Instagram Story Viewer

#ZoomAD: Through its Priceless platform, Mastercard has increasingly moved into the world of immersive hospitality, positioning dining as part of a broader experience economy built around access, storytelling and cultural exchange.

This season, that approach takes shape in Cairo through Priceless Harvest, a collaboration with The Sage Experience and Flavor Republic that brings some of the region’s most influential chefs into Shemu across the summer.

The series opened with Beirut-based chef Tarek Alameddine, whose restaurants Beihouse and BUCO have both appeared on MENA’s 50 Best Restaurants list. His dinners explored contemporary Lebanese cuisine through memory, regional ingredients and personal narrative. The next chapter arrives on June 2nd with Tala Bashmi, the chef behind Fusions by Tala and one of the defining voices in contemporary Gulf cuisine.

Over recent years, Bashmi’s work has helped position Khaleeji food within a wider conversation around heritage, migration and identity.

Beyond the chef series itself, the partnership between Mastercard and The Sage Experience continues through curated dining formats available on the Priceless platform, including immersive dinners at Shemu and more intimate at-home experiences.

For guests who missed the first dinners, Tala Bashmi’s evenings on June 2nd and 3rd offers another entry point into the series — and into the kind of immersive dining experience Mastercard’s Priceless platform has increasingly begun building around the region, available on https://www.ticketsmarche.com/

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: South 90th Street is packed tonight as URBNLANES opens EASTLANE in New Cairo, drawing in a crowd of business figures, public personalities, and invited guests for one of the season’s biggest real estate launches. Inside, the new development brings together luxury retail, dining spots, and contemporary architecture in the middle of one of the city’s busiest commercial districts.

As the night unfolds, CamelPhat takes over the stage alongside KZ and Cake, turning EASTLANE’s opening into a late-night celebration running through to 1 AM. Sponsored by Bentley, the launch marks URBNLANES’ latest addition to its growing portfolio of residential and mixed-use developments across Egypt.

#ZoomAD: Fresh air and fresher ingredients? A menu custom-made from the park’s organic produce?Pop-up concept @coolcat_experience landed in Orchard Park at Alburouj by Imkan Misr, and showed why functional gardens like Orchard Park are the way forward. Using fresh herbs and ingredients sourced directly from Orchard Park, the event was a reset that helped guests connect with nature and the park’s identity.

Located at the heart of Imkan Misr’s Alburouj compound in Heliopolis, Orchard Park is not just there to look pretty (though it does that too). Instead, entire hectares of land in this functional garden are dedicated to growing organic vegetables and fruits within reach of the community’s fingertips, nourishing both the body and mind.

@SceneSportsME #SceneAD: On Friday, May 22nd, CityGate New Cairo transformed into something unlike anything the city had seen before as TriFactory took over the space with a village that felt raw, electric, and alive with the kind of energy you feel in your chest before you can explain it.

Participants crossed the finish line caked in mud and wearing it like a crown. Around them, the village pulled everyone in; the ones who competed, the ones who cheered, and the ones who came just to feel part of something bigger than a regular Friday.

At the heart of it all was Mudder Village by Grill Setup, where the atmosphere moved far beyond the race itself. Guests gathered around live grill stations, good food, and DJ sets that kept the energy running through the village long after the obstacles were done. Families explored the space, kids ran freely through dedicated activity areas, and every corner carried the pulse of a community coming together around movement, adrenaline, and shared experience.

Every corner of Mudder Village by Grill Setup was designed with intention, not just to challenge people physically, but to create the kind of environment that pulls strangers into the same rhythm for a day.

@SceneSportsME LIVE: As Rico Verhoeven and Oleksandr Usyk walked into the ring beneath the Pyramids of Giza, they were met with a blaze of fireworks, lights, and a full-scale arena spectacle, setting the stage for a heavyweight clash that would define ‘Glory in Giza’.

What followed was a gruelling, high-stakes battle that stretched deep into the championship rounds, with both fighters digging into reserves under one of boxing’s most surreal backdrops. In the end, Oleksandr Usyk’s experience and control proved decisive, as he stopped Rico Verhoeven in round 11 to retain his Ring and WBC heavyweight titles and close out a landmark night in Egypt.

📸 @SceneSportsME & @dazn

@SceneSportsME LIVE: As Rico Verhoeven and Oleksandr Usyk walked into the ring beneath the Pyramids of Giza, they were met with a blaze of fireworks, lights, and a full-scale arena spectacle, setting the stage for a heavyweight clash that would define ‘Glory in Giza’.

What followed was a gruelling, high-stakes battle that stretched deep into the championship rounds, with both fighters digging into reserves under one of boxing’s most surreal backdrops. In the end, Oleksandr Usyk’s experience and control proved decisive, as he stopped Rico Verhoeven in round 11 to retain his Ring and WBC heavyweight titles and close out a landmark night in Egypt.

📸 @SceneSportsME & @dazn

@SceneSportsME LIVE: As Rico Verhoeven and Oleksandr Usyk walked into the ring beneath the Pyramids of Giza, they were met with a blaze of fireworks, lights, and a full-scale arena spectacle, setting the stage for a heavyweight clash that would define ‘Glory in Giza’.

What followed was a gruelling, high-stakes battle that stretched deep into the championship rounds, with both fighters digging into reserves under one of boxing’s most surreal backdrops. In the end, Oleksandr Usyk’s experience and control proved decisive, as he stopped Rico Verhoeven in round 11 to retain his Ring and WBC heavyweight titles and close out a landmark night in Egypt.

📸 @SceneSportsME & @dazn

@SceneSportsME LIVE: As Rico Verhoeven and Oleksandr Usyk walked into the ring beneath the Pyramids of Giza, they were met with a blaze of fireworks, lights, and a full-scale arena spectacle, setting the stage for a heavyweight clash that would define ‘Glory in Giza’.

What followed was a gruelling, high-stakes battle that stretched deep into the championship rounds, with both fighters digging into reserves under one of boxing’s most surreal backdrops. In the end, Oleksandr Usyk’s experience and control proved decisive, as he stopped Rico Verhoeven in round 11 to retain his Ring and WBC heavyweight titles and close out a landmark night in Egypt.

📸 @SceneSportsME & @dazn

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@CairoScene LIVE from the closing ceremony of the 10th edition of Manassat Film Festival at Zawya Cinema.

لايف من ختام مهرجان منصات للأفلام القصيرة

📸 @CairoScene

@SceneSportsME LIVE: WBC World Champion Ryan Garcia joins the star-studded crowd at ‘Glory in Giza’ ahead of the long-awaited clash between undefeated heavyweight champions Oleksandr Usyk and Rico Verhoeven.

Tonight, Usyk puts his perfect 24-0 boxing record on the line against the GLORY kickboxing champion, who continues his transition into boxing under the lights of the Pyramids of Giza.

Glory in Giza | May 23 | LIVE on DAZN

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: WBC World Champion Ryan Garcia joins the star-studded crowd at ‘Glory in Giza’ ahead of the long-awaited clash between undefeated heavyweight champions Oleksandr Usyk and Rico Verhoeven.

Tonight, Usyk puts his perfect 24-0 boxing record on the line against the GLORY kickboxing champion, who continues his transition into boxing under the lights of the Pyramids of Giza.

Glory in Giza | May 23 | LIVE on DAZN

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: American comedy icon Martin Lawrence arrives at ‘Glory in Giza’, bringing Hollywood energy to the Pyramids of Giza as the boxing spectacle keeps pulling in global star power ringside.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23 | LIVE on DAZN

🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Egypt’s biggest stars are shifting from red carpets to ringside as boxing spectacle ‘Glory in Giza’ pulls in a wave of A-list names. Ahmed Ezz, Angham, Ahmed Malek, Tara Emad, Hannah El Zahed, and Amir Eid were among those spotted trading festival premieres for fight-night energy, as the night continues to blur the line between entertainment and sport.

📸/🎥 @SceneSportsME

@SceneSportsME LIVE: Fresh off the ‘7 Dogs’ premiere and a whirlwind pyramids morning tour, action icon Jason Statham and supermodel Rosie Huntington-Whiteley officially arrived at ‘Glory in Giza’ ring. The power couple’s Cairo takeover continues, bringing full blockbuster energy to the boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥/📸 @SceneSportsME

@SceneSportsME LIVE: Fresh off the ‘7 Dogs’ premiere and a whirlwind pyramids morning tour, action icon Jason Statham and supermodel Rosie Huntington-Whiteley officially arrived at ‘Glory in Giza’ ring. The power couple’s Cairo takeover continues, bringing full blockbuster energy to the boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥/📸 @SceneSportsME

@SceneSportsME LIVE: Fresh off the ‘7 Dogs’ premiere and a whirlwind pyramids morning tour, action icon Jason Statham and supermodel Rosie Huntington-Whiteley officially arrived at ‘Glory in Giza’ ring. The power couple’s Cairo takeover continues, bringing full blockbuster energy to the boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥/📸 @SceneSportsME

@SceneSportsME LIVE: Fresh off the ‘7 Dogs’ premiere and a whirlwind pyramids morning tour, action icon Jason Statham and supermodel Rosie Huntington-Whiteley officially arrived at ‘Glory in Giza’ ring. The power couple’s Cairo takeover continues, bringing full blockbuster energy to the boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥/📸 @SceneSportsME

@SceneSportsME LIVE: Egyptian megastar Amr Diab has entered the ring, well, ringside. The superstar arrived at ‘Glory in Giza’, adding instant hitmaker energy to Egypt’s biggest boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥 @SceneSportsME

@SceneSportsME LIVE: Egyptian megastar Amr Diab has entered the ring, well, ringside. The superstar arrived at ‘Glory in Giza’, adding instant hitmaker energy to Egypt’s biggest boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥 @SceneSportsME

@SceneSportsME LIVE: Egyptian megastar Amr Diab has entered the ring, well, ringside. The superstar arrived at ‘Glory in Giza’, adding instant hitmaker energy to Egypt’s biggest boxing spectacle beneath the pyramids.

Stay tuned to @SceneSportsME for an insider look at ‘Glory in Giza’.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

🎥 @SceneSportsME

@SceneSportsME LIVE: British boxing icon Anthony Joshua arrives at the Pyramids of Giza as fighters, athletes, and industry giants gather for tonight’s historic Glory in Giza fight card.

With the desert arena coming to life beneath the pyramids, anticipation continues to build ahead of tonight’s headline showdown between Oleksandr Usyk and Rico Verhoeven.

Stay tuned to @SceneSportsME for ringside coverage, behind-the-scenes moments and live updates throughout the night.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

📸/🎥@SceneSportsME

@SceneSportsME LIVE: British boxing icon Anthony Joshua arrives at the Pyramids of Giza as fighters, athletes, and industry giants gather for tonight’s historic Glory in Giza fight card.

With the desert arena coming to life beneath the pyramids, anticipation continues to build ahead of tonight’s headline showdown between Oleksandr Usyk and Rico Verhoeven.

Stay tuned to @SceneSportsME for ringside coverage, behind-the-scenes moments and live updates throughout the night.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

📸/🎥@SceneSportsME

@SceneSportsME LIVE: British boxing icon Anthony Joshua arrives at the Pyramids of Giza as fighters, athletes, and industry giants gather for tonight’s historic Glory in Giza fight card.

With the desert arena coming to life beneath the pyramids, anticipation continues to build ahead of tonight’s headline showdown between Oleksandr Usyk and Rico Verhoeven.

Stay tuned to @SceneSportsME for ringside coverage, behind-the-scenes moments and live updates throughout the night.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

📸/🎥@SceneSportsME

@SceneSportsME LIVE: British boxing icon Anthony Joshua arrives at the Pyramids of Giza as fighters, athletes, and industry giants gather for tonight’s historic Glory in Giza fight card.

With the desert arena coming to life beneath the pyramids, anticipation continues to build ahead of tonight’s headline showdown between Oleksandr Usyk and Rico Verhoeven.

Stay tuned to @SceneSportsME for ringside coverage, behind-the-scenes moments and live updates throughout the night.

Glory in Giza | May 23rd | LIVE on DAZN 🥊

📸/🎥@SceneSportsME