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Our new campaign is serving rewards!
To launch enhanced online spending rewards for Hang Seng MMPOWER World Mastercard, we created a campaign for a generation doing a lot of living online, connecting the worlds of online shopping and tennis through some clever word play, and with the help of tennis star, Coleman Wong.
Out now, the campaign can be seen across the city and multiple digital platforms.
@hangsengbank.official
@mastercardhkmacau
#DoBigThings #BBDOHKwork #hkcreativity #hkmarketing #MMPower
35 years!
An incredible milestone and an incredible person.
You will be missed but we all wish you the very best for the next chapter!
#bbdohkpeople
35 years!
An incredible milestone and an incredible person.
You will be missed but we all wish you the very best for the next chapter!
#bbdohkpeople
35 years!
An incredible milestone and an incredible person.
You will be missed but we all wish you the very best for the next chapter!
#bbdohkpeople
35 years!
An incredible milestone and an incredible person.
You will be missed but we all wish you the very best for the next chapter!
#bbdohkpeople
35 years!
An incredible milestone and an incredible person.
You will be missed but we all wish you the very best for the next chapter!
#bbdohkpeople
Christy and Maggie have been selected as 2026 Creative LIAisons Mentees! ⭐️ ⭐️
They’re joining the Creative LIAisons Global Coaching Academy where they’ll get access to world-class mentorship, real creative challenges, and a community of innovators shaping the future of our industry.
So happy and excited for you both!
@lia_awards
#CreativeLIAisons #CreativeLIAisonsGlobalCoachingAcademy #CreativeCoaching #bbdohkpeople #hkcreativity
Christy and Maggie have been selected as 2026 Creative LIAisons Mentees! ⭐️ ⭐️
They’re joining the Creative LIAisons Global Coaching Academy where they’ll get access to world-class mentorship, real creative challenges, and a community of innovators shaping the future of our industry.
So happy and excited for you both!
@lia_awards
#CreativeLIAisons #CreativeLIAisonsGlobalCoachingAcademy #CreativeCoaching #bbdohkpeople #hkcreativity
Big success at the IAB Hong Kong Digital Awards 2025!
So happy to celebrate this success alongside our partners @mcdonaldshk, and OMD Hong Kong.
#IABHKDigitalAwards #HKmarketing #HKcreativity #DoBigThings
#
Big success at the IAB Hong Kong Digital Awards 2025!
So happy to celebrate this success alongside our partners @mcdonaldshk, and OMD Hong Kong.
#IABHKDigitalAwards #HKmarketing #HKcreativity #DoBigThings
#
Congratulations to Adrian, on once again being selected for the APAC Effie Awards Jury!
You continue to help shape what effectiveness looks like in the region in more ways than one. 💪🏼
Good luck to all the entrants. Round 2 judging takes place next month and winners will be announced in September.
#apaceffieawards2026 #marketingeffectiveness #bbdohkpeople #creativeeffectiveness
@mcdonaldshk is named a Global Grand Effie Contender with McDiploma!
This identifies the campaign as one of the most effective marketing efforts across Effie’s global network, which spans 125+ markets.
We are proud to partner with a brand that consistently backs big ideas and continues to raise the bar.
Such exciting news! Fingers crossed!
#grandeffiecontender #effiebestofthebest #effieawards #globalbestofthebest2025
Huge shoutout to Christy and Maggie for the awesome effort and passion they put into the Young Kam Fan competition this year. You may not have taken home the win, but your bold thinking made you close contenders and you made us proud!
The idea was “Unsponsored City” - a Hong Kong city guide with zero sponsors, zero ads, and zero paid content. Just real Octopus Card spending data uncovering the hidden gems and authentic spots locals truly love.
We can’t wait to see more big ideas from this team!
#youngkamfan2026 #bbdohkpeople #dobigthings #hkcreativity
Huge shoutout to Christy and Maggie for the awesome effort and passion they put into the Young Kam Fan competition this year. You may not have taken home the win, but your bold thinking made you close contenders and you made us proud!
The idea was “Unsponsored City” - a Hong Kong city guide with zero sponsors, zero ads, and zero paid content. Just real Octopus Card spending data uncovering the hidden gems and authentic spots locals truly love.
We can’t wait to see more big ideas from this team!
#youngkamfan2026 #bbdohkpeople #dobigthings #hkcreativity
Huge shoutout to Christy and Maggie for the awesome effort and passion they put into the Young Kam Fan competition this year. You may not have taken home the win, but your bold thinking made you close contenders and you made us proud!
The idea was “Unsponsored City” - a Hong Kong city guide with zero sponsors, zero ads, and zero paid content. Just real Octopus Card spending data uncovering the hidden gems and authentic spots locals truly love.
We can’t wait to see more big ideas from this team!
#youngkamfan2026 #bbdohkpeople #dobigthings #hkcreativity
Huge shoutout to Christy and Maggie for the awesome effort and passion they put into the Young Kam Fan competition this year. You may not have taken home the win, but your bold thinking made you close contenders and you made us proud!
The idea was “Unsponsored City” - a Hong Kong city guide with zero sponsors, zero ads, and zero paid content. Just real Octopus Card spending data uncovering the hidden gems and authentic spots locals truly love.
We can’t wait to see more big ideas from this team!
#youngkamfan2026 #bbdohkpeople #dobigthings #hkcreativity
Huge shoutout to Christy and Maggie for the awesome effort and passion they put into the Young Kam Fan competition this year. You may not have taken home the win, but your bold thinking made you close contenders and you made us proud!
The idea was “Unsponsored City” - a Hong Kong city guide with zero sponsors, zero ads, and zero paid content. Just real Octopus Card spending data uncovering the hidden gems and authentic spots locals truly love.
We can’t wait to see more big ideas from this team!
#youngkamfan2026 #bbdohkpeople #dobigthings #hkcreativity
Huge respect to Ronald McDonald House Charities on 30 years of care, compassion, and commitment. We’re proud to play a small part alongside @mcdonaldshk in work that truly matters.
Now in its third year, ‘Big Mac Big Heart’ shows what’s possible when purpose leads the way - helping strengthen care and support for families with critically ill children.
Read about the new campaign at link in stories 🔗
#RMHC #RMHC30Years #DoBigThings #BBDOHKwork
In a @newyorkfestivals juror interview series with @brandinginasia Adrian shares his thoughts on the realities of Hong Kong’s creative scene.
An honest perspective on the local market, highlighting the importance of calculated risk-taking in Hong Kong’s evolving creative landscape.
Read the interview at link in stories 🔗
#HKcreativity #bbdohkpeople #hkmarketing #marketingstrategy
Big news!
Adrian has been selected for the @newyorkfestivals Advertising Awards Creative Marketing Strategy / Effectiveness Executive Jury - joining an elite group of 11 of the world’s top strategy leaders.
Congratulations Adrian! 👏🏻👏🏻👏🏻
#nyf2026 #nyfjury #marketingeffectiveness #advertisingeffectiveness #bbdohkpeople
As part of the @brandinginasia month-long IWD series, Christine shares what this year’s IWD theme means to her, how her understanding of fairness has evolved with seniority, and what change she wants to see happen for the next generation of women….
Read the full interview at Link in Stories. 🔗
#IWD2026 #bbdohkpeople #creativeleadership
From the judging room @theoneshowawards our CCO @johnkoaythework shares a front-row view - the debates, the work, the bar being set.
He’s opening his diary to @campaignbrief - be sure to follow along… Link in Stories 🔗
#theoneshow #theoneshow2026 #theoneshowjury
View Instagram Stories in Secret
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