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Introducing Always Human. After 20 years in the game as Lampoon Group, we take the next step forward in our evolution. Always Human emerges as a culturally driven sports and entertainment agency specialising in the empowerment of people and brands. We help give voice to the stories you want to tell, foster your creative endeavours and deliver you the platform to bring it to life. #AlwaysHuman

The heart of it all.

#AlwaysHuman

The heart of it all.

#AlwaysHuman

The heart of it all.

#AlwaysHuman

We’re on the hunt for freelance Junior + Mid-Weight Graphic Designers to jump in with the Always Human team.

We’ve got a range of exciting projects cooking and need some extra creative firepower to bring them to life.

If you’re across the latest design trends, understand what cuts through in culture, and have a genuine love of sport and entertainment – we’d love to hear from you.

Send your portfolio and a few words about yourself to hello@alwayshuman.com.

Roles available now!

We’re on the hunt for freelance Junior + Mid-Weight Graphic Designers to jump in with the Always Human team.

We’ve got a range of exciting projects cooking and need some extra creative firepower to bring them to life.

If you’re across the latest design trends, understand what cuts through in culture, and have a genuine love of sport and entertainment – we’d love to hear from you.

Send your portfolio and a few words about yourself to hello@alwayshuman.com.

Roles available now!

We’re on the hunt for freelance Junior + Mid-Weight Graphic Designers to jump in with the Always Human team.

We’ve got a range of exciting projects cooking and need some extra creative firepower to bring them to life.

If you’re across the latest design trends, understand what cuts through in culture, and have a genuine love of sport and entertainment – we’d love to hear from you.

Send your portfolio and a few words about yourself to hello@alwayshuman.com.

Roles available now!

We partnered with @primevideoaunz to bring the Mojave Wasteland to the Australian outback for the launch of Fallout Season 2.

The brief: create a social-first, localised campaign to build hype for one of Prime Video’s biggest global titles.

Working with 10 of Australia’s most exciting creators, we delivered 24 pieces of content across Instagram, TikTok, YouTube and Spotify. The result: over 28.42 million views and four viral hits, with each creator reimagining the world of Fallout through a distinctly Australian lens. From hyper-local humour to iconic beach backdrops, we didn’t just recreate the Wasteland - we made it our own.

This creator-led approach ensured the campaign didn’t just land in the moment, but continues to live on across the platforms of some of the country’s biggest voices.

The impact? Fallout Season 2 is now Prime Video’s 6th most-watched season of all time.

Not bad for a few weeks in the Wasteland. Vault-Tec would be proud. #fallout #primevideo

The 9Network is teaming up with Hello Sport for the 2026 NRL season! 🤝

At the centre of the partnership is a new weekly segment, ‘100% Dribble’, filmed at Hello Sport’s HQ and airing on Nine’s Monday night program 100% Footy. The segment will also roll out on 9Network’s free streaming platform 9Now.

Each week, ‘100% Dribble’ will wrap the NRL through Hello Sport’s distinctive lens, capturing the big plays, chaos and storylines shaping the competition.

The collaboration will also see Nine’s leading sports talent appear on Hello Sport’s flagship interview series, ‘All Talk’, alongside content integrations around key moments across the NRL calendar, including State of Origin.

Big season ahead! Let’s go @hellosportpodcast 🚀

What happens when you take a pro golfer, and team him up with a pro surfer? Controlled chaos captured through the lens of the @oakleymeta Vanguard’s.

The AH team partnered with @oakleyaustralia & Meta in Melbourne, where global golf star @minwoo27lee swapped the fairway for the waves with surfing royalty @ethan_ewing

Our brief: create localised Oakley Australia content in collaboration with Meta, spotlighting two of Australia’s most exciting sporting talents in an unexpected setting.

Always Human led the project end-to-end, from creative concept and story development through to talent management, full-scale production and post-delivery.

We oversaw athlete coordination, locations, crew and logistics, providing on-site direction to ensure seamless execution aligned with Oakley’s performance-driven vision.

The result? A hot edit, showcasing Oakley Meta Vanguard integration, whilst celebrating local talent, on a global platform. Performance wise, the campaign was shared globally on the Meta page, delivering 2.7+million views, and over 25,000 engagements.

Round two on the green perhaps?? We can’t wait to see Dr Chipinski teach Ethan how to cook on the course.

New season. New partnership 🤝

@willashcroft3 joins @kayosports in a new multi-year partnership delivered by Always Human.

Will officially kicked things off at Kayo’s 2026 AFL Season Launch in Melbourne yesterday, alongside fellow Kayo ambassadors, commentators and partners.

Countdown to round one is on! 🦁

New season. New partnership 🤝

@willashcroft3 joins @kayosports in a new multi-year partnership delivered by Always Human.

Will officially kicked things off at Kayo’s 2026 AFL Season Launch in Melbourne yesterday, alongside fellow Kayo ambassadors, commentators and partners.

Countdown to round one is on! 🦁

New season. New partnership 🤝

@willashcroft3 joins @kayosports in a new multi-year partnership delivered by Always Human.

Will officially kicked things off at Kayo’s 2026 AFL Season Launch in Melbourne yesterday, alongside fellow Kayo ambassadors, commentators and partners.

Countdown to round one is on! 🦁

Some athletes chase history. Others make it.

Four-time individual Olympic champion.
Reigning Olympic 100m & 200m backstroke gold medallist.
World record holder across every backstroke distance.

@Kaylee_McKeown doesn’t just win - she sets the benchmark and lets the results speak for themselves.

Now represented by Always Human.

We’re proud to welcome @Kaylee_McKeown to the @AlwaysHuman management roster 🤝

Kaylee is a four-time individual Olympic gold medallist, three-time world-record holder, and the most successful individual Australian Olympian of all time 🐐

Always Human will be Kaylee’s exclusive management representation, driving her brand, partnerships, and profile beyond the pool. With a clear runway to the LA 2028 Olympic Games, the Commonwealth Games this year, and major international meets annually, it’s going to be a big few years for Kaylee.

This partnership marks a significant milestone in Kaylee’s career and further strengthens Always Human’s position as a leader in building the commercial and cultural relevance of Australia’s top athletes.

We’re proud to welcome @Kaylee_McKeown to the @AlwaysHuman management roster 🤝

Kaylee is a four-time individual Olympic gold medallist, three-time world-record holder, and the most successful individual Australian Olympian of all time 🐐

Always Human will be Kaylee’s exclusive management representation, driving her brand, partnerships, and profile beyond the pool. With a clear runway to the LA 2028 Olympic Games, the Commonwealth Games this year, and major international meets annually, it’s going to be a big few years for Kaylee.

This partnership marks a significant milestone in Kaylee’s career and further strengthens Always Human’s position as a leader in building the commercial and cultural relevance of Australia’s top athletes.

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

From centre court to centre stage 🎾

The Always Human social and PR team were on ground this week to support YoPRO at the @australianopen alongside Carlos Alcaraz, delivering standout media and social moments from TOPCOURT. As @yoproau‘s lead PR and social agency, we managed the end-to-end media appearance of @carlitosalcarazz and the social rollout, from strategy and talent integration to on-ground execution.

The AO also marked the debut of Team YoPRO, with our influencer team on site capturing social-first content while YoPRO featured Alcaraz across major media including GQ, Herald Sun and The Today Show.

A huge moment for the brand, the influencers, our PR team and a strong example of how culture, sport and creators come together on the world stage.

#AlwaysHuman #MarketingAgency #CarloAlcaraz #AustralianOpen

Meet Ella - Always Human’s Head of Client & Partnerships (& part-time DJ, full-time people person).
Ella once dreamed of being a scuba instructor or an actress - which tracks. Adventurous, energetic, and known for her office catchphrase “Crack on!”, she always keeps things moving.

She’s got a secret talent for DJing (a crowd-pleaser every time), a household fuelled by music and sport, and an unwavering loyalty to Ipswich Town F.C. - a rollercoaster hobby she wears with pride. If you remember their brief star moment on Optus Sport during the 2024 EPL season… yes, she’s still claiming it.
Her food obsession changes weekly thanks to TikTok, but her forever love is fresh prawns and wine - ideally on a beach in Spain surrounded by family.
Inside the office, Ella is the engine behind client success and commercial growth.

As Head of Client & Partnerships, she sits across both the Always Human agency and talent teams - a unique position that lets her connect the dots between creators, brands, and big ideas.

She leads the charge on building commercial partnerships for both talent and clients, spotting new opportunities, presenting fresh commercial ideas, and helping brands show up authentically in culture. 
Outside the office, Ella keeps it simple: she loves staying active, catching live sport with her partner, and spending time with friends and family across the UK, Australia, and Canada. And nothing lifts her mood like an ocean swim with Denzel.

We’re lucky to have Ella on the team - usually with Denzel trotting happily beside her.

Meet Ella - Always Human’s Head of Client & Partnerships (& part-time DJ, full-time people person).
Ella once dreamed of being a scuba instructor or an actress - which tracks. Adventurous, energetic, and known for her office catchphrase “Crack on!”, she always keeps things moving.

She’s got a secret talent for DJing (a crowd-pleaser every time), a household fuelled by music and sport, and an unwavering loyalty to Ipswich Town F.C. - a rollercoaster hobby she wears with pride. If you remember their brief star moment on Optus Sport during the 2024 EPL season… yes, she’s still claiming it.
Her food obsession changes weekly thanks to TikTok, but her forever love is fresh prawns and wine - ideally on a beach in Spain surrounded by family.
Inside the office, Ella is the engine behind client success and commercial growth.

As Head of Client & Partnerships, she sits across both the Always Human agency and talent teams - a unique position that lets her connect the dots between creators, brands, and big ideas.

She leads the charge on building commercial partnerships for both talent and clients, spotting new opportunities, presenting fresh commercial ideas, and helping brands show up authentically in culture. 
Outside the office, Ella keeps it simple: she loves staying active, catching live sport with her partner, and spending time with friends and family across the UK, Australia, and Canada. And nothing lifts her mood like an ocean swim with Denzel.

We’re lucky to have Ella on the team - usually with Denzel trotting happily beside her.

Calling all social leaders 👋

We’re looking for a Senior Social Media Manager to take the reins on major client accounts across sport, entertainment and culture - leading strategy, content, creators, channels and community.

If you love storytelling, thrive in fast-moving environments, know what makes content cut through, and have experience managing teams & influencer programs in the AU landscape, this could be your next big move.

Lead social for some of the most culturally relevant brands in the country, alongside an agency in its most exciting chapter yet.

If this feels like your world, head to our LinkedIn to apply, or share with someone who fits the role.

#SocialMedia #InfluencerMarketing #MarketingAgency #AlwaysHuman

Calling all social leaders 👋

We’re looking for a Senior Social Media Manager to take the reins on major client accounts across sport, entertainment and culture - leading strategy, content, creators, channels and community.

If you love storytelling, thrive in fast-moving environments, know what makes content cut through, and have experience managing teams & influencer programs in the AU landscape, this could be your next big move.

Lead social for some of the most culturally relevant brands in the country, alongside an agency in its most exciting chapter yet.

If this feels like your world, head to our LinkedIn to apply, or share with someone who fits the role.

#SocialMedia #InfluencerMarketing #MarketingAgency #AlwaysHuman