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SERVATI
DREAM BIG OR DON'T.
Nel secondo episodio del nostro podcast, in cui esploriamo il futuro dell’umanità attraverso startup e aziende innovative che lo stanno costruendo, siamo andati a Casarano, in provincia di Lecce per intervistare Matteo Di Paola e Marco Primiceri, fondatori di SERVATI.
SERVATI è un brand nato nel distretto calzaturiero pugliese che unisce artigianato e stampa 3D per creare sneakers futuristiche e sostenibili, progettate per essere smontate, riciclate e ridefinire i confini della moda contemporanea.
Capitoli:
00:00 Trailer
00:58 Introduzione
01:53 Matteo di Paola e Marco Primiceri
05:13 Casarano
06:44 SERVATI
08:00 Idea
09:40 Brevetto
14:12 Modellazione 3D
16:51 Limiti della Stampa 3D
19:52 Stampi Tradizionali
26:08 Expo Osaka 2025
26:51 DREAM BIG OR DON’T
29:20 Boomerang Process
31:16 Sostenibilità
32:26 Greenwashing
32:48 Riciclo
35:31 Raccolta Fondi
37:52 Team
38:37 Stampanti 3D
39:14 Dentro SERVATI
49:28 Stampa 3D vs Manodopera
51:20 Premio MICS
53:05 Visione a Lungo Termine
54:35 Tecnologia nella Moda
59:30 Moda nel 2050
01:01:12 Consigli per Startupper
01:05:14 MVP
01:14:07 gag
2042 è il brand di Unito Tech, pensato per chi crede nei nostri valori e vuole esplorare il futuro dell’umanità insieme a noi. Puoi iscriverti gratuitamente alla waiting list dal nostro sito.
WAITING LIST 2042: https://www.unitotech.it/2042
SITO: https://www.unitotech.it/
Collaborazioni/proposte commerciali: info@unitotech.it
Content Creator: @andreamarampon
Doppiatori (voci): @simone.tracanelli e @simone.sperati
Se vuoi supportarci, abbonati al nostro canale 🙂
Esplorare il futuro dell’umanità è ciò che facciamo ogni giorno. Se apprezzi i nostri contenuti e non ci segui ancora, unisciti a noi: @unito_tech
#unitotech #startup #moda #futuro #servati
Il brevetto SERVATI è stato riconosciuto come una delle invenzioni più influenti degli ultimi 140 anni ed è stato inserito nel libro ufficiale promosso dal Ministero del Made in Italy @mimit_gov e dall' Ufficio Italiano Brevetti e Marchi.
Un riconoscimento incredibile, che posiziona Servati al centro del cambiamento industriale accanto a enormi realtà ed eccellenze italiane come @ferrari @ducaticorse @brembo
Quando i fondatori di Servati, Marco e Matteo, hanno scritto questo brevetto erano poco più che ragazzi e non conoscevano questo mondo come lo conoscono ora, ma credevano nel proprio sogno, sapevano che quell'idea della scarpa modulare riciclabile poteva davvero riscrivere le regole.
SERVATI rappresenta prima di ogni altra cosa un sogno nato da un'intuizione forte di due amici e oggi siamo felici di condividere con voi tutto questo.
Non dimenticatelo mai, DREAM BIG OR DON'T
English version:
The SERVATI patent has been recognized as one of the most influential inventions of the past 140 years and has been included in the official book promoted by the Italian Ministry of Made in Italy and the Italian Patent and Trademark Office.
An incredible recognition, placing Servati at the center of industrial change alongside major Italian excellences such as Ferrari, Ducati, and Brembo.
When Servati’s founders, Marco and Matteo, wrote this patent, they were just a couple of young guys. They didn’t know the industry the way they do now… but they believed in their vision. They knew that idea — a modular, recyclable sneaker — had the power to truly rewrite the rules.
SERVATI, before anything else, is a dream born from a strong intuition between two friends. And today, they’re proud to share this moment with you.
Never forget it,
DREAM BIG OR DON’T
Il brevetto SERVATI è stato riconosciuto come una delle invenzioni più influenti degli ultimi 140 anni ed è stato inserito nel libro ufficiale promosso dal Ministero del Made in Italy @mimit_gov e dall' Ufficio Italiano Brevetti e Marchi.
Un riconoscimento incredibile, che posiziona Servati al centro del cambiamento industriale accanto a enormi realtà ed eccellenze italiane come @ferrari @ducaticorse @brembo
Quando i fondatori di Servati, Marco e Matteo, hanno scritto questo brevetto erano poco più che ragazzi e non conoscevano questo mondo come lo conoscono ora, ma credevano nel proprio sogno, sapevano che quell'idea della scarpa modulare riciclabile poteva davvero riscrivere le regole.
SERVATI rappresenta prima di ogni altra cosa un sogno nato da un'intuizione forte di due amici e oggi siamo felici di condividere con voi tutto questo.
Non dimenticatelo mai, DREAM BIG OR DON'T
English version:
The SERVATI patent has been recognized as one of the most influential inventions of the past 140 years and has been included in the official book promoted by the Italian Ministry of Made in Italy and the Italian Patent and Trademark Office.
An incredible recognition, placing Servati at the center of industrial change alongside major Italian excellences such as Ferrari, Ducati, and Brembo.
When Servati’s founders, Marco and Matteo, wrote this patent, they were just a couple of young guys. They didn’t know the industry the way they do now… but they believed in their vision. They knew that idea — a modular, recyclable sneaker — had the power to truly rewrite the rules.
SERVATI, before anything else, is a dream born from a strong intuition between two friends. And today, they’re proud to share this moment with you.
Never forget it,
DREAM BIG OR DON’T
Il brevetto SERVATI è stato riconosciuto come una delle invenzioni più influenti degli ultimi 140 anni ed è stato inserito nel libro ufficiale promosso dal Ministero del Made in Italy @mimit_gov e dall' Ufficio Italiano Brevetti e Marchi.
Un riconoscimento incredibile, che posiziona Servati al centro del cambiamento industriale accanto a enormi realtà ed eccellenze italiane come @ferrari @ducaticorse @brembo
Quando i fondatori di Servati, Marco e Matteo, hanno scritto questo brevetto erano poco più che ragazzi e non conoscevano questo mondo come lo conoscono ora, ma credevano nel proprio sogno, sapevano che quell'idea della scarpa modulare riciclabile poteva davvero riscrivere le regole.
SERVATI rappresenta prima di ogni altra cosa un sogno nato da un'intuizione forte di due amici e oggi siamo felici di condividere con voi tutto questo.
Non dimenticatelo mai, DREAM BIG OR DON'T
English version:
The SERVATI patent has been recognized as one of the most influential inventions of the past 140 years and has been included in the official book promoted by the Italian Ministry of Made in Italy and the Italian Patent and Trademark Office.
An incredible recognition, placing Servati at the center of industrial change alongside major Italian excellences such as Ferrari, Ducati, and Brembo.
When Servati’s founders, Marco and Matteo, wrote this patent, they were just a couple of young guys. They didn’t know the industry the way they do now… but they believed in their vision. They knew that idea — a modular, recyclable sneaker — had the power to truly rewrite the rules.
SERVATI, before anything else, is a dream born from a strong intuition between two friends. And today, they’re proud to share this moment with you.
Never forget it,
DREAM BIG OR DON’T
Il brevetto SERVATI è stato riconosciuto come una delle invenzioni più influenti degli ultimi 140 anni ed è stato inserito nel libro ufficiale promosso dal Ministero del Made in Italy @mimit_gov e dall' Ufficio Italiano Brevetti e Marchi.
Un riconoscimento incredibile, che posiziona Servati al centro del cambiamento industriale accanto a enormi realtà ed eccellenze italiane come @ferrari @ducaticorse @brembo
Quando i fondatori di Servati, Marco e Matteo, hanno scritto questo brevetto erano poco più che ragazzi e non conoscevano questo mondo come lo conoscono ora, ma credevano nel proprio sogno, sapevano che quell'idea della scarpa modulare riciclabile poteva davvero riscrivere le regole.
SERVATI rappresenta prima di ogni altra cosa un sogno nato da un'intuizione forte di due amici e oggi siamo felici di condividere con voi tutto questo.
Non dimenticatelo mai, DREAM BIG OR DON'T
English version:
The SERVATI patent has been recognized as one of the most influential inventions of the past 140 years and has been included in the official book promoted by the Italian Ministry of Made in Italy and the Italian Patent and Trademark Office.
An incredible recognition, placing Servati at the center of industrial change alongside major Italian excellences such as Ferrari, Ducati, and Brembo.
When Servati’s founders, Marco and Matteo, wrote this patent, they were just a couple of young guys. They didn’t know the industry the way they do now… but they believed in their vision. They knew that idea — a modular, recyclable sneaker — had the power to truly rewrite the rules.
SERVATI, before anything else, is a dream born from a strong intuition between two friends. And today, they’re proud to share this moment with you.
Never forget it,
DREAM BIG OR DON’T
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Servati CHRONO, an incredible story of research and passion. Available now on Servati.it
Introducing the new Servati CHRONO, the most advanced sneakers we ever made.
Discover now on Servati.it
Introducing the new Servati CHRONO, the most advanced sneakers we ever made.
Discover now on Servati.it
Introducing the new Servati CHRONO, the most advanced sneakers we ever made.
Discover now on Servati.it
Introducing the new Servati CHRONO, the most advanced sneakers we ever made.
Discover now on Servati.it
Introducing the new Servati CHRONO, the most advanced sneakers we ever made.
Discover now on Servati.it
Ogni atleta lo sa: la vera sfida non è contro gli altri, ma contro il tempo.
Il cronometro non mente. Segna i limiti, registra gli errori, misura ogni progresso. È lì, sempre uguale, mentre tutto il resto cambia. Non fa sconti. Non applaude. Ti mette davanti a te stesso.
Chrono nasce da questa tensione.
Da quella lotta personale che spinge a migliorare, anche quando nessuno guarda. Da quei secondi che separano un tentativo qualunque da quello giusto.
Dal momento in cui capisci che non stai più lottando per vincere, ma per superarti.
SERVATI CHRONO drop on this Friday 6th March
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
SERVATI MILANO 26 RUNWAY SHOW // CHRONO© REVEAL // FULL SHOW
Styling and Casting team: Rosemary Ferrari @rosemary.ferrari
Footwear Design: Marco Primiceri @marco_primiceri
Makeup: @giuliacolella_makeup_ and team
Hair: @claudiacaggiano_makeup and team
Production: Micam @micam.milano
Project: Emergin Designer @emdesigners
Special thanks to the numerous family and friends without whom this adventure would not be possibile...who know who you are!
DREAM BIG OR DON'T
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
TEAM PROTOTYPING OUR VISION OF THE MOST ADVANCED SNEAKERS EVER.
/// SERVATI CHRONO The new model pushing to the limit DROP 6th March 2026
3D Printed
CAD Engineering
Made in Italy
NFC integrated
STYLING A 3D PRINTED SNEAKERS IT'S NEVER BEEN SO EASY ---
TWENTY SIX ON SERVATI.IT
STYLING A 3D PRINTED SNEAKERS IT'S NEVER BEEN SO EASY ---
TWENTY SIX ON SERVATI.IT
STYLING A 3D PRINTED SNEAKERS IT'S NEVER BEEN SO EASY ---
TWENTY SIX ON SERVATI.IT
STYLING A 3D PRINTED SNEAKERS IT'S NEVER BEEN SO EASY ---
TWENTY SIX ON SERVATI.IT
STYLING A 3D PRINTED SNEAKERS IT'S NEVER BEEN SO EASY ---
TWENTY SIX ON SERVATI.IT
STYLING A 3D PRINTED SNEAKERS IT'S NEVER BEEN SO EASY ---
TWENTY SIX ON SERVATI.IT
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