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🆗 How @throtl started: (Part 1)

The inspiration for throtl was sparked at my bachelor party in 2015. My brother @rickbeckerman_ , @erol.erturk8, and I were deep in conversation about our passion for cars and the frustration of finding car parts. We often turned to the classified sections of auto forums, which were difficult to search, rife with scams, and incredibly fragmented.

This sparked the initial idea for throtl: a classifieds platform specifically designed for car enthusiasts that would solve these problems. Remember, this was before Facebook Marketplace even existed!

We created a proof of concept for throtl classifieds and launched @throtl’s social media (Instagram) to spread the word. At the dawn of influencer marketing on IG, we devised a strategy to pay influencers to repost our content, driving traffic and sign-ups to our platform and email list. This was a ton of work…i.e: +14 hour days, strategy meetings, phone calls, testing, trying things, breaking things…The response was phenomenal, with over 50k sign-ups in just six months. Despite generating no revenue, we knew we were on the verge of something significant. We even made it to the app stores top 10 shopping apps at one point!

We then embarked on a fundraising journey, seeking investors who shared our vision. We learned immensely, participating in pitch nights, entrepreneur events, and applying to incubators, all while expanding our social media reach and brand awareness.

As we developed the classifieds, funds dwindled, and at one point, we were out of money entirely, putting the project at risk. To keep the dream alive, we pivoted to selling new parts, allowing us to make a small profit from each sale and leverage the large email list we had built from the classifieds.

In a moment of desperation, we realized we couldn’t afford to pay influencers anymore and needed to become influencers ourselves to grow throtl into the largest automotive retailer brand in the US. This pivotal moment in 2018 marked the beginning of our transformation and this was truly just the beginning…

Comment below for part 2. 👇🏻😈⏳

#throtl #entrepreneur #entrepreneurlife #life #startup #founder

About me
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🎥 @bap_sd
#throtl #g80 #bmw #bimmer #m3

🤷🏻‍♂️Who’s cashing in on a free MKIV?
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#throtl #supra #jdm #cars #freecar

+8,000 people showed up… still doesn’t feel real.

No voice left, no energy left… but a full heart.

Thank you for believing in us. 🖤

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Another year around the sun. Grateful for the people who’ve been part of the ride. #38

Funny thing about project cars…
You start thinking the goal is to finish it.
But somewhere along the way you realize it was never about the car.
It was about the journey to get there.

Team Ferrari or Team Lambro?

The before and after transformation is INSANE on this one. New episode out now. #throtl

We are 24 Days out from the @throtl Throwdown 2026! Come out and get your hands on the super limited edition @leencustoms Ford GT pins in collaboration with the @wd40brand!

Have you gotten your tickets yet?

#throtl #throtlgt #throtlthrowdown

The 458 just keeps getting better.

I’ve been thinking about this more than I expected…

Now that the 458 is finally running how it should, I’ve been putting a lot of miles on it. And for the first time, I feel like I can actually compare it to the lambo in a real way.

Honestly, owning even one of these cars was always a dream for me. The fact that I somehow ended up with both still doesn’t feel real sometimes. But from the beginning, I told myself I wouldn’t keep both forever. Some days I get out of the 458 and think, “there’s no way I can sell this.”
Other days I drive the Huracan and feel the exact same thing.

So now I’m kind of stuck in the middle.

I think the only way to really figure it out is to go deeper — actually break down what each car feels like to own and drive over time. Might turn this into a full series. But I’m curious… If you were in my position — which one are you keeping?

Is this real life? New episode is live.