Instagram Story Viewer

🗽📸 NYC, you’re up next: Alpha in Residence — a special 2-day, free Sony Alpha community event on the Upper East Side with styled shooting sets, gear rentals, photowalks, and inspiring talks—plus more in store. You won’t want to miss it.

Register now via the link in our stories and bio. See you there! #SonyAlpha #AlphaInResidence

After so many of you have asked, “When is the Sony A7 V coming?” — the day is finally here.

Introducing the NEW Sony Alpha 7 V: the next evolution of our Alpha 7 line, designed for creators who shoot both photos and video and want one body that’s fast, intelligent, and endlessly versatile.

What’s new?
Next-level autofocus powered by an all-new BIONZ XR2 processor with an integrated AI processing unit for a huge leap in subject recognition accuracy.

All-new partially stacked sensor delivering faster performance, improved dynamic range, and blackout-free shooting at 30fps.

Pre-Capture and Speed Boost so you never miss the moment before the moment.

Vari-angle flip screen + updated grip for easier handling and flexible shooting angles.

7K-oversampled 4K 60p (Full-Frame) and 4K 120p (Super35) — engineered for creators who want power without compromise.

Unique Sony Σ (sigma) shaped graphite heatsink enabling extended recording times without overheating (approximately 1.5 hours in 4K 60p at 68°F).

What’s not new?
***Access to more native lens options than any other mirrorless system on the market.***

Want to experience it yourself?
Apply to be one of our first-ever Community Reviewers via the link in our Stories & bio — or go hunt down one of the 17 units already out in the wild at photo specialty stores. Follow the clues in the comments and across our social media channels today to track them down.

Comment below to get the link to learn more + preorder the new A7V sent to you directly. ⚡️📷 #SonyAlpha

Introducing the NEW Sony Alpha 7 V: your new go-to camera body for any shoot.
From fast-paced action to cinematic storytelling, the A7 V is built to keep up with your creativity.

Tap the link in our bio to learn more + preorder yours now. Who’s already preordered theirs? 👀 #SonyAlpha

“Ever since I first saw a shoebill online, I was convinced it couldn’t possibly be real. It looked like something between a dinosaur, a sculpture, and a Photoshop experiment gone too far.So I traveled to Uganda specifically to see one.
And when it finally happened… I cried.

The shoebill is one of the strangest and most fascinating birds I’ve ever encountered: it felt incredibly strange, almost prehistoric, yet at the same time profoundly elegant. These images are my attempt to capture that contradiction.

With sensitive species like the shoebill, distance is essential. The 400mm and 600mm allowed me to work respectfully while still achieving extreme sharpness, beautiful subject isolation, and the kind of bokeh I’m slightly obsessed with.” - @alexandrovich_yo 🕊️👏🪺
Captured beautifully, with her Sony Alpha 1 II + Alpha 1 + 400mm f/2.8 GM OSS + 600mm f/4 GM OSS (an amazing high-speed kit for wildlife). #SonyAlpha

“Ever since I first saw a shoebill online, I was convinced it couldn’t possibly be real. It looked like something between a dinosaur, a sculpture, and a Photoshop experiment gone too far.So I traveled to Uganda specifically to see one.
And when it finally happened… I cried.

The shoebill is one of the strangest and most fascinating birds I’ve ever encountered: it felt incredibly strange, almost prehistoric, yet at the same time profoundly elegant. These images are my attempt to capture that contradiction.

With sensitive species like the shoebill, distance is essential. The 400mm and 600mm allowed me to work respectfully while still achieving extreme sharpness, beautiful subject isolation, and the kind of bokeh I’m slightly obsessed with.” - @alexandrovich_yo 🕊️👏🪺
Captured beautifully, with her Sony Alpha 1 II + Alpha 1 + 400mm f/2.8 GM OSS + 600mm f/4 GM OSS (an amazing high-speed kit for wildlife). #SonyAlpha

“Ever since I first saw a shoebill online, I was convinced it couldn’t possibly be real. It looked like something between a dinosaur, a sculpture, and a Photoshop experiment gone too far.So I traveled to Uganda specifically to see one.
And when it finally happened… I cried.

The shoebill is one of the strangest and most fascinating birds I’ve ever encountered: it felt incredibly strange, almost prehistoric, yet at the same time profoundly elegant. These images are my attempt to capture that contradiction.

With sensitive species like the shoebill, distance is essential. The 400mm and 600mm allowed me to work respectfully while still achieving extreme sharpness, beautiful subject isolation, and the kind of bokeh I’m slightly obsessed with.” - @alexandrovich_yo 🕊️👏🪺
Captured beautifully, with her Sony Alpha 1 II + Alpha 1 + 400mm f/2.8 GM OSS + 600mm f/4 GM OSS (an amazing high-speed kit for wildlife). #SonyAlpha

“Ever since I first saw a shoebill online, I was convinced it couldn’t possibly be real. It looked like something between a dinosaur, a sculpture, and a Photoshop experiment gone too far.So I traveled to Uganda specifically to see one.
And when it finally happened… I cried.

The shoebill is one of the strangest and most fascinating birds I’ve ever encountered: it felt incredibly strange, almost prehistoric, yet at the same time profoundly elegant. These images are my attempt to capture that contradiction.

With sensitive species like the shoebill, distance is essential. The 400mm and 600mm allowed me to work respectfully while still achieving extreme sharpness, beautiful subject isolation, and the kind of bokeh I’m slightly obsessed with.” - @alexandrovich_yo 🕊️👏🪺
Captured beautifully, with her Sony Alpha 1 II + Alpha 1 + 400mm f/2.8 GM OSS + 600mm f/4 GM OSS (an amazing high-speed kit for wildlife). #SonyAlpha

“Ever since I first saw a shoebill online, I was convinced it couldn’t possibly be real. It looked like something between a dinosaur, a sculpture, and a Photoshop experiment gone too far.So I traveled to Uganda specifically to see one.
And when it finally happened… I cried.

The shoebill is one of the strangest and most fascinating birds I’ve ever encountered: it felt incredibly strange, almost prehistoric, yet at the same time profoundly elegant. These images are my attempt to capture that contradiction.

With sensitive species like the shoebill, distance is essential. The 400mm and 600mm allowed me to work respectfully while still achieving extreme sharpness, beautiful subject isolation, and the kind of bokeh I’m slightly obsessed with.” - @alexandrovich_yo 🕊️👏🪺
Captured beautifully, with her Sony Alpha 1 II + Alpha 1 + 400mm f/2.8 GM OSS + 600mm f/4 GM OSS (an amazing high-speed kit for wildlife). #SonyAlpha

“Ever since I first saw a shoebill online, I was convinced it couldn’t possibly be real. It looked like something between a dinosaur, a sculpture, and a Photoshop experiment gone too far.So I traveled to Uganda specifically to see one.
And when it finally happened… I cried.

The shoebill is one of the strangest and most fascinating birds I’ve ever encountered: it felt incredibly strange, almost prehistoric, yet at the same time profoundly elegant. These images are my attempt to capture that contradiction.

With sensitive species like the shoebill, distance is essential. The 400mm and 600mm allowed me to work respectfully while still achieving extreme sharpness, beautiful subject isolation, and the kind of bokeh I’m slightly obsessed with.” - @alexandrovich_yo 🕊️👏🪺
Captured beautifully, with her Sony Alpha 1 II + Alpha 1 + 400mm f/2.8 GM OSS + 600mm f/4 GM OSS (an amazing high-speed kit for wildlife). #SonyAlpha

Which G Master lens rules the wild? Ten days across the Southwest with @sonyalpha, chasing light with the 24–70mm f/2.8 GM II and the 70–200mm f/2.8 GM II, all brought to life on the new Alpha 7 V.

G Master lenses are my go-to for a reason. Edge-to-edge sharpness, fast and reliable autofocus I can trust, and that balance between detail and depth that makes images feel alive. No brainer if you want to level up your content!

24–70 keeps me in it. 70–200 changes how I see it. Together, they tell the full story.

Which one rules the wild for you? #SponsoredbySony �
#sonyalpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Gear that can handle any assignment, regardless of the conditions, and ensure you get the shot? That’s Sony camera gear. @klorklor proving our point here with his Sony Alpha 7R V + FE 100-400mm F4.5-5.6 GM OSS lens on the slopes this season. 🔥⛷️ #SonyAlpha

Mark your calendars. #SonyAlpha

Few unboxings are more exciting than the new Sony 28-70mm F2 G Master lens.
Congrats @nickrstic on your newest addition 👏
Why do creators like Nick love it? For its constant F2 that delivers prime-like depth and low‑light confidence, while rendering sharp, smooth bokeh — effectively replacing 28/35/50/70mm primes with a consistent look.

Plus — fast, quiet AF plus reduced focus breathing and breathing compensation keep framing steady for photo and video.
Tap the link in our bio to learn more about the new 28-70 F2 GM now. #SonyAlpha #SonyGMaster #bestlens

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

That’s a wrap on our #SonyCreativeSpace On the Road tour! Huge thanks to everyone who came out across all 10 stops to create with us—and to our incredible leaders who led photowalks, signed books, and connected with the community along the way.
We had the best time collaborating, exploring cities around the U.S. on photowalks with the new Sony Alpha 7 V + GM lenses, and learning together.
We can’t wait to see you again (in just 10 days, NYC!). 📸#SonyAlpha

PS: Congratulations to our #SonyCreativeSpace sweepstakes winner, @sixab0ve!

Congratulations to the 2026 Sony Alpha Female+ Creator of the Year, Megan Brief! 🎉

After trekking through the desert terrain of Northwestern Argentina and climbing to what she calls the “Kingdom of the Condors,” Megan spent over an hour immersed in their world, watching them soar overhead.

“I’ll never forget the howling sound as the wind currents flowed through their feathers. I was only a few hundred feet below them, so you can imagine the volume at that distance.” She shares, “It was otherworldly.”

Winning Creator of the Year marks a full-circle moment in her journey. “Winning the Sony Alpha Female+ is a huge honor. It acknowledges my hard work, affirms my artistry, and illustrates that I can successfully transform my passion into a career.” She expresses, “I know it’s something my younger self—who dreamed of a life rooted in creativity and exploration—would be deeply proud of.”

For Megan, the Sony Alpha Female+ community is more than a network; it’s a space where women uplift one another, take creative risks, and grow together.

Please join us in celebrating Megan and this incredible achievement!
✨👉 Want to be part of it? Join the Sony Alpha Female+ Facebook community to connect, get inspired, and share your work with creators around the world.

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

It was a packed weekend of action in China! Find out the best pics by @sonyalpha 📸

👉#Diving World Cup - Beijing
👉#ArtisticSwimming World Cup - Xi'an

Camera roll goals @afton_mcnatt 📹✨
“As a director/cinematographer always on the move, the Sony FX3 has allowed me to create in every context, including Dubai, Monte Carlo, NYC, LA, and Seattle (all featured here).
Paired with the Sony FE 24-70 f/2.8 GM II lens and 10mm f/2.8, I’ve found that compact filmmaking actually unlocks creativity by simplifying everything down to what matters most.” - Afton. #SonyAlpha