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At IMG Wrapped, colleagues across the globe came together simultaneously to celebrate a year of teamwork, innovation, and excellence. It was a chance to reflect on the outstanding work our teams delivered this year and look ahead to an even more impactful 2026. 

People are at the heart of everything we do. IMG Wrapped was about celebrating that, together.

adidas x Solheim Cup 🤝
We’re ready for an unforgettable showdown! 🔥🏌🏼‍♀️

A day at Stockley Park with women from IMG and across the @womenssportcollective network.

Panels, studio tours, and plenty of conversation about sports broadcasting and what the industry looks like from the inside.

Rugby’s next phase is here.

We have agreed a long-term strategic media rights partnership with World Rugby to help grow the game in the United States and globally.

Learn more in the link in our bio.

2 weeks. 9 global productions. 0 quiet moments.

Follow our Studios team across the globe for a first-person look at what it takes to power the world’s biggest sports productions simultaneously. From the high-speed paddocks of the Japanese Grand Prix to the final whistle of the Carabao Cup, it’s non-stop.

Go behind the lens and watch ‘Step Inside: Studios at IMG’.

Louis Theroux's documentary about the manosphere didn't at first seem to have much to do with sports digital strategy?

Until you get to the platforms: Kick. Rumble. A whole ecosystem of streaming channels that the sports business conversation barely mentions, yet where significant numbers of young men are spending serious time.

So we brought in Dan Ayers, VP of Transformation Digital at IMG, to ask: is the industry optimising for the wrong platforms?

What follows is a conversation that starts with Kick and ends somewhere much more interesting: in the weeds of Reddit moderators, Discord quiz nights, Iron Maiden's fan base, and what a thousand true fans is actually worth.

Dan makes a strong case that the non-obvious channels aren't really about reach at all. Reddit and Discord represent a qualitatively different kind of engagement — audience-to-audience, not brand-to-audience — and the sports organisations that understand that distinction are building something that turns out to be genuinely valuable precisely when things go wrong.

There's also a sharp thread running through this about numbers — what a view is worth now that TikTok set the floor at zero seconds, why 15,000 concurrent viewers on a cycling stream is a better result than it sounds, and why the industry's fandom claims may be heading for a Barcelona email database moment.

Dan is a rare guest: someone who's been inside platform change long enough — from Sony Music in the early 2000s through to IMG's YouTube CMS work today — to have real opinions rather than consulting hedges.

🏌️‍♂️ Rory McIlroy is coming back to Delhi!
 
The six-time Major winner and World Number Two will return to the DP World India Championship, hosted at Delhi Golf Club from 15–18 October 2026.

#mcilroy #dpwic #rorymcilroy

Your career in sport starts here.

The IMG Graduate Scheme is an unrivalled opportunity to gain hands-on experience, work across global sports, and learn from the industry’s leading experts. No degree required, just drive, curiosity and a passion for sport.

Apply today in the link in our bio.

Play your part at Wimbledon with IMG 🎾

We’re looking for Event Assistants to join our team at the IMG House during The Championships. From welcoming guests to keeping every detail running smoothly, you’ll help deliver a seamless, high-profile hospitality experience.

This is your chance to work on one of sport’s most iconic events and gain hands-on experience in a fast-paced events environment.

Apply today via the link in our bio.

“We have brilliant people here in production management. That means when the producers and directors go in, all the work to set up the production is already done, so, they can focus on telling the story.”

The name of the game is scale. Three leagues, two cup competitions and nearly 1,700 games are produced by our best-in-class team at Stockley Park.

Step behind the scenes of our live production operation with our new film, ‘For the Love of Live’ in the link in our bio. ⚽️

#efl

“Telling the story and creating that team to help bring that story to life is what we love, it’s what we live for.”

Creativity, passion and technology. At scale.
We do live production like no one else in sport.

Step behind the scenes of our live production operation with our new film, ‘For the Love of Live’ in our bio. 🔗

Formula 1 is back.

As the new season gets underway this weekend, IMG’s audio team continues its work producing the BBC’s F1: Chequered Flag podcast.

The season preview, recorded at Mercedes’ Brackley HQ, brings together Jolyon Palmer, Marc Priestley and Izzy Hammond alongside Harry Benjamin and Jennie Gow to unpack the key storylines heading into 2026.

Visit the link in our bio to tune in! 🏎️