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✨ At POSSIBLE, exceptional innovation took center stage.

Our CMO Lori Goode sat down with @at.the.moment.media to discuss the launch of Index Cloud and why this moment feels like a true inflection point.

Key takeaways:

🎯 Decisioning is moving closer to the impression
Applying data and algorithms at the origin of the impression unlocks stronger signals, reduces data loss, and enables smarter, real-time evaluation of inventory.

⚙️ Efficiency is becoming the competitive advantage
Efficiency fuels greater scale, driven by streamlined supply paths and smarter infrastructure.

Just as important, Lori offered a more personal perspective on career growth in the ever-evolving ad tech industry:

🪜Career growth isn’t linear
The most impactful careers in ad tech are built by staying open, building relationships, and leaning into what makes you different.

🧠 Pay attention to how you recharge
Sustainable growth means recognizing when to reset and creating space to restore your energy so you can show up at your best.

Watch the interview linked in our bio to hear how Index Cloud is shaping what’s next in ad tech and Lori’s perspective on building a career in the industry.

Restaurant manager. Ad ops at the dawn of interactive advertising. Facebook. Amazon. Now she’s CMO of @indexexchange

Lori Goode on the unconventional path, the biggest shift in programmatic since header bidding, and why hospitality taught her everything she still uses today.

Watch at ATM.media 👆

#ATM #advertising #technology #media #MomentMaker

What happens when conversational creative meets sell-side curation?

🤳 176% More active engagement time
🚀 300% Higher interaction rates
👀 50% View-through rate

Vyde, @starcomww, and Index partnered to help a leading global automotive brand combine an immersive, conversational creative experience with curated, high-quality supply powered by Index Marketplaces, driving a measurable lift in engagement at scale.

Hear from Vyde’s Giles Coloe and our director of buyer development, Harry Day, in the video below.

For a deeper dive into the strategy and results, check out the case study in our bio.

#SellSideDecisioning #Programmatic #DigitalAdvertising

This Earth Week, Indexers around the world turned intention into impact. 🌍

From hands-on volunteering to local celebrations, our teams showed up in meaningful ways for their communities and the planet. It’s a reminder that small actions, taken together, can have a real impact.

Grateful to everyone who participated and to @foallangardens, @treesny, and @stepneycityfarm for having us.

#EarthWeek #Sustainability #GlobalImpact

This Earth Week, Indexers around the world turned intention into impact. 🌍

From hands-on volunteering to local celebrations, our teams showed up in meaningful ways for their communities and the planet. It’s a reminder that small actions, taken together, can have a real impact.

Grateful to everyone who participated and to @foallangardens, @treesny, and @stepneycityfarm for having us.

#EarthWeek #Sustainability #GlobalImpact

This Earth Week, Indexers around the world turned intention into impact. 🌍

From hands-on volunteering to local celebrations, our teams showed up in meaningful ways for their communities and the planet. It’s a reminder that small actions, taken together, can have a real impact.

Grateful to everyone who participated and to @foallangardens, @treesny, and @stepneycityfarm for having us.

#EarthWeek #Sustainability #GlobalImpact

This Earth Week, Indexers around the world turned intention into impact. 🌍

From hands-on volunteering to local celebrations, our teams showed up in meaningful ways for their communities and the planet. It’s a reminder that small actions, taken together, can have a real impact.

Grateful to everyone who participated and to @foallangardens, @treesny, and @stepneycityfarm for having us.

#EarthWeek #Sustainability #GlobalImpact

This Earth Week, Indexers around the world turned intention into impact. 🌍

From hands-on volunteering to local celebrations, our teams showed up in meaningful ways for their communities and the planet. It’s a reminder that small actions, taken together, can have a real impact.

Grateful to everyone who participated and to @foallangardens, @treesny, and @stepneycityfarm for having us.

#EarthWeek #Sustainability #GlobalImpact

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

Agentic AI is quickly accelerating programmatic.

But more decisions and more participants also mean more complexity.

As our CTO Ray Ghanbari shares, this moment isn’t just about innovation, it’s about interoperability and responsibility.

Without shared standards, automation risks fragmentation.

That’s why initiatives like the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) matter.

By contributing to and implementing shared frameworks, the ad tech ecosystem helps ensure agentic systems operate transparently and efficiently in real-time transactions.

#AdTech #Programmatic #AI

🚀 Programmatic is entering a new phase defined by greater efficiency, faster decisioning, and more control.

What makes that possible? Infrastructure.

Our CEO, Andrew Casale, joined Ari Paparo on the Marketecture podcast to unpack what Index Cloud unlocks.

Here are a few key takeaways:

⚙️ From “near” to “on”
Partners’ code runs directly on Index’s infrastructure, dramatically reducing the compute required to process data and make decisions at scale.

💰 Lower costs, higher efficiency
By minimizing data movement and hefty public cloud costs, real-time decisioning becomes far more cost-efficient at open internet scale.

⚡ Speed that unlocks new capabilities
Faster processing not only reduces latency but unlocks potential for bidders to orchestrate multiple data sources, models, and decision layers in real time.

🔒 Built for control and privacy
Partners control their data, keeping sensitive information and models protected. This opens the door for broader use of first-party data in a controlled, secure environment.

With Index Cloud, we’re building the foundation for more efficient, scalable, and intelligent decisioning at scale for everyone in the programmatic ecosystem.

#Programmatic #AdTech

🚀 Programmatic is entering a new phase defined by greater efficiency, faster decisioning, and more control.

What makes that possible? Infrastructure.

Our CEO, Andrew Casale, joined Ari Paparo on the Marketecture podcast to unpack what Index Cloud unlocks.

Here are a few key takeaways:

⚙️ From “near” to “on”
Partners’ code runs directly on Index’s infrastructure, dramatically reducing the compute required to process data and make decisions at scale.

💰 Lower costs, higher efficiency
By minimizing data movement and hefty public cloud costs, real-time decisioning becomes far more cost-efficient at open internet scale.

⚡ Speed that unlocks new capabilities
Faster processing not only reduces latency but unlocks potential for bidders to orchestrate multiple data sources, models, and decision layers in real time.

🔒 Built for control and privacy
Partners control their data, keeping sensitive information and models protected. This opens the door for broader use of first-party data in a controlled, secure environment.

With Index Cloud, we’re building the foundation for more efficient, scalable, and intelligent decisioning at scale for everyone in the programmatic ecosystem.

#Programmatic #AdTech

🌴 POSSIBLE wrapped, and what a week it’s been.

From energizing conversations to insightful sessions, the momentum around the future of ad tech has never felt stronger. We connected with industry leaders, explored new ideas, and saw firsthand how innovation continues to push our ecosystem forward.

After launching Index Cloud last week, it was great to bring those discussions to life in person, exploring possibilities and diving deeper with customers and partners.

To everyone who stopped by, shared perspectives, and challenged us to think bigger, thank you. The conversations don’t stop here. 🚀

#POSSIBLE2026 #OpenInternet #Innovation

📺 Scaling streaming TV requires greater efficiency and precision.

James Wilhite, our VP of product, shares why pod bidding is gaining momentum in 2026 in @digiday’s latest Future of TV briefing by Tim Peterson.

Instead of fragmented opportunities, dynamic ad podding creates a more transparent, streamlined way to transact aligning with how viewers actually watch.

This creates cleaner auctions, stronger competition, and a more efficient path to value, especially as high-scale moments like live sports move into streaming TV.

Just as important, it brings greater simplicity and transparency back to the process, helping the entire ecosystem perform better.

#AdTech #StreamingTV #Programmatic

Streaming TV delivers incredibly personalized viewing experiences. Now it’s time to bring that same richness into the programmatic marketplace.

At POSSIBLE, our CRO Alex Gardner joined Gracenote’s Bill Condon, @dentsu’s Rebekah Shalit, and Next in Media’s Mike Shields to explore how the industry is closing the gap and building a more transparent, data-driven future for streaming TV.

Key takeaways:

🔍 Transparency is key to trusted outcomes
Marketers want clarity on where ads ran, and the ability to prove it post-campaign.

📊 Richer signals drive real results
Deeper content data creates more opportunities to reduce waste, improve efficiency, and maximize performance.

🤝 Standardization will unlock scale
Inconsistent signals limit confidence. A common language is critical to move streaming TV forward.

✨ The opportunity is already here
What’s needed now is smarter, privacy-safe activation within the transaction.

See how Index, Gracenote, and dentsu x brought this to life in our latest case study linked in our bio.

#POSSIBLE2026 #StreamingTV #AdTech

🎤 Everyone’s talking about agentic AI… But if someone put you on the spot, could you actually explain it?

🛑 You don’t have to nod along anymore.

In this Index Explains, our CMO Lori Goode breaks down what agentic AI really means for marketers and where it delivers real value.

Because agentic AI shouldn’t just be another buzzword. It’s about less manual work, smarter decisioning, and better outcomes at scale.

☀️ Watch the video linked in our bio to turn agentic confusion into clarity.

#ArtificialIntelligence #Automation #AI #AdTech #IndexExplains

Not all supply is equal in streaming TV. While streaming offers a premium, lean-back experience, it only delivers results when the underlying inventory is high quality, transparent, and direct.

Understanding this challenge, @wearemntn partnered with us to ensure every impression is built on trust.

That means inventory is:
🛣️ Directly connected to streaming publishers, cutting complexity and limiting risk

🛡️ Authenticated and authorized, using standards like ads.txt, sellers.json, and schain

🔎 Fully transparent, so buyers can see exactly where inventory comes from

When quality and transparency come first, performance follows—no hidden fees, better efficiency, and more reliable and consistent outcomes.

In a noisy ecosystem, supply quality is the foundation of performance you can actually trust.

🔗 Learn more about our partnership in the blog post linked in our bio.

#StreamingTV #Programmatic #AdTech #SupplyQuality #Transparency

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.

☁️ How does Index Cloud actually work?

Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.

Each container runs in strict isolation:
✔️ Index provides the environment.
🔒 Partners bring and control the intelligence.

This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.

Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPoweredAI, and Nano Interactive.

🔗 Curious to learn more? Check out the blog post linked in our bio.