Form Play Animation
Character animation studio and storytelling for brands. Brighton, UK ☀️
THANK YOU @pictoplasma @procreate for a thoroughly brilliant and inspiring few days - we loved sharing our work and making new friends.
Thanks also to everyone who came to our Procreate Dreams demo - so many great questions 😊 - we can’t wait to see how you use Dreams.
#InterestingPeopleMakeInterestingStories ❤️
You’re not behind.
You are not too late.
You’re on your own timeline.
Just sayin 🤨
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Made in @procreate Dreams by our own Mark Davis
Form Play on achieving the seemingly simple – with max effect:
“Dynamism reveals character and brings empathy, wit and lightness to storytelling. We always seek the simplest expressive shape – the pose that feels most alive yet readable and human. Movement allows us to say a lot, very quickly: overstretched limbs and exaggerated poses instantly let a silhouette convey not just action, but emotion, humour and tension.”
⬤⬤
Catherine and Mark will speak at Pictoplasma Berlin in 3.5 weeks – presented by @procreate (🙌 for the support)!
2025 reminded us of something easy to forget when you’re busy, being busy. 👀
👉Good things happen when you start being more you.👈
It’s been a humdinger of a year and it’s all stemmed from us leaning into what truly puts the play, in Form Play.
It was kickstarted by a talk at the wonderful @motionfolksbristol - the inspiring brainchild of @studio_yatta 🔥
And we were honoured to represent @procreate on various stages, sharing our characters and micro stories at @forwardfestivals in Vienna, @inmotion.playgrounds at the Barbican, and @intl.international Assembly at The Royal International Concert Hall, Glasgow. Huge thanks to Procreate for the invitation. We’ve loved meeting audiences and fellow speakers and are in constant awe of the way these events are organised. 🙌
And we’ve joined incredible panels, including Fuse55 roundtable with the powerhouse that is @joelpilger sharing our approach to licensing and IP as a more sustainable way to build ownable assets for brands. 💫
Between talks and developing brand stories for clients, we’ve mentored graduates, reviewed portfolios, run frame-by-frame animation workshops, guest lectured at universities from Brighton to Ravensbourne and even struck some crazy poses for live drawing in the Barbican foyer. 😅
So why recap on all this?
It’s simply to share the real lesson we’re carrying into 2026 and why we believe it’s all been possible…
“Find out who you are and do it on purpose”
Well said, Dolly. 😊
Wishing you all a wonderful 2026. ☮️
Hold onto things that move you forward, not the ones that keep you stuck 😅💫
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Another micro adventure ( Part III🏝️) with our favourite character Pablo. How did he get here? Watch part II - the one about getting accidentally swallowed by a feisty lil fish 👀.
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Music: Gus Viseur
Human made using @procreate Dreams 😊

Form Play’s work draws on hand-crafted simplicity, paired with a fondness for humour and playful storytelling. Working mostly in short-form 2D, the duo creates micro-stories with emotional resonance for clients such as Google, Nickelodeon, YouTube, Sephora or IKEA.
Catch up with Catharine and Mark (and plenty of others) at next May’s #PictoBerlin Conference — a lively four-day celebration of the art and impact of character-driven creativity.
⬤⬤ link in bio
Form Play presented by Procreate
Form Play’s work draws on hand-crafted simplicity, paired with a fondness for humour and playful storytelling. Working mostly in short-form 2D, the duo creates micro-stories with emotional resonance for clients such as Google, Nickelodeon, YouTube, Sephora or IKEA.
Catch up with Catharine and Mark (and plenty of others) at next May’s #PictoBerlin Conference — a lively four-day celebration of the art and impact of character-driven creativity.
⬤⬤ link in bio
Form Play presented by Procreate
Form Play’s work draws on hand-crafted simplicity, paired with a fondness for humour and playful storytelling. Working mostly in short-form 2D, the duo creates micro-stories with emotional resonance for clients such as Google, Nickelodeon, YouTube, Sephora or IKEA.
Catch up with Catharine and Mark (and plenty of others) at next May’s #PictoBerlin Conference — a lively four-day celebration of the art and impact of character-driven creativity.
⬤⬤ link in bio
Form Play presented by Procreate
Form Play’s work draws on hand-crafted simplicity, paired with a fondness for humour and playful storytelling. Working mostly in short-form 2D, the duo creates micro-stories with emotional resonance for clients such as Google, Nickelodeon, YouTube, Sephora or IKEA.
Catch up with Catharine and Mark (and plenty of others) at next May’s #PictoBerlin Conference — a lively four-day celebration of the art and impact of character-driven creativity.
⬤⬤ link in bio
Form Play presented by Procreate
Tis the season…
Fun little micro story for festive brand campaign… made in @procreate Dreams 💫
Music: Skating by Vince Guaraldi
#brandstorytelling #characteranimation
We’re seeing more brands take a playful route...
And here, we characterised the founder of Alpa - a pioneering brand making almond-based pasta for a modern audience. Part of an identity created by the talented @studiotyrrell
✨
Animation - Mark Davis
Made using @procreate / Dreams

How do you read yours?
- - - - - - - - - - - - - - - - - - -
Recent spots for Monocle magazine.
Made in @procreate
😊

How do you read yours?
- - - - - - - - - - - - - - - - - - -
Recent spots for Monocle magazine.
Made in @procreate
😊

How do you read yours?
- - - - - - - - - - - - - - - - - - -
Recent spots for Monocle magazine.
Made in @procreate
😊

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate

Fun illustration for Monocle magazine about the world’s fastest moving walkway, soon to be trialled in the States.😅
Drawn in @procreate by Mark Davis.☀️
#monoclemagazine
#myhiuts
#playcreate
Are you heading to InMotion this year?
We can’t wait to see you there!
We’ll be talking about how drawing and humour come together in our Procreate animations. Plus, we’ll joining the Industry Garden for chats and portfolio reviews. 😊 Use INMOTION10 for 10% off tickets.
Link in bio :)
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Form Play is a partner of In Motion London 2025, a festival dedicated to animation & motion design in all its forms, taking place on October 9+10 at the Barbican.
@inmotion.playgrounds @weareplaygrounds
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