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declanbasile

Declan James

New York City
Co-Founder / Creative @sweetfeet.nyc

146
posts
2.6K
followers
4.2K
following

Serve like you’re serving a KING.

Proud to share I’ve been asked, interviewed, and approved to serve on the Bowery Mission’s Associate Board to continue contributing to New York City on a greater level.

Since 2024, Sweetfeet’s No Cold Feet campaign has now donated more than 5,500 pairs of socks to our neighbors in need thru the Mission. One of the most requested items at shelters in America. This is a pillar we won’t compromise on. As so many brands and businesses talk about “community” today, we take pride in living it. Representing the city means taking care of it.

Something as small as a fresh pair of Sweetfeets can have a larger impact by changing the next step of someone who’s been down on their luck. It’s certainly done that for me. I’ll make it my goal to ensure countless more New Yorkers get to experience that.

NEVER TURN DOWN AN OPPORTUNITY TO MAKE SOMEONE ELSES DAY BETTER.

From the Lower East Side with love ..


3
30
2 weeks ago


Serve like you’re serving a KING.

Proud to share I’ve been asked, interviewed, and approved to serve on the Bowery Mission’s Associate Board to continue contributing to New York City on a greater level.

Since 2024, Sweetfeet’s No Cold Feet campaign has now donated more than 5,500 pairs of socks to our neighbors in need thru the Mission. One of the most requested items at shelters in America. This is a pillar we won’t compromise on. As so many brands and businesses talk about “community” today, we take pride in living it. Representing the city means taking care of it.

Something as small as a fresh pair of Sweetfeets can have a larger impact by changing the next step of someone who’s been down on their luck. It’s certainly done that for me. I’ll make it my goal to ensure countless more New Yorkers get to experience that.

NEVER TURN DOWN AN OPPORTUNITY TO MAKE SOMEONE ELSES DAY BETTER.

From the Lower East Side with love ..


3
30
2 weeks ago

Serve like you’re serving a KING.

Proud to share I’ve been asked, interviewed, and approved to serve on the Bowery Mission’s Associate Board to continue contributing to New York City on a greater level.

Since 2024, Sweetfeet’s No Cold Feet campaign has now donated more than 5,500 pairs of socks to our neighbors in need thru the Mission. One of the most requested items at shelters in America. This is a pillar we won’t compromise on. As so many brands and businesses talk about “community” today, we take pride in living it. Representing the city means taking care of it.

Something as small as a fresh pair of Sweetfeets can have a larger impact by changing the next step of someone who’s been down on their luck. It’s certainly done that for me. I’ll make it my goal to ensure countless more New Yorkers get to experience that.

NEVER TURN DOWN AN OPPORTUNITY TO MAKE SOMEONE ELSES DAY BETTER.

From the Lower East Side with love ..


3
30
2 weeks ago

Serve like you’re serving a KING.

Proud to share I’ve been asked, interviewed, and approved to serve on the Bowery Mission’s Associate Board to continue contributing to New York City on a greater level.

Since 2024, Sweetfeet’s No Cold Feet campaign has now donated more than 5,500 pairs of socks to our neighbors in need thru the Mission. One of the most requested items at shelters in America. This is a pillar we won’t compromise on. As so many brands and businesses talk about “community” today, we take pride in living it. Representing the city means taking care of it.

Something as small as a fresh pair of Sweetfeets can have a larger impact by changing the next step of someone who’s been down on their luck. It’s certainly done that for me. I’ll make it my goal to ensure countless more New Yorkers get to experience that.

NEVER TURN DOWN AN OPPORTUNITY TO MAKE SOMEONE ELSES DAY BETTER.

From the Lower East Side with love ..


3
30
2 weeks ago

Serve like you’re serving a KING.

Proud to share I’ve been asked, interviewed, and approved to serve on the Bowery Mission’s Associate Board to continue contributing to New York City on a greater level.

Since 2024, Sweetfeet’s No Cold Feet campaign has now donated more than 5,500 pairs of socks to our neighbors in need thru the Mission. One of the most requested items at shelters in America. This is a pillar we won’t compromise on. As so many brands and businesses talk about “community” today, we take pride in living it. Representing the city means taking care of it.

Something as small as a fresh pair of Sweetfeets can have a larger impact by changing the next step of someone who’s been down on their luck. It’s certainly done that for me. I’ll make it my goal to ensure countless more New Yorkers get to experience that.

NEVER TURN DOWN AN OPPORTUNITY TO MAKE SOMEONE ELSES DAY BETTER.

From the Lower East Side with love ..


3
30
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago


Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

Special day in the neighborhood.

Punching above our weight coming from the Lower East Side to West Village but I’m happy it was received so well.

Thanks for having us. @bedfordstudionyc

& thanks to my team for bringing it to life && the boy from Holland for wanting a pic with the “designer” lol

A life worth living.
@sweetfeet.nyc

Shots by coco @sundaysfilmroll


3
54
2 weeks ago

I wanted to post this 4 different times this week but it’s hard to talk about these things…

The WHY is bigger than WHAT we’re doing and what we’re doing is huge.

This ain’t no poor me story I want to start with that.

This is an advocacy story that it’s all good to not be all good.

And if I can share this vulnerable part of my struggle maybe you too can open up to someone you trust and share yours. I’ve found that as soon as I vocalized what I was dealing with, I could finally tackle it. This message and campaign comes from a much different person than who I was 45 days ago.

I’ve realized by bottling up my pain I was really hurting myself and creating a lot of negative habits. Those compound.

If you’ve never been brought to your knees to pray to your god, whatever they look like, you’re blessed more than you know. But if you have, or you’re currently there, and you hear or read this message, I promise you tomorrow is a new day. If I can lace up, WHEN I lace up, and conquer this feat, you too can conquer your smallest of battles. Ours are all different, relationships, health, financials, family, whatever it is - you’re not in it alone.

Check on your homies, especially the ones who put it on the most.

From The Ground Up.


3
92
1 months ago

NY330.

An audacious feat with significant meaning. Everything you want is just on the other side of something hard.

Running 330 Miles across the entire state of New York.

This summer. We Run New York.

@sweetfeet.nyc

MORE TO COME MORE TO SHARE LOTS MORE TO TRAIN😤
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🎥: @demonsnap


3
161
1 months ago


Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago


Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Create more than you consume.

Spent the last 30 days keeping my focus right there. Feelin dangerous about what I can do with a few months like that.

Excited to share whats in store. 🚀


3
37
1 months ago

Last bit of white on the shelves.

Thanks for everyone who snagged them on the release. These are my favorite to date…

Those two days of Spring had us thinking different for a sec in the city.

I ain’t a weatherman though.


3
14
1 months ago

New Sweetfeet City Shell Windbreakers.

One of my fav things I’ve made yet. Going live this week, excited for yall to feel em.

Water resistant, mesh lining, ventilated backing.

From The Ground Up.


3
17
2 months ago

Did we have the budget? Hell nah.

Did I finesse for 24 hrs.. hell yeah.

DELANCEY & CLINTON 📍LOWER EAST SIDE OF NEW YORK CITY. LOOK UP. DONT BLINK.

25% off the entire site while this joints still hanging until tomorrow.


3
150
2 months ago

Today just became a special day.

Such an insignificant thing really and something we logistically and easily could have done 2 years ago when we started @sweetfeet.nyc

However, today our first international order came in thru our site. From a person we don’t yet know, in a country we’ve yet to go, before we even announced the launch.

Got me thinking about our small apartment with 3 guys outta college on Clinton St burning the gymshark logo off of our shorts…

Something largely insignificant on the grand scheme of things, and in our grand plans for sure, but in start ups I’m learning everything and mostly anything that can go wrong will.

Celebrate the small wins and let em stack.

I always knew I f*ckin loved Canada🇨🇦


3
33
2 months ago

Today just became a special day.

Such an insignificant thing really and something we logistically and easily could have done 2 years ago when we started @sweetfeet.nyc

However, today our first international order came in thru our site. From a person we don’t yet know, in a country we’ve yet to go, before we even announced the launch.

Got me thinking about our small apartment with 3 guys outta college on Clinton St burning the gymshark logo off of our shorts…

Something largely insignificant on the grand scheme of things, and in our grand plans for sure, but in start ups I’m learning everything and mostly anything that can go wrong will.

Celebrate the small wins and let em stack.

I always knew I f*ckin loved Canada🇨🇦


3
33
2 months ago

Restarting and realigning is ok.

Ya just can’t be afraid to lose.

We’ve been embracing the challenges, speed bumps, and adversity that comes along w all of this that makes me more and more confident in the next thing.

Next one’s always the best one.

.
.
.
.
.
📸: @sundaysfilmroll


3
25
2 months ago

Restarting and realigning is ok.

Ya just can’t be afraid to lose.

We’ve been embracing the challenges, speed bumps, and adversity that comes along w all of this that makes me more and more confident in the next thing.

Next one’s always the best one.

.
.
.
.
.
📸: @sundaysfilmroll


3
25
2 months ago

Restarting and realigning is ok.

Ya just can’t be afraid to lose.

We’ve been embracing the challenges, speed bumps, and adversity that comes along w all of this that makes me more and more confident in the next thing.

Next one’s always the best one.

.
.
.
.
.
📸: @sundaysfilmroll


3
25
2 months ago

Restarting and realigning is ok.

Ya just can’t be afraid to lose.

We’ve been embracing the challenges, speed bumps, and adversity that comes along w all of this that makes me more and more confident in the next thing.

Next one’s always the best one.

.
.
.
.
.
📸: @sundaysfilmroll


3
25
2 months ago

Restarting and realigning is ok.

Ya just can’t be afraid to lose.

We’ve been embracing the challenges, speed bumps, and adversity that comes along w all of this that makes me more and more confident in the next thing.

Next one’s always the best one.

.
.
.
.
.
📸: @sundaysfilmroll


3
25
2 months ago

Restarting and realigning is ok.

Ya just can’t be afraid to lose.

We’ve been embracing the challenges, speed bumps, and adversity that comes along w all of this that makes me more and more confident in the next thing.

Next one’s always the best one.

.
.
.
.
.
📸: @sundaysfilmroll


3
25
2 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

Drop 14.

Endless.

& a lil country in everything we do…

Been working on this one really for 2 years now.

Thanks to everyone who played a part in it - wait til y’all see what’s next.


3
22
3 months ago

ALREADY KNOW HOW IM PULLIN UP.

15 + uber courier and shipment cancellations bc of a little snow throughout the week keeping our customers from getting their products.

Not if I’m driving…

You want to get shit done, do it yourself.


3
35
3 months ago


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