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@lays is chasing soccer fans from grocery runs to group chats ahead of this summer’s World Cup. ⚽️ The @pepsico brand is bringing back its “No Lay’s, No Game” platform. 

The work, from @slapglobal, reflects a shift in how the brand is approaching its audience. Instead of aiming messaging at demographics, the campaign looks at behavior—who’s buying chips at a store, who’s chatting during a match—and builds from there. Lay’s believes this approach feels more immediate and less staged, even when global celebrities are involved.

PepsiCo is teasing the next phase of the campaign, which will have a “bandwagon” theme.

📲 Read about the full campaign at the link in our bio. 🔗

@lays is chasing soccer fans from grocery runs to group chats ahead of this summer’s World Cup. ⚽️ The @pepsico brand is bringing back its “No Lay’s, No Game” platform. 

The work, from @slapglobal, reflects a shift in how the brand is approaching its audience. Instead of aiming messaging at demographics, the campaign looks at behavior—who’s buying chips at a store, who’s chatting during a match—and builds from there. Lay’s believes this approach feels more immediate and less staged, even when global celebrities are involved.

PepsiCo is teasing the next phase of the campaign, which will have a “bandwagon” theme.

📲 Read about the full campaign at the link in our bio. 🔗

@lays is chasing soccer fans from grocery runs to group chats ahead of this summer’s World Cup. ⚽️ The @pepsico brand is bringing back its “No Lay’s, No Game” platform. 

The work, from @slapglobal, reflects a shift in how the brand is approaching its audience. Instead of aiming messaging at demographics, the campaign looks at behavior—who’s buying chips at a store, who’s chatting during a match—and builds from there. Lay’s believes this approach feels more immediate and less staged, even when global celebrities are involved.

PepsiCo is teasing the next phase of the campaign, which will have a “bandwagon” theme.

📲 Read about the full campaign at the link in our bio. 🔗

🐿️ Fake squirrel fandom in New York has turned out to be a very real @canva stunt.

Last week, a squirrel statue and a group calling themselves The Squirrelites popped up in Brooklyn Bridge Park, offering squirrel-themed tours, performances and crafted items. 

A new brand campaign for the creative platform from @qualitymeatscreative suggests using Canva can make any niche interest snowball into something bigger. Take, for instance, squirrel worship.

“At any given moment, there are hundreds of ideas stuck in people’s heads, but they never see the light of day—not because they aren’t good, but because not everyone has the tools to bring them to life,” said Kristine Segrist, Canva’s global head of consumer marketing. “With Canva, we want to empower anyone to take an idea from a spark and turn it into something the world can see, share and believe in, even if it starts as something a little unexpected.”

📲 Read about the full campaign at the link in our bio. 🔗

🐿️ Fake squirrel fandom in New York has turned out to be a very real @canva stunt.

Last week, a squirrel statue and a group calling themselves The Squirrelites popped up in Brooklyn Bridge Park, offering squirrel-themed tours, performances and crafted items. 

A new brand campaign for the creative platform from @qualitymeatscreative suggests using Canva can make any niche interest snowball into something bigger. Take, for instance, squirrel worship.

“At any given moment, there are hundreds of ideas stuck in people’s heads, but they never see the light of day—not because they aren’t good, but because not everyone has the tools to bring them to life,” said Kristine Segrist, Canva’s global head of consumer marketing. “With Canva, we want to empower anyone to take an idea from a spark and turn it into something the world can see, share and believe in, even if it starts as something a little unexpected.”

📲 Read about the full campaign at the link in our bio. 🔗

"This is a historic moment for our agency."

After 56 years, @uwginc made it onto Ad Age's A-List as multicultural agency of the year.

In a year when multicultural marketing was tested, politicized and, in some corners, deprioritized, UWG doubled down and reinvented itself.

Returning to the agency at the end of 2024 after stepping away for health reasons, @mouwgceo described 2025 as a “welcome-back year”—but also as a reset. The industry was in flux. AI was accelerating. DEI was under fire. Budgets were tightening. For many multicultural agencies, the post-2020 enthusiasm had cooled.

But Nelson preached focus. “Even though there’s all this noise going on, humans are still going to human and we still have to perform for our clients."

🌈 @skittles imagines a softer world—with the brand’s trademark absurdity—in a new campaign for its Gummies candies.

Three spots feature oddball scenarios that feel pulled from a dream. Each scenario is soft and squishy in its own, weird way.

Aimed largely at Gen Z, the effort is credited to @tbwafit, @criticalmassagency and Omnicom Production. Carl Sundemo of Epoch was the director.

📲 Read about the full campaign at the link in our bio. 🔗

🌈 @skittles imagines a softer world—with the brand’s trademark absurdity—in a new campaign for its Gummies candies.

Three spots feature oddball scenarios that feel pulled from a dream. Each scenario is soft and squishy in its own, weird way.

Aimed largely at Gen Z, the effort is credited to @tbwafit, @criticalmassagency and Omnicom Production. Carl Sundemo of Epoch was the director.

📲 Read about the full campaign at the link in our bio. 🔗

New Search advertising updates from @google show how the tech giant is continuing to shift away from keywords and toward capturing intent through deploying the reasoning skills of AI. Advertisers using AI Max, its automated platform for optimizing search ad campaigns, can now instruct the system in natural language instead of having to rely on previously selected keywords, Google announced today.

The new feature, dubbed AI Brief, is meant to give advertisers better control over how AI Max optimizes their Search campaigns, much like conversational AI helps consumers express more specific search queries.

The rise of AI search platforms has changed how consumers use the internet, namely, opting for longer, more complex search queries over relying on a few impactful keywords. In turn, this behavior has spurred tech companies such as Google and Meta to create new ways for advertisers to target ads on their platforms.

📲 Read the full story to learn more about Google’s new Search ad updates at the link in our bio. 🔗

New Search advertising updates from @google show how the tech giant is continuing to shift away from keywords and toward capturing intent through deploying the reasoning skills of AI. Advertisers using AI Max, its automated platform for optimizing search ad campaigns, can now instruct the system in natural language instead of having to rely on previously selected keywords, Google announced today.

The new feature, dubbed AI Brief, is meant to give advertisers better control over how AI Max optimizes their Search campaigns, much like conversational AI helps consumers express more specific search queries.

The rise of AI search platforms has changed how consumers use the internet, namely, opting for longer, more complex search queries over relying on a few impactful keywords. In turn, this behavior has spurred tech companies such as Google and Meta to create new ways for advertisers to target ads on their platforms.

📲 Read the full story to learn more about Google’s new Search ad updates at the link in our bio. 🔗

🥤 Nectar, the canned cocktail brand, is taking on a long-stigmatized aspect of drinking for many Asian consumers and turning it into a pregame beauty ritual.

A new “Asian Glow Up” campaign reframes alcohol flush—a complexion effect, often called “Asian glow,” that causes the drinker to become flushed—as something to highlight rather than conceal. Working with creators and makeup artists, Nectar built the campaign around “get ready with me” content on social media, tapping a moment when Gen Z consumers are making plans for the evening.

The effort is timed to Asian American and Pacific Islander (AAPI) Heritage Month in May.

📲 Read about the full campaign at the link in our bio. 🔗

🥤 Nectar, the canned cocktail brand, is taking on a long-stigmatized aspect of drinking for many Asian consumers and turning it into a pregame beauty ritual.

A new “Asian Glow Up” campaign reframes alcohol flush—a complexion effect, often called “Asian glow,” that causes the drinker to become flushed—as something to highlight rather than conceal. Working with creators and makeup artists, Nectar built the campaign around “get ready with me” content on social media, tapping a moment when Gen Z consumers are making plans for the evening.

The effort is timed to Asian American and Pacific Islander (AAPI) Heritage Month in May.

📲 Read about the full campaign at the link in our bio. 🔗

🥤 Nectar, the canned cocktail brand, is taking on a long-stigmatized aspect of drinking for many Asian consumers and turning it into a pregame beauty ritual.

A new “Asian Glow Up” campaign reframes alcohol flush—a complexion effect, often called “Asian glow,” that causes the drinker to become flushed—as something to highlight rather than conceal. Working with creators and makeup artists, Nectar built the campaign around “get ready with me” content on social media, tapping a moment when Gen Z consumers are making plans for the evening.

The effort is timed to Asian American and Pacific Islander (AAPI) Heritage Month in May.

📲 Read about the full campaign at the link in our bio. 🔗

🥤 Nectar, the canned cocktail brand, is taking on a long-stigmatized aspect of drinking for many Asian consumers and turning it into a pregame beauty ritual.

A new “Asian Glow Up” campaign reframes alcohol flush—a complexion effect, often called “Asian glow,” that causes the drinker to become flushed—as something to highlight rather than conceal. Working with creators and makeup artists, Nectar built the campaign around “get ready with me” content on social media, tapping a moment when Gen Z consumers are making plans for the evening.

The effort is timed to Asian American and Pacific Islander (AAPI) Heritage Month in May.

📲 Read about the full campaign at the link in our bio. 🔗

🥤 Nectar, the canned cocktail brand, is taking on a long-stigmatized aspect of drinking for many Asian consumers and turning it into a pregame beauty ritual.

A new “Asian Glow Up” campaign reframes alcohol flush—a complexion effect, often called “Asian glow,” that causes the drinker to become flushed—as something to highlight rather than conceal. Working with creators and makeup artists, Nectar built the campaign around “get ready with me” content on social media, tapping a moment when Gen Z consumers are making plans for the evening.

The effort is timed to Asian American and Pacific Islander (AAPI) Heritage Month in May.

📲 Read about the full campaign at the link in our bio. 🔗

@fallon is briefly changing its name to put the spotlight on someone who rarely sought it.

For one week, the Minneapolis-based ad agency will operate under the name Runkel, marking the upcoming retirement of Stacy Runkel.

Runkel joined Fallon in 1992. She was founder Pat Fallon’s executive assistant for 24 years and has been with the agency for 34 years in all, helping to guide internal processes, reviewing materials and supporting teams across departments. Her influence has extended beyond client work into the rhythms of agency life, from organizing major internal meetings to maintaining small traditions that shaped workplace culture.

The name change is being rolled out across the agency’s branding and communications during her final week, effectively turning the whole company into a tribute to her. While the name will revert back to Fallon after the week is over, the effort underscores the often-unseen contributions that sustain creative organizations over time.

📲 Read the full tribute at the link in our bio. 🔗

@fallon is briefly changing its name to put the spotlight on someone who rarely sought it.

For one week, the Minneapolis-based ad agency will operate under the name Runkel, marking the upcoming retirement of Stacy Runkel.

Runkel joined Fallon in 1992. She was founder Pat Fallon’s executive assistant for 24 years and has been with the agency for 34 years in all, helping to guide internal processes, reviewing materials and supporting teams across departments. Her influence has extended beyond client work into the rhythms of agency life, from organizing major internal meetings to maintaining small traditions that shaped workplace culture.

The name change is being rolled out across the agency’s branding and communications during her final week, effectively turning the whole company into a tribute to her. While the name will revert back to Fallon after the week is over, the effort underscores the often-unseen contributions that sustain creative organizations over time.

📲 Read the full tribute at the link in our bio. 🔗

Fernando Machado, a decorated marketer best known for his work with Burger King, has been appointed chief brand officer at @chipotle, effective June 1, the restaurant chain announced today.

The move signals a bigger investment in brand-building for Chipotle, as it looks to scale its “Recipe for Growth” strategy and expand its global footprint, the company stated.

Chipotle embarked on its new growth strategy in January, after same-store sales declined by 1.7% in 2025 on a 2.9% decline in store traffic, partially offset by higher prices. The plan focuses on evolving its brand and menu, investing in technology, global expansion and building talent.

Machado will report to CEO Scott Boatwright.

🌯 Read about Chipotle’s new hire at the link in our bio. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

🥣 It’s OK to reach past the cereal again. Kellogg’s is putting toys back inside cereal boxes—a move tied to Disney and Pixar’s upcoming “Toy Story 5”—rekindling a marketing practice that has largely disappeared in recent years.

The “Toy Story”–themed toys—including cards and figurines—will appear in select boxes of Frosted Flakes, Froot Loops, Apple Jacks and Corn Pops.

Kellogg’s frames the promotion less about nostalgia than about addressing a modern malaise—namely, screen fatigue that has pulled kids away from hands-on play with physical toys. But the throwback appeal is hard to miss, for parents if not for kids. It revives the once-standard morning ritual of rolling up sleeves and digging into the box of sugary nuggets to retrieve something small, strange and occasionally unforgettable.

📲 Read the full story at the link in our bio for some great moments in cereal box giveaway history. 🔗

💦 If you use water, you could use a @moeninc.

That’s the simple premise behind a new brand platform, “Must Be A Moen,” developed by @qualitymeatscreative for the maker of kitchen and bath faucets. The work centers on the everyday ways people rely on water, positioning the brand as a steady presence in messy, emotional and occasionally gross moments at home.

“People don’t wake up thinking about their faucets and showerheads,” said Myra Nussbaum, VP of marketing at Moen. “They want it to work. Every time. Without thinking about it. While looking great. That’s the job.”

📲 Read about the full campaign at the link in our bio. 🔗

💦 If you use water, you could use a @moeninc.

That’s the simple premise behind a new brand platform, “Must Be A Moen,” developed by @qualitymeatscreative for the maker of kitchen and bath faucets. The work centers on the everyday ways people rely on water, positioning the brand as a steady presence in messy, emotional and occasionally gross moments at home.

“People don’t wake up thinking about their faucets and showerheads,” said Myra Nussbaum, VP of marketing at Moen. “They want it to work. Every time. Without thinking about it. While looking great. That’s the job.”

📲 Read about the full campaign at the link in our bio. 🔗

TikTok is testing a feature that lets users “remix” creators’ content using generative AI, but creators worry it could strip them of control over their likeness. Influencer marketing leaders agree the concern is warranted; however, they say those fears may be overblown in this case.

The feature, which TikTok is currently testing with a small group of U.S. users, lives in the comments section, next to the option to upload an image, the spokesperson said. When users click the “remix image” button, a pop-up lets them pick a still from the video and type a prompt to modify it with AI, the spokesperson said. The edited image is then added to the comments section, but can also be saved and shared anywhere else.

📲 Gillian Follett talks about what AI remixes mean for creators. Read the full story at the link in our bio. 🔗

Gratitude arrives in dessert form in Fig’s latest evocative film for @publix.

The supermarket chain’s new brand effort is built around the idea that food can carry emotional weight when language falls short. The campaign uses a playful narrative about neighborhood dogs and their local mailman, with a two-minute film directed by @_markmolloy using handcrafted puppetry to tell its story.

“Everything Publix does is beautifully crafted to make people feel special, from the shopping experience to our latest campaign,” said Mark Figliulo, founder and creative chairman at Fig. “‘Best Friends’ is a great script executed flawlessly. Mark Molloy and his team of puppeteers brought these lovable characters to life to tell a story about the emotional power of a well-baked pie.”

🐶 Read about the full campaign at the link in our bio. 🔗

Gratitude arrives in dessert form in Fig’s latest evocative film for @publix.

The supermarket chain’s new brand effort is built around the idea that food can carry emotional weight when language falls short. The campaign uses a playful narrative about neighborhood dogs and their local mailman, with a two-minute film directed by @_markmolloy using handcrafted puppetry to tell its story.

“Everything Publix does is beautifully crafted to make people feel special, from the shopping experience to our latest campaign,” said Mark Figliulo, founder and creative chairman at Fig. “‘Best Friends’ is a great script executed flawlessly. Mark Molloy and his team of puppeteers brought these lovable characters to life to tell a story about the emotional power of a well-baked pie.”

🐶 Read about the full campaign at the link in our bio. 🔗