clarity.

In her new book The Big Unlock, she makes the case that journaling is not just reflective. It can be a practical tool for clearer thinking, better decisions and unlocked creativity.

Her point is simple: pen to paper can still be one of the clearest ways to make sense of what matters.

Tab the link in bio to find out more in @afdhel ‘s latest interview with Laura.

#StoriesThatFillTheHopeGap #GoodIsTheNewCool #MindfulJournaling #BigUnlock

Billie Eilish’s tour didn’t just leave fans with a memory. It left venues with a new playbook.

Refill stations instead of plastic bottles.
Plant-based options at price parity.
Less diesel. Better standards. Real fan action on the ground.

That’s the kind of work Adam Gardner and @reverb_org have been driving for years with artists from Billie Eilish to Dave Matthews Band and Jack Johnson.

When culture stops talking about change and starts building it into the experience itself, that’s when it gets interesting.

Find out more about REVERB's playbook in @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #MakeNoSmallPlans #SustainableConcerts #GreenTouring #EcoVillage #REVERB

Billie Eilish’s tour didn’t just leave fans with a memory. It left venues with a new playbook.

Refill stations instead of plastic bottles.
Plant-based options at price parity.
Less diesel. Better standards. Real fan action on the ground.

That’s the kind of work Adam Gardner and @reverb_org have been driving for years with artists from Billie Eilish to Dave Matthews Band and Jack Johnson.

When culture stops talking about change and starts building it into the experience itself, that’s when it gets interesting.

Find out more about REVERB's playbook in @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #MakeNoSmallPlans #SustainableConcerts #GreenTouring #EcoVillage #REVERB

Billie Eilish’s tour didn’t just leave fans with a memory. It left venues with a new playbook.

Refill stations instead of plastic bottles.
Plant-based options at price parity.
Less diesel. Better standards. Real fan action on the ground.

That’s the kind of work Adam Gardner and @reverb_org have been driving for years with artists from Billie Eilish to Dave Matthews Band and Jack Johnson.

When culture stops talking about change and starts building it into the experience itself, that’s when it gets interesting.

Find out more about REVERB's playbook in @afdhel's latest story through the link in bio.

#StoriesThatFillTheHopeGap #MakeNoSmallPlans #SustainableConcerts #GreenTouring #EcoVillage #REVERB