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With the recent Cricket World Cup showcasing Team India’s remarkable performance, the sight of stadiums filled with fans in India’s blue jerseys was heartening. This show of support and unity was deeply moving, making me proud to have played a part in this journey.Recently, our team took on a bold project with Adidas, creating a CGI-led video for the new team jersey. This campaign was extraordinary, featuring gigantic jerseys floating over Mumbai’s Wankhede Stadium, redefining digital storytelling.Our three-part CGI series began with raw POV shots from Mumbai’s streets, building up to a dramatic drone-shot reveal of the jerseys.
This campaign was a pioneering endeavor in India’s advertising, blending innovative storytelling with advanced technology for Adidas and the Indian cricket team.As CGI becomes more popular, we reflect on our role in setting this trend with pride and invite you to join me in celebrating the blend of innovation and creativity in our field.

We create TVC quality videos for a brand to be able to use on any platform that caters to their TG and garners the required visibility. For Euro Pratik, we created a TVC and multiple VFx led assets with one of the grandest superstars of all time, Hrithik Roshan, over a one-day shoot. His costar in this video is none other than a dinosaur because in this age, we can make anything come to life, even the ones that are considered extinct. It’s a visual treat where the brand is the hero and the tonality, classy and premium. Watch the magnificence and grandeur come to life!

Here We Go! Agent Kareena Kapoor Khan is in the house!
We couldn’t be more excited to end January on high with a brand film for two very distinctive identities in their respective fields.

Trunativ & Kareena Kapoor Khan.

While TruNativ is unshackling itself as a game changer in the health and nutrition sector, Kareena, on the other hand, has always been the one actress that’s been breaking stereotypes like a boss!

When we sat across the table and discussed how to make TruNativ stand out in communications, we realized we not only had a big name in Kareena to piggyback on but also a brand that was standing out spectacularly with its innovative products.

Our script took shape after knowing that this film had to have a visual treat with VFX. What happened next? The idea was born, the script was agreed upon and best of all, Kareena was game on!

This video was executed from conceptualization to execution by our team at EiPi Media.
We went all guns blazing, and what you see is the result of all that hard work the team has put in!

We strive to make creativity and technology meet so that we can produce mind-blowing content like these. Take a look. @kareenakapoorkhan @trunativ #kareenakapoorkhan #trunativeverydayprotein

Matcha mornings, multiple setups, and a shoot schedule running faster than caffeine.

Presenting the DVC we created for ILEM Japan, featuring the adorable nutrition expert, Sara Tendulkar. Alongside the main film, we also produced five video assets, callouts, and photoshoots, all wrapped within an intense 8-hour shoot.

The brief was to blend Sara’s credibility with ILEM Japan’s expertise and bring alive the world of Matcha and green teas in a premium yet relatable way. After multiple brainstorming sessions with the brand, the scripts were carefully shaped and elevated further by sharp shot divisions, refined artwork, and tightly planned execution from our production team.

Safe to say, this project kept us energised till the very last shot. Stay tuned for the rest of them!

The association between EiPi Media & Amazon.in had a clear intent - to deliver a fun content piece!

We believe that great storytelling can build a brand’s image in people’s minds. It does not always need to be a grand-scale production. Sometimes, a simple conversation between three friends can create real brand momentum, and that is exactly what we did with this film.

We shot the film within a tight timeline, ensuring that the personalities and chemistry between the three popular cricket personalities, Gaurav Kapur, Sanjana Ganesan, and Jatin Sapru, came across naturally. We kept the framing tight so the fun camaraderie and Amazon.in’s “Aur Dikhao” campaign, were highlighted seamlessly.

Straight off the bat, we knew we had something exciting on our hands.

So we built a story around what every batter already knows in their bones: the perfect shot feels like a rush, but there is so much more happening in that split second than the eye can catch. That’s where Str8bat comes in.

We shot KL Rahul live on set to keep the film grounded in real cricketing swagger and precision, then built the rest of the world around him using Gen AI, including the futuristic backgrounds, the additional players, and the competitive ecosystem around the challenge. That mix of real performance and AI-built scale let us push the storytelling far beyond a standard brand film.

A fun one to build. A fun one to shape. And one that came together with the right mix of sport, storytelling, and a little future-facing chaos.

We packed a full business problem into a tight little film.

As part of the larger campaign we created for TimbuckDo, this asset focused on showing how temporary hiring can become a growth tool instead of just a stopgap. The idea across the campaign was always to make the platform feel practical, immediate, and rooted in situations people already recognise.

At Eipi Media, the entire campaign was developed and executed in-house across a single 8-hour shoot, spanning two brand films and multiple performance assets built around different industries, hiring moments, and user types.

This one leans into the growing D2C world, where speed matters, margins matter even more, and every extra hand needs to make sense. Pratik Gandhi keeps it grounded with the same understated charm and clarity that runs through the campaign, letting the situation speak before the platform steps in.

When the stakes are high, your TV should keep up.

The brief was simple: create an impactful piece of communication featuring legendary cricketer Irfan Pathan and the ‘impactful player’ Lumio TV. From pre-production to post-production, the entire project was executed in-house by the team under tight timelines.

Crafted around the frenzy of the ongoing IPL season, the film cleverly leaned into Pathan’s iconic commentator persona while blending in our EiPi Media founder Rohit Reddy’s quirks to build an engaging and entertaining narrative. The result was a fast-paced, culturally relevant film that rode the cricket wave while seamlessly integrating the product into the story.

Six films. Six hours. One powerhouse production.

For Supply6, the challenge was clear: deliver six premium-quality films within an incredibly tight timeline, while making each one feel fresh, engaging, and impossible to scroll past.

In this film, we portrayed actress Kriti Sanon being pitched to come on board as the face of Supply6. The narrative opened with her addressing a highly relatable problem, allowing the product to blend seamlessly into the story rather than making it feel loud or forced. The idea was to keep the writing quirky, the storytelling effortless, and the brand integration subtle enough for the film to feel entertaining before it felt like an ad.

Backed by extremely well-planned, sharp execution, and a crew moving in complete sync, we pulled off all six films in a single 6-hour shoot, without compromising on scale, craft, or finish.