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Dozens of brands, hundreds of hotels… all around the world. @hilton strives to deliver a premium guest experience every time, everywhere. With our XM for Customer Experience, it can connect with guests before, during, and after their stay— ensuring everything from towel services to noise levels are just right.

KFC COO, Rob Swain, broke down why putting guests and team members at the center isn’t just a philosophy, it’s a business imperative.⁠
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With Qualtrics, KFC is turning insights into action at every level of the organization to deliver consistently great experiences, from drive-thru to dining room.

AI-Powered Growth: How Shake Shack is Conquering the World (and Keeping Customers Coming Back) 🍔⁠
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Shake Shack is leveraging Qualtrics to deliver personalized offers and drive customer loyalty. With rapid expansion and a commitment to exceptional experiences, Shake Shack is proof that data-driven insights are the key to success. ⁠
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#QualtricsAI #CustomerExperience #ShakeShack #Growth

The healthcare system can be complex for both patients and organizations. With our #AI-powered insights, @stanford.healthcare can resolve care gaps in real-time. Click the link in our bio to see how it is anticipating patient needs, improving care, and bettering lives.

"Upwards of millions of dollars can be lost if we don't get this LTO process right." From perfecting its truffle burger to crafting impactful messaging, @shakeshack is using our #AI insights to enhance its guest experiences and scale around the world.

Click the link in our bio to see recipe for success.

That’s a wrap on Experience Live London! 🇬🇧

👉London kicks off our Experience Live series, and what a way to start. We explored a critical theme: the experience gap is no longer between data and understanding, that’s solved. The gap is between understanding and outcomes, and context is everything.

Huge thank you to everyone who joined us.
Up next, we’re heading to Houston and Sydney, see you there! 🇺🇸🇦🇺

#ExperienceLive #Qualtrics

Samsara's customer feedback was trapped across 10 tools and 12 teams. Acting on it at scale wasn't possible. They unified everything in under a year. Now happy customers show 2x higher ARR growth and 30% fewer tickets. 👏

Samsara's customer feedback was trapped across 10 tools and 12 teams. Acting on it at scale wasn't possible. They unified everything in under a year. Now happy customers show 2x higher ARR growth and 30% fewer tickets. 👏

Samsara's customer feedback was trapped across 10 tools and 12 teams. Acting on it at scale wasn't possible. They unified everything in under a year. Now happy customers show 2x higher ARR growth and 30% fewer tickets. 👏

Samsara's customer feedback was trapped across 10 tools and 12 teams. Acting on it at scale wasn't possible. They unified everything in under a year. Now happy customers show 2x higher ARR growth and 30% fewer tickets. 👏

Samsara's customer feedback was trapped across 10 tools and 12 teams. Acting on it at scale wasn't possible. They unified everything in under a year. Now happy customers show 2x higher ARR growth and 30% fewer tickets. 👏

Two banks. Two continents. Same blind spot.

Banco Inter serves 37 million clients across 170 products on a single super app. Barclays manages credit card partnerships for JetBlue, Gap, and more. Both had strong CSAT scores.

Both were losing customers.

The problem wasn't collecting feedback. It was acting on it fast enough, across every channel.

When a customer hit a wall on the chatbot and called in frustrated, nobody connected those dots. The signals were there. The system to act on them wasn't.

Both rebuilt their CX programs to close that gap. Banco Inter stopped using personas entirely. Barclays went omnichannel across call centers, chatbot logs, digital self-service, and partner sites. For the first time, they could see the full picture and respond in real time.

The takeaway: your customers are already telling you everything. The question is whether you're set up to act on it before they walk away.

Two banks. Two continents. Same blind spot.

Banco Inter serves 37 million clients across 170 products on a single super app. Barclays manages credit card partnerships for JetBlue, Gap, and more. Both had strong CSAT scores.

Both were losing customers.

The problem wasn't collecting feedback. It was acting on it fast enough, across every channel.

When a customer hit a wall on the chatbot and called in frustrated, nobody connected those dots. The signals were there. The system to act on them wasn't.

Both rebuilt their CX programs to close that gap. Banco Inter stopped using personas entirely. Barclays went omnichannel across call centers, chatbot logs, digital self-service, and partner sites. For the first time, they could see the full picture and respond in real time.

The takeaway: your customers are already telling you everything. The question is whether you're set up to act on it before they walk away.

Two banks. Two continents. Same blind spot.

Banco Inter serves 37 million clients across 170 products on a single super app. Barclays manages credit card partnerships for JetBlue, Gap, and more. Both had strong CSAT scores.

Both were losing customers.

The problem wasn't collecting feedback. It was acting on it fast enough, across every channel.

When a customer hit a wall on the chatbot and called in frustrated, nobody connected those dots. The signals were there. The system to act on them wasn't.

Both rebuilt their CX programs to close that gap. Banco Inter stopped using personas entirely. Barclays went omnichannel across call centers, chatbot logs, digital self-service, and partner sites. For the first time, they could see the full picture and respond in real time.

The takeaway: your customers are already telling you everything. The question is whether you're set up to act on it before they walk away.

Two banks. Two continents. Same blind spot.

Banco Inter serves 37 million clients across 170 products on a single super app. Barclays manages credit card partnerships for JetBlue, Gap, and more. Both had strong CSAT scores.

Both were losing customers.

The problem wasn't collecting feedback. It was acting on it fast enough, across every channel.

When a customer hit a wall on the chatbot and called in frustrated, nobody connected those dots. The signals were there. The system to act on them wasn't.

Both rebuilt their CX programs to close that gap. Banco Inter stopped using personas entirely. Barclays went omnichannel across call centers, chatbot logs, digital self-service, and partner sites. For the first time, they could see the full picture and respond in real time.

The takeaway: your customers are already telling you everything. The question is whether you're set up to act on it before they walk away.

Two banks. Two continents. Same blind spot.

Banco Inter serves 37 million clients across 170 products on a single super app. Barclays manages credit card partnerships for JetBlue, Gap, and more. Both had strong CSAT scores.

Both were losing customers.

The problem wasn't collecting feedback. It was acting on it fast enough, across every channel.

When a customer hit a wall on the chatbot and called in frustrated, nobody connected those dots. The signals were there. The system to act on them wasn't.

Both rebuilt their CX programs to close that gap. Banco Inter stopped using personas entirely. Barclays went omnichannel across call centers, chatbot logs, digital self-service, and partner sites. For the first time, they could see the full picture and respond in real time.

The takeaway: your customers are already telling you everything. The question is whether you're set up to act on it before they walk away.

Two banks. Two continents. Same blind spot.

Banco Inter serves 37 million clients across 170 products on a single super app. Barclays manages credit card partnerships for JetBlue, Gap, and more. Both had strong CSAT scores.

Both were losing customers.

The problem wasn't collecting feedback. It was acting on it fast enough, across every channel.

When a customer hit a wall on the chatbot and called in frustrated, nobody connected those dots. The signals were there. The system to act on them wasn't.

Both rebuilt their CX programs to close that gap. Banco Inter stopped using personas entirely. Barclays went omnichannel across call centers, chatbot logs, digital self-service, and partner sites. For the first time, they could see the full picture and respond in real time.

The takeaway: your customers are already telling you everything. The question is whether you're set up to act on it before they walk away.

3 days. 250+ sessions. One clear message: insight without action is just data.🔥

X4 2026 brought the world’s best XM leaders together to share what’s working, what’s next, and what’s possible. Real-world AI. The future of CX and EX. All of it.

Thank you to every speaker, sponsor, partner, and attendee who showed up, and to the Qualtrics team who worked behind the scenes to make it all happen!

That’s a wrap on X4 2026. 🎉

Three days, thousands of XM leaders, and more bold ideas than we can count. Seattle, you delivered.

Day 3 closed us out with back-to-back keynotes, packed breakout sessions, and the kind of real, honest conversations that only happen when the right people are in the room together.

To everyone who showed up and made this community what it is: thank you!

Day 2 of X4 Seattle 2026! We had the best time hearing from impactful keynotes and enjoying the XM block party. 💙🎤

Day 1 of X4 2026 is a wrap! St. Patrick’s Day has never looked quite like this. 🍀

Thousands of experience leaders gathered for the opening of the world’s premier XM summit, and the energy in this building is unlike anything else. This is what it looks like when the XM community shows up.