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Crunch the Norms, breaking the mold.
The new @doritos KSA – @pepsico Middle East campaign celebrates individuality, self-expression, and the unapologetic spirit of Saudi Gen Z.

Created by @fp7mccannksa and brought to life by Craft Dubai, our amazing team led the full post-production and digital visuals and effects, turning bold ideas into powerful imagery.

A celebration of creativity, non-conformity, and those who live louder, prouder, and unapologetically.
#CraftWorldwide #CraftDubai #CrunchTheNorms #GenZSpirit #SaudiGenZ #WeBringCreativityToLife

What a day! 🏆
We’re thrilled to share that Craft has won the Sustainable Ad Production: Best Practices Across Planning, Production, and Post-Production category at the @campaignmagazine Ad Net Zero Awards.

This recognition celebrates our work on @mastercarduk ’s Brits 2025, GRAMMYs 2025, and SU2C campaigns, setting a new benchmark for sustainable advertising.

Executed by Craft in partnership with @mccann_mw, these campaigns delivered outstanding results across every stage, from planning through post-production, proving that creativity and sustainability can thrive together.

Congratulations to our client Mastercard, our incredible Craft team, and all our partners.
A well-deserved recognition of Craft’s commitment to environmental responsibility. 🌍✨

What a day! 🏆
We’re thrilled to share that Craft has won the Sustainable Ad Production: Best Practices Across Planning, Production, and Post-Production category at the @campaignmagazine Ad Net Zero Awards.

This recognition celebrates our work on @mastercarduk ’s Brits 2025, GRAMMYs 2025, and SU2C campaigns, setting a new benchmark for sustainable advertising.

Executed by Craft in partnership with @mccann_mw, these campaigns delivered outstanding results across every stage, from planning through post-production, proving that creativity and sustainability can thrive together.

Congratulations to our client Mastercard, our incredible Craft team, and all our partners.
A well-deserved recognition of Craft’s commitment to environmental responsibility. 🌍✨

EN: Colors and flavors of @frunas.co 🍋
For its latest campaign, Frunas partnered with our Craft Colombia and Craft Peru teams, who worked together to produce it all — from AI-assisted shootings and 3D generation to editing, animation, and video effects.

The audio post-production was done locally to capture the authentic Colombian vibe.
A joyful world brought to life through teamwork, creativity, and technology.

SP: Colores y sabores de @frunas.co 🍋
En su más reciente campaña, Frunas contó con nuestros equipos de Craft Colombia y Craft Perú, que trabajaron juntos para producirlo: desde shootings con IA y generación 3D, hasta edición, animación y efectos de video.

Incluso la postproducción de audio se realizó localmente para capturar la auténtica vibra colombiana.

Un mundo lleno de alegría, hecho realidad gracias al trabajo en equipo, creatividad y tecnología.
#CraftWorldwide #CraftColombia #CraftPeru #AI #PostProduction #Animation #Teamwork #WeBringCreativityToLife

Kevin the Carrot is back and ready to melt hearts once again 🥕❤️
This year, he has a very big question... will Katie say yes? 💍

Created for @aldiuk by @mccann_manchester, and beautifully brought to life by our amazing Craft Manchester team, this year’s Christmas campaign is filled with storytelling magic and love.

We’re all rooting for you, Kevin — let’s see where this story goes next! ✨

Huge congrats to our brilliant client, teams, and partners! Production co: @psyop

Craft Manchester team
Head of Integrated Production: Lucy Moore @chipster78
Producer: Amanda Riddeal @mandymoo_913
Music Supervisor: Chris Graves

✨ Craft Thailand does it again! ✨
We’re thrilled that our team has been shortlisted for Southeast Asia Production Company of the Year at the 2025 @campaign.asia Agency of the Year Awards!

After being recognized in both 2023 and 2024, they continue to raise the bar, pushing creative production boundaries and bringing ideas to life that truly connect and endure.

We can’t wait to see the results in December! 🤞🧡
@mccannworldgroupapac

#CraftThailand #CampaignAOY #Awards #CraftWorldwide #ProductionExcellence #WeBringCreativitytoLife

Sound isn’t just heard. It’s felt 🔊✨
At Craft London, our audio team lives and breathes sound. We’re obsessed with the details that make audio unforgettable. From quiet nuance to powerful emotional impact. Every piece we create is designed to resonate and endure.

With over 30 years of combined experience across London’s top studios, we bring serious sonic expertise to the table, working on standout projects that continue to push boundaries.

Whether it’s bespoke sound design, immersive mixes, beat-driven music, delicate atmospheres or voice recording, everything we create is made with precision, creativity and heart.
🎧 Hear what that sounds like. Watch our new audio reels.

EN: Rescuing the past to transform the future 💛
An award-winning campaign that redefines how Brazil remembers the women who built its legacy.

Created by @WMcCann and edited by Craft Brazil for @bancodobrasil, the video case “Faces Negras Importam” used AI and academic research to recreate the true faces of Black women who shaped its legacy.

At Craft, we approached every animation and image edit with meticulous care and respect, working with AI-generated visuals created by our partner @spritz.ai , to create the video case for this important cause.

It was a profoundly meaningful project, and we’re proud to have played a part in bringing it to life.

PT: Resgatando o passado para transformar o futuro 💛
Uma campanha premiada que redefine como o Brasil lembra as mulheres que construíram seu legado.

Criada pela @WMcCann e editada pela Craft Brazil para o @bancodobrasil, o video case “Faces Negras Importam” usou IA e pesquisa acadêmica para recriar os rostos reais de mulheres negras que moldaram seu legado.

Na Craft, cuidamos de cada animação e edição de imagem com muito cuidado e respeito, trabalhando com visuais gerados por IA criados pelo nosso parceiro @spritz.ai, para dar vida ao video case dessa causa tão importante.

Foi um projeto profundamente significativo, e temos muito orgulho de ter feito parte dele.

#CraftWorldWide #CraftBrazil #CreativityWithPurpose #RepresentationMatters #AI #WeBringCreativitytoLife

Feed your pet like a PRO 🐾🎾
Five tennis greats — Andy Murray, Jasmine Paolini, Çağla Büyükakçay, Gaël Monfils, and Elina Svitolina — step off the court and in front of the camera with their real pets for Like a PRO by Purina PRO PLAN®.

Our Craft Spain team led production from brief to delivery, coordinating four shoots across London, Turkey, Lucca, and Nice, bringing together creativity, coordination, and care.

A true team-up with our client team, agencies, and partners, bringing this to life and helping pet owners everywhere feed their pets like a pro and champion pet wellbeing.
@proplan_eu @afg_europe @lacosafilms

#CraftWorldwide #CraftMadrid #WeBringCreativityToLife #FeedYourPetLikeAPro #PurinaProPlan

An unforgettable debut for a historic partnership

Craft UK captured the energy of a live fan event in Amsterdam with Lando Norris, Oscar Piastri, and Calvin Harris to celebrate Mastercard’s upcoming role as Official Naming Partner of the @mclaren Formula 1 Team from 2026.

The launch film has already reached 1.1 BILLION views on Instagram — the most viewed reel in the brand’s history.

A true team effort with @mccann_mw, Craft, and @mastercard

#CraftWorldwide #WeBringCreativityToLife #Mastercard #McLaren #Formula1

An unforgettable debut for a historic partnership

Craft UK captured the energy of a live fan event in Amsterdam with Lando Norris, Oscar Piastri, and Calvin Harris to celebrate Mastercard’s upcoming role as Official Naming Partner of the @mclaren Formula 1 Team from 2026.

The launch film has already reached 1.1 BILLION views on Instagram — the most viewed reel in the brand’s history.

A true team effort with @mccann_mw, Craft, and @mastercard

#CraftWorldwide #WeBringCreativityToLife #Mastercard #McLaren #Formula1

An unforgettable debut for a historic partnership

Craft UK captured the energy of a live fan event in Amsterdam with Lando Norris, Oscar Piastri, and Calvin Harris to celebrate Mastercard’s upcoming role as Official Naming Partner of the @mclaren Formula 1 Team from 2026.

The launch film has already reached 1.1 BILLION views on Instagram — the most viewed reel in the brand’s history.

A true team effort with @mccann_mw, Craft, and @mastercard

#CraftWorldwide #WeBringCreativityToLife #Mastercard #McLaren #Formula1

An unforgettable debut for a historic partnership

Craft UK captured the energy of a live fan event in Amsterdam with Lando Norris, Oscar Piastri, and Calvin Harris to celebrate Mastercard’s upcoming role as Official Naming Partner of the @mclaren Formula 1 Team from 2026.

The launch film has already reached 1.1 BILLION views on Instagram — the most viewed reel in the brand’s history.

A true team effort with @mccann_mw, Craft, and @mastercard

#CraftWorldwide #WeBringCreativityToLife #Mastercard #McLaren #Formula1

EN: As far as a comet✨
Intercorp’s scholarship program opens doors for Peruvian students to study at some of the world’s best universities.

Our Craft Peru team produced a moving film featuring real students from the program, along with social adaptations now running nationwide.
✨ Check it out and see how opportunity can change lives.

SP: Tan lejos como un cometa✨
El programa de becas de Intercorp abre puertas para que estudiantes peruanos accedan a algunas de las mejores universidades del mundo.

Nuestro equipo de Craft Perú produjo un emotivo filme con estudiantes reales del programa, junto con adaptaciones para redes que ya se difunden a nivel nacional.
✨ Míralo y descubre cómo la oportunidad puede cambiar vidas.
#CraftWorldwide #CraftPeru #WeBringCreativityToLife

Today marks McCann Worldgroup’s 7th annual Day for Meaning, our global tradition of coming together to deepen our understanding of cultural nuances across communities worldwide.

DFM serves as our unique catalyst for unleashing radical creativity through the practice of Conscious Inclusion, which fuels bold ideas and breakthrough work that inspires our people, moves markets and creates lasting value for our clients.  

We are excited for this annual recentering of our culture, reminding ourselves of our collective power to positively impact the world around us through the work we do, together, everyday.
@mccann_mw

Help means everything
For today’s youth, help can be a safe space to share, comfort in a difficult moment, or a lifeline in a crisis. @kidshelpphone ’s new film Help reimagines the Beatles’ iconic song to show that support takes many forms—and that no young person’s struggle or feeling is ever the same.

In true collaboration, @mccanncanada, Craft Canada, and our partners came together to ‘HELP’ our client bring this message across.

Our team worked with the edits from @nimiopere to build out additional cutdowns, sizes, versions and language adaptations, including captions in both English and French—ensuring the message resonates with audiences everywhere.

This campaign is more than creative work; it’s a shared commitment to move people and make an impact. We are honored to have been part of it.
@sauvagetv @alfredofilms @wearegraysonmusic @thevanityvfx

#CraftWorldwide #CraftCanada #WeBringCreativityToLife #FeelOutLoud